Should idiocy really cost Fevola his job?
By Adrian Musolino, 30 Sep 2009 Adrian Musolino is a Roar Expert
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- AFL, Brendan Fevola, Brownlow, Carlton Blues, Channel 9, footy show, Hawthorn Hawks

Brendan Fevola gets a hand pass away under pressure from Daniel Bradshaw during the AFL Women's Round 11 match between the Brisbane Lions and the Carlton Blues at the Gabba.The Slattery Media Group
Let’s be honest, Brendan Fevola isn’t the sharpest tool in the shed and his drunken Brownlow display was inappropriate. But does his behavior really warrant the media coverage it has received not to mention the growing calls for his dismissal from Carlton?
Yes, it was poor from someone with a heavily pregnant wife and an obligation to his club, league, fans and Channel 9 to act in a civilised manner, but the reality is he was doing what thousands of Australian men his age do on an average night out.
His folly was doing it in such a public forum with a microphone in hand and a camera in front of him.
Should he be crucified for that reason?
Fevola is the latest in a long line of footballers disgracing themselves with their off-field behaviour, but what has been fascinating is the public, media’s and codes’ reaction to these sagas and how the ‘crimes’ are becoming so much more mundane.
Without wanting to condone his behaviour, the reality is Fevola didn’t sexually assault, beat up or racially vilify anyone at the Brownlow. He was just acting like an idiot with a belly full of Crown Lager.
While people like Rebecca Wilson are entitled to their opinions, the media needs to reevaluate its new found role as moral adjudicator in every off-field indiscretion.
Remember the Tim Cahill saga? Did that warrant the front page of the Sunday Telegraph, with everything else that was going on in the world?
What’s worrying is the conviction in which editors justify their focus on the behaviour of footballers, as witnessed in this heated conversation between Alan Jones and Sunday Telegraph editor Neil Breen.
These athletes are role models but do these indiscretions really deserve such press?
Fevola may have acted like an idiot, but what of Channel 9 who gave the Carlton player the job of hosting ‘Street Talk’, a segment on the AFL Footy Show, knowing, if not expecting, he would deliver a drunken performance, as has been the case on that specific segment by others.
What’s odd is that Australians love their sporting larrikins and yet the modern day versions are being stifled out of existence.
We bemoan the lack of personalities and yet increasingly demand athletes tow the PR line and fit the mould of ‘role model’.
Do we really want our leading athletes to be one-dimensional puppets?
Take for example Kimi Raikkonen, the stoic Finnish Formula 1 driver whose press conferences are as monosyllabic as they come.
Raikkonen’s typical public persona hides a dry sense of humour which is rarely seen.
It’s a shame this dry wit is stifled by the corporate world of Formula 1 which desperately needs such personalities.
Yes, there is a difference between displaying a sense of humour and public drunkenness, but the continued blurring of what’s acceptable social behaviour from our athletes is what’s making them bland.
They are human and flawed like the rest of us.
Many footballers have forgone an education to pursue their careers and have lived in a bubble of a footy culture that, at its core, is still one big boys club in which such behaviour is lauded.
As a result some, like Fevola, have distorted views on societal expectations.
The codes and clubs cannot bear the responsibility of babysitting and it’s up to these athletes to ensure they behave according to societies norms.
But to continually chastise them with trial through the media is setting a very dangerous precedent, especially with the power the media has in such cases, and how the clubs and codes react in such a submissive way.
Fevola needs to be educated, to understand the boundaries and expectations on him, but to call for his head seems harsh.
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September 30th 2009 @ 12:55pm
BigAl said | September 30th 2009 @ 12:55pm | Report comment
I’s all (ok 90%) a big media setup cum beatup !
Reminds me very much of the recent Cousins issue where he was caught giving the finger to to a camera ! – in the players change room mind you.
Not sure if it was live, but Ch 10 immediately flogged the footage for all it was worth with the theme. . .
‘ Cousins is a bad and nasty dude giving the finger to the whole world…’
– and the rest of the media jumped on it with glee.
Whereas, the reality of the situation was that it was a (nieve?) spur of the moment decision which he thought at worst would put a smile on the face of some bored and lonely operator sitting in an outside broadcast van.
