Having a football team in Townsville is crazy
By Doyles, 26 Aug 2009 Doyles is a Roar Rookie
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Prior to the start of this year’s A-League competition, all the talk was of the two new clubs, Gold Coast United and North Queensland Fury. Barely three weeks into the competition, and some serious problems are apparent at one of those clubs.
Something must be done, and soon, to reverse the fortunes of the Fury, lest it fall off the sporting radar.
Even by Australian standards, Townsville is not a large city.
With a population of less than 150,000, Townsville is less than a tenth of the size of Brisbane and less than 3 percent of the size of Sydney, not exactly the numbers that would provide a compelling case for a team.
This is particularly evident when one considers that both Sydney FC and Brisbane Roar are averaging crowds south of the 15,000 mark (even with their substantial population bases).
In addition to these less-than-appealing facts, Townsville is rugby league mad (the North Queensland Cowboys have the third highest crowds in the entire National Rugby League).
All things considered, the decision to base a team in Townsville is nothing short of perplexing.
Evidently someone in the FFA or Fury management realised at the last moment that perhaps the people of Townsville were not going to flock to see a group of men they had never heard of before playing a sport that they did not know an awful lot about (especially with Thurston and company playing at the same ground every other weekend).
Thus the search for a messiah was begun.
This messiah came in the form of Robbie Fowler, and the Australian football community gazed on in awe.
Hardly anyone in the football fraternity could believe an Australian club was capable of signing such a big name player. However, one large problem was that while the Australian football community may have heard of Robbie Fowler, the average resident of Townsville (and the average Australian) could not tell him from Karl Dodd.
Things have not improved for the Fury now that the A-League season has started.
Crowds have been well below expectations (crowds of 8,897 and 6,514 flying in the face of owner Don Matheson’s prediction of “ten to twelve thousand”) and on field performances have hardly set the league alight (5-0 anyone?).
I cannot see the crowds improving in the future – especially if the results continue to be so poor.
Everything about the Fury has, to date, been disappointing. The crowds, the results, the jersey and even the name have been met with widespread derision.
One can only hope that something happens soon to turn the fortunes of this club around. If not, the FFA has two options: either to step in and attempt to make the Fury artificially successful or to simply pull the plug on the team altogether.
Neither of these options are particularly palatable, but both are infinitely preferable to the long term damage the A-League could incur if the Fury continue on their present trajectory.
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midfield general said | August 26th 2009 @ 8:16am | Report comment
I agree with you, but I hope we’re both proven wrong. I used to live in Cairns , and I can tell you there is very little football culture in Townsville. Seem to be full of blokes with no neck wearing Cowboys jerseys!
Gaz said | August 26th 2009 @ 8:17am | Report comment
This piece is over the top. If Townsville can’t support a club, how can Canberra, or the Gong, or Tassie? How do you get a two-tier national league in 20 years time? We need to think big, coz we ARE big.
And if Fury cannot get a crowd because of the small NQ population, how do the Cowboys? Of course big name players are a start, and winning games is another key component. They might not be winning yet but that doesn’t mean they never will. If NQ people didn’t know who Robbie Fowler was before he arrived, they do now know. Be patient.
The Fury bid had the cash, put the paperwork in order, and got the nod. To declare it a failed experiment after only three games is just not fair. In the end, they are the ones taking the biggest risk, not the FFA. Give them a chance.
Doyles said | August 26th 2009 @ 9:10am | Report comment
I’m not sure Canberra could yet support an A-League club – the market is already pretty saturated and the Brumbies and Raiders both have fanatical support. Wollongong could probably do a passable attempt (football already having something of pedigree down there). I think it is safe to say that any club establishing themselves in Tasmania is doomed to a quick demise for four reasons: 1) They have a very small population 2) The very small population is heavily fractured 3) The place is AFL mad 4) The state is not particuarly affluent. Personally I would be looking towards consolidating the Melbourne and Sydney markets with an extra team in both cities.
Expansion, while important, isn’t a race. There are no prizes for getting to 12 teams (especially if some are going to be financially troubled). We all saw what happened when the NRL saw empty spaces on the map and tried to fill them with teams (Western Reds, Adelaide Rams).
Gaz said | August 26th 2009 @ 9:22am | Report comment
There’s no rush, but there certainly is a big opportunity on the horizon with the World Cup next year set to boost general interest in the game. Also, given the problems facing certain other codes, there’s a bit of a vacuum appearing… and the universe abhors a vacuum!
