AFL not stressed by poor Sydney crowds
By Adam Cooper, 23 Jun 2009 Adam Cooper is a Roar Pro
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- AFL, ANZ stadium, Collingwood Magpies, Paul Roos, Sydney Swans
The AFL insists the fall in Sydney’s crowds at ANZ Stadium is not a concern and won’t deter the league from its push into the city’s west.
The Swans’ administration was worried by the reduced crowd which attended Saturday night’s clash between Sydney and Collingwood, which drew 41,042 fans at the Olympic stadium.
That crowd was significantly down from the past two years – 64,222 watched the stand-alone clash in 2007 and 59,266 attended in 2008 – and well down on the 72,393 recorded in 2003, when the sides first played at Homebush.
The crowd drop at Sydney’s biggest home game followed recent admissions by the club and the AFL that attendances and viewership were down in the harbour city in 2009.
Swans chairman Richard Colless recently stated interest in the code in his city had “plateaued” and cast doubt over whether the AFL’s push into Sydney’s west can be successful.
But AFL chief operating officer Gillon McLachlan refuted suggestions the weekend’s crowd size was poor.
He said the league remained focused on establishing an 18th team in western Sydney by 2012 (the Gold Coast will host the 17th side, due to enter the competition in 2011).
“Of course when you ask if we’d like 60,000 over 40,000 we’d take the 60,000,” McLachlan said on Monday.
“But (almost) 42,000 is an excellent crowd and I’m a bit bemused by some of the talk that it’s a poor crowd.
“The crowd has dropped in the last two years, but people understand that the Swans are rebuilding and they’re five (wins) and seven (losses), so 42,000 is still a very good crowd.”
In three games at ANZ Stadium this year, the Swans have drawn an average attendance of 36,745, down from the 43,340 mean recorded in four home and away games there in 2008.
But the 2008 average is reduced significantly when the crowd of 19,127 which attended the elimination final between the Swans and North Melbourne is taken into account.
Sydney’s next home game is against North, at the SCG in round 14, but a Swans loss to Adelaide at AAMI Stadium on Saturday could have an impact as Paul Roos’ side would be battling to reach the finals.
McLachlan said the AFL was still encouraged by Sydney’s off-field strength and the city as a destination to host another club.
“People talk about the demise of the Swans, but they turnover $35 million and they’ve got a membership of 25,000, so they’re a strong and powerful club,” he said.
“… from a strategic point of view, we are confident that we have to be in Sydney.”
Meanwhile, Roos said Sydney could not afford a downward slide following six successive finals campaigns.
“We are not going to have three years of rebuilding,” he said on Monday.
Roos said West Coast missed the finals in 2008 and could do so in 2009-10 without incurring the same pressures Sydney faced.
“They’ve got 45,000 members and they pack out Subiaco every weekend,” he said.
“That’s not going to happen in Sydney so that all affects your bottom line.
“It affects your ability to bring in a second team.
“There’s enormous ramifications.
“For (Eagles coach) John Worsfold and West Coast, there’s no ramifications of going down the bottom of the ladder other than that competitiveness that all coaches have.”
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June 23rd 2009 @ 1:23pm
Eamonn said | June 23rd 2009 @ 1:23pm | Report comment
I agree with MC.
40,000 plus is a good crowd for any club game in Sydney..ask all the Rugby League teams when they last got 40,000 and considered it poor.
Sure it’s a drop on recent high’s against Collingwood, but that is a strong supporter base to build on. Would they come out for a second team…every week?
Well the AFL are the one code that has the resources to build the interest and spend big to keep it going year after year. So why not. AFL will need that second team in Sydney if the code is to keep moving along.
With no international game…where can AFL grow. Don’t talk to me about the overseas opportunities. We might get the odd player but we aren’t going to see a team based in Africa, or Asia in MC’s lifetime. A second team in Sydney is the obvious and only major growth opportunity for a code that has already covered most of the country.
And the code has little chance to grow elsewhere given the costs in running a team. They are not insignificant.
