By Joe O\\\'Sullivan
March 18th 2008 @ 5:42pm

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AFL international expansion won’t happen soon

Some Aussie Rules fans seem to want their cake and eat it. Let me explain. AFL is the most popular football code in the country. There can be no argument about that. AFL has zero international participation. About that view there is argument – at least from some AFL fans.

On more than one occasion over the years while discussing this issue with aussie rules fans I was told that one of the virtues of their game was its uniquely Aust origin and culture and that they were untroubled by its strictly domestic following. I had no reason to doubt the sincerity of their beliefs. However a more cynical person than I might suggest that they had no choice but to make such a statement.

According to the AFL website, aussie rules is played in over 20 countries. Yet the only national representation Australian footballers can aspire to is the on again off again International Rules series against Irish Gaelic footballers. I am still waiting to be advised the name and place of a single domestic international rules league or indeed one of its constituent clubs. International Rules was the brainchild of one Harry Beitzel who was desperate for (then) VFL footballers to have overseas competition. And this I think is the mainly unspoken and silent pain carried in the souls of large numbers of AFL fans.

We can watch our cricketers, socceroos, wallabies, basketballers, netballers, hockey and lawn bowls teams - even kangaroos - but not a national representative Australian rules team. Publicly AFL supporters do not seem particularly concerned by this matter – privately, for some at least I’m not so sure.

SWOT analysis might suggest that the complete absence of credible overseas competition is a weakness, possibly a threat and barely an opportunity. Lately we have seen AFL games played in Sth Africa and the UAE. There has been much written on this site by aussie rules aficionados about the seemingly unending internationalization of their game. ‘Watch this space’, we were recently urged, as if a dramatic football revolution was about to unfold.

I don’t think anything is about to unfold – or ever will. I fear that my AFL loving fellow Australians are experiencing a false dawn. Because after 150 years (or so we’re told) aussie rules football has failed to conquer NSW and Qld let alone planet Earth.

The efforts of expats to take their piece of Australiana with them is nothing if not admirable. But willing amateurs do not equate to a meaningful & significant presence.

The relevant and respective indigenous football codes/winter sports will not even notice. During the 2003 Rugby World Cup the SMH’s chief AFL correspondent (Vic born & bred) Richard Hinds wrote questioning rugby’s and the cup’s credentials to global sport status. Fair enough. However I wonder what Richard’s assessment would be if he was to cast his critical eye over AFL’s international stable. The AFL sojourn to foreign lands reminds me of the American flags planted on the moon. Nice for the family photo album but of absolutely no substance.

AFL fans should celebrate a uniquely Australian game providing healthy choices for our youth & its pre-eminent position amongst the football codes of this country. But don’t demean yourselves by indulging in the delusion of a nonexistent impending international Australian rules epiphany. Its fiction.

As my father used to tell me – you can’t have your cake & eat it.


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Crowd Says (417)

Redb said  | March 18th 2008 @ 5:48pm | Report comment

troll troll troll your boat. :-)

Joe FC said  | March 18th 2008 @ 7:19pm | Report comment

What?
No point by point rebutal.
No statistically laden refute.
No counter argument bristling with empirical evidence.
Merely a child’s nursery rhyme as code for YOU’RE NOT WRONG

Midfielder said  | March 18th 2008 @ 7:42pm | Report comment

Joe

Hard to argue with

LK said  | March 18th 2008 @ 8:08pm | Report comment

Say it ain’t so, Joe. Every day I log on to The Roar eagerly anticipating the next hotbed of AFL. Canada and Sth Africa last week, who will it be this week? Lapland? Burkina Faso? Sometimes I think the international AFL stories are spun direct from head office. This is to convince gullible Aussies that the AFL has an international presence and would-be sponsors and fans should jump on board.
I actually enjoy AFL but the international stories are fanciful and increasingly tiresome.

Redb said  | March 18th 2008 @ 8:23pm | Report comment

LK,

I can’t speak for every AFL fan, but i see this ‘article’ as nothing more than a troll. look its probably payback for the :Rugby League: who really gets it” article. Dunno and don’t care.

But your are wrong the origin of the international stories being spun out of head office. There is a private site titled World Footy News that started linking international leagues of footy. This guy deserves all the credit for providing an international platform for the game, the AFL website now takes content from that site and as of 2007 started to give it a drop down menu.

Last time I looked its a free world, don;t read comments about AFL being played overseas if it upsets you so. You have the right to choose, click away now or forever hold your peace. :-)

cheers
Redb

p.s. i really like the fact there are 50 teams in the USA, oops sorry about that , remember left hand click…..

sheek said  | March 18th 2008 @ 9:18pm | Report comment

Realistically, Australian Football can expect the same fate as American Football & Canadian Football & Gaelic Football - hugely popular within their own borders, but a novelty elsewhere.

At present I would say most countries are happy with the football codes they have, making it exceptionally hard for any new footy codes to break-in.

There is also the name. Deep down, Yanks don’t feel comfortable playing a sport called “Australian football”, just as Aussies don’t feel comfortable playing a sport called “American football”. There’s no sense of ownership, unless of course, you are from the same country as that particularly named football code.

Perhaps we can clarify this by calling soccer World football; & the other footy codes can fight over Earth, Universe, Galaxy, Cosmos, etc, football.

Midfielder said  | March 18th 2008 @ 9:25pm | Report comment

Redb

Without doubt AFL is the biggest sport in Australia, in terms of, players no, TV rating no, crowds yes, media space yes, TV deals yes, land area covered yes, population wise no,

If I put AFL at the top of the tree in Australia sport ………….which I do……………… and let me be fair here and say AFL to football in Australia say a watermelon to a grape, in world terms AFL and football, as to Earth to gain of sand.

380 million registered players including 80 million women, played in 204 countries.

Even the NRL have NZ and PNG.

Midfielder said  | March 18th 2008 @ 9:30pm | Report comment

Sheek

Some marketing guy got in there long before you “The World Game” …………….following on your lead thr its makes sense.

AFL ‘The Universe Game” played everywhere……………..sheek you should have been in marketing

Redb said  | March 18th 2008 @ 9:36pm | Report comment

Sheek,

This is why I made the troll remark. I dont think any AFL fan thinks we are going to break open the world sports market. It is however fun to know that people from other parts of the world are playing our game. These International leagues are expat driven originally, but in time a few locals have also taken it up. There is a South African program testing the water with junior programs, but that’s more about widening the talent base if it works.