September 30th 2009 @ 1:55pm
Bulldog said | September 30th 2009 @ 1:55pm | Report comment
Totally agree Terry. Channel 9 have actively promoted this behaviour for their own benefit. Why was the camera not turned off? Instead they actively followed him around and sent it to air. It is not like it was a split second mistake that they had no control over. They made a deliberate decision to follow him aroumd while he made a goos of himself in front of the whole of OZ, including impressionable kids watching the telecast.
So why is there no uproar about this in the media? Instead they show this footage over and over again on TV (making a killing on the rating) whilst at the same time crucifying this guy as the morality police.
September 30th 2009 @ 2:20pm
olrac said | September 30th 2009 @ 2:20pm | Report comment
It is disgusting the way the media are now folloing fev. He is on holiday with his family but apparently he is in hiding.
September 30th 2009 @ 2:42pm
Brian said | September 30th 2009 @ 2:42pm | Report comment
I think part of the media hounding is because Fev has made himself out to be a celebrity rather than just a footballer due to his ever-growing TV commitments. As a footballer he’s no better than Simon Black, Jaryd Rougheador half the Geelong team but he takes on the public persona beyond the minimum required and as such he has to accept the extra scrutiny.
September 30th 2009 @ 2:49pm
Redb said | September 30th 2009 @ 2:49pm | Report comment
It’s interesting isn’t in. Michael Hurley more than likely committed a greater crime (allegedly) yet due to his lower profile he doesn’t sell papers like Fev.
And the NRL boys think there’s is the only sport that the media have a field day on.
Redb
September 30th 2009 @ 3:01pm
Matt S said | September 30th 2009 @ 3:01pm | Report comment
RedB, if the media were having a field day with AFL ,there would be more on Hurley beating the crap out of the Indian taxi driver. This is quite big news in India and given the current climate has been rather conveniently swept away. Had it been an NRL player it would still be in then papers as we speak, and that includes national papers such as The Australian. Added, headlines would have used the words ‘assault’ etc instead of ‘dispute’ & ‘binge drinking’ from the small articles I’ve seen.
So the media are having a ‘field day’ on Fev but the articles also pretty less damning than had he been an NRL player. Some articles even portray him as an ‘affable’ buffon and AFL’s failures don’t come up. I read a junior AFL star is in a sex romp, wWill we read about the failures of AFL’s education programs?
September 30th 2009 @ 3:50pm
Redb said | September 30th 2009 @ 3:50pm | Report comment
Matt S,
keep riding that hobby horse – I like this bit “Had it been an NRL player it would still be in then papers as we speak” How do you know that?
Blame your own Sydney press – they’re shockers. Sydney loves that stuff most of the shock jocks in radio are in Sydney.
Just accept it and stop whinging.
Redb
September 30th 2009 @ 3:36pm
Westy said | September 30th 2009 @ 3:36pm | Report comment
Redb I know these things happen aross the human experience in all walks of life. The difficulty is some specialist AFL writers eg patrick Smith in the Australian ( a very much alleged match fixing allegation against Roosters gets the full treatment whilst tanking allegations not for the first time is dealt with relatively lightly).
caroline Wilson in commenting on Bredon fevola in the Age crudely accused him of turning it into a drunken rugby league awards night. the fact the NRL for the third year in a row required all players only to drink water at their Dally Ms was never mentioned. secondly why turn aa apparent attack onto fevola onto rugby league. The analogy was cheap and gratuitous.
Richard Hines in the SMH just ignores anything wrong in AFL land.
In fairness the Herald Sun will get stuck into AFL good and bad. The tele does the same for rugby league in sydney. the problem is that a match brawl between schoolboys in rugby union or rugby league U/16s will be shown not only in sydney in the tele and SMH also in victoria( herald Sun ) / perth etc. An AFL brawl amongst U/14s equally as bad will rightly be covered in the Herald Sun but not in the Tele.in Sydney and never in the SMH. recipriocity is not shown.
