Much like the logo for the proposed Greater Western Sydney team, a new dawn of Australian football has begun, a red dawn of Sherrins being kicked in faraway fields.
The AFL recently announced a combined World XV111 Under 16 team from mainly PNG, South Africa and New Zealand, with the rest from Ireland, Japan, Fiji, Tonga, Nauru, Canada, the US and Europe would compete in the Under 16 AFL Championships from 2010.
The growth and success of the amateur International Cup, where 16 teams competed, with only nationals (no Australian expats), may have been the catalyst for an expansion of the AFL’s game development strategy.
It has certainly taken the AFL long enough to realise the good work of Australian expats who started these overseas leagues over the last 10 years and that there is potential in other countries, if done well, to grow the game and expand the talent pool.
It’s difficult to know what plunged Australian football’s international expansion plans into darkness for most of the Twentieth Century from a promising start, albeit confined to an isolated part of the world.
Perhaps it was Melbourne’s weakening position against Sydney, which saw the sphere of influence move from Melbourne to Sydney post-Federation. Or the still dominant British ruling class in Sydney who hooked up with English and New Zealand sporting teams and prevailed to keep the empire games of rugby union and league at the forefront.
It’s history now and not relevant anymore.
Of course, the growing power base within Victorian football clubs like Collingwood, Melbourne, Essendon, Fitzroy did not help. Self-interest plagued the old VFL until a commission was formed in the late 1980s.
For most fans, this was fine and it’s still true largely to this day. We care more about beating Carlton, Collingwood or Hawthorn than a Sydney or Adelaide, let alone an Auckland or Jo’berg.
For all of the AFL’s massive crowds figures in Melbourne (per capita, up there with anywhere in the world), it has been almost too successful. So successful that looking further afield was considered unnecessary.
We have all we want just here with the MCG providing a world class sporting area and atmosphere.
From the 1960s to the 1990s, the VFL/AFL took exhibition games to various places around the globe, particularly London in the hope that miraculously grass roots Aussie Rules teams would spring up like Australian wild flowers on the British Moor.
That was never going to work.
Those exhibition games, which no doubt were great fun for expats to attend, simply became end of season footy extravaganzas for the players, and were treated as such.
The cart well and truly before the horse?
The World Under 16 team will create a pathway for all those leagues to use to attract young players to our game. Obviously South Africa is well advanced, PNG is of good standard, New Zealand is starting from scratch at junior level, but with the aid of Kiwikick and Hawthorn’s recent schools initiative, will hopefully produce results, Canada has a junior AFL program, the UK has managed to get Aussie Rues into schools, etc.
This pathway can create opportunities and clear direction where none existed before.
There is already talk of including a World XV11 Under 18 team down the track
Success is not guaranteed, but it’s entirely possible that eventually South Africa will field a team in its own right, PNG as well.
There’s a lot of work ahead, but who said AFL can’t become international in the future. As least now we won’t die wondering.
Recommend this story.
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October 31st 2009 @ 9:29am
agga78 said | October 31st 2009 @ 9:29am | Report comment
Maybe the AFL should try being Australia’s national sport 1st instead of trying to get other countries involved as proven by the shocking tv ratings and very poor participation levels in both NSW and Qld, the AFL may have reasonable attendances in Sydney and Brisbane but this could be explained by the number of expat Victorians in those cities. The AFL are running out of Australian players to play the game as shown by the recent recruitment of American Basketballers and a Canadian Rugby player who without playing a game ever before last year makes his debut for the swans in the AFL. Good luck recruiting failed sportsmen from other codes to the big league of AFL.
October 31st 2009 @ 12:57pm
Pippinu said | October 31st 2009 @ 12:57pm | Report comment
agga
It’s probably less a matter of luck, and more a matter of being methodical.
Mike Pyke is an interesting story. His famous for the following try against the All Blacks:
Now you probably don’t know too much about footy, but when a 6ft 7in bloke outruns the All Black backs over a 90 metre sprint – well, let us just say he’s well worth a look.
He hasn’t exactly set the world alight yet, but he might get another crack this season, and good luck to him.
The trick for the AFL is find blokes like that when they are 14 not when they’re 21.
So that’s definitely a case of being methodical.
I’m not sure which American Basketballer you’re referring too – various AFL coaches have had dreams of recruiting American basketballers for decades – but I’m unaware of any having made the grade yet.
October 31st 2009 @ 2:42pm
Working Class Rugger said | October 31st 2009 @ 2:42pm | Report comment
Pip
Pyke got lucky and scored a run away try. It doesn’t make him famous, certainly not in Rugby circles. Now if Sydney had secured Zee Nygwena then they would have secured of note. He made Brian Habana ( the best winger in the world) look stationary. That was a famous try.
