Japanese rugby: it’s just different!
By Todd Louden, 18 Dec 2008 Todd Louden is a Roar Rookie
- Tagged:
- Australian Rugby Union, IRB, Japan, Rugby Union, Rugby World Cup, Super Rugby
Since the Wallaby winger Ian Williams moved to Japan to work and play rugby for Kobe Steel in 1991, there has been an influx of players and coaches who have followed to ply their trade and experience the intricate and ancient culture of Japan.
The national team, the Cherry Blossoms, are without doubt the rugby Asian super powers and with the foreign coaching and playing influence, they are improving at each Rugby World Cup.
Yet, for many world rugby followers, Japanese rugby remains an unknown quantity; an enigma.
Participation in Japan is on the increase, with over 140 universities playing rugby as a key sport. The top 80 rugby universities in the country have established their rugby programs based on the US collegiate system and the resources at their disposal are unbelievable.
No expense is spared, with 80-150 players per program, all housed in dormitories usually based around the sporting facilities of gyms, athletic tracks, synthetic and turf playing fields.
The company teams run hybrid versions of the University programs specific to the companies’ strengths and resources. Company rugby teams range from amateur to fully professional and the numbers of players range from 43 to 65 per program.
Once again, they are housed in dormitories and apartments, specific to the training facilities. The facilities at the Japanese companies’ disposal are superior to the Australian Super 14 franchises.
Companies play rugby as their key sport for a number of reasons including prestige, company worker health care, and most importantly, local and global business relationships.
A lot is expected of a foreign player and coach entering a company, as they have been hired for their intellectual property and most importantly on-field results.
As rugby in Japan becomes more competitive, the days of foreign players coming to Japan to increase their pension plan, relax and take in the culture are long gone.
As a foreign player/coach you come to Japan with conscious and subconscious expectations of how the game should be played and complex plans of how you can add value to the companies’ program.
A common mistake foreign coaches and players make is in attempting to transplant what they did on their home turf, rather than consider the unique nature and strengths existing in the company program. The key to success for foreign players/coaches is dovetailing world and Japanese rugby methods and cultures.
This is a complex task.
For all, and I mean all, regardless of how many internationals or level of experience the foreign coaches/players have, the first season is tough.
The language barrier, traditions, cultural misunderstandings, the speed of the game, the different interpretations of the laws, players in unusual positions on the field and a vastly different skill set, make it all a vivid experience.
Japanese rugby has its weakness and strengths, but basically it’s just different, and this must be accepted before headway can be made.
Life off the field is always good and Japan has to be one of the safest, friendliest and most polite countries in the world. If you are a culture and history buff, play rugby, and get an opportunity to play in Japan, take it.
Japanese rugby has real strengths, which if tapped into will accelerate rugby in the country on an international level.
Although generally the players are smaller than the top playing nations, they are super strong – power to weight monsters. The agility and reactive speed of the players is sensational and the body height superior. The passing and kicking skill sets is generally great and the player’s work ethic is fantastic.
Whilst Japanese rugby learns from the rest of the world, the rest of the world could pick up a thing or two from Japan.
Japan is a rugby market that is waiting to explode.
I applaud the Australian Rugby Union’s intention to promote and tap into the Japanese rugby market as it is potentially massive and will be extremely profitable for all world rugby.
For this reason, I hope the IRB grant Japan a Rugby World Cup soon.
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- Explore:
- Australian Rugby Union, IRB, Japan, Rugby Union, Rugby World Cup, Super Rugby


December 18th 2008 @ 11:01am
wallythefly said | December 18th 2008 @ 11:01am | Report comment
MarkH, good plan I reckon!
I can’t understand why England should get it in 2015. If it goes to Europe again surely giving it to Italy would make more sense!
December 18th 2008 @ 11:08am
MarkH said | December 18th 2008 @ 11:08am | Report comment
France / UK have had a fair dig same as us, Italy should take it at some point. To expand the game and go on a cracker of a holiday, thats where Id send it.
December 18th 2008 @ 11:25am
Central North said | December 18th 2008 @ 11:25am | Report comment
Back on topic, thanks to Todd for his insight into what’s going down on ground level in Japan. I’d trust his word, given his experience in Japan both now and in the past, over those who pooh pooh its potential on this site.
Yes, Japanese Rugby won’t ever be a world leader but for TT to claim by omission that Japan (a country of 127 million people with a large playing population, if not a big spectator base, and a long history of playing the game) doesn’t have the right culture to accept it was a stretch surely.
Todd’s got a great Rugby brain and is a pretty fair coach to boot – no disrespect to Chris Hickey but I’d hoped he’d take over from Ewen McKenzie at the Tahs – and the fact he didn’t is NSW Rugby’s loss. He’s one of a number of talented Australians (and of course other nationalities) feeding into the unique Japanese Rugby culture at present and I say more power to him.
Thanks for the insight Todd – may you be a regular contributor on these pages. Who knows, you might even get some open minded feedback too!
December 18th 2008 @ 1:17pm
Worlds Biggest said | December 18th 2008 @ 1:17pm | Report comment
Spiro, I stand corrected re the 2011 World Cup Bid. I am glad we supported Japan as they or Argentina should have got the nod. Why do we keep reverting to the Powerful Rugby Countries every World Cup. We need to grow the game and Japan would have done a great job. Central – I agree with you, the article was very insightful and interesting. Thanks Todd.
December 18th 2008 @ 2:51pm
mtngry said | December 18th 2008 @ 2:51pm | Report comment
A Japan RWC would be the best run ever, it is a country made for such events.
I did love playing Rugby in Japan, even if the refs were a bit odd in their understandings of the law.
