Mapping out future NRL expansion
By Paul J, 29 Sep 2009 The Crowd is a Roar Guru
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Dallas Johnson from the Storm is spear tackled in the NRL by Gold Coast Titans players AAP Image/Action Photographics/Jeff Crow
With the NRL footy season about to end after this Sunday’s blockbuster between the Eels and Storm, it’s now time for me to try and remember what I do with my time during the off season.
One way to pass the time is to have a look into the future and see what it holds for the NRL, in this case its potential expansion plans.
Here is my guess at which clubs will be lining up for the beginning of the 2020 NRL season.
These predictions may seem reasonable if you have been following media and fan discussions surrounding the matter.
Firstly, here are the new teams:
1. Central Coast team.
Everyone’s prediction for the next cab off the rank. Population of 300 thousand, and they already have the 20,100-seater Bluetongue stadium.
The Central Coast are screaming out for an NRL license, the only real question is whether it will be The Central Coast Bears or a brand new name – for example The Central Coast Centurions.
While the Greg Florimo lead Bears bid has already named a coach in David Farleigh and sponsor in Mortgage House, the NRL will want to use the Gold Coast Titans as a blueprint for all new bids and teams due to their fantastic success.
If the fans in the Central Coast were given the choice between having an extinct Sydney team or having their very own team name and image, it’s hard to see them preferring the Bears.
2. Queensland teams.
With its huge population growth and three current teams all going gangbusters, the NRL will want to give licenses to more Qld teams. This is only logical. The only question is where and who first.
The Central Qld bid is currently considered to be out in front, but this of course can change. They are rugby league fanatics and have a team in the Qld Cup competition.
They would be based in Rockhampton and the only concern is that the population of Central Qld is only 190K.
However, the NRL will look favourably at the Central Coast due to the ongoing support for the North Qld Cowboys, arguably the most loyal supporters of any NRL team.
The NRL can easily forecast Central Qld having the same strong parochial support.
The Sunshine Coast have a population of 312 thousand are they are the 2009 Qld Cup champions in their first year in the competition.
The Sunshine Coast team wear maroon and white, they are the Eagles, and the Sunshine Coast NRL bid have stated although they would prefer their own NRL team they are willing to accept a relocated Sydney team.
So guess where I’m going with this one?
Manly to relocate to the Sunshine Coast.
Many Sydneysiders agree that ten Sydney teams are too many for a 16 or 18 team competition. Manly have done well to fight back from near bankrupcy in the nineties, but they have private ownership who will surely be tempted to relocate to a strong rugby league demographic in Australia’s fastest growing region.
Sea Eagles chief executive Grant Mayer revealed his club’s plans to host NRL games on the Sunshine Coast back in 2008 and don’t forget the NRL’s $8 million relocation package is available for any Sydney club contemplating a move interstate.
The Ipswich/Logan corridor was named by David Gallop as a possible place for a new team.
Brisbane’s South West area’s of Ipswich and Logan are joined by the motorway, have a population of 400K and ironically the Ipswich Jets battled against the Souths Logan Magpies in the 2008 Qld Cup grand final. This would make a fantastic local derby with the Brisbane Broncos and would not affect the Broncos powerful influence in Brisbane.
Here are the definite maybes:
1. The Wellington Orcas
Out-pointed for the 16th license by the Gold Coast Titans (as were the Central Coast Bears) and unfortunatly will probably get out pointed in any future bids as well.
The NRL will need to put in a lot of effort towards junior development in the North Island in particular before giving New Zealand a second NRL team.
2. Papua New Guinea
The only country where rugby league is the number one sport.
For me, the Kumuls were the highlight of the 2008 Rugby League World Cup and you can imagine them being crowd favorites. Although the passion and enthusiasm is obviously there, the infastructure is not.
Mal Maninga has backed a PNG bid for inclusion into the Qld Cup and this is a logical step before the NRL.
PNG, however, is still for the most part a third world country and they will need huge improvements in the country’s infastructure first.
This is a bigger priority than sport.
In saying that, a PNG team in the NRL would be a great achievement and something for the whole country to identify with.
3. Adelaide/Perth
The AFL exhausted all avenues in the southern states before expanding with the new Western Sydney and Gold Coast teams.