Re your point on the name of the code. I dont get too caught up in that. Whilst Aussies are uncomfortable with becoming too American,etc The Yanks are fairly fond of us Aussies, you only have to visit the US to guage that. However, perhaps in recognition of what you are saying, the game is marketed as USFooty in the states.

You may or may not be aware that there are a few Irish Gaelic football players running around in the AFL. Gaelic football still has not shaken off its amateur status, thus the AFL has been able to offer some opportunties. There is some discontent in the Irish press that their best young players could be lured to the Australian game.

So I think the best the AFL could wish for in the foreseeable future is that like with Western Sydney and the Gold Coast, but on a much smaler scale the talent base is widened for clubs in the AFL.

cheers
Redb

cheers
Redb

Redb said  | March 18th 2008 @ 9:47pm | Report comment

Midfielder,

Congratulations you’ve won my award for stating the bleeding obvious. :-) re my troll remark, no-one has said we are on the verge of world domination. But if people dont like reading about footy being played in other countries then its just a sublime click away…..getting all bitter and twisted over it is frankly pretty funny.

cheers
Redb

Midfielder said  | March 18th 2008 @ 9:55pm | Report comment

I not the one upset

Redb said  | March 18th 2008 @ 9:58pm | Report comment

Midfielder,

Wasn;t aimed at you.

cheers
Redb

sheek said  | March 18th 2008 @ 10:19pm | Report comment

Redb,

Yeah, I’m aware there are a couple of Gaelic footballers among the AFL clubs, including Tagh at the Swans. Actually, i like AFL. In fact, although rugby union is my first footy code, I follow all the footy codes in Australia.

I don’t support anyone in particular, just whoever is playing a style that appeals to me. I thought the Cats were overdue, & coach ‘Bomber’ Thompson deserved a premiership.

The amusing thing about 50 clubs playing AFL in the US, is the same as the IRB saying there are over 130 countries playing rugby around the world. Unfortunately, only about 6 national countries play the game to a standard to make most of us happy!

Ditto those 50 AFL clubs in the US. If 12 of them were close to the standard of the AFL, then that would be something. But realistically, what is their standard? There may well be 50 American football clubs throughout Australia. But they’re all at the park ’scratch game’ level.

Redb said  | March 18th 2008 @ 10:48pm | Report comment

Sheek,

The standard is very low. Theres the Orange County Bombers, Boston Demons, Chicago Swans, New York magpies, etc Some countries like Canada have junior leagues, its all a bit haphazard and only of interest to us AFL tragics. :-)

I enjoy union and soccer as well.

cheers
Redb

Rodney said  | March 18th 2008 @ 11:09pm | Report comment

Hahahahaha RedB

I love those names for the American teams.

Where’s clarkey, this thread was made for him, I expect to come back here tomorrow and see a 10,000 worded post outlining AFL world wide and how it’s taken over and played in more countries than RL already.

Midfielder said  | March 19th 2008 @ 12:11am | Report comment

Not Football bloggers a copy of a Foxsports today and it talks about I guess the committment to play for the Socceroos.

These stories down the years have never been told in non football circles ………….anyway to the story and for the AFL, Union & League guys imagine your best players doing this………….not saying they would not…………but give credit were its due…………in a sport were international is bigger than clubs.

http://www.foxsports.com.au/story/0,8659,23396739-23215,00.html

McDonald suffers for World Cup dream

By Ronnie Esplin

March 18, 2008 CELTIC striker Scott McDonald revealed the logistical difficulties he will endure during his mystery journey to the Far East as he hopes to keep alive his dream of appearing for Australia in the 2010 World Cup.

McDonald will fly out of Scotland after Sunday’s Scottish Premier League clash with Gretna to join his Socceroos teammates for a group qualifier against China in Kunming.

In addition to two long flights, the 24-year-old will have to prepare for a game at altitude before he returns to play against Rangers at Ibrox in a crucial SPL game.

He said: “These are the sacrifices you have to make for your country. It’s important for me because it’s a chance to play in the World Cup. To turn my back on that would be pretty stupid.

“The gaffer has fully backed us as well. He’s been great with everyone, he always wants his players to play for their country.

“We’re playing somewhere near Tibet but I don’t know too much about where I’m going. The game’s being played above sea level to give the Chinese every chance of beating us.”

Despite the difficulties, McDonald is confident he will be in peak condition to face Rangers.

“Australia have physios and doctors in a set-up which is second to none,” he said.

“We have doctors travelling with us on planes making sure we’re sleeping at the right times, even giving us asthma pumps because we’re playing above sea level.

“I had a lung test before I went away the last time. They said for me to cope in these conditions I’d have to take one of the asthma pumps.

“They’ll be making sure we’re well looked after and we come back in good condition because the last thing they want is clubs complaining about it and not letting us go the next time.

“Last time I came back from Australia having played on the Wednesday we played Aberdeen on the Sunday and we won 5-1 and I scored a double. So it’s okay as long as you look after yourself.”

LK said  | March 19th 2008 @ 8:17am | Report comment

Redb,
I have no problem with people reading about AFL o/s if it is reported as it should be. That is, a bunch of ex-pat Aussies playing for fun on weekends. Last week we had “Canada next breeding ground for AFL recruitment” on The Roar. Was that trolling? Is it only trolling when you disagree with the content?
Cheers
LK

Redb said  | March 19th 2008 @ 8:39am | Report comment

LK,

Trolling is deliberately stirring the pot without any constructive intent. Take our mate Rodney above. :-)

Where has ‘Joe O’Sullivan’ been whilst this thread has dribbled along?

Now there has been progress in North America with Australian football been played on an ever increasing basis (from a zero base). In the USA there was no organised Australian football games prior to 1996, none, not one team of expats, amateurs, park funsters, zippo. In the last ten years this has grown to over 50 teams. That is a fact. Is it newsworthy?, well that depends on your point of view. I like the story as I’ve said. Canada has junior teams, not expats and old farts, but an organised junior competition with developing pathways,etc Will it ever amount to anything in ten years, perhaps, in fact there is already a Canadian teenager playing in the QAFL.

Like I said if your not interested in Australian football being played overseas, please feel free to click away now.

cheers
Redb

Rodney said  | March 19th 2008 @ 8:51am | Report comment

Well RedB, Clarkey had a thread at Big Footy where he was saying AFL is bigger than RL around the world now, then he back tracked and said it will be soon, I can’t see any problem with what I said above, I was laughing at all the Aussie names.