And the basketballer. I’m pretty sure he’s actually Australian but had been playing College ball in the US.
October 31st 2009 @ 3:03pm
Pippinu said | October 31st 2009 @ 3:03pm | Report comment
WCR
You might be right about what you say re his fame in rugby circles – I thought he made a few All Blacks look a bit silly – he did anticipate the pass – you can see him moving for it – so it might be a bit unfair to call him lucky – and if a couple of the chasers had been switched on enough, they would have at least stopped him from improving the kick at goal (but I guess by that point they were sucking in the big ones – and this bloke wasn’t).
That doesn’t matter – whether his good or bad at rugby isn’t the real point – the Swans see a 2m tall bloke who can run as fast as anyone else that height currently playing in the AFL, he’s a full back so he’s used to kicking an oval ball, and getting underneath one, he can obvoiusly handle the physicality, and they naturally are going to think: I wonder how he’d go in the ruck?
At the end of the day – that’s the only question that really matters.
Now, as I said, he’s yet to set the world alight, and probably won’t – the odds are stacked against him – but good luck to him and the Swans for giving it a bit of go – no harm done one way or the other.
People often try and use these very rare occurrences (this one was a first ever) to try and prove some sort of point that actually isn’t there to be made – afterall – it’s not you or I or agga who is trying to be a professional at two different sports – so what the hell are we going to know about it?
October 31st 2009 @ 10:01am
Luke W said | October 31st 2009 @ 10:01am | Report comment
How is the AFL expanding into non-cricket playing nations?
October 31st 2009 @ 12:59pm
Pippinu said | October 31st 2009 @ 12:59pm | Report comment
Luke
In short – they haven’t really expanded anywhere yet.
They’ve made a few small inroads in places like Sth Africa, PNG and New Zealand (but we’re talking very small numbers).
As for other countries, they just play wherever they can find a bit of vacant grass.
November 1st 2009 @ 5:20am
SideShowBob said | November 1st 2009 @ 5:20am | Report comment
Luke,
In the cases where there aren’t a lot of cricket fields around (or they are in use and off limits in the summer months – ie both sports share the same playing season), it’s been a case of finding a free patch of grass as Pip describes (atleast in Europe).
As an early development tool, we’ve encouraged new startups to adopt a 9 a side format containing all the traditional laws and skills of Australian Football but played on either a soccer, rugby or american football sized fields (of which you can find one in any reasonably sized population centre). Some countries have grown rapidly and significantly on the back of this program (less players, more teams, more games, more often, less travel costs, etc) and in future years will work with their local government authorities to secure an oval and all the usual facilities with it (though this can take years, decades in some cases as often we are competing against urban sprawl and other established sports). There are some minor modifications to suit the fields and it can include scoring zones (to bring the forwards into play) if required.
Footy 9s is a really nice variation. It allows more involvement, touches for the players and in a reasonable standard match, all players are potentially within one kick of the ball at anytime. It tends to get played (atleast up here in Sweden) as an incredibly fast-moving “power” sport in a similar vein to ice hockey, where players can go on for a few minutes of action, run their guts out, then go off for a rest of a few minutes (most squads are 12 to 16 players so this is possible). As a result, we seldom have fatigue related injuries – and at a social level that can be a good thing.
If you are interested in seeing some international 9s action from Europe, I have uploaded some footage from the 2008 EU Cup in Prague, Czech Republic which is available for legal torrent download here: http://aus.sierules.com/australian_football_eu_cup_2008_in_pragueczech_matches-s-648.ts
Enjoy!
October 31st 2009 @ 10:32am
oikee said | October 31st 2009 @ 10:32am | Report comment
I would not call K-Hunt a failed sportsman, he has played for his country. But yes indeed, if you go looking for Giraffe’s to play the game, their is only so many giraffe’s running around the serrongetty. Soccer the largest recruitment code in oz continues to fill its ranks with every man, boy and baby who can kick a ball.
AFL should continue to thrive, but at top level, the other 3 codes are going to make major inroads in this country, they have a international scene to die for, or live for in this case.
AFL needs another strong comp somewhere in the world. I dont think Sth Africa is the place, maybe India might be the perfect location. Indians would fit nicely into a demestic comp, but what is being done in India. Get yourself a International blog page stream, and go from their, this time last year the rugby league planet page was non exsistent, now its thriving.
Updated every day.
October 31st 2009 @ 1:17pm
Pippinu said | October 31st 2009 @ 1:17pm | Report comment
Peter.
