The A-League is about to put the other codes to shame
By The Substitute, 4 Jun 2008 The Crowd is a Roar Pro
323 Have your say
A week ago I was so irate that I was almost prepared to denounce my football fanhood for good. Frank Lowy made comments about introducing a promotion and relegation system for the A-League and I just lost it.
The salary cap would die, I thought. Aussies won’t take to the idea, I thought.
I foolishly saw this as an attempt from Frank Lowy to exert his club-centric, Europeanized, traditionalist views on the Australian public.
But then I saw the genius in it all.
How blind I was to blog in a manner so vehemently opposed to such a brilliant idea. All I had to do was let go of the salary cap and then it just hit me like a moment of epiphany.
Confused? Let me enlighten you.
One of the main benefits football has over other codes is that is not bounded by traditional “strongholds” like League has with New South Wales and Queensland or like AFL has with the southern states.
It is, in a sense, a national game. Not because it has the highest level of support across the country, but because it has a fairly good standing across all states, not just a handful of them.
Promotion and relegation would exploit this leg-up and help football reach its full potential – and then some – by taking advantage of one of the biggest holes in the Australian sporting landscape. (No, I’m not talking about the Gold Coast or West Sydney).
A “PandR” system would offer citizens of regional centres the opportunity to follow a team that genuinely competes at a national level.
Even if they seem perennially bound to participating in a second-tier competition, the door is always open to move up from the AL2 (well, at least it’s better than the “B-League”) and into the A-League. Then chuck in an annual crack at the big boys through the mooted FFA/Australia Cup and you practically have a top flight team.
The Darwins, Tasmanias and Sunshine Coasts of this world can finally see their region represented at the highest level.
Through the magical wonder that is PandR, football can afford to hand out licenses to these cities without using them simply to make up the numbers or having them drag down the value of broadcast rights. They will either hover down the bottom of the A-League or make up the AL2.
Can the AFL afford this luxury?
Heck no.
As much as the AFL would like to give a new team to Tasmania, the fact is it would drag down the value of broadcast rights, because it is a fairly small market compared to the options north of the border and it is already AFL territory, so there aren’t any more fans left to convert.
As for league, it seems unlikely the competition could mount a serious blockade to football’s raid either. Although David Gallop’s expansion plans, which seemed crazy at first, are closer to the mark than what everyone first anticipated.
As for union, well, it would be happy to just get a fifth local team at this stage.
The only other option for rival codes is to build a strong second-tier competition, but given the ARU’s recent attempts, that could prove difficult. Such a move would be particularly controversial in AFL circles where the SANFL and WAFL seem intent on keeping whatever is left of their VFL-destroyed significance.
But even if such an example was to happen, without promotion and relegation – without the chance to “mix it with the big boys” – it all becomes a much harder sell.
One gets the feeling that by the time rival codes wake up to this fact, it will all be too late.
Football is about to, quite literally, take over the country and it is going to put rival code’s expansion plans to absolute shame in the process.
So well done, Frank Lowy, you really are the genius I thought you were before last week. I offer my sincerest apologies.
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Redb said | June 4th 2008 @ 6:12am | Report comment
I think your over selling the appeal of a B League. Second tier competitions really struggle in this country. Fans tend to follow the top end of each sport whether its cricket, AFL, rugby,etc.
The A League has done a good job to date, but its crowds are still lower than traditional sports in say Melbourne, Sydney, Adelaide, Brisbane and Perth – the main markets. Its premature in some respoect to create a second teir, the first tier still has some way to go.
There is no doubt that in the vacuum of no AFl or NRL teams in some regional centres there are possibilities to fill the void with a cheap B League team, but what sort of standard are you expecting? The A League currently does show Australias best soccer players, the B League will be filled with leftovers and the fans will know it.
Frank Lowy suggested an expanson team for the Pacific Islands – 11 million people, therefore 11 million more viewers in Frank’s view – keh? Reality check for soccer – don’t assume total support for socceroos translates to total support for soccer in terms of crowds, TV ratings,etc. The pull through of the Socceroos will help, but not to the extent that all soccer, even the lcoal park juniors will become sports worship magnets.
Redb
sambobly said | June 4th 2008 @ 6:36am | Report comment
Soccer won’t take over the country. The other sports are too entrenched and soccer is bloody boring to boot. Second division soccer? If the premier stuff in this country is third rate how can a second division competition draw crowds?
sheek said | June 4th 2008 @ 7:09am | Report comment
Actually,
One decent comment The Subtitle makes, is the fairly even distribution of soccer ‘love & support & standing’ across the country.
P & R wouldn’t work in RU or RL for example, because the strength of both codes is in NSW & QLD. Teams from Vic, SA & WA would be doomed to spend their lives in the lower divisions for decades. Ditto AFL, where the strength is in Vic, SA & WA.
Yet perversely, even if say WA teams were trapped in 2nd division of A-League, I imagine the support would still be considerable, because “their time would come”.
It’s horses for courses, if you follow me. What mightn’t work for AFL, RU & RL can work for soccer.
Redb, it’s true we Aussies aren’t much interested in second tier comps, but soccer seems capable of breaking this mould.
