By Steve Kaless
June 3rd 2008 @ 1:59am
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Khoder’s catchcry: ‘All the way with SBW’
The Sonny Bill Williams saga is fast becoming a classic for modern times. It has everything; money, glamour, sleaze and a whole lot of deception and misinformation.
Of course, these days the public can only get so much of the picture because nearly every comment a journalist gets either comes through the club’s media manager or the player’s manager.
Roosters win: go back to top of ladder
And management is all about stage management.
But what do we know?
Well, Williams is a very talented rugby league player and is one year into a five year deal that earns him a reported $450,000 a season.
That looks like serious dollars until it starts getting bandied about that Williams could earn double that money playing rugby union in France.
How do we know this? His manager, Khoder Nasser, has said so, as has Eddie Jones, who works as an advisor for Saracens in England.
So far it should be made clear it is all speculation. Jones knows there is a lot of cash floating around in France and so does his manager. But we haven’t heard anything concrete from anyone in France.
It’s a bit like when you get an unsolicited letter from a real estate agent in your letterbox telling you they could sell your house for x amount of dollars. You know you have a house and you know you could sell it, but it might be an idea not to crack the bubbly on the strength of that letter addressed to “The Householder”.
France has a professional rugby union competition and they may be interested in players of the caliber of Williams. This is where the facts end.
Then comes the spin.
It is fairly obvious for anyone with more than three brain cells that this whole saga is about cash. Cash for Sonny and cash for Khoder.
Of course, that doesn’t help your client’s image, so Nasser has already started talking up other reasons why Williams has a yearning for France.
It is worth pointing out here that, for those that don’t know Khoder Nasser, he is also the manager of Anthony Mundine. It is worth pointing out because the noises being made from the management team are very Mundine-esque.
Williams dropped his previous manager Gavin Orr (who had negotiated his last contract) after joining Camp Mundine and being convinced that Orr had not got him the best deal.
What is more, they had just the manager to get him a better deal.
For a moment let’s go back to that original deal, which is currently being talked about as though it was the great rugby league swindle.
Listen to his management and you’d think the Bulldogs have cheated Williams on a deal worth half his real value and that Bulldogs fans should all bring some tins of food to the next game to keep their star second-rower from going hungry and help make up the shortfall.
Of course, that is not what it was like at the time of the deal. Plenty of people couldn’t believe the Bulldogs had signed such an injury prone player to a long term deal and one that contains no clauses regarding minutes on the playing field.
But the Dogs were keen to get his name on the contract so were happy to give Sonny a generous deal. So generous, in fact, that he and his manager decided midway through the negotiation that they wanted to bump it from three to five years.
The next bit of spin, which St George fans will still have ringing in their ears from when Choc wore the red V, was that Williams has achieved everything in the game.
In short, that’s garbage. A longer answer goes to the point about young players having their egos massaged whenever they feel the need.
It is any wonder modern footballers have a problem with an over-inflated image of themselves if they have always have someone on hand to tell them “you’ve done it all.”
Despite being a player of enormous potential, Williams hasn’t done it all. Not by a long way.
He has one premiership medal, which he earned by coming off the bench, less than 100 first grade games for his club and a mere seven tests for his country (even Thomas Leuluai has six!)
In the cold light of day, those figures are hardly the CV of a rugby league immortal looking for new challenges.
Then there is talk about his not being respected at the club, not being consulted enough by management, and not having his captaincy ambitions taken seriously.
Let’s be fair dinkum for one moment. This is the first season the big SBW hasn’t been getting dragged through the press for drunk driving, public urination and You Tube footage with Candice Falzon.
He openly said he had a problem with alcohol and, as such, was hardly the bloke a club which was trying hard to improve its public image would be rushing to make club captain.
But I’d argue that the key to the matter comes down to cash a lot closer to home.
After the pre-season departure of Willie Mason, the Bulldogs have plenty of space to move under the salary cap.
In order to maximize their cap for future seasons, the Bulldogs have looked at front loading “more now, less later” contracts to current players.
