AFL finally opens a genuine global pathway
By Redb, 31 Oct 2009 Redb is a Roar Guru
- Tagged:
- AFL, AFL International Cup, VfL
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Much like the logo for the proposed Greater Western Sydney team, a new dawn of Australian football has begun, a red dawn of Sherrins being kicked in faraway fields.
The AFL recently announced a combined World XV111 Under 16 team from mainly PNG, South Africa and New Zealand, with the rest from Ireland, Japan, Fiji, Tonga, Nauru, Canada, the US and Europe would compete in the Under 16 AFL Championships from 2010.
The growth and success of the amateur International Cup, where 16 teams competed, with only nationals (no Australian expats), may have been the catalyst for an expansion of the AFL’s game development strategy.
It has certainly taken the AFL long enough to realise the good work of Australian expats who started these overseas leagues over the last 10 years and that there is potential in other countries, if done well, to grow the game and expand the talent pool.
It’s difficult to know what plunged Australian football’s international expansion plans into darkness for most of the Twentieth Century from a promising start, albeit confined to an isolated part of the world.
Perhaps it was Melbourne’s weakening position against Sydney, which saw the sphere of influence move from Melbourne to Sydney post-Federation. Or the still dominant British ruling class in Sydney who hooked up with English and New Zealand sporting teams and prevailed to keep the empire games of rugby union and league at the forefront.
It’s history now and not relevant anymore.
Of course, the growing power base within Victorian football clubs like Collingwood, Melbourne, Essendon, Fitzroy did not help. Self-interest plagued the old VFL until a commission was formed in the late 1980s.
For most fans, this was fine and it’s still true largely to this day. We care more about beating Carlton, Collingwood or Hawthorn than a Sydney or Adelaide, let alone an Auckland or Jo’berg.
For all of the AFL’s massive crowds figures in Melbourne (per capita, up there with anywhere in the world), it has been almost too successful. So successful that looking further afield was considered unnecessary.
We have all we want just here with the MCG providing a world class sporting area and atmosphere.
From the 1960s to the 1990s, the VFL/AFL took exhibition games to various places around the globe, particularly London in the hope that miraculously grass roots Aussie Rules teams would spring up like Australian wild flowers on the British Moor.
That was never going to work.
Those exhibition games, which no doubt were great fun for expats to attend, simply became end of season footy extravaganzas for the players, and were treated as such.
The cart well and truly before the horse?
The World Under 16 team will create a pathway for all those leagues to use to attract young players to our game. Obviously South Africa is well advanced, PNG is of good standard, New Zealand is starting from scratch at junior level, but with the aid of Kiwikick and Hawthorn’s recent schools initiative, will hopefully produce results, Canada has a junior AFL program, the UK has managed to get Aussie Rues into schools, etc.
This pathway can create opportunities and clear direction where none existed before.
There is already talk of including a World XV11 Under 18 team down the track
Success is not guaranteed, but it’s entirely possible that eventually South Africa will field a team in its own right, PNG as well.
There’s a lot of work ahead, but who said AFL can’t become international in the future. As least now we won’t die wondering.
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Working Class Rugger said | October 31st 2009 @ 1:39am | Report comment
Redb
All I’ve got to say is good luck. It’s going to be a very long and expensive journey for the AFL to see any dividends from those endeavours. The question has to be asked. ‘Is it too late?’. After 150 years is it realistic to believe Australian Rules Football could ever have a anywhere near competitve international scene. Sorry, but doubt. There are many very significant obstacles in the way. The major one being infrastructure.
Redb said | October 31st 2009 @ 5:07pm | Report comment
There are obstacles for sure. Infrastucture is definitely a problem in some countries, but at least some like South Africa play cricket and offer a chance to play on the right size fields.
I certainly dont see a flood occuring but more a widening of the net to recruit players from overseas into the AFL in time. If you dont provide a pathway and decent chance for those kids to compete perhaps at higher level via the Under 16 & 18 champs (Division 2) you wont know you could step up.
