By Crystal Ja
November 6th 2008 @ 12:48am
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Football worth $34m to Gold Coast
A new AFL team could inject $34 million a year into the Gold Coast economy if it takes up residency there, according to new research.
With the AFL’s official nod of approval the only thing standing between the Gold Coast and its first ever top-tier football team, an independent economic report today shed some light on how it would impact the region.
According to the report, accommodation and tourism operators will be the biggest winners, with the Gold Coast expected to benefit by $33.9 million each year from its first full year of operation.
Retail, hospitality and taxi companies are expected to benefit from day-trip visitors.
By 2016, the report suggests, the creation of a new AFL team would generate an additional 121,000 visitor nights and attract 221,175 people to Gold Coast games per season, 45 per cent of whom would be from outside the region.
The report is based on the assumption that by 2016 a new stadium on the Gold Coast would be operating and hosting 11 games a season.
GC17 chairman John Witheriff, who heads the Gold Coast bid to receive the AFL’s 17th licence, welcomed the report and said it showed how the community would be rewarded.
The report’s author Chris Hunn said the football club would help reinforce the Gold Coast as a sporting destination, more so than other codes.
“Anecdotal evidence suggests that the extent of place-marketing generated by GC17 is expected to be significant and will exceed that of other football codes,” Dr Hunn said in a statement.
He said a Gold Coast team would also lead to increased local sporting infrastructure and participation.
GC17, if granted a licence, will enter the TAC Cup next season, the VFL in 2010 before entering the AFL in 2011.
The AFL is expected to make a decision before the end of the year.
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Michael C said | November 6th 2008 @ 5:22am | Report comment
The simple fact is that Melbourne/Victorian based club supporters are FAR more likely to travel during regular season to Northern detinations than are the reverse via for example the NRL.
Many fans and families would plan their mid winter break around a club game in Sydney, or Brissie, or the Gold Coast. At what point though that the numbers don’t aggregated with a new ‘northern’ club and rather just spread more thinly over those available…………who knows. GFC can’t help in the short term, but, GC17 aren’t in the comp just yet either.
Forgetmenot said | November 6th 2008 @ 12:53pm | Report comment
By 2016, that is a fairly decent amount. Only about 8 years later and they have that figure. And with hardly any investment into the team at all.
We all know that football gets the bigger crowds meaning that the GC will receive more people than the other codes.
I cannot wait until the team comes in, will add another dimension.
Michael C said | November 6th 2008 @ 12:57pm | Report comment
Forgetmenot -
especially the thus far home grown aspect - - and the gradual and public nature of it - - it’s interesting for all to see. Back in the days of the West Coast Eagles and Crows and Power, players were ‘hidden’ away and then suddenly there appeared a team and for many of us - - the realisation that our club had previously drafted player X, Y and Z 2 or 3 years earlier!!!
What will be really interesting will be the player trading that happens as GC17 seeks to build the age/experience hierarchy ‘on field’.
Westy said | November 7th 2008 @ 12:23pm | Report comment
The Gold Coast team will be successful. But can I have a look at the economic report. I just love reading their assumptions. This is part of a well practiced marketing strategy from the best marketed sport in Australia. I say this in admiration not criticism.. It is designed not to persuade the AFL Commission to grant the 17th licence but to to persuade the QLD government to get the AFL out of the Gabba deal or have the QLD Govermnment contribute to the upgrade necessary on the Gold Coast. this is not wrong and is what other sports also do. It is just that the AFL do it so well.
My point is let me read the report .it will bring a smile to my face…….independent economic report…..ABC Learning had one of those to….it helped to persuade the Federal Government to remove capping on child care grants.. .Tha AFL will contribute to the Gold Coast economy ………the 34 million may take a while
Forgetmenot said | November 7th 2008 @ 1:07pm | Report comment
I also would like to see the report, but i think it may have a few confidential marketing techniques in it which the AFL would surely not want the NRL and NBA to see and be able to conquer, and the ARU and FFA to see and copy.
Michael C said | November 7th 2008 @ 1:37pm | Report comment
after seeing some of the before predictions and after actuals for ‘economic benefit’ for some FIFA WC host nations……………I don’t see any reason to doubt that AFL GC17 $34m figure.