Given he has had a good season so far, it seemed fairly logical that Williams might be one of those players they look to extend under that deal using this honey pot (although some of his teammates on $80,000 might also like a slice of the pie).
But that is where the fun really begins and modern day sport comes into its own because Sonny Bill Williams has an agent that isn’t accredited with the NRL!
No matter what deal Nasser thinks he can broker with the Bulldogs, the club can’t speak to him, and even if they could, the NRL couldn’t register the contract because it hasn’t come through an accredited agent.
It beggars belief that a player would agree to be represented by an agent that isn’t accredited. But at the same time, it certainly doesn’t come as a huge surprise.
This circus has got a long way to go yet, and with the quote machine Mundine in the shadows, who knows how some perverse version of it will be played out through the media.
Of course, given the track record of publicity for Mundine and company, I wonder whether a conversion to Islam will come before a conversion to rugby for Sonny Bill.
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We were talking about the important things in life, mainly sport.








Harry said | June 3rd 2008 @ 10:17am | Report comment
Finally a true analysis of this situation from a journalist, including a good assessment of how journalists are maipulated by agents all the time into writing garbage - remember the incredibly manipulated sagas of how Andrew Johns (was it Brett Robinson who got hung out to dryover that? I thought the way he was treated was truly disgusting) and Mark Gasnier.
JJ said | June 3rd 2008 @ 10:41am | Report comment
Biased rubbish
Perhaps you should ask why his accredited manager allowed his client to get ripped off?
Also no one cares his new manager is a muslim, obviously you do..
cosmos forever said | June 3rd 2008 @ 1:13pm | Report comment
Agree - I’m over players who think two or three seasons of good form and “potential” make them great. How about maintaining high quality skills over the period of time that blokes like Meninga, Belcher, Clyde, Daley did. And doing it without whinging in the media.
He’s a great player, and the soap opera is fine for those who could be bothered reading about it - I’ll just watch the games and not read the rubbish from the other side of the white line!
Player Managers must have taken over Tax Officers and Second Hand Car Salesmen as the least respected profession by now - surely…
JimC said | June 3rd 2008 @ 2:30pm | Report comment
Great article.
IF SBW wants to go play Korfball in Saudi Arabia and earn some big bucks, then let him.
He’s never fulfilled his potential as a rugby league player and he’s clearly getting bad advice, but the Bulldogs should call his bluff. Simple as that.
Phil Coorey said | June 3rd 2008 @ 2:46pm | Report comment
These player manager are nothing. Look up Scott Boras guys….
blocka said | June 3rd 2008 @ 9:51pm | Report comment
Totally agree with this article, as much as I hate queenslanders, let’s have a look at Wally Lewis, there is a player who I can honestly say, did everything he possibly could in Rugby League. Credit where credit is due, SBW is a good player, but thats it, his injury problems and off field dramas is what is preventing him from becoming a legend.
How then is SBW worth ssssoooooo much money.
Image, Image and Image. Look at him, the haircut, the tattoo’s, the fame, the good looking female companions, as I say this I fear the repocussions of this statement, however here goes, who wouldn’t be jealous of him, money, girls, cars, its like guns n roses in the sporting arena. And if you ask a group of kids what names they think of when they think rugby league, i would be money that they say SBW, Lockeyer and maybe Billy Slater.
These kids then go home and ask mum and dad to take them to the footy to see SBW, (here is where SBW is worth so much), he puts bums on seats. The dollars he makes others is where the potential is for him to earn this sort of money from the dogs. Will he gets this popularity in Rugby Union, who knows, only time will tell.
Steve Kaless said | June 3rd 2008 @ 11:41pm | Report comment
JJ,
You seem to have missed my point. My reference to Islamic conversion was linked to Mundine’s own and his publicity wth it (who can forget his comments on 9/11), if they are looking for greater publicity for Williams then that wouldn’t certainly get the media’s tongues wagging.
I’m not even sure Khoder Nasser is Muslim. It certainly doesn’t change my view that he should be an accreditated manager before representing players.