Redb
Redb said | October 31st 2009 @ 5:07am | Report comment
Footy needs trailblazers like Majak Daw Sudanese born (been in Melb since 2003) who may get drafted into the AFL next year to become the first African born player in the AFL.
http://www.realfooty.com.au/articles/2009/10/30/1256835153144.html?page=fullpage#contentSwap2
Pippinu said | October 31st 2009 @ 7:42am | Report comment
NIce ariticle – I hope we take him!!
There’s a massive immigrant poulation in West Footscray from the horn of Africa – restaraunts, cafes, etc – it would be huge.
Redb said | October 31st 2009 @ 7:37pm | Report comment
It’s a great article and shows the interest the media have in these stories. Bombers a chance also.
Redb
mahony said | November 3rd 2009 @ 4:55pm | Report comment
Yep – I live there Pip and can count no less than 6 football teams of exclusively African migrant communities playing each weekend in the winter at the 3 pitches closest to my house alone. Barely an African AFL player in sight anywhere in Footscray that I can see (I am a block from the Roosters ground). AFL fans need to be realistic about African talent – while they may be migrant refugees who are pleased for a new life in Australia, they also know who THEIR national team is and expect them to be playing AGAINST the Socceroos next year in Africa or at future World Cups. Nationalism is a powerful force and football comes hand-in-hand with it for Africans – especially the dispossessed. As to the “genuine international pathway” – garbage IMO – but a welcomed financial distraction as far as I am concerned.
Pippinu said | November 3rd 2009 @ 5:02pm | Report comment
Mahony
all migrant groups have done this from day one (have their own soccer clubs) – it’s very natural – equally, good numbers of migrants have always found their way into the VFL/AFL – if a few of these blokes manage to make into the AFL, that’s great.
Redb said | November 4th 2009 @ 7:09am | Report comment
heard of Majak Daw? – you will.
The fact is a Sudanese playing Aussie Rules is far more likely to improve integration that sticking with soccer in a Sudanese enclave in western Melbourne where gangs roam shopping centres and railway stations giving them a bad name.
Playing sport, any sport is obviously good, but a Sudanese kid who picks up a Sherrin will have far greater social benefits than staying in an ethnic enclave. A side benefit of World XV11 Under 16 team is that new immigrants will be eligible as well.
Redb
Edit: “As to the “genuine international pathway” – garbage IMO – but a welcomed financial distraction as far as I am concerned.” – yet here you are commenting, wanting the AFL to fail, desperate for the AFL to lose traction – your pathetic.
SideShowBob said | October 31st 2009 @ 6:15am | Report comment
More on the AFL’s recent change in tact regarding international development. Good to see them step it up a notch and go on the “offensive” against some of the established sports:
http://www.realfooty.com.au/news/rfnews/polynesian-talent-on-afl-radar/2009/10/29/1256405473202.html
Pippinu said | October 31st 2009 @ 7:44am | Report comment
I think the Sydney papers have run with this story as well (“declaration of war” etc).
Redb said | October 31st 2009 @ 5:27pm | Report comment
no harm trying eh Bob.
SideShowBob said | October 31st 2009 @ 8:54pm | Report comment
“Don’t try, never know” Redb.
This has been more-or-less the motto the international footy fraternity has lobbied the AFL with over the last few years. If we (the sport) don’t test the waters with a few clever strategic seed investments, we’ll never truly know the results and the spin-offs. Fantastic to see them coming around and pressing forward, now that the foundations are somewhat stable in a number of countries (who are perhaps looking for something to offer and grow into at an elite level).
More initiatives like this are only going to get more junior programs in place as people driving the sport overseas start to see more and more the benefits for doing so.