Due to weak administration and News Ltd’s involvement, rugby league is at least ten years behind the AFL and has not yet given licenses in the northern states, where they are so obviously wanted.
These northern states expansion plans may be seen as preaching to the converted but these safe bases will be covered before any risky moves into AFL heartland.
Unfortunately, the suffering NRL fans in Adelaide and Perth will have to make do with the occasion live NRL game and Foxtel for the fore see able future.
Just like Wellington, the NRL will want to put in years of junior development before they would even consider this sort of move and even then it would probably require the relocation or extinction of an exsisting Sydney team.
Here’s who will not be with us:
The Cronulla Sharks
The sharkies are approximately ten million dollars in debt and the only reason St George bank are still supporting them is because they are land asset rich.
The insular peninsular, as Roy Masters called them, Cronulla are sandwiched between St George and Illawarra. If you believe the rumours, the NRL was none too happy when the Sharks knocked back the NRL offer to move them to the Central Coast.
Ominously, the Sharks’ requests to play home games at the Central Coast were knocked back by the NRL and David Gallop has refused to publicly back Cronulla’s future in the NRL.
So here’s my prediction for the 18 team line up for the 2020 NRL season: 10 NSW teams (8 in Sydney), 6 Qld teams, 1 ACT, 1 NZ.
Brisbane Broncos
Bulldogs
Canberra Raiders
Central Coast Centurions
Central Qld Comets
North Qld Cowboys
Gold Coast Titans
Ipswich Logan Wolves
Melbourne Storm
Newcastle Knights
Parramatta Eels
Penrith Panthers
South Sydney Rabbitohs
St George Illawarra Dragons
Sunshine Coast Sea Eagles
Sydney Roosters
New Zealand Warriors
West Tigers
This expansion prediction is using the assumption that the NRL continues its growth with TV ratings, crowd numbers, and memberships, which should allow for the depth to sustain 18 teams.
Also that we have an independent commission running the game who can make the tough decisions and that News Ltd no longer have NRL co-ownership, allowing for fairer future TV rights deals.
Also that the NRL brings back the reserve grade competition.
I’d be interested in anyone’s opinion on this and where I may have gone wrong. With the NRL growing the way it is, the next ten years or so will be very interesting as we see how the game evolves and shapes itself for a very bright future.
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September 29th 2009 @ 11:24am
mushi said | September 29th 2009 @ 11:24am | Report comment
I’m always nervous about the expansion push. Relocation I understand but expansion.
More teams, all things being equal, means the average player taking the field is a poorer player meaning the game is poorer.
Does the NRL need to be a national game? Outside of being able to penis measure with the other codes what does investing considerable resources to play a very distant second to the 2.5m population of Adelaide and Perth really achieve?
The CC bears I understand and same with Wellington in terms of lower risk and more obvious rewards but even then the dilution argument continues…
September 29th 2009 @ 3:04pm
JF said | September 29th 2009 @ 3:04pm | Report comment
Spot on Mushi,
There has been a lot of talk about “having all the major states covered” why? So the RL blokes can score points on the roar? This is my main criticism of the AFL boys when they start talking about expansion (northern and international) – will it really make the game that much greater? Like you said, alot of this is just a pissing contest between the codes, RL does not need to expand into new areas to make the game better.
October 2nd 2009 @ 3:25pm
J said | October 2nd 2009 @ 3:25pm | Report comment
Expansion is important to improve revenue – sponsors will pay more $$$ if they think more people can see the sport. Expansion will also grow the player base in the long run as kids who would have gone to play Union in NZ or AFL in WA or SA have a choice. We also have so many more players going overseas – more teams mean more $$$ to throw at these players. So, if anything, expansion wil improve the quality in the medium-term. It just needs to be orchastrated wisely.
September 29th 2009 @ 11:34am
Pippinu said | September 29th 2009 @ 11:34am | Report comment
Mushi asks a good question.
Also:
Would the NRL really send Manly off to the Sunshine Coast?? Why??
September 29th 2009 @ 11:41am
mushi said | September 29th 2009 @ 11:41am | Report comment
Sending Manly would be a disaster – no rugby league north of the harbour seems odd
September 29th 2009 @ 11:45am
Pippinu said | September 29th 2009 @ 11:45am | Report comment
That’s precisely what I thought.
Also – you don’t send off your successful clubs.
