Wallabies welcome to the ice fortress
By Brett McKay, 15 Jun 2009 Brett McKay is a Roar Expert
- Tagged:
- Australian Rugby Union, Brumbies, Canberra, Italy, wallabies
The Wallabies extended their unbeaten run at Canberra Stadium beyond 10 years on Saturday night, in temperatures that can only be described as “character-building”.
The 31-8 victory over Italy was the Wallabies’ third win from as many outings in Canberra since 1998, when they demolished Tonga 74-0 in a Rugby World Cup qualifier. June 2000 was the last time the national team graced the frozen turf, accounting for Argentina 32-25.
Since then, rugby fans in the Capital have been crying out for a return of the Wallabies, but it seemed there for many years that we’d just have to be content with Super Rugby titles and supplying Australian Captains.
Of course, International rugby did make a brief return to the Territory for a few weeks during the 2003 Rugby World Cup, and while we held faint hopes of hosting the Final, we were entrusted with Group D preliminary round crunch matches, including Wales v Tonga and Italy v Canada.
Sadly, the only Wallabies sighted at Canberra Stadium since were those grazing the surrounding grassland. It was almost as if the Australian Rugby Union was telling the ACT that there was more to supporting the Wallabies than actually doing it in person.
Thankfully, that all changed with the release of this year’s Test schedule. Italy, not exactly the biggest crowd-drawing nation in world rugby, would be back in town, and it was clear that this was a case of the ARU testing out the local rugby fans, with an unsaid but definitely implied “you lot better bloody turn up…”
And this was where my greatest concern would lie. You see, those crafty buggers at the ARU decided that the Brumbies clearly didn’t know how to maximise revenue from ticket sales at Canberra Stadium, and that a reclassification of seats was in order.
Suddenly, seats at each end previously known as General Admission became Gold, and category B seats on the sides had been buffed up to become Platinum.
Never mind, I thought, as I secured Platinum digs up in the Gregan-Larkham Stand for us and friends coming down from Sydney, the almighty ARU Marketing department would kick in and promote the heck out of The Return of The Wallabies in the weeks leading up the match.
Cue the crickets.
I’d only just commented on The Roar last week that “‘ARU Marketing’ has become as big a contradiction as the old favourite ‘Army intelligence’”, and that once again proved to be the case, with a fan day Sunday week ago, and a handful of radio ads being the extent of it. Oh, and I think there might have been an in-store appearance somewhere, but I can’t really be sure about that because I only heard the ad once.
No bus signage, no sky-writing, not even a TV ad. And I say ‘ad’ because even just one would have been something.
Never mind, I told myself, winter doesn’t really hit until July, so the cold won’t be an excuse either.
Well, I spoke too soon. Canberra’s coldest June day since the dawn of time (or maybe it was only 43 years; there’s still conjecture) arrived on Friday, just as the Wallabies went through their “captain’s run” wearing pretty much every piece of clothing in the catalogue. We didn’t see the sun again until Saturday morning.
So come the day of the game, I was pleasantly surprised to see Wallabies jumpers and caps around the City. And Wallabies for that matter, with a group of the team huddled around the outdoor tables of the cafe we walked out of. I was very thankful at that point that our conversation about Adam Ashley-Cooper being more benefit on the bench was concluded before we walked out and looked straight at him.
On our way out to the stadium though, my concerns about a small crowd grew, with an unusually quick trip met by a near-empty car park. And two wallabies grazing the surrounding grassland.
As we got into the ground though, there did seem to be people everywhere, particularly lined up with me at the merchandise tent purchasing anything that combined Gold and warmth.
The crowd built rapidly, and food and drink outlets that were initially, worryingly, closed were suddenly open and with long lines. The various coffee outlets were instantly popular, and I started the think that maybe, despite practically no effort, a healthy crowd might just eventuate.
And so it did. 22,468 to be exact, which was a brilliant result considering the “balmy” weather and live TV coverage into Canberra and the region. It was easily the biggest crowd at the stadium in several years, and for all sports too, not just rugby.
Of course, the Wallabies accounted for Italy without too much trouble. Matt Giteau showed that he still hasn’t forgotten his way around the ground, and his reception by the Canberra crowd showed that his temporary dash-for-cash to Perth for a few seasons will be forgiven quickly now that he’ll be back in Brumbies colours from next year. Stirling Mortlock was at his bustling best yet again, and the way he barged through traffic for his try gave me second thoughts about my suggested move for him to fullback.