“This game must not be contained (to our shores)” – Kevin Sheedy
SideShowBob said | November 1st 2009 @ 7:31am | Report comment
Kevin Sheedy weighing in on “The Pacific solution”:
“Sometimes the nearest flower to the back door just doesn’t get watered enough.”
http://www.heraldsun.com.au/sport/afl/kevin-sheedys-pacific-solution-to-afl-recruitment/story-e6frf9jf-1225793182407
Redb said | November 3rd 2009 @ 6:28pm | Report comment
Interesting that penny is finally dropping.
albe said | October 31st 2009 @ 6:38am | Report comment
is this a pisstake… a genuine international pathway? Lalalalalala land seriously … Its an Aussie rules revolution about to sweep the world, no doubt
‘The growth and success of the amateur International Cup’
sorry to burst your bubble but by what measure? A base point of ZERO…
Michael C said | October 31st 2009 @ 7:21am | Report comment
it’s fair dinkum.
And necessary.
There’s many thousands of juniors in PNG and South Africa especially. Many of the PNG lads have been finding their way into the QLD system, either up at Cairns of down south.
PNG won last years International Cup, and the standard of the top 4 teams has improved greatly since the first tournament back in 2002. (I can attest to that, having seen games first hand at all 3 IC tourneys).
The PNG squad in 2008 was very young, and already 2 of the teenages involved at international rookie listed at Carlton and Essendon.
2 others have been involved up at Gold Coast (GC17).
So, the ‘flow of talent’ is happening.
The AFL needs to (and perhaps surprisingly is) act promptly to keep up.
In a way, it is premature for many of the small nations, but, is the right time re PNG and Sth AFrica. So, all in all, it’s a good move and a logical one.
Pippinu said | October 31st 2009 @ 7:26am | Report comment
albe
Yes – it is a base point of ZERO – that is precisely the point of redb’s article – this is from nothing, and the very first time in 150 years that the controlling body has given it a moment’s thought.
Stacks of people born overseas, who have moved to Australia, have taken to the game right through the game’s long history – so it is possible that the game can appeal to people from other parts of the world.
But redb’s article is not about any meaningful presence – it’s about sufficient people being keen enough to play the game in some countries that a new source of player talent is opened up – it’s actually not really an overly ambitious and unrealistic objective in the least.
albe said | November 2nd 2009 @ 7:11am | Report comment
wonder what the sport will be called once it begins this international expansion? New football? Or are the AFL planning on insisting FIFA calls football “soccer” worldwide
Pippinu said | November 2nd 2009 @ 7:14am | Report comment
I think the campaign is already working!
http://en.wikipedia.org/wiki/Soccer
albe said | November 3rd 2009 @ 7:08am | Report comment
wiki is an american site but i wish u well with the campaign pip
MyGeneration said | November 3rd 2009 @ 8:11am | Report comment
and, as we know, America is not part of the world.
Pippinu said | November 3rd 2009 @ 8:12am | Report comment
albe
it’s not my campaign!
Blame the anglophiles of the world!!
Michael C said | October 31st 2009 @ 6:40am | Report comment
re the exhibition games,
they may have been mostly useless in many areas,
but, in Japan, the direct result of the first exhibition match and a curtain raiser between two Uni sides ‘created’ and coached especially for the event – this article Japan learns Aussie Rules shows how it lead to a league.
Redb said | October 31st 2009 @ 5:10pm | Report comment
The Japanese a curious lot for sure perhaps uninhibited by incumbent football code prejudice they’ll give most a try. Certainly soccer and rugby have a meaningful presence but Japan would not be the first country I’d target for AFL footy.
SideShowBob said | October 31st 2009 @ 9:00pm | Report comment
The annual London game (at the Oval) is sorely missed. It was one of the few occassions where european based supporters could see an AFL level game without making the long pilgramage to Australia.
It was also an event we based the inaugural EU Cup back in 2005, where 10 EU countries attended (won by Belgium over Sweden in the final). A great weekend of footy that sees EU people return back to their countries with renewed vigour for the sport.
The Oval, the AFL and AFL Great Britain are keen to see it go ahead but the final decision is with the clubs.
Redb said | October 31st 2009 @ 9:08pm | Report comment
SSB,
I’m not against exhibition games just against the idea that playing them will have some magical effect of the masses and convert them.