Millster said | November 7th 2008 @ 2:03pm | Report comment
One of my degrees is in economics and I must say I have absolutely no faith in the quantification of economic benefit of such events in the community. I don’t think its possible to do in any manner that is methodologically sound, nor do I think a dollar figure encompasses the balance of risks and rewards and potential community-building contribution of such initiatives.
Even as a non-AFL guy, bring on GC17 I say. If there’s a decent basic business case and it fits within the AFL’s strategy, do it. The Gold Coast may adopt the club or may confine it to an anaemic niche status. But the act of trying, taking the ‘educated guess’ on the expansion, has value in itself and is a leap off faith in the Sth QLD community.
Between the Titans, the new HAL team and the GC17… not to mention the daily surf… what a great place to be!
Pippinu said | November 7th 2008 @ 2:24pm | Report comment
Millster
the adjective “crowded” comes to mind
Millster said | November 7th 2008 @ 2:26pm | Report comment
Pip - not so much a problem for football which only competes with the beach in the summer months…
Pippinu said | November 7th 2008 @ 2:33pm | Report comment
Millster
good point (stiff competition too) - but with the inevitable extending of seasons, one can expect a bit of overlap.
There will be many that are happy to pay for two memberships (as I do), there will be quite a few out-of-towners (the A-League would attract as many as the AFL I reckon) - but the Gold Coast must now be the smallest place in Australia where all three national football comps are in the one city.
It’s an interesting experiment.
Michael C said | November 7th 2008 @ 2:51pm | Report comment
Pippinu -
based on recent examples - - is the Gold Coast Blaze going to be very, very nervous in the manner of the Kingz and the Bullets??
btw - Gold Coast in summer is of far lesser value to Victorians than it is in winter,……i.e. we have warm weather and beaches here………not quite the same manner of theme parks though.
Koala Bear said | November 7th 2008 @ 3:42pm | Report comment
“an independent economic report today shed some light on how it would impact the region.”
Where there has been an independent economic report with no creditably economical reporter’s named attached; is a sign of no independent economic report was ever done … Gold Coast taxpayers face a $60m bill to receive $34m back with only 11 weeks of Grooky played on the Gold Coast out of 52 weeks of the year … Yes indeed I smell a rat…
At least the FFA + Rudd government did their ER with the well respected firm “Price Waterhouse Accountants” for the 2018 FIFA world cup in Australia to effectively project a $5b+ into the Australian economy …
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KB
meg said | November 19th 2008 @ 5:15pm | Report comment
you can not called irish hand rubbish football.the so called afl,nfl and rugby are not football games.they have been falsely called football.please do not mention them at all because they are not worty of mentioning.
Koala Bear said | November 19th 2008 @ 8:04pm | Report comment
Meg,
you are absolutely correct..
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KB
Pippinu said | November 19th 2008 @ 8:30pm | Report comment
“you can not called irish hand rubbish football”
Meg
not sure if that makes any sense, but anyway, I assume you are referring to Australian Football? (that’s its official name)
Did you know that Australian Football is older than soccer?
Are you a proud Australian, or something else?
Relax man, it’s ok for you to be a proud Australian AND follow soccer - it’s fine!
Michael C said | November 19th 2008 @ 8:51pm | Report comment
oh my god - - - KB - - - you wanna make a song and dance about AFL talk infiltrating soccer blogs - - - what are you doing ’supporting’ (even in jest - as I know you are) this meg and his/her childish rant.
meg - -
search history and you’ll discover that some of the original London FA rules of 1863 can now only be found in the game that started 4 years earlier in Melbourne. i.e. the fair catch, and a goal without a x-bar. Fancy that, the ‘real’ football started rules were written 4 years later than Melbourne.
The Irish had no idea what they were doing yet - and of the original players and lawmakers of the Australian game there was stuff all link to Ireland. You see, the more well to do cricketers of the MCC were far less likely to be Irish than that they were folk schooled at Cambridge, Rugby school, etc. Were there to be a reasonable Irish influence…..we’d see the odd jumper with orange or green colours - - we don’t. The Irish were largely incidental………however, there’s reasonable grounds to suggest that the rules for Gaelic football written about 20 years on from the Melb rules were infact influenced by the Melb rules (or, at least, a desire to ‘distinguish’ the Gaelic rules from the Melb rules)
And if soccer is the true football……how come they use their hands too (throw ins and the 2 goalies), why do they use their heads…..in fact….it’s not so much ‘football’ as ‘handlessball’……..because…….the clincher is you don’t even need to KICK a goal……………only one code of football has the stipulation.
