Gold, gold, gold! It’s Olympic gold for world rugby
By Spiro Zavos, 12 Oct 2009 Spiro Zavos is a Roar Expert
- Tagged:
- IOC, Olympics, Rio de Janiero Olympic Games, Rugby Union, Sevens rugby
114 Have your say
In the end, Sevens Rugby became an Olympic sport with the ease of a great ocean liner easing down the slipway on its launching.
All the lobbying, the setting up of special tournaments, the creation of a Women’s Sevens Rugby World Cup and the co-opting of former rugby great players to push the case ended triumphantly with a resounding 81 – 8 votes by the IOC for Sevens Rugby at the 2016 Olympic Games in Rio de Janiero.
Golf was also accepted for the Olympics but with a lesser supportive vote of 63 to 27.
Here is the first of my fearless predictions about Sevens Rugby and the Olympics. The Sevens Rugby tournament will be one of the most popular events at Rio, and succeeding Olympics.
It is a pity that Sydney in 2003 resisted the temptation to have a Sevens Rugby tournament as one of the experimental sports at our Olympics.
At the Commonwealth Games where Sevens Rugby has been played, the tournament has been a spectacular success.
The Wellington leg of the IRB Sevens tournament in February next year was sold out within minutes. The Australian leg of the IRB Sevens tournament which is held in Adelaide should benefit substantially in interest and ticket sales from the IOC’s decision.
There are already some kill-joys who are insisting that the IOC’s decision will substantially help Sevens Rugby but will do nothing for the longer form of the game, the real game.
The obvious reply to this nonsense is that the growth of Sevens Rugby will greatly expand the reach of the game for Sevens and for the 15-person game.
In the United States, for instance, rugby is going to receive a big swag of money from their Olympic funding to develop a Sevens side that can be a contender for an Olympic medal. The 15-person side can only benefit from this, the way Fiji has from its obsession with Sevens Rugby.
China, Japan, East Europe, South America (where Chile has had a successful leg of the IRB’s Sevens tournament for some years), the Pacific Islands nations and Africa will all now have access to money to develop the rugby game, at the Sevens level primarily and in some of the countries like Brazil, at the 15-person game, too.
Sevens Rugby is rugby’s equivalent of cricket’s T20 game.
Both games represent a different genre of the main game of their game. They both, however, create an interest and a skill base for the longer version of the game.
While saying this, many nations that become good at Sevens Rugby will not become good at the longer form of the game.
Fifteen person rugby is a highly complex, multi-skilled game that requires all sorts of body shapes and personalities to meld into a team. There has been very little change since the first decade of the 19th century in the small group of nations that have claims to be dominant rugby powers.
In over 100 years the Home Unions, France, South Africa, Australia and New Zealand have remained the major rugby powers.
In the last 30 years or so we’ve seen the rise of second tier nations like Fiji, Samoa, Tonga, Canada, the USA (the winner of two Olympic gold medals for rugby), and Argentina, with only the Pumas going on to become a first tier rugby power.
But Sevens Rugby allows nations outside of the first tier and those who will never be able to field a competitive 15-person side to be very competitive in what is now, or will be, an Olympic sport.
I saw this first hand a few years ago at the fabulous Wellington IRB Sevens tournament. My wife and I were looking down at a Kenyan side (which was playing in its first ever IRB Sevens tournament) doing its warm-ups before playing Australia.
‘That team,’ Judy said, pointing out the Kenyans, ‘are going to win their match.’
‘They’ve got as much chance of beating Australia, as I have of flying out of the stadium,’ I told her. ‘And, anyway,’ I continued, ‘what makes you so sure they’re going to win.’
‘They’ve got such nice, tight, athletic butts,’ she replied. ‘Any side that looks like that has to be a winner.’
It’s history now, of course, that Kenya did beat Australia. The Kenyans have built up a competitive Sevens side and its success, and the Sevens success of Fiji and even Wales (the surprise winners of the 2009 IRB Sevens World Cup), provided some of the momentum for the push for Olympic status.
The fact is that there are probably a dozen or perhaps even more international Sevens sides that could win the first Olympic gold medal. The various national Olympic committees that voted for Sevens Rugby as a new Olympic sport were also voting for their nation having a chance (in the case of a number of smaller nations) to win an Olympic medal.