As you know i go to melbourne regularly . i enjoy it very much. I get a little churlish when i listen to Sydney siders who say violence like that does not happen in AFL juniors
You and i are aware parent misbehaviour and violence among young people occur in all codes even netball. Actually its probably one of the worst.the media treatment across the capital cities is not consistent.
September 30th 2009 @ 3:47pm
Redb said | September 30th 2009 @ 3:47pm | Report comment
Westy,
For the record, I thought Caro Wilson’s comment about rugby league function was a cheap shot and unnecessary. I rarely agree with Roy Masters but he was right to challenge Wilson on the comment on the Offsiders.
My point which i made up further about Hurley as well, is the higher the profile the more the media love it – especially the tabloid like Sydney media. Hurley is only 19 and has stepped well over the mark, he can be learn from this.
If there is a difference it is the tabloid sensationalist style of Sydney media and as NRL is a Sydney comp it receives more attention as the players have a higher profile in Sydney. Strangely Wayne Carey regularly gets more press in Sydney than Melb – go figure.
Redb
September 30th 2009 @ 3:53pm
Redb said | September 30th 2009 @ 3:53pm | Report comment
Hot off the press: Fevola to be traded…
http://www.carltonfc.com.au/newsarticle/tabid/4311/newsid/85434/default.aspx
September 30th 2009 @ 4:36pm
megatron said | September 30th 2009 @ 4:36pm | Report comment
Wonder where he will go? Surely money is a big issue here. Imagine if Fev goes to the Bulldogs and Carlton, needing a forward, get Barry Hall.
September 30th 2009 @ 3:56pm
Adrian Musolino said | September 30th 2009 @ 3:56pm | Report comment
Thanks for the comments folks.
I’m hearing Carlton have decided to trade Fev next week. Paul Roos ruled out a move by Sydney earlier. This certainly adds spice to trade week!
I appreciate that we all have different opinions about his behaviour, but I’m sure most of us agree that the guy is entitled to a private holiday with his family and shouldn’t have to put with this sort of coverage – http://www.goldcoast.com.au/article/2009/09/30/142691_gold-coast-news.html
September 30th 2009 @ 4:23pm
adam said | September 30th 2009 @ 4:23pm | Report comment
Why would you give them publicity by providing the link if you think what they did is so bad…?
September 30th 2009 @ 4:33pm
megatron said | September 30th 2009 @ 4:33pm | Report comment
Our papers have become as bad as the English tabloids and what’s worse is they seem proud of it.
September 30th 2009 @ 4:42pm
Tom said | September 30th 2009 @ 4:42pm | Report comment
Yeah, shouldn’t drag the family into it.
Strange article. Mostly reads like an ad for the villa he’s staying at.
September 30th 2009 @ 4:47pm
megatron said | September 30th 2009 @ 4:47pm | Report comment
It’s more the fact they are following him and taking photos as well as publishing the what and where of his holiday. Will prob get worse now with the news from Carlton.
September 30th 2009 @ 5:31pm
Freud of Football said | September 30th 2009 @ 5:31pm | Report comment
I’ll avoid the double standards here as this happens on a regular basis in Union/League and I’m the first to jump on the “they’re a bunch of idiots” bandwagon and say that Fev is an idiot and should be disciplined.
Yes he didn’t “didn’t sexually assault, beat up or racially vilify anyone” but is that what where we draw the line nowadays Adrian? A footballer has to rape someone before his behaviour is considered unacceptable?
I think that professional sportsmen have a tough job, they are forced into being role-models which is often a skill they don’t possess, they play sport because they are talented, not to give young Charlie someone to look up to and that we the public expect this of them as a by-product of their fame is wrong.
However when the nation is watching on the single biggest awards night in the AFL, when you are supposed to be filming a tv segment that will be broadcast to millions of people, then his behaviour is unnacceptable for Channel 9.
Forget his “heavily pregnant wife “, she stuck with him through the whole mess with Bingle and if she hadn’t figured that he is a twat by now then she only has herself to blame. The issue here is that Fevola was representing a national TV network with whom he has a relatively lucrative contract but also his main employer, Carlton FC but this to a lesser extent, he was blind and acted the fool, he deserves whatever he gets.