So - smoke on that you person of dubious intellect and potentially questionable parentage. And go smoke it on a dedicated soccer blog…..because, it’s one thing to troll…..it’s another thing to at least attempt to ‘add’ to a discussion.
Koala Bear said | November 20th 2008 @ 6:54am | Report comment
Meg,
Stick to your guns girl you are absolutely correct….
don’t worry about these two fuddy duddies they just can’t grasp the “fact” that after all is said and done football is the round ball code only and oldest dating back in to Harrow England 14th century .. It is really about the percentages of the foot controlling the ball against the hands controlling the ball … i.e. more foot on ball; simple really isn’t Meg.?.. Just to add the two fuddy duddies are the two best troll exponents on a Football thread trolling when they need to stay with the AFL tab .. You won’t see us doing such despicable acts unless you live on the Gold Coast with this mob wanting to waste our tax paid dollars on a white elephant…
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KB
Pippinu said | November 20th 2008 @ 8:27am | Report comment
KB
have you got stats on how often the ball is “kicked” in soccer compared to how often it is “kicked” in Australian Football?
Koala Bear said | November 20th 2008 @ 8:43am | Report comment
Pippi,
just think back to your playing days to which of the codes you touched more with your feet and to which code you touched more with your hands.. ?? Deary meeeee; I can’t believe you would ask for proof …
are you serious .?..
Meg, if you are reading this can you see the stupidity of such claims made by our so called AFL learned friends…
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KB
Michael C said | November 20th 2008 @ 9:02am | Report comment
KB -
there’s a far, far, far (I feel like doing a Talking Heads song now) higher ratio of goals scored in soccer other than by foot as compared to Australian football - - where in you CAN only score a goal by kicking it yourself.
At the end of the day, if soccer folk try to discount the number of headers, and the goalie using his hands, and side line throw ins and effectively that the game doesn’t dictate the ‘ball must be kicked’, rather, the game dictates in general play that the hands must not be used (deliberately).
Where as, in AFL, the rules do stipulate the requirement to kick the ball to A. take a mark, and B. score a goal.
(do the rules of Association actually specify that a penalty shoot MUST be a kick, or, do you have the option of attempting a header? no doubt it’d look silly, but, in reality, headers do look pretty silly - - in the realms of sillyness shared by cricket umpires leg byes signals, and the AFL goal umpire whacking he/her self on the chest.)
At any rate - - if you want a relative proportion of kicking vs other part of the body in general play………you miss the point that the game is all about it’s ‘GOAL’, i.e. the purpose of the game is to score goals to win. Everything else is the loopholes that coaches seek to exploit in achieving the goal of winning the game (or at least not losing). Rugby League is defined by it’s ‘primary score’ - it’s goal - which is to dive bodily over an end line………it is no longer a game about kicking goals other than as a consolation effectively. Perhaps meg is so myopic that she hasn’t yet discerned between the Rugby and Grid Iron games and Australian Football.
SO - - - on goal difference, Aust Footy wins, easily, by a mile!!!!
case closed.
Koala Bear said | November 20th 2008 @ 9:27am | Report comment
“case closed.”
MC,
MC you see what you fail to understand that its not about quantity its about quality.. We in Football only need one point to win… ( A Goal more) the rest is played with the foot between the goal mouths we call it possession football to deprive the opposition of the ball with more then 95% with the foot and about 5% with the remaining parts of the body… We know that is the complete reverse in your preferred pursuit. Nonetheless, as always you are misrepresenting the undeniable truth that the stats have shown in your hand ball code of hand balls marks and so on ..
I think the case was closed in Harrow in the 14th century…
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KB
Redb said | November 20th 2008 @ 9:31am | Report comment
I really like the way the Gold Coast club is forming, hopefully the AFL will give it the nod. A team built up of mostly native Queenslanders is a fantastic boon for the game locally and testament to how far Aussie Rules has developed on the Coast and southern QLD.