September 29th 2009 @ 11:52am
CJG said | September 29th 2009 @ 11:52am | Report comment
The Central Coast should be the only place on the agenda in the next 5 years.
Perth – no go and if Western Force struggle, rugby league will surely struggle.
PNG – 3rd world country with a state of lawlessness not conducive to having a team in the comp. Imagine the scenes if the local side lost in a tense match to an Australian side in controversial circumstances. The proverbial riot would occur.
Central QLD – I think it is the most logical 2nd choice. RL stronghold, and a lot going for it.
Wellington – probably 3rd choice in the overall list.
Back to the CC. Bears have had a strong link to the area and made motions to be there a decade ago. Doesn’t mean the CC ‘owes’ them but the stadium wouldn’t have been built otherwise.
The Bears announced on the weekend a financial package that even current NRL teams would be hideously jealous of – and the CC Bears aren’t even guaranteed a licence yet!
CC cannot be neglected anymore.
the CC Bears are a perfect fit and will rekindle a great rivalry with Manly and create a new one with Newcastle that over time could be a cracker.
September 29th 2009 @ 12:12pm
The Link said | September 29th 2009 @ 12:12pm | Report comment
Agree, the F3 derby would be one to saviour and will pack out Energy Australia / Bluetongue every time.
Manly v Bears at North Sydney once a year, bring it on.
September 29th 2009 @ 12:19pm
Westy said | September 29th 2009 @ 12:19pm | Report comment
Careful about Cronulla. I thought they would die but their crowds actually got stronger. Secondly their long awaited commercial shopping and residential development was finally approved by Sutherland shire Council. Thirdly their ability to attract new sponsors which they have done and revamp their Board with competent men and women may yet see a revival. The development also invoves an immediate injection of million or so in cash to the Leagues clubfromits first stages.
As their new CEO made clear he seeks to have the football operation in the black and not dependent on any new income stram from the Leagues club’s new commercial enterprise.
My understanding is that Balmain Leagues club redevelopment will also go throgh. Wests Tigers is very much reducing leagues club dependence .
The weakness of the NRL is the lack of a North Shore team. It is here the Central Coast Bears plan to resurrect old linkages to the bears. Remember the Central Coast mariners have strong support from Hornsby up through kuringai. the Bears hope to replicate it. They plan to run two junior districts a rejuvenated North Sydney and central Coast with playoffs in the semis b/w each.
September 29th 2009 @ 2:01pm
True Tah said | September 29th 2009 @ 2:01pm | Report comment
Westy
I honestly believe if the Bears got in, they would get far bigger crowds than the Mariners do presently, so Im not sure about replicating anything.
Remember, there were calls for Singleton to assign the rights to Bluetongue solely to the Mariners, his response was if he prevented league from ever being played at the stadium, he wouldnt be able to have a beer in a Central Coast pub.
September 30th 2009 @ 10:34am
The Link said | September 30th 2009 @ 10:34am | Report comment
Agree TT, however in a broader sense the Mariners have set the standard for community links into an elite football side and the Bears should work to replicate them in that sense. Agree that the Bears should average 15-20k pretty consistently as it is RL heartland.
September 29th 2009 @ 12:20pm
macavity said | September 29th 2009 @ 12:20pm | Report comment
be interested to know why a second Brisbane side isn’t seen as a priority?
the self confessed capital of the RL universe and they have one team – and one hated by half of their population at that.
why can’t we call them Brisbane either? The Jets and Giants (or Yankees and Mets) sharing the name “New York” doesn’t seem to confuse people or dent their support…..
September 29th 2009 @ 12:43pm
mushi said | September 29th 2009 @ 12:43pm | Report comment
That maybe the first time Brisbane has ever been compared to new york…
But the main reason is what do you get out of it? You don’t get new fans, you don’t expand the television network all you’ve done is double the cost structure to service the exact same market. Whilst I think it would make the competition inherently more fair it would be throwing money away.
September 29th 2009 @ 1:20pm
anopinion said | September 29th 2009 @ 1:20pm | Report comment
Toowoomba/Ipswich and Ipswich/Logan areas could support two teams. Brisbane could support another team (loads of Brissos hate the Brisbane Drongos). Sunshine Coast could not support a team.
September 29th 2009 @ 1:29pm
LT80 said | September 29th 2009 @ 1:29pm | Report comment
Actually that’s not really true.