FIsher Price said | August 26th 2009 @ 3:51pm | Report comment
Rams were Super League. Not ARL/NRL. It’s an important distinction (The Reds were both, being traitors to the ARL)
Brett McKay said | August 26th 2009 @ 4:01pm | Report comment
FP, without wanting to be pedantic, the Rams also played the first NRL season in 1998. Perth, South Qld and the Gold Coast were dropped off, and Melbourne was added, all for the 1998 season.
Doyles said | August 26th 2009 @ 4:07pm | Report comment
Right you are – like most fans of League I have succumbed to the habit of using “Rugby League” and “NRL” interchangeably. As it is the “NRL” did not even exist when the Rams/Reds were established. Nonetheless I am sure you still understand what I am saying.
Mushi said | August 27th 2009 @ 11:22am | Report comment
The cowboys get a crowd because they are the number one code in North Queensland, by a very wide margin.
When entering any new market the cultural acceptance of your product needs to be considered as much as the potential market size.
In NQ it seems like they lose out on both fronts, cultural predisposition is against them and the market is tiny. I actually found the decision baffling to expand there over say Wollongong.
Redb said | August 26th 2009 @ 8:23am | Report comment
Was in Townsville last week, according to the locals League is king even bigger at junior level than soccer.
It is not an argument that the popualton is insufficient but the Cowboys attract locals and the outer regions from Mt Isa,etc. the Cowboys footprint is huge. They also get fans who travel to Townsville to watch them play, perhaps Fury is just getting the locals.
Redb
Dogs Of War said | August 26th 2009 @ 8:40am | Report comment
Not to mention, that to draw the supporters from the wider areas, games have to be played on the Saturday. This gives them plenty of opportunity to attend the game, and make a night of it. While still allowing plenty of time to get home the next day. There are plenty of Cowboys supporters who travel over 3 hours to make the game.
So it will come down to favourable scheduling.
Redb said | August 26th 2009 @ 9:32am | Report comment
DOW,
North Queenslanders aren’t afraid of a bit of travel eh!
They’ll happily drive 500-600ks for various things. Heaps of miners up there,etc.
I’ve seen Cowboys car stickers from Emerald to Mackay to Townsville. Heaps of roadside billboards, at the airport,etc. They’re well marketed and fit the demographic pretty well with miners, defence forces, cattle stations, cane cockies, etc
Shite when I’m up there I feel like going to a game.
Redb
Pippinu said | August 26th 2009 @ 8:32am | Report comment
It’s a bit early to start worrying about this sort of stuff.
In any event, someone has to finish bottom – in fact the Victory were bottom after the first round.
In case people haven’t picked up on this – the teams are ordered 1 to 10, there’s one team at no. 1, and there’s one team at no. 10 – that’s the way it is at the end of each round right up to the end of the season.
It would be wearisome in the extreme if we saw an article like this everytime a team was occupying no. 10.
Doyles said | August 26th 2009 @ 9:21am | Report comment
It is not an issue at all that a team is occupying last place if they are at least pulling in crowds (the Phoenix pulled in off in Version 3). What concerns me about the Fury is that there is little on the horizon. They have not just been beaten in their three games thus far, but hopelessly outclassed. Perhaps it is to early to extrapolate this to a whole season but I am struggling to see how they are going to turn it around. For mine it is all looking ominously New Zealand Knight-ish (or
,being from Canberra, Cosmos-ish).
Pippinu said | August 26th 2009 @ 8:39am | Report comment
Perhaps the residents of Townsville don’t quite appreciate that they should be smelling the fear?
Perhaps we need to send Fos to Townsville so he can explain to the kind residents that he can see the future, that there is no place for the Cowboys in his future, that the end is nigh, and that they should give absolute allegiance to his creed sooner rather than later?
DT said | August 28th 2009 @ 11:53am | Report comment
Ha! Can just picture it! Please no, Fos. North Queenslanders are a parochial lot, and if they get their heckles up that Fury is trying to muscle in on the Cowboys turf it can only go badly. The other side of that coin is, once the NRL season is over the Fury have a great chance to establish themselves in the NQ sporting consciousness. Code wars should be meaningless when the two codes don’t actually overlap, but I admit the Fury will have their work cut out bringing in the average league fan.
Luke W said | August 26th 2009 @ 9:33am | Report comment
The thing the Cowboys do so well in Townsville is appeal to the indigenous population with players like Bowen and Thurston. They are the guys the kids look up to and try to emulate. The Fury should make David Williams the face of the club to the Townsville public. Show how far indigenous people can go in their sport.