Sambobly, I wouldn’t discount the ability of soccer to do anything. For a bloody boring sport, it’s somehow managed to become the most popular footy code on the planet!
So the rest of us should respect what soccer is capable of, whatever our personal feelings. I also apologise for calling football ‘soccer’, it’s merely convenient as a point of differentiation from AFL.
Redb said | June 4th 2008 @ 8:36am | Report comment
Sheek,
I doubt soccer will be any different to other levels of sport in Australia – P an R may work where soccer is the traditional or historical code.
I’ll get accused of being naysayer again,
but the A League should expand to 12 teams, consolidate and expand again if the situation warrants. Who in all seriousness would support a second rate team in a comp where the premier division does not even offer the best soccer players.
Hubris is alive and well in the soccer camp these days.
Redb
Koala Bear said | June 4th 2008 @ 9:29am | Report comment
The Substitute,
great article and I will admit to the same sentiments, and then started to come around.. My only problem is that with a promotion and relegation system is that after 5 years in; we could end up with what may be a State League instead of a National league with say all of the big players in Sydney and the Perth, Phoenix, and Roar in a second division..
So I feel that although its inevitable and must come in sooner rather than later, we need to keep our eye on the ball, with our current agenda and not jump over to the next stage prematurely. I feel that we should at this point in time, continue to expand the league to 12 teams for the present.. But, to continue with the planning and feasibility studies, to where these teams are to be located. Also to ensure that the promotion and relegation system does not produce a league just concentrated in two Major cities. That is the challenge as I see it; to create a model to suit Australian conditions and not a model that is based on a European Leagues..
~~~~~~~~
KB
Treizistes said | June 4th 2008 @ 10:02am | Report comment
All smoke and hot air just like the AFL in regards to taking over NSW.
Give it up, not everyone is stupid.
Soccer said | June 4th 2008 @ 10:07am | Report comment
Great article.
It made me tingle a little bit with the possibilities of football in Australia.
A good point you brought up about smaller towns and areas of Australia which would probably never be considered for an A-League license as the populations are too small. But if you give them a team to support and that team has a chance of making it to the top-league or getting the chance to face off against the Sydneys and Melbournes in an FFA Cup then amazing things could happen to the Aussie sporting landscape
Midfielder said | June 4th 2008 @ 10:33am | Report comment
Just to add to your article a bit from the smh and finding teams is not proble.
Ten bids to battle it out for A-League berths
SYDNEY
3 June 2008
Ten expressions of interest from groups interested in obtaining a license for a Hyundai A-League club were considered by the Board of Football Federation Australia (FFA) today.
“The number of proposals we have received reflects the momentum behind the growth and development of the Hyundai A-League,” said FFA CEO, Ben Buckley.
The regions covered by the proposals are western Sydney, Wollongong, Melbourne, the Gold Coast and Townsville.
Buckley said FFA had received a new bid from a leading Gold Coast businessman, Clive Palmer.
“We will now start exclusive negotiations with Mr Palmer’s consortium, Gold Coast United.”
Buckley said that FFA was also in active discussions with two consortia interested in a Townsville-based Hyundai A-League Club – led by Melbourne businesswoman Milissa Fischer, and local businessman Don Matheson.
“We are having further discussions with both Ms Fischer’s and Mr Matheson’s groups and we expect to be entering into exclusive negotiations with one of them by the end of this month,” Buckley said.
Other proposals received today include three seeking to have the second Melbourne license, two groups vying for the western Sydney license and one covering Wollongong and the NSW south coast.
The FFA Board Hyundai A-League Expansion sub-Committee will consider the Melbourne, western Sydney and Wollongong proposals further, and will determine a process and timeframe to award further licenses.
“We are very encouraged with the level of interest in the Hyundai A-League,” Buckley said.
“Since it commenced three years ago, it has had ‘cut through’ in the busy Australian sporting landscape with average crowds, viewership, membership, media coverage and profitability trending upwards each season.
“The attractiveness of the competition is clearly reflected in the level of interest in the additional licenses.”
FFA’s view is that the Hyundai A-League has the capacity to be at least a 12 team competition.
“When and where we expand the competition is measured simply by whether it is right for football, right for the existing Hyundai A-League clubs, right for the new clubs and right for the local community,” Buckley said.
Millster said | June 4th 2008 @ 10:41am | Report comment
My only issue is with the cost side of the equation for the B-LEague teams.
Its one thing to fund a club with 3000-5000 fans in a regional base if all games are played in the region or state. But for Griffith United to regularly fly to play Broome FC is one hell of an additional financial strain.
I am NOT bagging the idea and my posts some moths back would show anyone that I am crying out for a breaking away from the artificial, closed-competition, salary-capped, draft-picking, franchise model with the resulting faux-premierships that AFL and NRL provide.
But I also think we need an Aussie model that recognises the particular strengths and challenges of our land. Its one thing to have a national B and C comp in England, in Belgium or in Japan, where travelling can be done by coach and distances are at most in the hindreds of kilometres. But for us, I think a conference/regional variant needs to be considered at that lower level.
Redb said | June 4th 2008 @ 10:48am | Report comment
Millster,
Doesn’t the A League have salary caps? Doesn’t the A League have franchises?
The AFL has membership based club ownership, nothing faux about it.
Redb