Italian rider Valentino Rossi of Yamaha rides during practise for the 2008 Australian MotoGP at Philip Island, Saturday, Oct. 4, 2008. AAP Image/Martin Philbe

Few athletes have dominated their sports, enthralled fans worldwide, and attained cult status like Valentino Rossi. Having sown up his eighth world title a week ago in Japan, his sixth premier class crown, there are few within the sport that question his right to the title of world’s greatest ever rider.

But can he also be considered the best sportsman currently competing worldwide?

Here at Phillip Island, Rossi is free of concerns over wrapping up the title and he can concentrate on what he does best – having fun by winning races, playing to the fans and hanging with his entourage.

His fall during qualifying yesterday demonstrated there is no backing off with him. Rossi rides to put on a show for the fans, despite the championship being his already.

After losing the crown that once seemed reserved for him in 2006, and again in 2007, Rossi overcame bike issues, got himself onto the right tyres, and dominated once again, proving too strong for the opposition this season.

He now owns the majority of records of any real significance, and at only 29 years of age, he has years left to rack up more wins and championships.

But the Rossi story is so much more than just on track achievements.

Despite being the home ground of main rival Casey Stoner, the crowd waiting outside Rossi’s garage after each session far outnumbered those waiting for Stoner.

It is his personality that endears him to millions worldwide, his post race celebrations almost as famous as his victories – from running into a trackside side toilet after a victory, and carrying a blow up doll, to getting on the podium in boxer shorts.

Few, if any, sports star at that level take it on themselves to entertain the masses in that way.

Like Michael Jordan or Ali, Rossi also transcends the popularity of his own sport, to the point where there is a genuine concern about how MotoGP will continue its worldwide popularity without ‘the Doctor.’

Little wonder then that his yellow ‘46’ merchandise far outnumbers other riders and teams combined.

His name, even racing number, has recognition beyond just motorsport fans.

He has been winning at the Grand Prix level consistently for eleven years now. In a sport known for its brutality, Rossi has brilliantly combined self-preservation with his blinding speed, rarely succumbing to injury.

So who are his main challenges for the title of world’s best?

Usain Bolt and Michael Phelps, the stars of the Beijing Games?

Perhaps contenders, but since they can only compete in front of a global audience every four years, they cannot command the spotlight as often.

Roger Federer or Rafael Nadal?

While they continue to battle each other for supremacy within their own game, until one emerges as the clear victor in their civil war, there is no clear candidate here at present.

Tiger Woods?

His knee injury and subsequent lay off rules him out for the time being.

While such exercises can seem futile, when you consider sporting records, fan adoration and worldwide notoriety, at moment at least, Valentino Rossi is deserving of the title of best current sportsman.

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