This chance applies obviously to Australia, although the Rudd administration seems to be besotted with courting the ethnic vote by pouring over $40 million in football’s quest to hold the World Football Cup tournament, and another $15 million into women’s football on the grounds that it needed the money to become a major power in women’s football.
When this decision was being made, John O’Neill had to inform the Federal Sports Minister, Kate Ellis, that Australia already had a world champion team, the Australian Women’s Sevens Rugby side, the winner of the first IRB Women’s Sevens tournament.
Hopefully, Ellis will now see the light and direct some of the government money being poured into women’s football into the Australian Women’s Seven side.
Finally, a couple of suggestions for the ARU to consider.
* There should be an effort to create an annual Schools Sevens Tournament, with a view to selecting several Australian schools to play in an annual Sevens Schools tournament involving New Zealand, the Pacific Islands and (hopefully) South Africa school sides.
* And the creation of an annual Southern Cross Sevens tournament involving Australia, the Pacific Islands, South Africa and some South American teams.
This Southern Cross Sevens tournament could become a sort of Sevens equivalent of the Super Rugby tournament and a valuable television asset for the rugby code in the SANZAR region.
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- Explore:
- IOC, Olympics, Rio de Janiero Olympic Games, Rugby Union, Sevens rugby


Pete said | October 11th 2009 @ 2:50pm | Report comment
Sevens in the Olympics! Fantastic!!
I like your idea of the Sevens comps… does NZ fall under the Pacific Islands?
Bay35Pablo said | October 11th 2009 @ 3:33pm | Report comment
Apart from the obvious benefits, here’s hoping the extra funding to rugby from the Sports Commission will also lead to extra scrutiny on the administrators, and a review of how the sport is run.
When league can get handouts when they are swimming in money, and the administrators in rugby are still re-arranging the deck chairs on the Titanic, here’s hoping some scrutiny from the government will give us the kick up the a$$ that soccer got a few years ago (and the AFL did itself 25 years ago).
oikee said | October 11th 2009 @ 6:30pm | Report comment
Hey spiro, this guy who wrote this summed it up pretty well for me. It will probably mean the death of rugby union 15 man game, but hey, that might be a good thing. Cheers. Hopefully rugby league will then be seen as a professional sport above rugby7′s and a easy transition for 7′s players.
NZ herald writer.
Rugby’s entry to the Olympics has the boss men rejoicing – talking now about a sport poised to be taken up around the planet.
They are right, kind of. Sevens will now grow in popularity in such countries as the US, China and Russia as a consequence of making the 2016 Olympic line-up.
The funding stream for sevens, now that it is an Olympic sport, will gush rather than trickle in some of the major nations whose sporting budgets are substantial.
Nations with little or no history of sevens may also witness a growth of playing numbers. Entry to the Olympics does that – people with athletic ability are drawn to ‘obscure’ sports where there might be an easier route to the big occasion.
Even the established rugby nations should see a boost in funding and interest in sevens in the next few years.
Analysts have estimated that rugby sevens will easily double its current sponsorship money of about US$15 million-US$20 million ($20m-$27m) by joining the Olympics.
No wonder rugby’s boss men are reaching for the champagne. It is celebration time for sevens. But is it celebration time for rugby? Will the inevitable rise in its profile lead to a boom in the 15-man game? There’s hope that it will but the evidence so far is light. Very light.
Billo said | October 11th 2009 @ 7:40pm | Report comment
Rugby Sevens will become a distinct sport, potentially, and for obvious reasons, even more different from rugby than rugby league is.
And the IRB will struggle to retain control of this ‘new’ sport. Will countries ranging from Kenya to the USA and Russia be content to be governed by the IRB, with its restricted membership? In the long term I doubt it. There will be changes, all of which will move Sevens further to becoming a distinct sport in its own right. The tournaments that you suggest holding, Spiro, will accentuate that tendency.
Sevens in the Olympics is a Trojan Horse for rugby.
oikee said | October 11th 2009 @ 7:46pm | Report comment
Not a word from the rugby league power brokers, its like they were wishing for it to happen. This is the best news rugby league world-wide has ever received i think. Long live 7′s rugby.
swifty said | October 12th 2009 @ 6:08am | Report comment
oikee,
um … dude …
Those league power brokers don’t really have much power. The game is owned by a broadcaster. That broadcaster doesn’t give a fig about the game and is only really concerned about money. If union sold better than league in the small market that is Australia then they would be selling union.
