Sydney and Brisbane viewers still on the outer
By Bruce Walkley, 18 Sep 2008 Bruce Walkley is a Roar Pro
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The AFL’s vision, or stupidity, depending on your viewpoint, in trying to invade rugby league territory in western Sydney is copping a caning from the cavalier way in which its television “partners” are being allowed to treat core followers of Australian football in the NSW capital, as well as Brisbane.
Take last Saturday night, for example. Collingwood, with arguably the biggest following outside Victoria of any Melbourne-based team, played St Kilda for the right to be only one game away from the grand final.
Early in the week the AFL’s website listed live coverage of the game by Channel Ten, starting at 7pm, but by Wednesday newspaper TV guides told viewers they would be getting a 6.30pm movie called Matilda, in which “a young girl with the world’s worst parents is taken under the wing of the world’s nicest teacher”, with the AFL coverage delayed by 90 minutes, starting at 8.30pm.
Presumably this change of plan resulted from what The Age described, in a report quoting AFL chief operations officer Gillon McLachlan, as “recent requests from broadcasters in Sydney and Brisbane to relax the contractual obligation for Friday and Saturday night matches to be aired in prime time”.
Interestingly, Ten and its affiliates did show the Collingwood-St Kilda game live on both the Gold Coast and the Sunshine Coast, although Brisbane city viewers had to put up with the same treatment as their Sydney counterparts.
Canberra, the Far South Coast, Dubbo, Orange, Wollongong, Tamworth, Taree, Newcastle and Wagga Wagga all got the game live, and so did Queensland centres Cairns, Toowoomba, Mackay, Rockhampton and Townsville.
On Friday night Sydney got the other semi-final between the Swans and the Western Bulldogs live on Channel Seven, for obvious reasons, and so did the rest of NSW, through Seven’s Prime affiliates.
Gold Coast viewers also got live coverage, but there was a 60-minute delay in Brisbane, Townsville, Mackay, Rockhampton, Toowoomba and Cairns, as well as on the Sunshine Coast.
This week the Friday night preliminary final between Geelong and the Western Bulldogs, which starts at 7.40pm, will be on 60-minute delay on Seven and its affiliates throughout all the above-mentioned areas of NSW and Queensland, including the capital cities and, worst of all, the Gold Coast, which the AFL is supposed to be courting assiduously.
Fox Sports viewers will be “treated” to an 11.30pm replay.
Even worse for Sydney and Brisbane viewers, the Saturday night match between Hawthorn and St Kilda, which begins at 7pm, will be on a two-hour delay in both capitals on Ten, with the pre-game coverage starting at 8.30pm.
It will be live everywhere else in Queensland and nearly everywhere else in NSW.
Since Seven and Ten won’t show the games live, can capital city viewers at least watch them on pay-TV’s Main Event Channel 518? “No, again we have been advised that our channel isn’t required for the finals this weekend,” was Main Event’s response to an email query.
The Fox Sports replay kicks off at 11.45pm.
So, while we wait for the Government and/or the AFL to bring in use-it-or-lose it rules, it’s back to steam radio. Thank goodness for good old ABC NewsRadio at 630 on the AM band in Sydney and ABC936 in Brisbane, which will broadcast both games live.
The NRL must be rubbing its hands in glee at the AFL’s acquiescence in this shabby treatment of the northern capital cities’ viewers by its TV “partners”, who of course will justify their actions by pointing to ratings. I wonder what Matilda rated last week? How will Stuart Little go in Ten’s 6.30pm slot this week?
And what will potential GC17 members on the Gold Coast think about forking out their cash after being put on an hour’s delay?
Meanwhile, back at the ranch, in some of the most interesting speculation about 2009, we have coach Paul Roos confirming that Sydney are eyeing Daniel Kerr and Alan Didak to boost their midfield and forward stocks.
The real question facing the Swans, though, is how many of their 30-plus brigade to cut, as well as big-hearted but blundering local Lewis Roberts-Thomson, who surely must go after his deficiencies were so cruelly exposed against the Bulldogs last week.
I can’t see too many high draft picks being handed over for that lot, unless they trade Barry Hall to Adelaide.