What’s wrong with Americans using yank or other names besides Aussie ones only?

It makes it look stupid.

Imagine Parramatta being called the Parramatta Star spangled banners or the Parra Stars n Stripes, or maybe the Parra Maple Leafs?

Joe O'Sullivan said  | March 19th 2008 @ 9:40am | Report comment

Redb
As you say its a free world. AFL supporters can write about growing international aussie rules & I can advance a contrradictory view. Why the former is not troll but mine is I’m not quite sure but that is unimportant. You are entitled to your opinion as I am mine. I can choose not to read supportive AFL international posts as you can choose not to read mine. But I did & you did. Neither of us have sinned. You are an AFL tragic ( your words ) & I’m utterly uninterested in the game. Neither of us need apologise for that. I might not like what you write & you might not like what I write. These are our respective rights ( no pun intended ).
Enjoy your AFL & I will enjoy my interests.

LK said  | March 19th 2008 @ 9:43am | Report comment

Redb,
It must be the 11 bottles of Coopers I had last night, but I still don’t understand your point. You say, Canadian AFL may amount to something in ten years, ie not soon. There is a junior of Canadian heritage running around in the QAFL. Both these items are newsworthy and “constructive intent” in your opinion. Joe posts that international expansion of AFL won’t happen soon and he is “trolling”?
I’m not having a go, I just want to know where your distinction is.
Cheers
LK

Redb said  | March 19th 2008 @ 10:08am | Report comment

Lk,

I see this as a perception thing. The article implies an over statement of AFL’s international footprint. AFL’s international footprint is tiny compared to the other 3 codes in Australia. Well Soccer has a footprint, rugby maybe two toes and an ankle, Rl a toe, AFL has a toenail. But it has a ‘footprint’ nonetheless it is played overseas and it is growing , these are facts.

I think the intent of the article was to over play any AFL fan’s comments about the international growth of the game, it was disingenous and potentially only designed to setup any comments for ridicule from other trollers, surprise, surprise. :-)

But if you have any interest, try World Footy News, its a good read.

cheers
Redb

Michael C said  | March 19th 2008 @ 11:23am | Report comment

We pay tribute to the 2007 European All Stars Representative team:

Aliou Sidibe (Czech Republic)
Heikki Tanner (Finland)
Igor Franic (Croatia)
Josip Kravar (Croatia)
Kimmo Heikkila (Finland)
Kreso Franic (Croatia)
Ladislav Hynk (Czech Republic)
Matija Basic (Croatia)
Michael Gouteff (Czech Republic)
Michi Schuardt (Germany)
Raoul Himberger (Austria)
Samuli Lehti (Finland)
Sean Doherty (Ireland)
Sebastian Dorda (Austria)
Sebastian Oberzaucher (Austria)
Tommi Oksanen (Finland)
Coach: Kolja Koracak (Czech Republic)

And DON’T take it all so seriously by virtue of the following (from a Finnish League representative)

“We welcome people of all size and age, we don’t take ourselfs so seriously. We are a great bunch of guys who just love to get away from the box for some excercise and a laugh, followed by a rehydration session here and there. We want anyone who is interested in a kick and some fun, if you have seen a ball before or not. We aim to have teams all over Finland, so don’t be shy and join in the fun. ”

——————————————-

So, pretty cool - they have fun and a good time and the like.

——————————————-

Look - whatever happens - the great, absolutely fabulous thing overseas is - IT AIN’T NSW!!!

‘free’ of the bloody minded anti attitude of NSW folk is NOT the prevailing attitude over there. Now and then though, you still see something like the following example from a “Finland Forum” -

First comment:
“Hey!! Anyone have any details or contact information for the Aussie Rules set up in Helsinki?
Cheers”

Reply:
“Hehe… shouldnt you be playing a real sport.. like league?”

[this is a good natured example at least of how the anti AFL Rugby-lobby attempt to hijack anything and everything relating to AFL - EVEN IN FINLAND!!!!! What's that say about the mentality of the NSW/Rugby fraternity. Well - at a certain point it just says more about the negative mind set of people who play negatively geared games for people who don't know how to look forward and fear running through imaginary lines......!!!!]

Michael C said  | March 19th 2008 @ 11:54am | Report comment

Junior international competition as distinct to ‘elite professional’.

At the junior level it is amateur - there may be grand dreams of a $200K a week pay cheque in the EPL or NBA. But, realistically, it’s amateur - such that at various times the under 19 cricket world cup produces results completely incongruous with the more known ‘open age’ competiton.

Junior competition, with bodies and minds that are still developing - is more about talent identification than anything else - and that’s talent in the broader sense of not just a good beep test result.

The simple fact now - that would have been almost undreamed of even just 5 years ago - is that a pretty good little international juniors tournament could be held playing Aust Footy involving England, Denmark, Sweden, PNG, Sth Africa, US, Canada, Nauru, Tonga, Samoa and probably New Zealand, maybe Scotland in the near future, and maybe Ireland. This is the real ’surprise’, this is outside of happy amateurs and ex-pats having a social get together and generating enough funds for a ’sporting’ holiday once every 3 or 4 years. But - let’s see where it all is in 5 years time.

Certainly - still, to play them against a ‘best of Australia’ junior rep team would be plain silly. To play them against a state team would be silly.

However, for the vast majority of us who play a bit as kids and then concentrage on a real job and play hack level on Saturdays over winter - going on to a international professional career probably never really was an option. And so, the fact that already juniors have represented the nations of the US, Canada, England, Denmark, Sweden etc in international matches - at that level, it doesn’t really matter what sport they are playing. And the potential to attract more kids to the game on the basis of the odd international rep game might be a reasonable carrot.

The main question then to the AFL is ‘what you gonna do about it??’. And they, (the AFL) would be negligent to not at least attempt to put in place some frame work that could allow kids to get properly INTO the system. Still, a big ask to move to the other side of the world to one of the most isolated countries in the world.