I am very dissapointed that the ARL will be cutting its involvement in Asian rugby
as Aus A are not in next years Pacific Cup.
December 18th 2008 @ 4:16pm
Davo said | December 18th 2008 @ 4:16pm | Report comment
Will be interesting to see a Bledisloe or similar standard test in Tokyo and compare it to the recent event in HK in terms of support and particularly local support rather than English expats and Aussies and Kiwis on drinking tours or who just happen to find a work reason to get up to HK around that time.
Japan have always been good for a least a couple of halves of decent rugby at each RWC. In France from memory they pushed Tonga who then went on and gave Sth Africa a mighty shock. So Japan deserve their place, and I whilst I agree the “waiting to explode” quote is perhaps a bit optimistic, I think there is definitely a good solid base there.
To suggest they arent culturally suited to Rugby as particpants and spectators is flat out wrong. Sumo wrestling anyone ?
December 18th 2008 @ 5:33pm
True Tah said | December 18th 2008 @ 5:33pm | Report comment
Davo, I dont think comparing rugby to sumo is a good comparison – sumo is a slowly dying sport, which is dominated by foreigners and the sport is ridden with corruption and today some sumos got convicted for being involved in the death of another sumo. Unlike rugby however, once sumo in Japan goes, the game is effectively dead.
My comments about the Japanese and rugby – I take it some people on here are not familiar with the way Japanese rugby (and in particular high school rugby) has operated in the past – in summary the training is f*****g hard, they train in summer, and deaths are not of unheard of – essentially Japanese rugby is extremely machismo and run by old school guys – the ex-head of the Japanese Rugby Union stated that he was a kamikaze pilot who wanted to fly but his plane had mechanical problems!
And for all the apparent money in Japanese rugby and its history which goes back over 100 years, where is their international success? From my memory, Japan has never defeated any of the traditional 10 nations, their only world cup victory was against Zimbabwe back in 1991, and in world cups they struggle to draw with the likes of Canada, who have resources a mere fraction of the Japanese Rugby Union.
Maybe saying that the Japanese might not be culturally suited to rugby is OTT, but it really seems to me there is a huge problem with the Japanese rugby culture, it isnt forstering a successful rugby nation – I think its valid to compare Argentina with Japan – like Japan, the UAR is run by old school blokes who want to stict to amateurism, however its clear that this does not permeate down to the grassroots level, and its clear that Argentine rugby is good for producing quality players, given the number playing professionally in France and the fact the Italian team seems to be Argentina B at times.
Given the issues in Japanese rugby culture, awarding them a world cup would effectively rubber stamp their actions, I have no doubts it would be a commercial success, but IMO Argentina has done a hell of a lot for the game than Japan ever has or ever will.
Maybe the ARU should be focusing on our own issues, such as the axing of Australia A, rather than tap into Japanese dollars.
December 18th 2008 @ 6:34pm
LeftArmSpinner said | December 18th 2008 @ 6:34pm | Report comment
great insight into japanese rugby. all makes sense. I would love to see all that effort culminate in a quarter finals spot in RWC at some time. Surely, with all those resources, couldnt they target some second tier second rowers and a few 6′s and a quality fly half, and then build a real team around that core, with speed being the difference.
More of what they are doing now.
Todd, do they have that potential in the future?
December 18th 2008 @ 9:22pm
Todd Louden said | December 18th 2008 @ 9:22pm | Report comment
Thanks Dave for the question.
The Japanese public are sports crazy. Currently Rugby has a small share of the market here in Japan – a small share of 127million people.
The high school all Japan tournament is one of the biggest rugby tournaments in the world, with 60 high schools qualifying through from their respective pools to the finals series. The finals of the high school tournament are televised on free to air and pay TV.
In fact most of the Top (14) League games and University games are televised on pay TV due to the interest. Attendance at the Top League games average 10-15,000 per game. University games average about 20,000. The University game between Meiji and Waseda is the biggest of the year, and averages between 50– 60,000 even though it is televised live and repeated regularly.
The playing standard of the Top League has increased dramatically in the last 5 years, with many of the teams turning professional. Training and playing is no ‘cake walk’, and is now a hard way to earn a pension fund. The standard of the Top League is definitely higher than grade Rugby in Australia – it is very fast. TrueTah – you are spot on as they play games all year round in all kinds of conditions.
Take all of this into account, with a little nudge from hosting a RWC and world rugby would gain a greater share of the Japanese sports crazy population and the financial windfall to go with it. Promote it and they will come. Every game of the Soccer World Cup in Japan was sold out and it was a real nudge for the J League which was struggling prior.
Japanese rugby may not become a world leader, but it still has a lot to offer world rugby. Most importantly if the IRB are serious about promoting rugby as a world game and want to help the JRU create global interest and support, then Japan is the country. Due to the untapped population base, the commercial and financial possibilities, as well as the current sporting resources and infrastructure – Japanese rugby is waiting for that ignition to explode
December 18th 2008 @ 10:35pm
ohtani's jacket said | December 18th 2008 @ 10:35pm | Report comment
No offence to Todd, but the people involved in Japanese rugby like to say that it’s ready to explode.
The Top League doesn’t draw 10,000-15,000 per game.
The crowd figures last weekend:
– 2561
– 2101
– 4391
– 2820
– 2734
– 3010
– 5079
The season opener and Microsoft Cup crowds draw over 10,000.
Pay TV in Japan has a household penetration of around 20%. J-Sports, which televises Top League games, has around 7 million cable and satellite subscribers. The games are mostly tape delayed and feature no commentary.
127 million crazy sports fans is an exaggeration. Baseball has a total attendance of around 20 million a season, but it’s been declining for a number of years. J League 1 had a total attendance of 5.9 million this year. It’s closer to a potential audience of 27 million.