I dunno – the A-League is pretty funny at the moment on many fronts – almost as funny as our bid to host the WC in 2018.
But let’s not quibble on which is funnier.
I’l just repeat what a soccer fan wrote above:
” how about the 10,000 kids said to be playing in South Africa.
How do I know? My mate works in South African AFL dev office at the AIS in Canberra! Kid you not “
October 31st 2009 @ 1:26pm
Peter said | October 31st 2009 @ 1:26pm | Report comment
10,000 kids – Names please. Are these like the ’80,000′ that play vicball in NSW????? When the real figure is more like 8k.
All I remember when the their was a pre-season game over their that the crowd was more like 3,000 and 2978 were playing chasey in the grass areas, while 2&dog were actually watching the game.
More vicball spin!
October 31st 2009 @ 5:13pm
Pippinu said | October 31st 2009 @ 5:13pm | Report comment
Peter
name them??!! Geez – you’re starting to sound like Norm!!
Relax – it’s only 10.000, maybe it’s only 5,000 – what’s it matter to you??
Either way – the numbers are small fry.
But any way, just so as you can sleep at night, here is a page from the official AIS page on aussie rules:
http://www.ausport.gov.au/ais/sports/australian_football/news/big_win_for_australian_rules_football_in_south_africa
The AIS U17s defeated South Africa by 132 points, or 22 goals earlier this year.
Yes – it’s an absolute massacre – that’s what you’d expect at the moment. Next year they might win by 20 goals, the year after by 15 goals, etc. – a bit like how Italy took decades to be quasi-competitive at international rugby.
This page says there are 17,000 registered players in South Africa.
October 31st 2009 @ 5:31pm
oikee said | October 31st 2009 @ 5:31pm | Report comment
Everything, to AFL is about money, rugby league players go to rwanda to help build homes, not to try to sell them a product, and another incentive which was adopted by Football( soccer) is, the help a disadvantaged person to a game. Rugby league does these acts because its a community game, and spreads with good deeds throughout the world, another report i have read from a America site about world peace, rugby league was on the top 50 list of groups or orginisations that could create world peace.
AFL seems to send out a message that everyone seems to reel back from, the draft system, ? expats pushing the game down your throat, bullish expansion, no consideration for areas involved. And the people of Melbourne who promote the game have no idea how arragant they look and sound to us normal people up north.
I was watching the pacific cup final game for 3rd today, after the game all the islanders from Fiji and Tonga got together and sang a couple of gospel songs. The crowd joined in and the commentator on the feild said, this is the only game in the world where you would see this harmony and peace after a game.
That is what islanders are all about, but the AFL according to Demetriou wants to rape pillage and take these players from their families and supporters, and stick them in a bloody draft system. I for one will be going straight to the press to make my concerns about this stupid draft system. I am sick of it, its as bad any daft system i have ever come across, so my son moves to Perth if he gets picked, not likely. And you take a islander away from his social group. ? Its complete madness, and i think we should put a post up about this subject and bring it to the attention of not only the AFL, but also Parliment. You have not got the sense to see this down in Melbourne, thats how crazy and one eyed you have become, everyone can see this, except AFL followers.
October 31st 2009 @ 9:37pm
Pippinu said | October 31st 2009 @ 9:37pm | Report comment
OIkee
good news – there’s a category of recruits that’s completely outside of the draft – that’s the beauty of it – it’s this category of recruit that might really encourage clubs to do what Hawthorn is about to set up for a $100,000 investment. in NZ.
So you can relax.
November 3rd 2009 @ 5:07am
Rocky Mountain Man said | November 3rd 2009 @ 5:07am | Report comment
Relax? He’s lost his marbles. Getting angry at the draft system, when it’s created an even and exciting competition. For someone who dislikes Australian football, oikee sure loves writing about it.
November 3rd 2009 @ 5:30am
Robbos said | November 3rd 2009 @ 5:30am | Report comment
Funny Rocky Mountain Man, I know alot AFL fans on the Roar with the same attitude towards football. Some have huge dislike for the game but live in the football blogs.
November 4th 2009 @ 4:28pm
Dave1 said | November 4th 2009 @ 4:28pm | Report comment
International players aren’t included in the draft.
November 4th 2009 @ 4:30pm
Pippinu said | November 4th 2009 @ 4:30pm | Report comment
this fact alone creates massive incentive for clubs to look further afield
November 9th 2009 @ 11:16pm
Brett said | November 9th 2009 @ 11:16pm | Report comment
Please don’t call our national football code vicball. It has been played in most states of Australia for over 100 years, and in places like SA for as long as Victoria. Don’t believe the spin. It’s something that ironically, by having Victorians push it as their own game, has undermined their own attempts to spread it.
