Will AFL expand to a twenty team comp?
By Matthew Stephen, 24 Oct 2009 Matthew Stephen is a Roar Rookie
- Tagged:
- AFL, Andrew Demetriou
AFL chief Andrew Demetriou has, for the first time, raised the prospect of a 20-team competition for the AFL at some point in the distant future.
The Gold Coast AFL side will make its long awaited debut in the competition in 2011 with the Greater Western Sydney club to do likewise the following season, bringing the number of teams in the competition to 18.
Tasmania has lobbied, thus far unsuccessfully, for a license and arguably currently has the infrastructure to facilitate a club. It makes sense that they would be granted the next and 19th license to enter the competition whenever that may be – if ever.
Although premature as it may be – as we are yet to welcome teams 17 and 18 to the league – the question looms as to where any potential 20th side would be located.
Canberra, North Queensland, Western Australia and even the Northern Territory all loom as possibly locations for what would surely be the final license for entry into the league.
One does, however, feel that the AFL has missed their opportunity to make their move on the market in the national capital.
Canberra already has successful NRL and Super 14 sides and it is difficult to comprehend that there is room for an AFL side in the small region.
North Queensland, now with an A-League and NRL side, may also be too small to accommodate an AFL side however there is a stable following in the region and the AFL have already shown an interest in expanding to compete with rival codes.
Demetriou did hint at Western Australia being a prime location for the potential 20th side.
Having already seen two clubs reach success – at least off the field – there is a strong case for a third team in the football strong state. There is an enormous array of talent coming out of the state draft after draft and with little competition from other codes West Australia could afford a third side.
The game has a huge following in the Northern Territory and it could be argued that a side could well survive. It would certainly be a struggle financially but with such a strong culture of footy in the region the AFL may be willing to pour millions as they have for Western Sydney.
A twenty team competition does make some sense, in particular in terms of the fixture. It could be an easy 19 week season with every side playing each other on one occasion throughout the season.
This would seem the fairest system of fixturing: you would play every team once home and once away over a two year period.
This would also free up three weeks under the current fixture model which could allow for a state-of-origin contest every season.
A lot comes back to the success of the two teams that will enter the league in 2011 and 2012.
The AFL is already helping numerous clubs in Victoria to survive, and if they need to do the same with the newest clubs in the competition, it may be deemed inappropriate to hand out more licenses.
But then this hasn’t stopped the AFL in launching the eighteen team competition.
One final piece of food for thought: do we dare consider a New Zealand team?
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Kurt said | October 24th 2009 @ 4:33am | Report comment
Interesting article Matthew, I think you’re pretty much on your money with your assessment of potential locations for a 20th side. Canberra, NT and NQ are unlikely to be able to support a locally based AFL team – as you say, Canberra’s a League / Union town, NQ is obviously massive league country and NT will lack the population base and corporate support for the foreseeable future. That leaves WA, which may indeed warrant a third side at some point. It’s a massive growth area, and both the Eagles and Dockers are well supported, the latter primarily people with psychological issues related to fear of success.
tifosi said | October 24th 2009 @ 5:08am | Report comment
20 teams?
They should be looking to get rid of the dead weight first before thinking of more expansion.
Redb said | October 24th 2009 @ 5:17am | Report comment
I wish you wouldnt talk about Carlton like that it upsets them
Redb said | October 24th 2009 @ 5:27am | Report comment
Gvien the new stadium deal it will be interesting to see how the ‘struggling’ Melb clubs go in future years. I suspect a lot better than previously.
So it is possible for a 20 team comp but no timeline has been given. If 1 or 2 Vic clubs need relocation as a lifeline in th next decade then options are there.
Tassie is ready to go.
Nth QLD is not far fetched some would beleive and unlike the NRL and A League, the AFL would set up base in Cairns where it shares a 50-50 popularity standing with RL. Nth QLD would then tap into PNG and NT as strong pathways, at least until NT was strong enough in its own right.
