Sydney, December 4, 2002. Rampaging Roy Slaven and HG Nelson speaking at a UNICEF fundraiser at The Westin. AAP Image/Dean Lewins

The managers of commercial radio stations are always competing for ratings. That’s how they stay in business. Announcers, DJs, Shock Jocks, Drive Time, Breakfast and Late Shift, are paid significant sums to provide the unforgettable quote that more often comes from a Western Sydney rugby league player or a drink driving full forward.

The more people listen, the more business’ advertise and the more the station can charge for that air time. It’s that simple.

More listeners equals more cash.

The punters want to hear controversial statements, inside information and what the super stars really think. It’s all grist for the mill and much of it is unadulterated, unsubstantiated bullshit.

I cannot remember a sportsperson – Australian, foreign, Martian – EVER calling a fellow competitor of the same sport (or any other sport for that matter) “a lump of shit,” live, on a radio, or any medium.

Which brings us to the latest utterances of the wayward ‘genius’, Andrew Symonds. Andrew plays cricket and fishes. He studied both these topics with great diligence during his secondary education years. The University of Moreton Bay and the sub-campus at the Gabba were his tertiary course locations.

No doubt he has significant skills as a cricket player, especially at the shorter forms of the game. His skills beyond the physical are less well defined.

What surprises me the most about the recent Symonds radio interrogatories is the absolute lack of responsibility shown by the two microphone muftis who lead the unwary Queenslander down the slippery sloping path of inebriated opinion straight into the bear trap of bad language and personal insult.

Roy Slaven (John Doyle) and HG Nelson (Greg Pickhaver) are known for their broad knowledge (not just of sport) and their intellectual observances, not for baiting unsuspecting fishermen and all rounders.

Surely they could have engaged Andrew in a conversation that would produce some erudite insight to the current McCullum selection conundrum without resorting to the lowest insulting common denominator.

These two guys were schooled in radio on Aunty ABC, grilling politicians, interviewing Nobel Prize winners, and back announcing symphonies. They had not grown through breakfast radio joke fests and one liners interspersed with traffic reports and corn flakes commercials.

Much more is expected of people schooled in proper process, tradition and rules of fair play. Once they had gleaned that Andrew was a little on the unsteady side, and the slurring of his speech was not the result of recent dental visit but through the agency of a couple of ice cold sponsor’s products, they should have eased him into more familiar areas such as his latest Hindi lessons with pen pal Harbajahn Singh or what lure to use when trolling for Flathead off Stradbroke Island.

To bring up the McCullum issue again when Andrew had already labelled it as “unAustralian” was simply unprofessional.

But possibly good for the ratings.

Cricket Australia are now faced with the difficult decision of giving Andrew ‘another’ chance even though he has had more disciplinary charges than Shoaib Akhtar just joking, NO ONE has had more charges than Elvis Akhtar!), tearing up his contract and send him packing to the Indian Premier League where his salary is $1.5 million, or severely reprimanding Nelson and Slaven and never letting an Australian contracted cricketer be interviewed by them again.

The irresponsibility of the media has been a thorn in Andrew’s career so far. The performance of two of its veterans is terribly disappointing and ultimately un-Australian.

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