Put it this way, any support of soccer of rugby union or league who thinks Aussie Rules is vicball must equally realise they are a fan of pommyball.
October 31st 2009 @ 2:23pm
AndyRoo said | October 31st 2009 @ 2:23pm | Report comment
I do wonder though why is the South African Development office in Canberra?
October 31st 2009 @ 4:00pm
True Tah said | October 31st 2009 @ 4:00pm | Report comment
I think the AFL needed to have some sort of international aspect to be able to secure AIS funding, whohc might explain the office being in Canberra.
November 1st 2009 @ 5:34am
SideShowBob said | November 1st 2009 @ 5:34am | Report comment
Yeah, this sounds right. To get AIS funding there needs to be an international component to the program. Before SA was Ireland but the GAA put a stop to that pretty quickly.
November 3rd 2009 @ 7:18pm
Redb said | November 3rd 2009 @ 7:18pm | Report comment
SSB,
IMO I think the AFL is re-directing its focus away from International Rules with Ireland. After the series was resurrected the last time the rule changes virtually wrecked the game – no tackling in particular- it become a hybrid that looked like a combo between basketball and soccer .
I attended the last International Rules game at the MCG in Oct 2008 and walked thinking this will be my last, whereas previously I loved it.
The intro of the Under 16 pathway for internationals is another step away from the GAA and Ireland. You can only compromise so much.
Redb
November 3rd 2009 @ 7:26pm
Pippinu said | November 3rd 2009 @ 7:26pm | Report comment
Agreed.
When the news came through that the AFL had cancelled the next hybrid series, citing the GFC of all things!! – I knew there and then that it was looking to other ventures.
October 31st 2009 @ 5:17pm
Pippinu said | October 31st 2009 @ 5:17pm | Report comment
AndyRoo
This is the AIS page on aussie rules – the elite program is run in partnership with the AFL and is actually managed from the Dome in Melbourne.
http://www.ausport.gov.au/ais/sports/australian_football/home
November 3rd 2009 @ 5:10am
Rocky Mountain Man said | November 3rd 2009 @ 5:10am | Report comment
The main office of AFL South Africa is based in Potchefstroom, North West Province. The Australian football AIS program is administered from Canberra, and is only concerned with the South African development program in relation to international matches featuring the AIS squad. http://www.aflsouthafrica.org/index.php
November 3rd 2009 @ 12:07pm
Pete said | November 3rd 2009 @ 12:07pm | Report comment
The South African development officer is probably the development officer for India, Denmark, the UK, Argentenia, Peru, Burkina faso etc…
October 31st 2009 @ 1:52pm
Max said | October 31st 2009 @ 1:52pm | Report comment
It’s quite ludicrous to think that Australians rules football will blossom or even work in another country. Australians have been playing this great game for well over a century and to think that another nation let alone several will one day create a cauldron of competitive football is quite optimistic to say the least. No point putting worthless effort into a cause that will fail to reap great dividends. Afl is the premier code in Australia and so the afl should concentrate on further imposing the game and expanding internally before an external ideas. There still great competition with the other codes so the afl need to be wary.
October 31st 2009 @ 5:22pm
Redb said | October 31st 2009 @ 5:22pm | Report comment
Max,
I’d say that 90% of the AFL’s efforts at game development are within Australia. This wont hurt those efforts.
Redb
November 3rd 2009 @ 6:29pm
AC said | November 3rd 2009 @ 6:29pm | Report comment
Nice wording: “further imposing the game and expanding internally”. Kind of sums up the imperialist attitude of Aussie Rules evangelists.
November 3rd 2009 @ 6:40pm
Pippinu said | November 3rd 2009 @ 6:40pm | Report comment
Although paradoxically, one could argue that Gaelic and Australian football are the least imperialistic of all the football codes.
Discuss.
November 3rd 2009 @ 7:01pm
bever fever said | November 3rd 2009 @ 7:01pm | Report comment
Would have to say gaelic footy is the least imperialist, mainly because its built along republican lines in Ireland, is entirely amatuer and does not really seek out those that are not irish, in other words it really does not seek to grow outside Ireland.
Aussie rules is always seeking to grow, is professional at the top level and because of that wants to seek out the best athletes in a very competetive market in Australia.
Because of the competetive football market in Australia there is now a tiny program to find some athletes from countries who are able to play the australian game.
Aussie rules is imperialist compared to gaelic footy, but alas the macdonalds of the football industry .. soccer… is the most imperialist of all … fancy trying to shut down the premier code of another country for 8 weeks for a penalty shootout.
I will attempt to put them in order of least imperialist to most imperialist.