Canberra unfortunately resides a little too close to Sydney (2 clubs) and like Tassie to an extent loyalties are split amongst existing AFL clubs. It’s not lost to other codes they just need to find the right mix in the future. It would be fair to say though that Tassie makes more sense for now.
With expansion the AFL knows the crowds will be more boutique like at 10-20K rather than the world class 50-80K a Collingwood, Carlton or Essendon can pull. And that’s just fine.
Redb
Pippinu said | October 24th 2009 @ 7:48am | Report comment
It really does seem premature to be talking about more than 18 teams.
A Tassie team can go at the drop of the hat – but that only makes 19 (assuming a Melbourne team has fallen over in the meantime).
Port still has problems.
It’s true that WA has strong population growth, so a 3rd team down the track is not so far fetched.
Cairns shows great potential – if it continues growing – that really is way out into the future (but then again, 20 year plans are nothing unusual for well run businesses).
Matthew Stephen said | October 24th 2009 @ 8:59am | Report comment
It does seem premature as I think its important that they look at how the new sides survive befroe even considering further expansion but as you point out every business has 20 year plans and that is what the AFL is these days a business. Demetriou is a money maker and he will do whatever he can to generate more income for the competition but at what cost to other clubs already struggling. But hey they are all still alive in Melbourne currently and we are getting two more sides.
Michael C said | October 25th 2009 @ 8:07pm | Report comment
A little harsh…because, after all, where does the money go? Back into the game development. It’s so internalised (within Australia) the spend – such that the AFL aren’t willing to bankroll a trip to Ireland or South Africa (penny pinching??? – - or, a clear statement that the homefront is the priority).
Remember, the AFL ain’t privately owned. Nor are the clubs.
Is that money making? or, ensuring the sustainability of the league…….given the market they are in put’s them up against privately owned HAL ‘franchises’ and the likes of Frank Lowy and Clive Palmer, privately owned NRL clubs with massive pokies venues, etc etc.
bever fever said | October 24th 2009 @ 10:30am | Report comment
IMO WA could come close to supporting a third side, many footy fans i know dont either bother to try and get tickets to the footy here, they are to hard to get, but where the team would base itself (geographically)is a problem.
I have heard that the Eagles membership is becoming an aged one, as basically the only way to become a member is for someone to die as their is a a substantial waiting list, the dockers are not too far behind.
It’s not like the MCG, in that if you feel like going to a game of footy you just rock up.
I would say Nth QLD is a possibility a long way down the track, i think both the Lions and the GC are tapping into the far north and if Cairns started up a lot of these PNG, far north QLD players would be snapped up denying the Brisbane clubs.
Tassie would be a goer straight away you would think.
lauboy said | October 24th 2009 @ 10:58am | Report comment
Re your final thought, Matthew.
NZ treats AFL like pilates — good for keeping fit between the rugby seasons! And how’d you sell the game to NZ? As Australia’s only indigenous game? Aerial ping pong?
Pippinu said | October 24th 2009 @ 12:16pm | Report comment
No doubt that there’s a marketing challenge there that is akin to selling sand to the Arabs.
Conclusion: Not in my lifetime (and if NZers want to play a bit of aussie rules to stay fit in between rugby seasons – that’s great – no harm there to anyone).
On the other hand – if a substantial group of NZers wish to become equal partners and come up with a brand new name – I reckon that would be most welcome as well.
oikee said | October 24th 2009 @ 1:01pm | Report comment
HeHe, i cant beleive you guys beleive the hype dished out to you lot. Look, as you mentioned, Perth is ripe for the pickings for a rugby league team, no room left in the AFL teams for supporters. So a start-up league team would be a instant success. No wonder the crowds (15 thousand) turned up for the games taken to Perth. So more Demiteiou spin. He knows he has left the Kennell door wide open for other codes now.
Western Sydney and Gold Coast are going to be that much of a shock to AFL. well, i dont know if they will ever recover. A weakened 18 comp will forever dampen the AFL, just another plugfest game added to a already swamped market. The game goes way to long and fans will quickly start turning off.