The mail from Melbourne is that Didak will stay at Collingwood, despite everything, so Kerr (if he doesn’t come to terms with West Coast or go to Carlton) and two or three well-credentialled but underrated players in the Ted Richards mould could be the Swans’ main targets.
This week’s picks: Cats by 25, Saints by 3. Last week 1 from 2, total so far 117/182.
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Michael C said | September 18th 2008 @ 9:00am | Report comment
As a partial aside – - the story today about Jake Ryan – a Bali bombing ‘victim’ who won the O&M B&F the other day – - he had a severed heel and abdominal shrapnal injuries but being young he wasn’t about to give up footy……..and finally this year he managed to keep his body together and took out the B&F. Interestingly, born and bred on the Gold Coast – where his parents still live – he was a Collingwood supporter but is ready to switch allegiance to the Gold Coast club (even their ‘gay’ mascot).
Re. tv – - – the sooner the AFL has a NSW and QLD team each week playing domestically and ‘away’ – - the better. The sooner that ‘tomorrow’ is started to be ‘built’ the better.
The Cougar said | September 18th 2008 @ 10:33am | Report comment
Good story Michael C re Jake Ryan, but what’s O&M?
For the AFL to comply with Channel 7′s request “to relax the contractual obligation for Friday and Saturday night matches to be aired in prime time” DURING the finals seems to be ridiculous.
John Ryan said | September 18th 2008 @ 11:25am | Report comment
As the AFL nongs on here are always telling me about RL in WA where I live, AFL in Sydney and Brisbane DONT rate,I think the repeated movie and a rerun of Iron Chef beat the AFL.
Maybe 7 and 10 are getting tired of running 4th 5th or whatever,as for West Sydney and GC i have no problem with the AFL throwing money away on markets that don,t show the slightest interest in AFL,hope they don,t have money invested in Lehman Bros
Pippinu said | September 18th 2008 @ 11:34am | Report comment
Yeh but if 7 and 10 want the contract badly enough, and it stipulates showing the games live into those markets – then bad luck about ratings – it quite simply should be shown as per the contracted terms.
My guess is that the 9 contract with the NRL has no such stipulation.
Michael C said | September 18th 2008 @ 11:48am | Report comment
The Cougar -
O&M – - Ovens and Murray footy league,
it’s one of the major country footy leagues – - teams (in final ladder order this year) : Wangaratta ,Corowa Rutherglen,Lavington ,Wodonga ,Yarrawonga ,Albury ,Wangaratta Rovers , North Albury ,Wodonga Raiders & Myrtleford.
Apparently one of the local tele networks even broadcasts the O&M B&F vote count!!!!
If ever a non-AFL fan wanted to see what ‘local footy’ is all about – - get to an O&M match – - you’ll probably find it easier to understand footy on that basis than by watching the Sydney Swans too often!!!
—————–
back on topic – -agreed – relaxing during the finals seems rather completely amazing – - other to suggest that the broadcast partners hedge their bets until both Syd and Bris teams are out – - again, a compelling reason for the AFL to double the number of clubs representing those markets.
————–
John Ryan – - between NSw and QLD there are about 80 players in the AFL this season – - -how many WA, SA, Vic and Tassie players were there in the combined NRL and Super 14 lists?
There’s a big difference between not showing the ‘slightest interest in AFL’ and having enough players to field to full ‘native’ clubs. And we know that the focus on the 2 new clubs is going to increase the representation from those two great states (NSW & QLD)……………..(I recognise that there’s a handful of Vics being ‘fast-tracked’ in the NRL to attempt to gain some local leverage in Victoria).
The_Ozibloke said | September 18th 2008 @ 12:03pm | Report comment
Why can’t the schedulers at 7/10 split their nightly programming of sports/movies/shows, given they now have a HD channel to go with their old analogue signal.
Would it not be benficial, and provide the general public greater options, to have for instance the movie showing on 10 (Channel 10 digital) and the AFL on 1 (10 HD up in Brisbane) or vice-versa. I would have thought that that would have been one of the benefits of broadcasting with simulataneous channels? Or even that Sony/LG/etc, and any other maker of HD TVs or set top boxes would be pushing a programming setup like that, to drive their sales up!!!.