I do reckon at present, the AFL have figured this is a good chance to test the water. A 17th and 18th team coming in. If ever the clubs are going to be willing to have a serious look outside the square - the next 5-10 years will be it.
If ever those grass roots ‘developers’ of the game overseas have wanted a ‘lure’, then they will have it for the next 5-10 years. This might be make or break.
Again, we know there are kids from PNG (where there are over 10,000 registered players and 4 main regions that participate in the 2007 national juniors from Under 13s to U17s, including girls competitions) in the QLD talent pathway. It is entirely predictable that some PNG ‘natives’ will come through, following in a sense PNG born Mal Michael. That’s the nearest thing to a ‘given’ that there is.
The main curiousity is whether someone bobs up from an unexpected quarter - and that was the purpose of the article. A 192 cm Canadian talented basketballer, soccer player, volleyballer - that alone would be a package you’d think that if you got him at age 16-17 might be able to show enough in a single year of footy. The fact that he’s played footy since age 13 in Canada means there is absolutely no reason whatsoever why he can’t ‘make it’. Anybody willing to suggest that’s not so?
————————–

At the end of it all - we ALL KNOW ALL THE REASONS WHY NOT!! We (AFL folk) don’t need others telling us. We know. However, there’s recently been this little movement that’s slowly, slowly growing in some places, and rapidly in others. And the really curious thing to observe is the way that momentum picks up momentum.
And while there is observable growth - especially at junior level, and now that the world is more ‘open’, the internet is a communications highway and support mechanism and while more games of AFL and even the entire Brownlow count broadcast can be seen on Setanta (and Rusty Crowe bleats that he can’t even get a NRL game on once a fortnight) - well, there’s just a chance that this may be just the beginning of a growth phase.

Or it may be the peak already.

Are we having our cake and eating it too?
Not yet. That’s for sure.
Only a fool would really, really suggest AFL players getting decent standard international matches.
And for those of us who effectively voted against State of Origin mid season because it compromises the regular club competiton - well, if they were to start playing for the country - then, JUST DON’T DO IT DURING THE SEASON!!!!!!

(you can get away with setting the rules when it’s your own game!!!!)

Michael C said  | March 19th 2008 @ 1:15pm | Report comment

You might be interested to know the following:

The GAA Counties have voted to resume ‘matches’ with Australia.

The AFL commission is expect to follow suit.

The interesting thing is that, finally, these ‘tests’ will be given the sort of regard they should - in that for example a 2 ‘test’ suspension will equate to a 4 domestic game suspension. Up until now, players from each side effectively were permitted a free for all, especially in the last ‘test’ of each series.

I’m not sure how the crowds will react - perhaps the lust for blood was half the recent for packed out venues.

I still reckon for the GAA fella’s - this is their best avenue to in the short term an professional career (via the AFL) and in the medium term to effectively force the GAA hand and provide some greater financial reward/offset to the players at home. It is after all a global economy and it’s unfair to stand in the way of a ‘career’.

The interesting thing out of all this is that the AFL ‘clubs’ traditionally white ant what isn’t in their interest - but, the Commission and AFL HQ are finally able to force through these penalties. Obviously, it’s no issue if people don’t get sucked in.

Millster said  | March 19th 2008 @ 2:18pm | Report comment

Joe O’Sullivan - thankyou for a balanced, realistic but yet respectful article. I read it once, and after following the debate I read it again to be sure. This is nothing like the “League - who really gets it” article which I thought was a crock of shit. (PS I’m not biased in this as I am a football fan and enjoy, but do not regularly follow, both League and AFL in pretty much equal measure as ‘occasional entertainment’).

Your last four lines are well put. The key asset of AFL is that it is a highly entertaining, reasonably skillful game that is utterly indigenous - attractive to locals and a true curiosity to foreigners. It is a key part of our cultural heritage and of the community that is Australia. Iconic - like say Curling is in Canada, or Sumo in Japan, but fortunately a better sport than both.

Incidentally Curling and Sumo are contested in a whole range of countries at ‘hobby’/’social’/'amateur’ levels and even in some cases in reasonably organised leagues. Does that REALLY make them international, or even aspiring international sports?….. PAH!

I agree with your very last line. AFL-ites do “want to have their cake and eat it”. They want the unique cultural niche that is their sport, but they also want it to step up and be measured against the more international games. This is totally unrealistic and frankly irrelevent as an aspiration. It should not be a consideration for AFL fans who have a unique asset right here in Australia, that should be nurtured IN ITS OWN WAY.

Redb said  | March 19th 2008 @ 2:50pm | Report comment

Millster,

Nurtured or kept back? This ‘article’ is about saying whoa there AFL, don’t expand beyond these shores, stay as you are. The article pretends to represent the views of all AFL fans. I have never said I dont want Australian football to succeed eventually overseas. Why shouldn’t AFL want their cake and eat it. I want people in other countries to play the game if that is possible.

At the risk of turning this yet again into a full scale code war, you could easily argue the same for soccer in this country. They are already the world game, turning Australia into another country that soccer dominates is merely an ambition of having your cake and eating to? If soccer’s growth is what you all tell us and that juniors will be picking soccer over other sports, then the AFL better get organised and grow the game in any place it can.

You also forget that most rugby and soccer fans attribute Australian football’s lack of international sucess as a sign the game is no good. Something like “you’ve had 150 years to grow the game and youv’e barely got out of the southern states of Australia”. Your talking as if Australian football is the pre-eminent game in every state, its not. it has a long way to go in NSW and QLD. Well, we are listening to you, we cannot be complacent with our little patch any longer.

If there is any message that Simon Hill’s smell the fear remarks have taught us it is that we cannot simply sit back and hold our place in the sun. The world is getting smaller, isolation is a thing of the past. Thankfully, the AFL is taking big strides in Australia and small strides overseas to grow the game. Most of the overseas development is purely organic driven by expats and it has largely happened in the last 10 years.

The question is: Is it time for AFL fans to really smell the fear?

Soccer has plans to dominate the Australian sports landscape much like they dominate Europe. Frank Lowy is a rich and powerful man, AFL fans should be afraid of his plans, they are real.

The tide has turned. Our Prime Minister Kevin Rudd has placed his bet and its on soccer, the world game. He has no motivation to support Australian football. Backing a bid that no-one realistically thinks will succeed is part of Lowy’s suspected plan, those in Soccer HQ know it will drive the agenda at the Federal level for funding for the next three years (thanks Michael Cockerill for confirmation in today’s Sydney Morning Herald). Our tax paid dollars will flow to a game that has every intention of eliminating footy from the sporting landscape in a real sense; player talent, TV rights, venues and media coverage. Of course it wont happen in the next three years, but the seed couldl be sown.