Gaelic football
Canadian football
Australian football/ rugby league
Rugby union
American fooball
daylight
bit more daylight
Soccer
November 4th 2009 @ 10:16am
Robbos said | November 4th 2009 @ 10:16am | Report comment
Victim alert, victim alert. poor AFL!!!!! Those imperial soccer people. Victim alert.
November 4th 2009 @ 10:20am
Redb said | November 4th 2009 @ 10:20am | Report comment
Putting your hand up as a victim yourself I see.
November 4th 2009 @ 10:23am
Pippinu said | November 4th 2009 @ 10:23am | Report comment
Let us not forget that it was Fos who described the AFL as weak – maybe he’s got a point?
November 4th 2009 @ 10:40am
Michael C said | November 4th 2009 @ 10:40am | Report comment
Good to see you’re not trolling.
Keep ‘not trolling’ then,
(move on, move on,…..nothing to see here).
November 4th 2009 @ 10:46am
Robbos said | November 4th 2009 @ 10:46am | Report comment
No RedB, you know me better than that. I have no worries about AFL going internationally.I have no worries about the AFL going into West Sydney. I have no need to follow all the other sheep in this country following the AFL just because it’s the most popular sport in Australia. I follow whatever sport I choose & you should respect that as I respect you for your choce of sport.
November 4th 2009 @ 10:48am
Robbos said | November 4th 2009 @ 10:48am | Report comment
Pip & it was you who whinged & whinged about Football getting funding, while AFL was self sufficent.
Oh how wrong you were.
November 4th 2009 @ 10:33am
AndyRoo said | November 4th 2009 @ 10:33am | Report comment
This thread is quickly degenerating, thanks Bever.
November 4th 2009 @ 10:42am
Pippinu said | November 4th 2009 @ 10:42am | Report comment
In fairness to Bever – it was AC who referred to: “imperialist attitude of Aussie Rules evangelists.”
November 4th 2009 @ 10:46am
AndyRoo said | November 4th 2009 @ 10:46am | Report comment
True enough but I knew as soon as Bever bit back that is when trouble would brew
Most big football threads you will get some random (e.g. the 1 and only master) who will throw down a stinker. It’s when you feed them back that the threads degenerate.
And it would be a shame for genuine articles to get sidetracked too much by code wars stuff. I knew I had to bite my tounge when I saw what Bever wrote.
November 13th 2009 @ 4:42pm
Dave1 said | November 13th 2009 @ 4:42pm | Report comment
Canadian football tried to expand into the USA between 1992 and 1995
http://en.wikipedia.org/wiki/CFL_USA
November 4th 2009 @ 9:45am
AC said | November 4th 2009 @ 9:45am | Report comment
Internationally, yes.
Domestically? Which code in Australia is more expansionist than Aussie rules?
November 4th 2009 @ 9:59am
Pippinu said | November 4th 2009 @ 9:59am | Report comment
AC
but surely you would not deny your fellow Australians the right to see the great Australian game?
November 4th 2009 @ 10:19am
Robbos said | November 4th 2009 @ 10:19am | Report comment
Please…. your arrogance has no boundaries!!!!
November 4th 2009 @ 10:04am
Redb said | November 4th 2009 @ 10:04am | Report comment
Not that it’s a problem, but I would say at the moment it is soccer with the A League expanding its competition with 2 new teams this year, 2 new teams next year.
Redb
November 13th 2009 @ 5:02pm
bever fever said | November 13th 2009 @ 5:02pm | Report comment
I see … blame it on bever.
November 3rd 2009 @ 7:00pm
Redb said | November 3rd 2009 @ 7:00pm | Report comment
man the death star, morons approach.
November 4th 2009 @ 10:43am
Michael C said | November 4th 2009 @ 10:43am | Report comment
define ‘imposing’ in the AFL sense as distinct to what other sporting codes do??
discuss the difference between ‘expanding internally’ and ‘sustaining a market share in a growing population’,
in real terms, all sports MUST be ‘expanding internally’ just to hold thier market share in relative terms.
…..not sure that could be declared ‘imperialist’??
November 4th 2009 @ 4:57pm
AC said | November 4th 2009 @ 4:57pm | Report comment
I don’t object to the expansion of a code, it’s attempt to hold and gain market share, etc, and I don’t think I need to discuss the difference between ‘expanding internally’ and ‘sustaining market share in a growing population’. They’re either obvious or have been done to death on other threads.
And I also don’t want to get bogged down in a discussion on the semantics of the words “impose” and “evangelist” (see your favourite English dictionary).