Also as I said, the only person who is claiming that Williams was ripped off is Nasser. I think you’d find few people in rugby league think SBW is on a bad deal.
JJ said | June 4th 2008 @ 3:32pm | Report comment
You can’t ask the general public if Sonny Bill Williams is being ripped off ,because most aussies would not know how much sports players are paid and many are battlers. Their doing it hard.. Thats why journalist compare top sports stars with average working people.
In any profession you have those who are paid more than others because they are at the top of their profession. You should know that because I am sure other journalist would earn more than yourself.
Why dont you ask other top sports people and see what their pay is and what they think..
Tennis, Rugby union, golf, AFL players to name a few
Contracts should have CPI indexed into them based on performance
Performance contracts are often used in high salary jobs.
This is how you treat your top sports stars when they have a brain and question what you tell them they have to believe.
Then no wonder they want to leave the country
What qualifications do your accredited sports managers have,
Because a five year contracts without any clause on performance or get out seems like one that is great for club and very restricted for the player..
Who is the manager really working for?
Steve Kaless said | June 4th 2008 @ 6:57pm | Report comment
JJ,
Clearly a career in sports management is calling………Good luck.
cosmos forever said | June 4th 2008 @ 7:07pm | Report comment
JJ, you complete me
cosmos forever said | June 4th 2008 @ 7:09pm | Report comment
Steve, I’m just airdrying now and I want to hear you yell it “Cosmos is the greatest blogger of the modern era”, yell it Steve, yell it.
Steve Kaless said | June 4th 2008 @ 7:54pm | Report comment
Job done Cosmos.
Just finished painting a sign “Will blog for food”, now I’m off to demand a payrise (CPI indexed of course).
Steve Kaless said | June 4th 2008 @ 11:35pm | Report comment
There was an interesting postscript to this story which was broken by the SMH’s Paul Kent.
Kent has been leaked a document (I wonder you did that hmmmmmm) about Williams salary.
Among other things, Kent writes (apparently with a straight face) that one of the biggest problems is that Williams salary is…wait for it….PRE-TAX!!!
The Herald has a fairly large employment section, I would suggest that anyone who believes that this is some sort of cunning rort by the club involved to look through that section and find one job which has its salary listed as the figure after tax. Then when you have done that, buy a copy of Big League and find a single league player who has his contract in net dollars. Then find a needle in a haystack.
It is clear that all this rumbling that is coming through the Herald is being manufactured by the Nasser in order to give his player a better chance of getting a better deal. That might be all well and good in these days of modern sport but it is hardly the stuff of Woodward and Bernstein is it.
Harry said | June 6th 2008 @ 9:42am | Report comment
Kent is the perfect example of the modern journalist who willingly prints whatever twaddle these agents give them, and suffers from the delusion they are insiders and part of the game. When in reality they are the likes of Khoda’s lacky’s and an increasing number of readers are realising that.
The man said | June 7th 2008 @ 7:57pm | Report comment
When I was on $600k per year I earned every last cent, talking up how much I loved the club, the sponsors and most importantly the fans. They love me and I love them. Thats why I left them mid season to pursue my boxing dream, as should Dunny Bill.
PS great to see Dell harbour back in the big league - now their is a man who is underpaid.
russell Bussian said | June 10th 2008 @ 10:41pm | Report comment
This ’saga’ is yet another kick in the guts to the common man who used the be the lifeblood of rugby league. A bloke from Newcastle sent in a letter to Big League saying he is the sole breadwinner for his family earning 47k. He is putting aside $10 per week to save up to go to Campbelltown to watch the Tigers play Melb. How is this kind of a guy going to relate to his ‘heroes’ when they carry on with this ’show me the money’ nonsense when they already earn 10 times what their average fan earns. Yes they can bring that kind of money in for their clubs so they deserve it. But there are plenty of other NRL stars who will tell you they are very fortunate to be getting big bucks for something they love doing and are very humble about it.
It seems now that prostitution is legal in NSW the pimps are having to find another career. PLayer management seems to be the go…