A celebratory rum in the sponsor’s tent at the end of the game was the perfect way to top the night off, and to brace ourselves for the brisk walk back to the car. We obviously weren’t alone with this thought either, and it was great to see so many people hanging around after the game, returning the Bundy Bar back to former glory.
Canberra was back on the International Rugby map, and hopefully the fantastic crowd will ensure a more regular spot on the calendar. The Wallabies unbeaten run here shouldn’t be discounted either, and if Dunedin’s Carisbrook is the All Blacks’ “House of Pain”, then maybe the Wallabies have now found their own “Ice Fortress”.
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June 15th 2009 @ 11:56am
LK said | June 15th 2009 @ 11:56am | Report comment
Three Wallaby tests in ten and a bit years, seems pretty poor for the only Aussie state to win super 12/14.
June 15th 2009 @ 11:58am
Chop said | June 15th 2009 @ 11:58am | Report comment
Pip It’s 25,000 seats, but I believe they also sold about 4000 standing room seats (which were $39) so a full house would have been closer to 29,000.
June 15th 2009 @ 11:58am
Pippinu said | June 15th 2009 @ 11:58am | Report comment
LK
spot on – it’s astonishing what Canberra has had to put up with over the last few decades from its rugby brethren (overlords?)
June 15th 2009 @ 11:58am
sheek said | June 15th 2009 @ 11:58am | Report comment
Brett,
Getting a job with the ARU has absolutely nothing to do with promoting & developing rugby union. It’s about the status associated with a perceived “upmarket” organisation, & about networking.
If somewhere along the way they get some free time to actually devote to rugby, then so be it. But it can’t interfere with the socialising. Damn, there’s that cynicism again….. sorry!
June 15th 2009 @ 11:59am
Brett McKay said | June 15th 2009 @ 11:59am | Report comment
It’s getting there Pip, the capacity is up around 26 or 27K now; they’ve added another two thousand or so seats in the last few years.
Choppo, I’ve read this morning an article from Saturday (as in before the game) where the ARU are thinking about bringing the Fiji Test next year to Canberra (and won’t they feel the cold?!). The comment was made that that while it might not be every year, the ARU can see the benefit of taking smaller-drawing nations to some of the smaller stadiums, or stadii or whatever the word is. So we may well see the likes of Italy, Scotland, or any of the PIs playing in Canberra, Adelaide, or even the Gold Coast, rather than quarter-filling Homebush.
June 15th 2009 @ 12:22pm
JF said | June 15th 2009 @ 12:22pm | Report comment
I thought the 22K crowd was a great result, considering Italy’s non top 10 status, and their poor performance at the 6N. This combined with the obvious inhospitability of the Canberra cold, made this an occassion for the Rugby die-hard. The per-capita rugby attendance must blow every other city out of the water, the ARU should continue to reward the loyal rugby community of Canberra. The ARU must look after the real rugby fans and recognise their contribution to the long-term success of the game.
June 15th 2009 @ 12:25pm
True Tah said | June 15th 2009 @ 12:25pm | Report comment
Brett
that seems like a smart decision.
Personally, I think it would be best if the test matches were properly shared around the country. I note Sydney has two test matches this year, they should have taken the France game to any of Adelaide, Gold Coast or Darwin. While ideally it would be nice to share the Bledisloe Cup around, the $$$ generated by having it in Sydney are too strong an argument to play it anywhere else.
June 15th 2009 @ 12:31pm
Dan said | June 15th 2009 @ 12:31pm | Report comment
I must admit I certainly enjoyed seeing the Wallabies play a match in Canberra, especially since I’ll be living there for 2 years starting July lol.
But one must wonder whether, apart from extra advertising, it wouldn’t be wiser to make such matches in the nation’s capital afternoon affairs… I understand of course that the Television dollar rules, but given the freezing temperatures and the incredibly “family oriented” nature of Canberra that I keep hearing about (something which I suspect is code for “no nightlife”), you would think that an afternoon match, played while the sun is still out and the kids are up, would be a winner for almost everyone.
June 15th 2009 @ 12:42pm
Justin said | June 15th 2009 @ 12:42pm | Report comment
TT – the MCG can get a bigger crowd than Homebush
June 15th 2009 @ 12:45pm
JF said | June 15th 2009 @ 12:45pm | Report comment
Agreed Dan, I love a good arvo match, for the reasons you have mentioned and also it generally produces higher quality rugby – less drop ball.