DT said | August 28th 2009 @ 9:18am | Report comment
Great point Luke, the region is brimming with talented indigenous kids, though at the moment most play league or touch and want to be the next Matty Bowen. Couldn’t agree more re: David Williams, and they need to get players out kicking balls in the communities. Fury management might be on to this already though; the “welcome to country” ceremony at DFS before the Sydney game was a nice touch I thought.
The Bear said | August 26th 2009 @ 9:34am | Report comment
I didn’t see Fury being outclassed against Sydney in Round 1, nor against Melbourne last week, tbh. And the home crowds are pretty good, by your admission, compared to being cities Brisbane and Sydney. Everything is pretty peachy, even the fact that their coach is picking teams out of a hat it seems…dam rookie
DiCanio said | August 26th 2009 @ 9:56am | Report comment
Whats this outclassed business.
Fury are the only team to put two away against sydney so far in the competiton. Infact 66% of the goals against SFC come from the Fury.
And against Melbourne they were on par with many Aleague sides.
Gold Coast was a shocker (Beau Busch I’m looking at you) but then Adelaide go spanked by more in a GRAND FINAL no less.
and if the Fury are pulling crowds close to 50% the size of the townsville itself. I see that as a moderate success.
Also I don’t hate their jersey. Come summer they are going to look dead sexy.
Doyles said | August 26th 2009 @ 10:11am | Report comment
If I can continue the trend of statistical misuse for a second – the Fury have lost 33% of their games by 5 goals and have scored a goal in just 33% of their games. Looks like they were outclassed to me!
The Fury have an average crowd of 7,706, Townsville a population of 150,00 thousand. You are out by a factor of 10 when you say “50%”. We might have to agree to disagree as far as the Jersey is concerned – personally I think it screams “90s”. I know this is a sport forum and not a fashion guide but I personally love the look of the Central Coast and Phoenix shirts – traditional yet modern.
DiCanio said | August 26th 2009 @ 10:38am | Report comment
Doyle, either your a typo maestro or something much worse
7000 x 13 = 91000 so I guess thats more then 50% IF the population is 150k.
Cleary the point I am making about SFC is its ridiculous to judge any team on the basis of three games.
Doyles said | August 26th 2009 @ 10:53am | Report comment
Sorry – I think we may be talking about different things. I am talking single game crowds and you seem to be talking over a 13 home game season? Please correct me if I am wrong.
DiCanio said | August 26th 2009 @ 1:23pm | Report comment
I’m talking about whole season.
If you compare the predicted numbers through gates as a rationof the towns total pop is actually very decent when you compare to some of the other teams
From that postion, try not to look at the Fury as the little club that can’t, but rather a test enviroment for how to manage a team in a smaller regional area. Obviously there are only so many big cities that can have teams so if the aleague theoretically wants to expand to 16 teams the Fury could be seen as a test case.
Mushi said | August 27th 2009 @ 11:32am | Report comment
Yes but if you look at the whole season they aren’t 91,000 individuals you are counting the same person 10+ times an awful lot.
Forgetmenot said | August 26th 2009 @ 10:05am | Report comment
The Cowboys have been going for a while now, so a football team there is not as crazy as you may think. I dont see the cowboys crashing down.
Doyles said | August 26th 2009 @ 10:13am | Report comment
I would argue that is because Rugby League had an existing pedigree in the area. While growing football in the area may seem admirable upon first glance, there is little for the FFA to gain in fighting for the scraps in an already small market.
DT said | August 28th 2009 @ 9:36am | Report comment
You make it sound like FFA is trying to grow the game in a footballing desert, but it’s just not the case. As Tom points out below, the region has strong Italian, Croatian, Greek and now British populations, and football is strong across the region. Take Ingham for example. Just an hour up the road from the ‘Ville, over half the population is of Italian descent. One challenge will be attracting and maintaining the support of football fans throughout NQ who can’t travel regularly to games. It won’t matter too much if they don’t come through the gates at the ground if they watch the games on Fox and wear their Fury shirts round the streets. As others have said, Fury has to get a home game up to Cairns. Will probably only happen in pre-season, which is a shame.
whiskeymac said | August 26th 2009 @ 10:07am | Report comment
i agree, the XXXX stubby isn’t half empty yet. they were always going to be a moderate success and grow slowly.