Olympic inclusion is going to go a long way to making both 7s and full union more popular not only in Oz but around the world. The only benefit league will get out of this is the possibility of continuing its tactic of riding union’s shadow hoping to pick up some crumbs here and there (PNG).
but you keep telling yourself that this is a good thing for rugby league. just put your hands over your ears and shout ‘this is a good thing for rugby league, this is a good thing for rugby league’
sambobly said | October 12th 2009 @ 6:16am | Report comment
Oh Oikee, it is a pure joy to see you trolling the union sections of this website, aiming to stir up trouble. But none will be found here sir, for the simple reason that no one gives a second thought to rugby league. Good day to you.
CraigB said | October 12th 2009 @ 7:08am | Report comment
Wow Oikee – Who would have thought that a 7′s comp run once every 4 years would be the death of 15 a side… When all the while it has been played previously and not hurt the game in any way. If anything the league boys will come over to play 7s for big dollars in world wide franchise comps, much like T20 is trying to do. If this happens then RIP RL.
Anyway…
My understanding is tthat this replaces the 7s World Cup, is that correct? It will be good that 7s will get world wide rugby exposure every 4 years and bring more prople to the game.
The Phantom said | October 12th 2009 @ 8:48am | Report comment
As part of the proposal to the IOC the IRB said thet the 7′s world cup will cease and be replaced by the Olympics
Pippinu said | October 12th 2009 @ 7:30am | Report comment
Personally, I’m happy that Sevens is in the Olympics.
It’s a far better sport than most of the crap that is included in the Olympics these days, and it will attract lots of spectators and interest; the game is ideal for a condensed tournament; and I think it is also great for the Pacific Islands, who will be able to compete with the rest of the world for a medal on an almost equal footing – for me that’s the best bit about the inclusion of Sevens.
As for what it will do for rugby a XV – a bit too difficult to project forward on that question.
Put it this way – Fiji has been a top Sevens nation for over 25 years – has it really helped their 15 a side game?
I’m not sure.
True Tah said | October 12th 2009 @ 7:34am | Report comment
Pip
Fiji were a JP Pieterson try-saving tackle away from beating the Boks in the quarter finals of the last world cup. They have improved, but need their full strength side to being able to compete with the big boys.
Pete said | October 12th 2009 @ 8:01am | Report comment
The problem for Fiji (and the other pacific nations) is that they rarely get time to play together. Their best players are strewn to the 4 corners of the earth. If they had more time together, they would be close to a top tier… and Sevens has helped them improve substantially by making Rugby a national pass time.
Working Class Rugger said | October 12th 2009 @ 9:44am | Report comment
Pip
The answer to your question as too whether Seven’s has helped Fiji in the 15 man game. Yes. Emphatically actually. Quarter finalists in France after playing wonderful Rugby to get out of the pool stages. It has opened the door for many Fijian to play professional Rugby internationally.
lauboy said | October 13th 2009 @ 6:04am | Report comment
Just for the record, WCR.
Fiji’s RWC performance did not open the door for its players. It was open long before.
Fiji’s performance in the RWC 2007 was due largely to the fact that Fiji turned away from Sevens and focused on XVs.
I was living in Fiji (mid-90s) at the time this debate first rose and everyone then agreed that too much Sevens was killing the XVs game. And people cared about the XVs game.
Fiji’s performance in the RWC came about because most of, if not all, of their players had been playing professional XVs rugby overseas.
Fiji’s XVs game in the 90s was a joke because of Sevens.
Pippinu said | October 12th 2009 @ 10:47am | Report comment
I accept your views on Fiji being held back by other structural problems (which is understandable).
If there was one nation capable of sneaking in ahead of the Pumas in creating an SH big four, I would expect it to be Fiji.
Perhaps the proposed SH Sevens tournament would give some impetus to that sort of development.
johnno42 said | October 12th 2009 @ 7:43am | Report comment
I didn’t seriously think it would happen (Olympic 7′s) and I’m over the moon. I think it’s great to watch and I it will just chip away at the mungo game more and more. Brainwashed people might learn to appreciate “a competition for the ball”.