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Coast appoints inaugural CEO

15th May, 2009
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The fledgling Gold Coast AFL club has appointed leading Essendon official Travis Auld as their inaugural chief executive officer.

Auld, the Bombers’ current chief operating officer, will start his new job on the Coast from June 22 as it builds towards its inaugural AFL season in 2011.

GCFC Chairman John Witheriff said he was delighted Auld had accepted the position in which he would be responsible for driving the establishment of the league’s 17th team.

“This is one of the most challenging and exciting roles in AFL football,” Witheriff said.

“With his vast experience and success gained from working with Essendon for the past ten years, he is well credentialed and ideally suited to be the first CEO of the Gold Coast Football Club.”

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