The game does not have to be the biggest to survive it can live with number 2 or 3, the fundamentals seem strong. Nothing is a no brainer in these times and Australia has been immune from the carnage to date but that will not last 3 months, the AFL is wise to ensure some of the financial boxes are ticked. I prefer prudence over hubris any day of the week.
Redb
Michael C said | November 20th 2008 @ 9:44am | Report comment
KB -
ah, my dear sir - you said to Pippinu
which of the codes you touched more with your feet and to which code you touched more with your hands.. ??
how can you now suggest :
that its not about quantity its about quality
well - - even on ‘quality’, Aust footy wins - - because, for soccer, you don’t even need to ‘kick/propell’ the ball yourself,…..your opponent can do it for you. The ball can deflect off anybody, any post, any hand,chest etc………and it’s still a ‘goal’………..there’s no ‘qualitative’ component there.
And Australian Football ‘goal’ is purely ‘qualitative’. You MUST kick it (below the knee), and it MUST not deflect off anybody or any wood work. That’s pure technical quality. Soccer goals are Swedish chef stew by comparison.
and then KB -
you’ve tried AGAIn to re-introduce ‘quantity’ - with more then 95% with the foot and about 5% with the remaining parts of the body
Make up your mind man…….
quality
quantity
you can’t have it both ways.
It’s not my fault that soccer folk are too afraid to lose that they give up trying to win…………………….sheesh…………call that ’sport’!!! Could you imagine climbing mountains that way………..so, Sir Edmund, did you scale Mt.Everest? No son, we stayed in the base camp and practiced………..we never actually ascended any higher because we didn’t want to risk falling.
Michael C said | November 20th 2008 @ 9:51am | Report comment
Redb -
and the way the native QLD squad is being built is still the main allure for the AFL to push ahead with West Sydney - - for even a half native NSW squad to built up in public.
That’s why WS18 is still ahead of Tassie18,………but, Tassie19 will probably be welcome for when NM-1 occurs. Alas. Go the Tassie Roos.
Redb said | November 20th 2008 @ 10:29am | Report comment
MC,
When you look at the Bris Bears or Syd Swans - they were literally imported teams. GC17 is very much GC based and sourcing local talent wherever possbile.
Redb
Koala Bear said | November 20th 2008 @ 10:39am | Report comment
MC,
quality of possession and quality of goals. What is quality?? The difficulty of the task not the free shot on goal as in AFL.. Not to worry you just refuse to understand the differences as usual .. Put it this way a goal in Football has to go thru the posts avoid the defender pass the keeper (may deflect due to the defenders ability to defend) to kept it under the cross bar is quality; opposed to a free shot on goal with as high as you like between the sticks not as hard in my view; that’s why you put thru more goals than Football …
But alas, you still do not grasp my point to the real quality that I refer to, and that is in the midfield to what I refer to as ball possession; to work with your team mates, with strings of precise passing; with one touch football under pressure in confined spaces. To receive it back and to pass to another; to hold and to protect with your feet; to feint to deceive the opponent with the outside of the foot; the inside of the foot; to nut meg an opponent; to flick it with the foot; to bend it like Beckham; it happens more with football with the use of the foot than in any other code…. I think that is what Ms Meg, God bless her, was trying to tell you…
Now did I mention C Ronaldo with his dribbling the ball with his feet. ?
~~~~~~~~
KB
Pippinu said | November 20th 2008 @ 11:28am | Report comment
KB
not all goals are the same quality in either aussie rules or soccer - some are great, some are run-of-the-mill, some are bread and butter, some are lucky, and some shouldn’t have been goals in the first place.
Let’s look at the 06 WC. France scores a goal from a dubious penalty - Materazzi responds soon after from a set piece using his bulk and power, and a firmly placed header - no goal mouth action thereafter - decided on penalties when the game is actually finished.
Like 1994, the world championship cannot be decided in 2 hours of play - and the highlights reel is as treadbare as one could ever imagine.
Michael C said | November 20th 2008 @ 12:10pm | Report comment
KB -
in most conditions, if an AFL player is running into an unguarded goal from whatever distance……..take a look at how they kick it…..invariably, the kick is low and hard………such that WOULD be touched/marked by a player standing in the way.
