Melbourne gets another crack at Super rugby

 
Davo Roar Rookie

By Davo, 16 May 2009 Davo is a Roar Rookie

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After an acrimonious month of rugby politicking, the SANZAR bosses finally came out of their huddle yesterday to tell us what most of us had come to realise anyway; Super Rugby will survive, with all of the Tri Nations finally deciding it was time to have a blow on the peace-pipe.

What’s more, it appears that the fabled 15th franchise will materialise after all, and although it has not been explicitly stated, it would be a surprise to most (including most South African supporters) if the team was not granted to Australia.

Say what you will about him, John O’Neill is a wily character and appears to have out-maneuvered the SARU in all facets of this negotiation.

So, with a new franchise on the table, which state will find themselves in the favoured gaze of the ARU?

It goes without saying that members of the Melbourne Rugby community will be particularly excited to get a second bite at the cherry. In a state that loves sport – and hence, the very idea of competition – losing out to WA in 2004 was a humiliating defeat which lingers in our soul.

The 15th team will be seen as our chance at redemption, and if we do get the license, don’t be surprised if Melbourne and WA begin a fierce rivalry, such is our sporting pride.

However, Melbourne is far from a done deal. There are already rumblings of a Gold Coast consortium being put together to tender a bid. So, as a self-confessed rugby nut born and bred in Melbourne, I am forced to ask the question: do we deserve a place at the table?

Lets begin with the potential to attract crowds. The joke goes that so long as there’s some silverware on the line, we’d pay tickets to watch snails race. This is true – in a manner of speaking.

Melburnians will give any sport a go. Particularly team sports. But – and this is a big but – if we go and subsequently decide we’re not that interested then we’ll shrug and go back to the AFL instead.

Wallabies test matches tend to have good turn-outs. We supported the 2003 World Cup as well as any other state, and sold out the Telstra Dome easily for the rugby 7′s at the 2006 Commonwealth Games. But then, these were all one-offs.

So the real question is, can Rugby develop a following in Melbourne after the honeymoon period? Will we stick it out? This is rather difficult to predict. The Melbourne Storm have accrued a reasonable following, but its barely a drop in the ocean compared to AFL where we can fill the MCG with 90,000+ for a regular home and away game.

I would suggest that over time union will do better than league here for a simple reason – its ethos – you compete for the ball. This is very important to us because this is what AFL is all about. Melburnians simply can not understand League where you are not trying to win the ball off your opponent – it goes against everything we know.

Next, we have to consider the logistics. If Melbourne are given the franchise it will start in 2011, the same year we will finish our brand new rectangular stadium in the middle of our sports precinct (it’s basically next to the tennis centre and the MCG). A better opportunity could not be possible. Brand new team in a brand new stadium.

Finally the matter of financial support. Here there is huge potential. We have deep pockets and are used to blowing all our money on sporting merchandise and attending games. Offered the choice between buying $300 grand final tickets versus giving the money to our starving mother, many of us would hesitate before making the decision!

So, my verdict? Melbourne can clearly harbour a successful rugby team but getting it off the ground will require a lot of work. Penetrating the public’s consciousness will be the hardest aspect, but once a foothold has been gained, the ability for growth is huge.

We’ve learnt the lesson from our loss. Melbourne is back. Just send the ball out flat and out-in-front, Mr O’Neill. Because you can bet we’re going to be running onto it at pace.

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