Soccer fans have been saying for the last 3 years, be afraid other football codes we’re coming, well what if fans of footy (AFL) take you at your word. A rally call based on fear has done wonders for the North Melbourne football club, it now has 24,000 members. What would the result be if an Essendon or Collingwood and their vast army of supporters went into fear mode. That is, if they were able to foresee the next ten years and realise the very fate of our game and our clubs is in our own hands.

Have AFL fans been too complacent? Essendon has approx 35,000 members year in year out, if the club was threatened and a rally call went out, it would probably get to 60,000, Collingwood is similar. Other clubs like Carlton, Richmond, etc also have massive pull. It’s a heartland thing, I’m sure Adelaide, Perth have massive non paid up members.

The Melbourne Victory have successfully drawn on AFL fans who like me don’t mind watching soccer. What if those fans who identify with Australian football as their number one preference and attach a certain cultural identity/history to the sport feel they need to choose who to support – a war and you have to pick sides.

So Millster, your a soccer fan , be honest you want your code to be number one in a generation. Where will that leave your current overly flattering assessment of the Australian football league then?.

cheers
Redb

Millster said  | March 19th 2008 @ 4:01pm | Report comment

RedB - you know what, while you are probably the most passionate of the decent writers on this site (with apologies to your AFL compadre Michael C), I do take on some of your points. To be honest I think the “fear” that we all smell is equal in each camp. It wasn’t so long ago that football was a complete shambles - unable even to pay for the airfares of players to international fixtures let alone to run any kind of decent domestic competition. And while we turn to the global dominance of our code for comfort, reality ‘down under’ is that we still have a long way to go.

I don’t agree with the “general assessment” that AFL has wasted 150 years of potential geographic growth. It is a specific game grown out of specific circumstances and I for one am both mildly surprised and deeply congratulatory that such a unique game has grown into such a national cultural tradition. I’m not sucking up. I genuinely like the game and its place in the sporting landscape. It offers something quite different to football, and to the rugby codes.

And so onto your questions in your final para.

Do I want my code to be “number one in a generation”?

Yes, no, who cares… I can tell you what I want. I want to be able to watch it played at the very highest global level, mainly on TV but also through the odd live fixture. I want us to regularly and proudly represent at the World Cup, Confederations Cup, and Asian Cup finals - simply no other team sport allows for the level of national pride of competing in an overall pool that includes pretty much all of the 200+ nation-states of the globe, and that provides fixtures that cross religions, cultures, classes, and the deepest political divides (eg. USA-Iran in the group stages of WC2002, qualifiers between Nth and Sth Korea). And I want a domestic league that gives me exciting football that I can attend in person, a club I can feel part of, and an improving standard of both play and management which is tested regularly by inclusion in competitions between the clubs from our league and those of different nations.

Those things combined might make football “number one in a generation” if they are achieved. But is being number one the goal, or is it just a by-product of getting the beautiful game into the minds and hearts of people? For me it’s all about the latter, not the former - which I’ll leave to the marketeers and to the jealous types.

And where will that leave the AFL? Look who knows? But while the various major sporting markets in the world are dominated by the global, big-money, big-audience sports this has not necessarily equated with the demise of interesting, vibrant competitions in other sporting codes that are entrenched in particular geographies or cultures as “mega-niches”. I think the AFL’s future is bright as long as it is not suckered (I use that word very deliberately) into going head to head with football, or even with the two rugby codes which are GENUINELY played in other countries - albeit in both cases in a limited set.

The AFL’s major long term challenge will be junior participation and development, but even there at least we’re talking codes of ‘footy’ with some transferrability of skills and not the dilemma faced by say a talented sporting kid in the USA (choices equal the essentially untransferrable basketball, baseball or gridiron). But back to the main point, the natural forces of globalisation have heralded a world in which AFLs grasp on the #1 spot will slip away as sure as night follows day. Holding onto that measure as the definition of success is the one sure way to blow away all the success that the game has had, and to turn the AFL’s bright future (and uniqueness as a piece of Australiana) into a dusty piece of tragic history.

Michael C said  | March 19th 2008 @ 4:16pm | Report comment

Okay, Rodney - I’ve accepted your challenge & had a proper look at the RL WC website:

RL top 10 includes :
PNG - around 10K registered players plus maybe 5K school kids (as per the RLWC website).
Tonga, maybe 1K, and
Samoa listing about 600 registered players age 17-21.
Fiji, about 500 regular players.

Scotland, never had a professional team.

The Irish, initially, it was ONLY Union boys playing RL over summer that gave Ireland a team, these days reliant upon fellows from Superleague eligible to represent Ireland - so the minor 3 league domestic structure (2 ‘conferences’ and a ‘elite’ league) really doesn’t provide more than a couple of squad fringe dwellers.

Even NZ - peaked once at 40K registered players, now dropped back to 22K registered players.

Is France now number 3 behind Aust and Eng? About 25K apparently, more than NZ - from a nation rated in the early 50s as the ‘best team ever’, beating Australia before a crowd of 100K. 25K. That’s less than what Tasmania have in registered AFL players.

These are not huge ‘national’ competitions. RL is minor in all but Australia and England (250K registered players in England).

THESE ARE TOP 10 RL WC ‘nations’.

What’s that say about AFL in PNG with about 10K regisered players. And the US with a couple of thousand, and Denmark with 300 or 400? Gee - suddenly there’s a couple of AFL ‘nations’ in the ball park of a RL rated top 10 nation.

Where would the RL WC be without:

A. people switching from Union
B. Expats
C. parent/grand parent links allowing representation of the ‘minnows’

—–

This is the TOP 10 of RL. Oh, yeah, and Australia.

So - there’s Australia and England, and then daylight to the rest of the world maybe equating to 80K all up.

If that is what it takes to provide a ‘international’ game and a World Cup - well, the AFL may as well have a crack at it. (not that I WANT an international game in that context or a farcical world cup.)

however - the AFL DOES NOT have the luxury of being able to bolster numbers with Union converts.

And so, the AFL - currently probably more is working to maintain the dominant ‘global’ professional position relative to……

…the GAA and Gaelic. Because, the AFL MUST at least do all possible to ensure that it’s players aren’t poached by other codes.

