Here we are again, about to enter into a new season. The journos are all refreshed and ready to get into it, after a long summer layoff, where we were served up the usual rubbish. Do they think that the rugby fraternity is made up of idiots?

In this, my comments do not include anything that happens on this website, as it is about the only decent haven of interesting rugby – or general sporting journalism – in this country.

Thank goodness that the French Rugby scene has suddenly become interesting, because the fare would have otherwise been pretty thin over Christmas.

So, Messrs Growden, Morton and co, have had their holidays and now they’re back. And what happens?

They all write a version of the same story. Journalism by press release.

Each of the main papers and news sites carried the story about Daniel Braid, with almost identical reportage. Then we had little snippets from the Super 14 franchises – again the press releases.

Mortlock won’t be the Brumbies Captain. Big deal, but at least 20 journos wrote 20 similar versions of the press release.

Each also carried the Tana Umage comeback story. Again, almost identical reporting.

Are we in for another season of the journos trotting out the trite and true?

Is this how it works? The ARU, the Waratahs, the Reds, or the Brumbies announce a press conference, all the hacks turn up.

If they’re asleep in the back corner, it doesn’t matter. They just trot out the contents of the press handout and pretend that they’re a real journo.

If that’s not how it is, it certainly is how it appears to us mugs in the public!

Jim Beam Devil's Cut

As bourbon ages, a portion of liquid is lost from the barrel due to evaporation. This is known as the Angel's Share. When the bourbon is taken from the barrel, a certain amount is left trapped within the wood. It's that extracted liquid, and the rich flavours from deep within the barrel that are in Jim Beam's Devil's Cut.

Click here to learn more about Jim Beam's wicked new bourbon.

Get a daily rugby union email

Our daily emails are only sent if there is content for the sport. You can subscribe to multiple daily emails; or get the daily Roar email with all our content in it.

We value privacy. More.