We only have a few years left of analogue signal, and I can’t predict if Channel 10 (or others) will eventually have more than 1 HD version of itself, but why not get the public watching either of two programs at the same time (if the alternative is pushing back a ‘live’ broadcast or an event).
It won’t be the best option, as some people will miss out on 1 of the shows (if big, burly AFL watches wanted to see Matilda for instance as well as last Saturday’s night game)…but it could be an option to try.
I just believe the commercial stations could be embracing what’s available to them…bring on the non-ratings period, and an alternative to re-runs of re-runs!
Millster said | September 18th 2008 @ 12:27pm | Report comment
My comment is on the original post not the responses to it.
FTA TV is just that, free to air. It relies on advertising revenue (driven by ratings) as its way for bringing us the programs we want to watch. So if its commercial judgement is that AFL matches into certain states should take second fiddle to a film called Matilda, I say that’s their commercial imperative and prefer not to rant and rave about it. At the most basic level, to be able to watch FREE in such quality and within a few hours of the event a game that happens a thousand kilometers or more away is a privilege not a right.
The fact that a game of AFL played between two Melbourne suburban teams got the 8.30 slot ahead of a blockbuster movie in my humble opinion should be warmth enough the hearts of our AFL-crazy bretheren.
Overall, while I appreciate there is a bit of ‘chicken and egg’ in it, it’s not right for AFL commentators to deride TV stations for going about their business and making their own commercial judgements. A bit of introspection about why they are in the position where such calls are made I think would be time better spent.
Out of interest, what time slots do Channel 9 allocate to NRL semis in Melbourne, Adelaide and Perth? Especially ones not involving the Storm?
Michael C said | September 18th 2008 @ 1:28pm | Report comment
Millster -
for reference
NRL semis into Melb
Friday night – - 12.10 am sat morning to 2.30am
Sat night – - 11.25 pm
which game is involving the Storm?? I wouldn’t have a clue.
Adel – & Perth -
Fri 12.10am Sat morning
Sat 11.50pm
obviously, the relative ‘delay’ is far greater into Adelaide and more so to Perth.
Okay, without looking, given Storm played last Sunday, I’ll assume they play Sat night, and that would explain Melbourne going to it at 11.25 pm rather than 11.50!!!!!
So – - very true, if an 8.30 start is deemed something to complain about – then it’s not too bad.
I guess it’s more the timing and whether we read anything into it.
(and the fact that Collingwood are now out as well!!)
Millster said | September 18th 2008 @ 1:56pm | Report comment
Thanks MC. Case closed then. The original poster is, in light of this evidence, just whinging about what is actually a pretty sweet situation. Especially considering that all games from this weekend on are now involving only VIC teams. Tell our mate Bruce to try following a code where domestic games are only PayTV or web-stream, and overseas games are predominantly (albeit live) at times like 3am and 4.30am also on Pay and/or web with the exception of the few that get carried by SBS.
Redb said | September 18th 2008 @ 2:04pm | Report comment
What happened Ryan ?, got booted off another forum and have come back to infect this board with your puerile drivel once more. Here’s some stats to show the AFL’s presence in NSW and QLD the two states you said no-one is interested.
2008 attendances
AFL
Brisbane lions – 309,405 for an average of 28,128.
Sydney Swans – 361,100 for an average of 32,827.
NRL
Manly – 164,325, ave 13,694
Cronulla – 155,581, ave 12,965
So basicially the Sydney Swans have the equivalent interest of two major NRL Sydney clubs who made the finals. That’s a good niche. The TV ratings also reflect a team followed by the equivalent of two big NRL Sydney teams.
Melbourne Storm – 149,686, ave 12,474.
By comparison the Storm have about half the support in Melbourne that the Swans have in Sydney.
I wont embarass you or the Storm with giving the AFL clubs crowds and averages, suffice to say the Storm are last in comparison to the other 10 AFL clubs, the lowest being North Melb who ave 27,667. So Storm are half of one AFL club and have no TV ratings to speak of.
Brisbane Broncos – 401,108, ave 33,426.
Lions are a respectable second to the Broncos. Hardly no interest.
Heres the link knock yourself out.
http://stats.rleague.com/rl/rl_index.html
NOTE – the AFL crowd stats come from a rugby league website.
Redb