So, Rodney - I presume then, - we’re agreed - that, because half the ‘nations’ in the RL WC top 10 are no better than half the nations in the AFL top 10 - that the RL WC must surely be a farce. Run a ‘top 4′ tournament, Aust, NZ, France and England and leave it at that. Because, now I realise the follow of any claim of ‘reasonableness’ associated with making the RL top 10.

Look, I love my cricket - but I was so over the UAE team in the WC a couple of times, all ex-pats/iimports from other countries, and Jon DAvison for Canada etc. Just plain silly. Although, at least at test level you need the 3 year residential qualification.

It’s a fine line - trying to bolster the minnows talent level balanced with actually providing opportunity for the REAL competitors IN the minnow home country/competitons.

Westy said  | March 19th 2008 @ 4:25pm | Report comment

Redb…….What is this war…..you write articles on the Age AFL site you can be as biased as you like but this is a multi sport site. North of the border there is a healthier attitude to a number of sports. I am personally sick of all this war talk to elicit emotive defensive responses. There are a large number of people north of Albury Wadonga who do not simply accept AFL as the sole sporting embodiment of Australian culture. It is that simple. I for one have no problem in the AFL starting an AFL team in Western Sydney. Anyone who is willing to spend so much money in my region is very welcome . Simply make your points and cut the war talk. AFL is one of the sporting codes in Australia. It is very well run . I will watch a game live now and then , appreciate some skillful players but sadly find it not great for television. Its just my opinion. However I would very much find Australian sporting culture the poorer if viable rugby, league , football and basketball competitions did not exist as well as AFL. I follow state cricket closely. The dominance of AFL in Victoria is hurting Victorian junior cricket. This is not a criticism of the AFL just a consequenceof its success. The same is very evident in South Australia which is further worsened by its declining birth rate and aging population. The calibre of athlete avilable to NSW cricket is higher and deeper than Victoria and SA. There are people north of the border and some in Victoria who take great pride in the efforts of the Socceroos, Wallabies and Kangaroos but have no idea of who Richo or Richmond is nor do they care. They are as Australian as any Aussie Rules supporter and have as deep a committment to this nation. It is not war it is respect. Most sporting coaches of the various codes watch the others simply because their are transferable skills and strategies. Watching ” some” AFL teams passing the ball backwards and across then backwards is as boring as any overly defensive game of league or football or penalty ridden rugbty match. I do not have to pick sides. Nsw and QLD appreciate good skills but do not need AFL to define their character or existence nor does any Australian. More Australian soldiers sailors and airman have come from non AFL backgrounds . They do not need it to enhance their identity as AUstralians.

Redb said  | March 19th 2008 @ 4:33pm | Report comment

Millster,

Thanks for your considered thoughts.

cheers
Redb

Rodney said  | March 19th 2008 @ 4:42pm | Report comment

Clarkey, i’ll post back later as I have some things to do now and some beer later.

Cheers.

Michael C said  | March 19th 2008 @ 4:50pm | Report comment

Rodney -

I am still not Clarkey!!!!!!

Beer o’clock this end too, and calf twinge which means training is out of the question. At my age a calf twinge might put everything out of the question.

Pura Cup - Vics got clobbered, but, at least entertained going at just under 5 an over for 77 overs. Alas, that 2nd day when they had the game relatively at their mercy and they faltered from 2-100 lots.

Towser said  | March 19th 2008 @ 5:34pm | Report comment

Redb

Personally I have no interest in Australian Rules if it lives or dies I dont care . But in the Southern states it is obviously part of their history and some people such as yourself do.
As a football fan and Frank Lowy is one too remember through his family a generational thing as expressed by AFL fans also, so you should understand where hes coming from. Because he was born elsewhere doesn’t make his passion for the game in Australia any different from Johnny Warrens when he was still alive.
Talk of domination is a paranoia in your own mind. What is happening is that Football has at last got its act together. Being Australians we want to be the best in a sport ,or in the case of football because of its global spread, at least to be in the top 20 nations on the planet. To do this we have to compete with nations where the game is a religion ,therefore we cannot sit back on our laurels and expect this to be delivered on a platter its hard work.
It will take many years of consistent clever planning coaching and street wise smarts on a global level. Fortunately for football fans the FFA is being run by a man who understands whats needed to expand globally having done it through his Business(Remember FL tried to implement his visionary ideas nearly 30 years ago and failed .Why because the time wasn’t right for many reasons).
When I and other long term football fans sit down and review whats happening in football do we consider thas it will upset AFL folk? Of course not no more than we would consider the book reading class down the street.
What scares me and Frank Lowy is lack of success on the park and therefore lack of momentum for the game.
Will the Chinese have put one over us by playing in Kunming at altitude next week ,having been there since March 1st in a training camp,whereas most of our boys arrive there on the Monday before the Wednesday game. Or what players will be injured for their club this weekend.
Theres a million other things to worry about in football than other sports.
If it affects other sports in the end(which I dont see for AFL unless they dont play to their strengths as Millster said) then its not footballs fault that we have to compete with the whole world to be on top of our game.

Redb said  | March 19th 2008 @ 9:12pm | Report comment

Towser,

Thanks for your views. I couldn’t disagree more.

cheers
Redb

Michael C said  | March 20th 2008 @ 9:36am | Report comment

Towser -

how did that comment relate to the topic? What, simply that Soccer fundamentalists don’t have any regard for any other sport.

Oh gosh, we realise that already, there certainly are soccer folk who live and breath it 24/7, 365 days a year. We feel sorry for them - that they seem overly willing to even deny the Olympics - because the FIFA WC is bigger………such a biggest is best mentality.

Which - point of all this - reminds me of someone who ran through the numbers of effectively how many registered players across the world each player in the top 4 leagues represents. Which, makes me suggest that should India and China ever come on board ‘proper’ as soccer nations - Australia may as well give up - the numbers will be so totally against us.

But - your hope is that it’s NOT PURELY a numbers game. Which is what we always hope for in what ever sport we follow - and, that’s why we who follow AFL for example hope to heck that Australian soccer can get a bit more efficient with it’s talent pathways etc and somehow become a little more successful…….but, our reservation is that we don’t want soccer gaining an inch to suddenly see it explode miles away as almost the sole sport in this country. We love our AFL - but, love to follow a broad spectrum of sports - it seems there’s a fair proportion of myopic ’soccer’ followers - and they’re the ones that we resent - and if too many of those ascend to power - it ensures there is and will be a ‘war’ in the market place.