Play Exbo games to build/carry on momentum not beleive it will create it.
Redb
SideShowBob said | October 31st 2009 @ 9:25pm | Report comment
Fair enough, but in the case of London there are good opportunities to use the game as a drawcard for corporate promotion, awareness of the sport at the local level. There are a number of Australian organisations who have set up their European HQ there, and vice versa with UK companies operating in Australia. It’s perhaps time again to try tapping into this market again the an annual post-season demo game (at this time of year, and for some of the reasons for the Wobblies / All Blacks Tokyo test this morning?).
BTW, this concept of complete “conversion” if it takes on a religious connotation is irrelevant and unrealistic. People will always have their primary preferences from sports they grew up with or have more local access to. The goal, I believe, should be to create awareness, some degree of acceptance and form a positive association to the sport. Get that far and a lot of things have been done right along the line. Bonus if it can become a 3rd or 4th favourite/interested sport for the larger community (very long term goal).
Again, the point “don’t try, never know” and until then we’re simply not on the radar. Let’s hope to see a few overseas games back on again in the next few years. “If you can’t bring Mohammed to the mountain….”.
Norm said | October 31st 2009 @ 7:20am | Report comment
Nothing wrong with having dreams Redb. In 1960 researchers at Princeton University had one concerning a driverless car. Yesterday’s SMH Drive section has a photo of their output. As the caption says “Fifty years on, we’re still waiting for the production version”.
Pippinu said | October 31st 2009 @ 7:27am | Report comment
Norm
Australian football has been around for 150 years – we can wait another 150 years – no problem.
Michael C said | October 31st 2009 @ 1:41pm | Report comment
Norm –
A simple question…..what do you see as the AFL dream on this point??? (i.e. the ‘success’ measure as compared to the production version driverless car).
I’m not trying to be narky on this – - but, as a serious answer, what would you think should/could be the AFL’s ‘dream’.
Gibbo said | November 13th 2009 @ 2:49pm | Report comment
run west sydney at a profit?
oikee said | October 31st 2009 @ 7:45am | Report comment
Nice one Redb, more proppy ganda, you sure your not Demetriou in disguise. Look , your going to have to get apst your next battle 1st. And that is to apoligise to the Indigernous People for stealing their youth through your stupid Draft system. Nobod ynorth gives a hoot and your fast becoming known as slave traders, forget draft. Its a joke, The stolen genaration the AFL is being taged.
I will tell you something that might put your Draft under alot of pressure. The kiwi Captian, Marshal, had a interveiw for Kiwi t/v, he was asked if he was staying on in England to cacth up with his mates, Robbie Farrah and Gareth Ellis, (the Pom), he said no i am going straight back home to see my family.
You guys are bloody dreamers, you have no idea and the only people who are interested and think the draft is great, are you daft Victorians. Its a damm joke, Wake up you goose, stop writing rubbish and clean up your own back-yard before you think you can expand anywhere. Next you will be helping the boat people smuggle Africans into the country.
oikee said | October 31st 2009 @ 8:31am | Report comment
Redb, i might sound abit over the top, but i just need for you to pull back a peg or 2. I think its great to see Aussie rules expand overseas. Good, its the one area that is a must for rules to advance into the world of international money.
And to put that into perspective, rugby league 4 nations will sink more money into Melbounre than any Grand final ever could. You get free publicity for Melbourne with the BBC and Sky continually mentioning the Melbourne Storm across the UK.
And then you get asll the tourists from NZ and England going their to watch next years 4 nations. And again, free publicity for your city around the world when the 4 nations is beamed over seas. Have you any idea what it costs to run these tournaments.?
You need big sponsers, Gilette, and massive T/V dollars to pay all the teams involved, and thats our very best players. You think they play for peanuts.?
Why do you think the rugby union makes around 250 million to hold a world cup. Yes thats right, profit.
Rugby league made 5 million, and they are light-years behind Union, and light-years ahead of AFL.