As i have done in the past.
These days, i just dont have enough patience to sit through a 3 and half hour telecast, lifes to short.
All i can say is the pickings are sweak for other codes, we will have a super 14 melbourne soon, and another a-league hearts for melbourne, wont be long before the NRL can introduce another league team down their,.. The door is swinging baby, and its swinging wide.
James said | October 24th 2009 @ 7:02pm | Report comment
Whatever you say Oikee…whatever you say….
macavity said | October 24th 2009 @ 1:29pm | Report comment
NQ…. AFL territory…. lol
seriously, is there lead in the water down there?
Pippinu said | October 24th 2009 @ 2:03pm | Report comment
The article doesn’t say it straight out – but the reference is to Cairns, not Townsville.
This is the wikipedia article on AFL Cairns:
http://en.wikipedia.org/wiki/AFL_Cairns
To quote:
” The Australian Football League Cairns is a semi-professional Australian rules football league that includes clubs from the Cairns region in Queensland, Australia. It is widely regarded as the strongest regional Australian rules football league in Queensland and has a large base at Cazaly’s Stadium which has staged pre-season Australian Football League matches.
The league has significant coverage in local media such as The Cairns Post. Each year the Grand Final attracts between 2,000-3,000 spectators.
The league has produced many notable players at VFL/AFL level, including Colin Judd (Hawthorn), Craig Brittain (North Melbourne), Troy Clarke, (Brisbane Bears), Mark West (Western Bulldogs), Che Cockatoo-Collins, Donald Cockatoo-Collins, David Cockatoo-Collins, Jason Roe, Courtenay Dempsey and Jarrod Harbrow. ”
That’s actually not a bad list of players that come from Cairns – the new Gold Coast team would happily take every one of them if they were available.
Anyway, similar to what I posted above in relation to NZ – not in my life time.
macavity said | October 24th 2009 @ 4:25pm | Report comment
I read that too….not like AFL fans to over exaggerate their reach…
I had a look at the Cairns Post site too. Only AFL article was the AFL talking up having a team there, although there was a little bit in the archives. Back page and many of the articles were league. To be fair though, the Black Diamond Cup gets media coverage here, and no one is proposing to put an AFL club here!
Never know what will happen in the future, but in all but the very long term it would seem AFL is nearing saturation.
Pippinu said | October 24th 2009 @ 4:35pm | Report comment
The Black Diamond Cup is a unique piece of Australian sporting history – be proud of it!!
Redb said | October 24th 2009 @ 7:15pm | Report comment
I go to Cairns regularly and was recently up there post the Grand Finals of both the major local sporting comps, sorry to upset you but the Cairns Post newspaper had both the Aussie Rules and Rugby League winners on the front page.
Give it time and there is plenty to nurture for AFL up there whilst league concentrates on Townsville.
Redb
prowling panther said | October 24th 2009 @ 9:46pm | Report comment
never quite understood why the cows don’t take premiership games to Cairns. It can be any game against dull opposition like the sharks and they instantly sure up the support of the whole town.
And why the hell theyre the cowboys I will never know. They should be the NQ crocs. We don’t want bloody Yank names in an Aussie comp. Sorry got carried away…
Dogs Of War said | October 24th 2009 @ 9:55pm | Report comment
They have before….
http://stats.rleague.com/rl/venues/cazalys.html
Stadium isn’t that big.
http://en.wikipedia.org/wiki/Cazaly%27s_Stadium
gazz said | October 24th 2009 @ 4:30pm | Report comment
No 3rd WA team. WCE are in the business of winning premierships and you’ve seen what the Dockers presence has done to that. Another club would hurt us.
Pippinu said | October 24th 2009 @ 4:38pm | Report comment
although it would one day be nice to have a team that actually has Perth in its name.
East Perth Royals anyone??
ren said | October 24th 2009 @ 7:16pm | Report comment
bunbury bogans or mandurah rats, then all will be forgiven AD