But I doubt the sentence, “Afl is the premier code in Australia and so the afl should concentrate on further expanding it’s market share internally before an[y] external ideas”, would provoke defensive responses.
More interesting discussions are to be had around the question, “How many Aussie rules supporters want to see their game grow at the expense of all other codes and for what reasons?”.
October 31st 2009 @ 2:08pm
M1tch said | October 31st 2009 @ 2:08pm | Report comment
not trying to be a troll here..
i doubt all those countries will have professional Australian Rules comps, but probably do like Ireland have able to draft a few players every now and then
October 31st 2009 @ 2:09pm
Pippinu said | October 31st 2009 @ 2:09pm | Report comment
Mitch
we’d all agree with that.
October 31st 2009 @ 2:46pm
Michael C said | October 31st 2009 @ 2:46pm | Report comment
exactly right.
No one has suggested professional leagues off shore anyway.
Semi-pro could be a different matter, and a low scale version…for example in South Africa. I heard something the other day that suggests they may have something like that on the drawing board.
And some of us have speculated in the past that in the US/Canada you just never, never know…..
Certainly in the foreseeable future – - it’s all about creating a better ‘international talent pathway’. And the AFL then need a couple of trail blazers to show the potential. And the reality is there’s already a couple from PNG as international rookies who might well be that first true ‘international’ to ‘make it’. (we don’t really count Mike Pyke……because, he was never part of an Aust Footy program overseas.)
October 31st 2009 @ 5:55pm
AndyRoo said | October 31st 2009 @ 5:55pm | Report comment
There are heaps of sports that are now pretty much professional. Being amatuer worked for rugby up until 1995 and there were definite advatages to that. Perhaps AFL could go for that niche but without being so anal about players making money like the IRB was.
i.e. players can be paid and compensated but it’s not the reason they play.
A game where you can play, represent your country at the highest level and have drinks afterwards would be the plan and would probably apeal to a fair few university students.
October 31st 2009 @ 10:15pm
SideShowBob said | October 31st 2009 @ 10:15pm | Report comment
That’s realistic. A overseas semi pro league is possible but still a ways off. Maybe the strong Ontario or AFL London leagues who seem to have some good financial backing/support and have been around a while (my money would be in London). I’ve even heard rumours of a stand-out player or two getting a few bob in London, but cannot attest to the veracity of these claims.
Not sure if the AFL would want to see a pro comp either setup elsewhere without it being in control. Now.. where are those Dubai and Indian “investors” again…?
November 3rd 2009 @ 5:14am
Rocky Mountain Man said | November 3rd 2009 @ 5:14am | Report comment
The definition of semi-professional is fairly open to interpretation, too. Our women’s footy team in Canada are going through applications for a paid player position right now, so that next season we can lift the standard here a bit. I’d be surprised if other clubs around the world aren’t in similar positions.
October 31st 2009 @ 3:45pm
constantine said | October 31st 2009 @ 3:45pm | Report comment
i really wonder how countries will react to the name australian football league. i have no doubt the sport would be more easily sold if it was known otherwise. south africa having a south african australian football league SAAFL just sounds sill. they cant call it football because football is already established worldwide. but eitherway its a good step, i wont expect much but its encouraging to see afl trying to branch out
October 31st 2009 @ 3:57pm
Pippinu said | October 31st 2009 @ 3:57pm | Report comment
constantine
I agree – but it’s something we’ve never had to think about before – I always hope that one of the countries taking to the game – Sth Africa, or PNG, or Denmark, etc might one day come up with a suitable name that we will all adopt.
October 31st 2009 @ 5:21pm
Redb said | October 31st 2009 @ 5:21pm | Report comment
I think the branding as seen in NSW/QLD is increasingly ‘AFL’ rather than Aussie Rules or Australian football.
Some variants are being used though which alludes to your point eg: In South Africa it is marketed to juniors as FootyWild, in NZ Auskick has been re-badged Kiwikick. Known as USFooty in the USA.
Most of the organisations in various countries are branded AFL Fiji, etc.
It’s a reasonable point, but would you let it stop you from trying?
Redb
October 31st 2009 @ 5:26pm
Pippinu said | October 31st 2009 @ 5:26pm | Report comment
In NZ it might!!
October 31st 2009 @ 6:50pm
M1tch said | October 31st 2009 @ 6:50pm | Report comment
They have to be known as AFL..
perhaps not to the heartlands, but aussie rules doesnt fit well with alot of people
and heading out to the west of sydney and people saying..play the australian game..wont get kids involved.its more to alienate them
October 31st 2009 @ 8:25pm
Michael C said | October 31st 2009 @ 8:25pm | Report comment
a quote from the NZAFL website
New Zealand coach, Rob Vanstam.