And, so, back to the thread - the AFL has to become more robust. If that means that PNG which is almost level pegging with RL now for registered players - so, if PNG comes ‘on line’ as a recruiting zone. Then, that ads greater depth and an added dimension.
Beyond that seems much less certain. I’d hope that you at least would be able to take a broader view and wish us luck - rather than just denigrate the game as a curiousity from the southern states.

Towser said  | March 20th 2008 @ 12:59pm | Report comment

Michael C

Merely a reply to Redb re his belief that there is a plot against AFL by the hierachy of football which is on topic as it relates to the games(AFL’s) ability to expand.

Even if the subject was off topic, given your past history in trolling on genuine football blogs isn’t that a severe case of the pot calling the kettle black?

Michael C said  | March 20th 2008 @ 2:54pm | Report comment

For the Record - number 1.

(this is part of providing perspective of Aust Footy overseas - keeping mindful that some top 10 RLWC contenders represent local associations of around 1000, give or take. Roughly the equivalent of what one might expect from a reasonable size country city.)

Aust Football in Canada.

Canadian Australian Football League founded in 1989
Registered players presently
about 525 adult, 300 juniors

Leagues
Ontario AFL
North West Pacific FL
North Delta Junior AFL

Clubs
Calgary Kangaroos
Calgary Bears
Calgary Kookaburras
Red Deer Magpies
Burnaby Eagles
Vancouvar Cougars
Victoria Lions
Broadview Hawks
Ottawa Swans
Etobicoke Kangaroos
Guelph Gargoyles
Hamilton Wildcats
High Park Demons
Lakeshore Rebels
Toronto Downtown Dingos
Toronto Eagles Toronto
Central Blues
London Stallions

More information:

Participation trend:
In 2006, there were over 420 senior (approximately 250 Canadian national) Australian rules football players in Canada out of a total of 484, an increase of 25% from 2005.[2][3]

By the end of 2007, this figure had increased to a total of 825 players in organised competitions, of which 525 were senior and 300 were junior, an increase of over 70% from 2006, and a total of 95% increase over 2 years.

a little note re. the NW Delta Juniors:

The North Delta Junior Australian Football League was started in 2003 by Mike Macfarlane. Mike was coaching a boys soccer team at the time, and asked the kids if they would like to learn how to play Australian Football. The kids loved it, so Mike decided to put together this league, and it’s been growing by leaps and bounds ever since!

NOW - if that last paragraph doesn’t give hope to Aust Footy types that US/Canada isn’t a region worth attempting to cultivate - then nothing else would.

—-

and in Canada, the Canadian Rugby League has collapsed and is attempting to relaunch as “Rugby League in Canada”, because, we all know how important a name change is………

Towser said  | March 20th 2008 @ 3:43pm | Report comment

Michael C

How about really putting that into perspective.
There are also(from 2005 so could be more now) 543,390 registerd Ice Hockey players and 841,466 registered football/soccer players. If Canada struggles in International football to make its mark with that many players, then Joe has got it right because theres no way with such a small pool of players the AFL will be getting any return on its investment this century to put into expansion. Better to consolidate here, because all these programs in other countries cost money for what appears to be in comparison with other sports a miniscule return on dollars invested.
As has been explained by Millster it is pointless the AFL spreading its wings in the broader world and competing with Football. Its a losing battle ,as indicated by the numbers for football in Canada acheived in a non traditional country for the sport purely and simply from being the “World Game” (and having a truly global World Cup)whether you consider the term cliched or not.

Michael C said  | March 20th 2008 @ 4:02pm | Report comment

Towser -

I have just read a reply on the NRL’s new battle plan thread that does NOT dispute only 1000 in Tonga, or Canada back at the drawing board etc. And, the point stressed - you have to start somewhere.

In Canada - THAT IS SOMEWHERE, and it’s a start. By comparison to some of the RL ‘top 10/20′ countries with a 6 team league. This is the perspective.

What investment has the AFL put into Canada in recent times. Sure, a couple of exhibition games were held back in the 80’s, one in Toronto drew 32K. Stuff all since then.

These programs in other countries, such as Canada - ARE NOT AFL funded - the AFL has steered well away from just gifting money - the dominant level of help now as a ‘global body’ - which is only a ‘role’ the AFL has ‘accepted’ recently - is more around advisory input. You seem to have a mis-perception that the AFL has been instigating these developments. It hasn’t. It’s been ex-pats and locals.

The facts in Canada of percentage increase and the relative number of locals are such that there is a relative (small) niche slowly developing.

The question now for the AFL is how can it best assist to ensure that there isn’t stagnation.

btw - so, you’re saying Canadians are useless at sport - well, yeah, they don’t do that much in the Commonwealth games even, do they?

Now - it’s been explained the AFL is wasting it’s time and resources in NSW and QLD, or, you suggest to consolidate there - I do believe they are doing that. Consolidating there.

Why do you say the AFL is competing with ‘football’ in somewhere like Canada. The AFL in a sense is competing with every other sport - as is ’soccer’. That’s a given. What’s the difference? Why should that stop anybody.
As long as the AFL come across kids who want a bit more excitement than is offered by soccer, and a bit more ball play than is offered by Rugby(both) and Grid Iron and a little more general fitness or a little more athletic diversity etc - - there are plenty of reasons that might be argued that there actually IS a need for an Aust Footy type game to fill the niche between soccer and Rugby/Grid Iron.
And the AFL needs to insure it’s Aust Footy, and not Gaelic (I saw a quote recently that International Rules is too much like Gaelic and really is only interesting because it’s how Soccer SHOULD be played!!!).

Redb said  | March 20th 2008 @ 4:07pm | Report comment

Towser,

The AFL is not throwing heaps of money at Canada. The game expanded organicially through Australian expats. Much like I’m sure when European expats/migrants took soccer to their new homes over the past 5 decades. Of course in much greater numbers.

The AFL in an official sense is giving it a nudge, nothing more.

cheers
Redb

Millster said  | March 20th 2008 @ 4:55pm | Report comment

Towser - while I’m on the football side of this debate (that’s soccer to you MC!) and agree with some of what you’ve written, don’t put words in my mouth.

I never said AFL’s spreading its wings was pointless.

Indeed as an enjoyable cultural “cool and different thing to do” I am not surprised, and altogether welcoming, of little pockets of AFL occurring in different countries - both playing and watching the game. I think it’s cool that people involved in AFL are spread far and wide. Just as I think its cool for small competitions of ice hockey, grid-iron, lacrosse, etc to happen here. In the rapidly homogenising “global village” that we now have thanks to communications technologies, I LOVE little bits of unique culture when they pop up.