Good for AFL, expand and go forward, but could we have less B.S to go with it, “rugby league planet” has a full list of things happening with overseas comps, tournaments and expansion. Give me something to read with AFL expansion, instead of the B.S someone thinks he will write about the AFL and a few ex-pats making up a team in Iceland.
SideShowBob said | October 31st 2009 @ 10:04pm | Report comment
For the record, there are zero ex-pats running the game in Iceland, let alone playing. That’s being achieved by Icelanders who learnt the game in Denmark. Yeah, you heard right.. Denmark!
If you’re going to cite an example to drive your point home, atleast make an effort to be factual.
Brett said | November 9th 2009 @ 11:08pm | Report comment
Actually it is not just one person deciding to make things up about international expansion. There are thousands of articles on this topic on worldfootynews.com which has been covering international leagues in detail.
And people can criticise the author’s choice of topic but don’t criticise him for things he didn’t write – he never said the AFL was going to dominate world sport, almost none of us ever have. We just want our niche too, and steadily as a growing community we’re carving it out.
As for what the AFL would consider success, primarily in the short term I believe they are trying to increase the player base, and so if there are a few 10s of 1000s of new players overseas and a dozen of them make it to AFL ranks over the next 10 years then that may well be considered a success. In which case they are well on track, with 4 PNG players now on AFL supplementary lists (1 Essendon, 1 Carlton, 2 Gold Coast but pending the changes for 2010). These are all young guys with a lot of upside, and there’s no promotional benefit for those clubs (not high profile like signing an American). So it is based entirely on perceived talent.
Eamonn Flanagan said | October 31st 2009 @ 8:38am | Report comment
Well Oikee
how about the 10,000 kids said to be playing in South Africa.
How do I know? My mate works in South African AFL dev office at the AIS in Canberra! Kid you not
SideShowBob said | November 1st 2009 @ 5:30am | Report comment
I think the latest census data (just recently taken) will put it up to as much as 16,000. Watch this space.
Miguel Sanchez said | November 2nd 2009 @ 5:32pm | Report comment
The South African AFL development office is a fountain of truth and wisdom.
LOL.
Pippinu said | November 2nd 2009 @ 5:35pm | Report comment
Yes – the last figure I saw was at 17,000 rather than 10,000.
ps isn’t the correct expression “fount”?
Robbos said | November 2nd 2009 @ 5:38pm | Report comment
All due to the govt funding the AFL received.
Pippinu said | November 2nd 2009 @ 5:40pm | Report comment
Robbos
if you want to circulate a petition for closing down the AIS – I will be the first to sign it!!
Robbos said | November 2nd 2009 @ 5:49pm | Report comment
Nope Pip, I’m all for it. I encourage funding for sport, all sports.
Dave1 said | November 2nd 2009 @ 5:58pm | Report comment
any cutting of government spending for elite sports is a good thing
Brett said | November 9th 2009 @ 11:10pm | Report comment
I don’t believe very much of the South African development is due to government funding. Some initial very small funding through AYAD, but mostly it’s from volunteers and now increasingly business and AFL clubs.
Paul J said | October 31st 2009 @ 9:03am | Report comment
If the AFL can grow junior development overseas then that can only be a good thing. Spending money there now may lead to bigger returns if you can sell broadcasts of AFL games to PNG or Sth Africa or wherever.
I would assume though that the AFL will be spending a lot more on junior development in Australia, particulary Western Sydney and South East Qld that overseas.
Does anyone know if the AFL sell games anywhere overseas at the moment?
Pippinu said | October 31st 2009 @ 12:45pm | Report comment
Paul
if it does – I reckon it would be worht bugger all.
Redb said | October 31st 2009 @ 5:14pm | Report comment
Paul J,
Not really the direction I was heading re overseas TV coverage as this article is about recruitment and talent pathways from overseas into the AFL.
It is perhaps a logical step but a long way down the track with many other milestones to be acheived before the AFL would become of interest.
it is shown on ESPN2 in the US, in the UK,etc But as Pip said the content would not be worth very much at this stage.
Redb