“This is not just your game, it’s our game too. It’s not just Australian. Why not just call it AFL, or Action Football. That way it’s still AFL and it’s for everyone. This is a game that should be for everyone around the world.”
however, of course, the American “Arena Football League” means that ‘AFL’ loses some currency over there.
But – perhaps, just as people anywhere in the world can support Manchester United even if they’ve never been to England……perhaps having a clearly identifiable heritage isn’t a bad thing. After all, what’s the game of Rugby named after?
November 3rd 2009 @ 5:16am
Rocky Mountain Man said | November 3rd 2009 @ 5:16am | Report comment
The Arena Football League folded this year.
November 1st 2009 @ 4:16am
Redb said | November 1st 2009 @ 4:16am | Report comment
It is the Australian game that is its narrative in Australia, no use shying away from it. How the message is conveyed though is pehaps more important in terms whether it turns people on or off.
In some areas you have to find the right message, I guess that is why the new Western Sydney team is bringing on locals who do understand what makes the area tick. Very similiar to Melb Storm bringing in Brian Waldron a local AFL sporting adminstrator who understood the market and no doubt assessed the approach was not working.
If Western Sydney has taught the AFL anything to date it is that what works locally does not work for all, Grant Mayer will assist with the job of the getting the message right.
Redb
November 1st 2009 @ 5:44am
SideShowBob said | November 1st 2009 @ 5:44am | Report comment
In most of Europe, “Australia” is a fairly renowned and popular brand. If anything, it is an advantage to call the sport by its official name “Australian Football” or colloquially “aussie rules”, “footy”. Adopting “AFL” would be a step backwards in offering an easy connection between the sport and its origins, IMHO.
November 1st 2009 @ 7:29am
Freud of Football said | November 1st 2009 @ 7:29am | Report comment
SSB, you’re right with your assessment of Australia as a brand in Europe but at the same time if we want Aussie Rules to be adopted internationally we can’t retain the Australia suffix.
I always called it footy. American “football” is all about throwing a ball, football (soccer) involves more-or-less the entire body, rugby should never be called football and Aussie rules well it’s really the only one where you score just with your feet, even in gaelic football you can score with a handpass.
November 7th 2009 @ 2:17pm
Constantine said | November 7th 2009 @ 2:17pm | Report comment
i can concur that in most of europe australia is very popular, the only problem again would involve mentioning the word football, footy might be a bit problematic because brits call football footy. one thing which people must understand and which alot of people not born in australia find bizarre is why name the sport including the word football if it has little to do with your feet (ie the bulk of the game is with your hands) and football was already an established sport. i am very interested to see how they go about re-naming it in those markets, but i am certain anything involving footballs name would see it fail. in australia weve been brought up with it our whole lives so to us we think its football and that the round ball should be called soccer, anywhere else soccer is football because thats its original name and its only played on feet whereas afl is a handball game.
November 7th 2009 @ 2:26pm
Constantine said | November 7th 2009 @ 2:26pm | Report comment
@ Freud of football: im not having a go at you or trying to spike any debate, but its logic like that which has ensured afl to fail to expand anywhere for 150 years. its not about how you kick goals,afl is a handball game not a football game. you say that soccer you use the entire body, the only time you use anything other than feet is to control a high ball with a single touch all the rest is kicking it. afl you catch the ball, run with it in your hands, handball it and eventually kick it. if you try sell that to any other market that this is football it will come across very silly. afl needs to adapt to the world and cant expect the world to adapt to it. it will need to change its name not to catch locals offside (again they will say how on earth is this football and why does it copy another sports name) and most importantly not to catch Fifa offside. i would like to see the sport grow and i admit that its lack of international appeal does not make the game that interesting but the administration would have HUGE challenges in getting even 1 country on board
November 12th 2009 @ 8:49pm
Brett said | November 12th 2009 @ 8:49pm | Report comment
Ultimate football would sit right with me. Combines all the best parts of all the other sports, IMHO.
Still can’t believe the misguided comments on here though – people want to sprout off about what the AFL is and isn’t doing when clearly they have no idea. As for imperialism, the game has done bugger all until the last 20 years. The only states it’s made any effort to spread into are NSW and QLD – most of the other ones have been playing Australian football since before FIFA was a twinkle in a Frenchman’s eye.
November 3rd 2009 @ 12:09pm
AndyRoo said | November 3rd 2009 @ 12:09pm | Report comment
Surely the solution to this is very obvious.
These days everything is for sale. Our national football team names, the grounds they play in, the awards they win have already been sold the only thing left to sell are the names of the actual sports.