You do expand the TV market because you get another game which would rate very highly in Queensland. The broadcasting value isn’t measured by how many people follow the game in a general sense, it’s measured by how many people watch each game.
September 29th 2009 @ 2:06pm
mushi said | September 29th 2009 @ 2:06pm | Report comment
Anopinion, I am a former Brisbanite who hated the broncos still I know I was in the minority and most of us that hated the broncos actually had another team we supported.
There is limited reason to support a rival team set up in the backyard of an established one.
LT80 but you’re assuming first that the games don’t already rate well and secondly that they will care about the team despite it being based in the same place, they didn’t about the crushers. I remember being part of a promotion to literally give away crushers tickets and you couldn’t do it. Unmitigated disaster.
At best it will bring some marginal increase in league fans who don’t watch league but are emotionally invested enough to dislike their home team and looking for an alternative. Why set up something which competes with one of your key franchises that is only going to cannibalise its market?
We league fan’s must not be history buffs if we openly desire repeating mistakes that current players lived through.
September 29th 2009 @ 2:34pm
oikee said | September 29th 2009 @ 2:34pm | Report comment
Nice work Mushi, and is why another brisbane team is not needed, we have the Central and queensland coast to expand, Brisbane draws huge crowds to every out of team game, something no other code is capible of. And this is why the Bronc’s are a powerhouse.
It has taken over 20 years to acheive this, why break it all down in 1 nite.
September 29th 2009 @ 3:44pm
LT80 said | September 29th 2009 @ 3:44pm | Report comment
mushi, people like seeing teams from their own region. That’s why people in Sydney love seeing the Sydney club derbies, and people in Queensland are no different.
I’ll put it a different way: which do you think would generate larger ratings nationwide, a team in Perth or another team in Brisbane?
September 29th 2009 @ 12:21pm
macavity said | September 29th 2009 @ 12:21pm | Report comment
oh, and all for the Bears back in, although they will hurt my team (Knights) a hell of a lot by taking a big chunk of our (player/sponsor/fan) catchment.
September 29th 2009 @ 12:30pm
Andystath said | September 29th 2009 @ 12:30pm | Report comment
LT80 its called the Jim Beam and on the big games you get a couple of hundred turning up to support the Bears ,similar to Newtown.
September 29th 2009 @ 12:31pm
Andystath said | September 29th 2009 @ 12:31pm | Report comment
The Jim Beam Cup
September 29th 2009 @ 1:24pm
LT80 said | September 29th 2009 @ 1:24pm | Report comment
Both North Sydney and Newtown play in the NSW Cup. The Jim Beam Cup was called the Bundaberg Red Cup this year, and it is the level below NSW Cup.
September 29th 2009 @ 1:44pm
The Link said | September 29th 2009 @ 1:44pm | Report comment
I’d say there was 1,500-2,000 at the Newtown – Wests game this year for the Tommy Cup. Good atmosphere, it was akin to being at a club rugby game in Sydney really
September 29th 2009 @ 1:48pm
LT80 said | September 29th 2009 @ 1:48pm | Report comment
I was at the Newtown / Balmain game at Henson Park, I would have said there was around 2,500 spectators. Great atmosphere like you say. I think Newtown are better supported than Norths this year.
September 29th 2009 @ 12:53pm
Brian said | September 29th 2009 @ 12:53pm | Report comment
The admission of a Central Qld team or a second Brisbane team seem to have the same problem as a Tasmanian AFL team. Good for the locals but it doesnt increase the overall pie because your already preaching to the converted. Diluting support away from Newcastle, Manly or Brisbane doesn’t achieve much.
I suspect a CC team will be introduced to quell the local disquiet. Once that is done Perth will be the only place to go unless our economy goes bellyup in which case there will be nowhere to go anyway.
September 29th 2009 @ 1:05pm
Tom said | September 29th 2009 @ 1:05pm | Report comment
The Manly relocation is a terrible idea. They have the whole North of Sydney to themselves, and reasonably solid financial backing. The Sharks, Souths or Roosters should go long before Manly.
September 29th 2009 @ 7:25pm
Robbo said | September 29th 2009 @ 7:25pm | Report comment
Spot on – the writer seems to have come up with his idea based on the fact that they are both called the Sea Eagles. What a compelling case that is!