National Rugby League CEO David Gallop at a press conference at NRL headquarters. AAP Image/Mick Tsikas

As the global financial crisis swings full steam ahead into Australia just in time for the NRL season, there are conflicting messages coming from its administrators.

Cronulla CEO Tony Zappia admits that his team are in financial trouble. He’s even gone so far as to say it’s “make or break” year for the Sharks.

If a CEO freely admits their organisation is in bad shape, then you know something is seriously wrong. And he reckons Cronulla aren’t the only ones.

David Gallop, on the other hand, seems a little non-plussed by the outcome that the GFC might have on the game he runs. Gallop seems to constantly have his head in the goal kickers bucket of sand.

Unfortunately, even the bucket of sand has long been replaced with a kicking tee.

His assertion that a financial crisis is nothing new for rugby league because the NSW clubs have been dealing with the loss of poker-machine revenue for a few years is naïve at best.

Perhaps clubs did set themselves up to deal with the poker-machine tax the NSW government introduced, but just how many of them can claim to have had that and a global financial meltdown covered?

You can be sure that many of the clubs will have lost significant sponsorship income over the off-season.

The NRL’s other standard answer to how they’ll combat the financial strain is to sing the praises of the salary cap.

“That’s why we have a salary-cap system, to distribute the playing talent and make sure all our clubs are competitive and that gives them the best chance of going forward financially,” was the well-versed line from Gallop at the season launch.

To be fair, it will get the NRL through a time when sporting bodies around the world will all be feeling the pinch. The problem is, what cost it takes on the game.

We already know that the NRL are in no mood to share their stars. The Benji Marshall saga proved that.

Apart from club loyalty, the incentive for the stars of the NRL to stay put are paling in comparison to the revenue rich league and union clubs of the northern hemisphere.

This is where Gallop needs to stand up and be counted. He talked the talk when he put the brakes on Benji Marshall setting a precedent by spending his off-season playing for a cashed up Japanese club.

While you have to admire his pugnacity in the face of a challenge, it’s time for tangible answers.

Gallop needs a new game plan, otherwise the game needs a leader who has one.

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