Why do they do this - - well, kicking low and hard is a far far more accurate kick than kicking with greater elevation. Elevation is used for distance. WIth that, you lose accuracy - - apart from anything else, the impact of wind and the greater relative exposure to hook and slice the further out the kick is taken from.
KB - - have you ever played golf at all? You seem to show no appreciation for the difficulties involved in golf of getting you long and short games to work on the same day. In AFL - - like golf - you need to get your long and short games working on the same day.
And KB - your midfield possession - - there’s a couple of key ingrediants usually missing,
A. rarely is your soccer midfielder risking being run down from behind, because, usually he has unmarked ’strength of numbers’ behind him, whilst the opposition has flooded their back half. The simple fact that most soccer matches see teams line up with a natural flood - - i.e. 4-4-2 vs 4-4-2 means that each backline is 2 players up on their opposition.
So, dribble all you want in mid field - - just doing silly little training drill style party tricks and racking up TV time……….(I’m a born defender - so, in most codes - I have but disdain for flashy forwards and midfielders more concerned with hogging the ball and looking pretty rather than working hard).
btw -
if you want to see the value of 1 touch footy in confined spaces, we need to get you to Telstra Dome one day - and we’ll show you the results that one touch footy gets and the punishment that teams failing to achieve 1 touch footy face. Soccer doesn’t punish failure nearly as consistantly,
AFL is more zero tolerance (how’s the irony) - when you stuff up, invariably it becomes what is known as a 2 goal turn around. The goal you shoulda scored and the one the opposition got. Full length of the field plays like that don’t happen often in soccer…………more’s the shame.
Koala Bear said | November 20th 2008 @ 12:11pm | Report comment
Pippi,
why would you only stop at the WCs; why would you not included the HAL, EPL, UCL, Serie A, La Liga, etc, etc, examples of wonderful quality goals .. But I would agree there are good and ugly in all codes of football but we were discussing the name of Football not goals. MC brought that point into the argument not me .. So to the original point of touches with the feet opposed to touches with the hand of the respective codes in terms of % of foot to ball against hand to ball of the codes… Why is that hard to understand…? Case closed….
~~~~~~~~
KB
Koala Bear said | November 20th 2008 @ 12:33pm | Report comment
MC,
But I will grant you Muscat is good at running a player down from behind and breaking the odd leg or two ..
if you need to see one touch football at its best watch the UCL on SBS, not at the TD with Muscat trying it on …
Golf: a tip for you lad, if you are on the tee of a par 5 use the no. 1 wood .. If you are near close to the green use a No. 9 iron or a wedge, I hope that solves some of your golf dilemmas.. And in football I could achieve the same results with my right peg no hands involved.. unfortunately my left peg, left a lot to be desired… But isn’t that what we are talking about.. ? Foot opposed to hands to foot — to ball with out the help of hands as to in % terms….
~~~~~~~~
KB
Michael C said | November 20th 2008 @ 12:48pm | Report comment
KB -
that might be what we’re talking about……….but you’re emoticontamination keeps distracting me.
KB -
(to Pip)
why would you only stop at the WCs; why would you not included the HAL, EPL, UCL, Serie A, La Liga, etc, etc, examples of wonderful quality goals
so, how wider are you having to trawl to pull out ‘quality’ goals…………so, the FIFA WC plus a dozen national leagues around the world…………do you then have both a qualitative and quantitive match with the AFL?
Sadly,
you’ve long since lost it - relatively speaking.
Koala Bear said | November 20th 2008 @ 1:01pm | Report comment
emoticontamination keeps distracting me
MC,
hmmm Yes I have another meeting to attend this afternoon and if you feel distracted.. try and stand up in front of emoticon anonymous and say… Yes I am an emoticon-aholic … boy that’s tough…
Back after…
~~~~~~~~~~~~
KB
Michael C said | November 20th 2008 @ 1:02pm | Report comment
KB -
for me, with golf - it comes down to whether I try to hit thru the trees or over them, as my means to get BACK onto the correct fairway.
alas…
Michael C said | November 20th 2008 @ 1:07pm | Report comment
KB -
you realise it’s only because I’m emoticoncerned for you.
At times I’ve felt a real emoticonnection with you,
and I feel your pain as you wrestle to keep your problem emoticontained.
It’s hard I know, wot with all the do gooder emoticonservationists these days who look on with emoticontempt at your ‘little problem’.