My point is a bit different. Its that AFL should not compete head to head with football, using the same measures of success. Neither globally now, nor probably even in Australia if you go 10 years into the future. But I say that NOT because I want football to “win” (I guess I’m safe knowing that even if it dies in Australia I’ll still have my favoured European teams o follow) but in fact because I don’t want AFL to “lose” so badly that it is fatally wounded. It has a place and I want it to survive as I enjoy it for what it’s worth. Same for League and Union.

As I’ve written many times before, THIS DOES NOT HAVE TO BE A WAR FOR US SPECTATORS. For administrators, marketers and to some extent journos, it is about being one-eyed and protecting the interests of the code that pays your bills. But for little old me, until I become chairman of either the FFA or the FFF at least, the world would be a shitter place if I could not support my Saints, my Chooks, and my Brumbies in those few minutes of the week not devoted to SFC and PSG.

Towser said  | March 20th 2008 @ 5:35pm | Report comment

Michael C

Anybody who steps into the global arena from their own backyardfor a ‘Slice of the pie” is competing against football.
Never said the Canadians are useless at sport. Your words not mine
Just stated a fact that with that many players they’ve made little impact on world football.

Redb and Michael C
As for the money aspect ie not being funded by the AFL then surely it makes it a more futile exercise in relation to the AFL’s expansion plans as it will only be(From what your telling me) a plaything and hobby for expatriates.
Would agree though that if you are comparing numbers with the Delusionary RLWC: Well you have a point.

Millster

You still seem to me to be saying the same thing that I thought you said before so if you dont like me interpreting or using you as a previous oracle I’ll stay clear as I thought we were on the same wavelength.
The last thing I would want to do is drop you in it.
Personal i see this more a debate about perspective and reality and as a football fan I know how rapid the sport is expanding globally with little expense on the behalf of FIFA I might add.
American football with many times the resources of the AFL and a greater world reach in terms of exposure through American popular culture has spent probably hundreds of millions trying to expand with little impact.
You may not want the AFL to lose so badly that it is fatally wounded but that is a strong possibility if it pursues a global ideology.
Unless your football it costs big dollars to promote yourself in the wider world.

Anyway Happy Easter.

Pity the eggs aren’t round.

Jason Andrew Toppin said  | March 21st 2008 @ 8:19pm | Report comment

AFL could be international later rather than sooner - ‘could’ is the operative word.

westy said  | March 22nd 2008 @ 8:37pm | Report comment

Michael C…..I do not know about Canada but I do go to Papua New Guinea semi regularly. League as you may say is not that international but our Prime Minister did not bring an AFL jumper to Prime Minister Somare on his recent experience but a Queensland state of Origin jumper. Somare’s reply was he follows the Blues. I can asure you our Dept. of Foreign Affairs would have checked to see which was the major code there. On three recent visits I have seen some Auskick but no oganised adult competition. I saw three games of adult League part of a deeper competitive competition. The league does not count its try league or mini games programmes as registered players. Nor do I recall a Prime Minister’s AFL team play ing the national Papuan New Guinean side before a full house in Port Moresby. I am glad the AFL is trying to help in PapuaNew Guinea. What I do object to is the bullshit. One day AFL maybe NO1 in Papua New Guinea its just when you compare numbers compare apples with apples. It is misleading in the extreme to compare registered teenage/adult competition players playing full contact in double round competitions between districts with very short term Auskick registered players . League actually has divisions the AFL none. Start doing this here and I start to have doubts about the rest.

westy said  | March 22nd 2008 @ 8:57pm | Report comment

Michael c.. If I can put it this simply on my last visits and conversations with people in Port and Wewak I have never been asked to bring/send AFL jumpers but have been pressed for League tops ,jerseys etc. . Have you been there?….It seems to me league is liked there …. I must have been mixing with the wrong people again. …..

Rodney said  | March 23rd 2008 @ 5:29am | Report comment

RL is also a 12 month a year sport in PNG, the only country like it in the world for a footy code.

sheek said  | March 23rd 2008 @ 8:52am | Report comment

Just as a useless bit of info, I was 6 & living in Bogia, PNG (midway between Madang & Wewak) in 1962. Michael Somare was a student teacher at the local primary school. I don’t remember, but my folks told me this was so. I was one of about 3 whites in the whole school!

Growing up later in Madang, we played Soccer & AFL. The primary school there was like a united nations, we had kids from every state in Australia, plus USA, Canada, NZ, Wales, Holland, Germany, polynesians, chinese & natives. Birthday parties were like attending a world fair.

Later, living in Port Moresby while boarding in Sydney, we played rugby union at school in Oz, but rugby league during school hols. We had our own state-of-origin. NSW boarders versus Qld boarders, before the idea took off in Oz.

Consequently, I grew up liking all 4 footy codes. As the French say, “Vive la difference”. However, where the history is concerned, we should be aware of those trying to twist it.

League in Australia started in 1907, & their first games were under union rules, & there’s nothing wrong with that. AFL as an organisation, began in 1858, but their first games were also rugby union, & there’s nothing wrong with that either.

It’s absurd to think that the sports we see today, just magically appeared in tact all those years ago. It’s an evolutionary thing.

Midfielder said  | March 23rd 2008 @ 10:29am | Report comment

TO ALL and I am sure the Roar will join me in saying this.

Congratulations to Jade North, Australian Football’s first indeginous captain.

Further on the PNG thing, they (PNG) actually play football agianst other Island nations, and when it comes to the sport they play internationally its football. These inter island matches are matters of great national pride.

RL however I admit is seen as a major sport inPNG and everyone has a NRL team, I worked on developing some mining ventures and league is held in very high regrad, ……………………….but football is also up there and played and there international matches are taken as national pride does not get much press in OZ……………..two things going against it…………first its football………………….second it not Australia.

Redb said  | March 23rd 2008 @ 4:05pm | Report comment

Midfielder,

Jake who? and the relevance to AFL expansion is?

Westy, I think you right about rugby league as it stands today. Aussie Rules was very big in PNG and North Qld for that matter in the 1970s, but didn’t follow though with development and RL through geography more than anything seized the initative. The AFL didn’t begin any expansion/development from southern Australia and sloppy at that, until 1981. It has