Tassie, Darwin, Canberra can hardly be called growth in terms of AFL market size already.
Either way second team or not, 40,000 is fine. What would Union, League and Football journo’s write if their Sydney teams got such a crowd!
June 23rd 2009 @ 1:33pm
Pippinu said | June 23rd 2009 @ 1:33pm | Report comment
I’ll just repeat a line that I wrote on another thread the other day.
It’s a bit like the smoker who was asked what was the toughest about quitting smoking, and he answered: the first 25 years.
June 23rd 2009 @ 1:36pm
Redb said | June 23rd 2009 @ 1:36pm | Report comment
“Well the AFL are the one code that has the resources to build the interest and spend big to keep it going year after year. So why not. AFL will need that second team in Sydney if the code is to keep moving along.”
Spot on Eamonn.
That the AFL has been able to build crowds to high as 70,000 in Sydney in the not too distant past means given the right team at the right time with SUCCESS they will come and then a in few years, go again.
Redb
June 23rd 2009 @ 1:38pm
Lazza said | June 23rd 2009 @ 1:38pm | Report comment
Eamonn,
A few AFL clubs are already doing it tough and asking for handouts. My Adelaide Crows with 40K members are just breaking even and think they’ll post a loss next year?
The AFL has deep pockets but if it ends up with 4 teams in NSW/QLD that need help plus the other established clubs then those profits could evaporate very quickly?
AFL is different in Sydney from the other codes. If you’re a Football fan then the A-League is just one option you have when watching you’re favourite sport. If you’re an expat in AFL starved Sydney then you’ll be highly motivated to go and watch. Having 40k at a game in Adelaide also means big TV ratings – in Sydney those crowds don’t mean big TV ratings at all. That’s why Roy Masters and others insist the sport is mainly of interest for expat southerners.
June 23rd 2009 @ 1:41pm
Pippinu said | June 23rd 2009 @ 1:41pm | Report comment
Lazza
posting a loss with 40,000 members???!!! sounds like financial incompetence to me!!!
June 23rd 2009 @ 1:56pm
Captain Nemo said | June 23rd 2009 @ 1:56pm | Report comment
Speaking to my wife back in Sydney, she said Saturday had absolutely shocking weather. Apparently had torrential rain most of the day.So give the swans a break!!! You put any game from any code there in that weather and 41K is a great crowd. Just out of curiousity, did many Collingwood supporters make the journey north for the game????
June 23rd 2009 @ 2:01pm
Lazza said | June 23rd 2009 @ 2:01pm | Report comment
Pippinu,
It’s all the money the AFL takes from the Crows to prop up those struggling Melbourne teams. Seriously though, sponsorship and other sources of revenue are drying up acording to what I’ve read. It’s going to be challenging economic times ahead so the AFL should be careful.
June 23rd 2009 @ 2:38pm
Robbos said | June 23rd 2009 @ 2:38pm | Report comment
40K is a great crowd in any club game in any code in Sydney. I think all codes would love to have dwindling crowds of 40K.
I asked in another post why Collingwood pulls such a big crowd, no real history that I’m aware of with swans or are they near the top of the table.
Pip highlighted that Collingwood is in the sub conscious of all Australian psyche. I think he may be onto something, though I think he means those Australians outside of NSW & Queensland.
I think most fans were mainly AFL fans of other teams following their 2nd favourite team (anybody aganist Collingwood) there was definately not any talk of this match around the coffee machine where I work.
June 23rd 2009 @ 2:41pm
Pippinu said | June 23rd 2009 @ 2:41pm | Report comment
Lazza
don’t start sounding like Joh Bjelke-Peterson!! (who thought Canberra was pinching all his state’s wealth)
June 23rd 2009 @ 5:55pm
beaver fever said | June 23rd 2009 @ 5:55pm | Report comment
The TV ratings are really quite strange in Sydney some of the games involving non sydney swans have actually outrated or come very close to outrating games involving the Swans.