“Going up the park to play Lamb the other red meat ™ mum”
“Can you take your little brother to Jims Plumbing practise first please”
$$$ and a successful re branding every 3 to 5 years.
October 31st 2009 @ 5:31pm
Redb said | October 31st 2009 @ 5:31pm | Report comment
Just for you I’ve got more articles on the way.
October 31st 2009 @ 5:45pm
Midfielder said | October 31st 2009 @ 5:45pm | Report comment
Will be interesting to see the growth… also will be interesting to see AFL managment reaction to things they have no control over… By this I mean once you start to get other nations involved how they react to a rule or what is fair play will differ…
As I have often said IMO this is a much better investment .. on a “”" bang for your buck view”"” than the Beach Worms & Greater Western Bogans…
October 31st 2009 @ 6:23pm
Pippinu said | October 31st 2009 @ 6:23pm | Report comment
Mid
it’s very true – moving from a model where you control everything 100% (which has many benefits) to a model where that not be the case – no one really knows what that would be like, except we can guess that it won’t be as easy as things are now.
October 31st 2009 @ 7:33pm
Redb said | October 31st 2009 @ 7:33pm | Report comment
Ahh Mid, those beach worms arent as difficult to catch as you think. Bit of berley and they spring up like cobras
Redb
October 31st 2009 @ 8:12pm
Michael C said | October 31st 2009 @ 8:12pm | Report comment
Middie –
that’s half the fun of all this….it’s not something you see happening very often….as a ‘social’ experiment, it’s happening right on our doorstep.
The vast majority of AFL fans wouldn’t give a stuff……just note the lack of comments around these stories in the paper when the story broke…….although, granted, probably 5 years ago, a whole bunch of AFL fans would be on griping about not getting in money in the heartland and it being fanciful and who give’s a stuff and “Give us back 6 games on Saturday arvo” and “12 teams in the VFL”……etc etc.
So, I do reckon the ‘mood of the meeting’ has changed a tad, even if the ‘little people’ (avg Joe AFL fans) don’t realise it.
November 1st 2009 @ 4:09am
Redb said | November 1st 2009 @ 4:09am | Report comment
MC,
The mood has also changed with the main newspapers in Melbourne where these stories are gaining prominence.
I reckon the media and AFLwhich carries some stories now on its website have realised the human interest angle particularly how they came across AFL footy in a distant land makes a very good read.
in the past these stories were the domain of World Footy News website which also deserves credit for creating a platform for news on international AFL leagues and a network that assisted with getting the International Cup up.
Redb
November 1st 2009 @ 5:28am
SideShowBob said | November 1st 2009 @ 5:28am | Report comment
Ehmm, it was actually the now defunct IAFC that lobbied the AFL to support the International Cup back in 2002 – on the back of a number of international teams attending the annual Arafura games tournament prior to that and wanting to do something a big grander. WFN started up prior to the 2005 International Cup and have been very good at reporting the International Cups and international footy in general ever since. They have played an important part in where the level of mass media reporting is at today.
November 1st 2009 @ 11:24am
Redb said | November 1st 2009 @ 11:24am | Report comment
Thanks for adding that bit about the IAFC, I did not mean that WFN were soley responsible just very important particularly in the last few years in providing a news platform which the AFL website eventually started to take content.
WFN (no doubt others) kept the ball in play until the AFL could see the opportunities.
I also have no doubt that the expansion of the AFL to 18 teams is also driving ideas to expand the talent pool. Necessity is the mother of design as they say. The international rookie rules exist outside the draft its a very clever exception ruling that can only be classified as a win-win for the clubs and AFL.
It is somewhat ironic that the older clubs which for so long held the game back through self interest are now looking to expand the games reach eg: Western Bulldogs – Fiji, Hawthorn- NZ, which is again in their own self interest!
Redb
October 31st 2009 @ 6:00pm
Luke W said | October 31st 2009 @ 6:00pm | Report comment
You raise a good point regarding NFL. If it struggles to expand internationally (although saying that the Patriots played in front of a packed Wembley Stadium just last weekend), what chance do our national codes have, with a fraction of the money?
October 31st 2009 @ 6:26pm
Pippinu said | October 31st 2009 @ 6:26pm | Report comment
Luke
No one can deny that the AFL would only have a tiny fraction of what the NFL has.
But the AFL has one thing in its favour – it’s a game that kids can play with minimal equipment – not only that – 36 to 40 kids can play in the one game at once (supervised by one teacher) – it’s not much of an advanage – but it’s something!
November 3rd 2009 @ 5:22am
Rocky Mountain Man said | November 3rd 2009 @ 5:22am | Report comment
Actually, I think the NFL and AFL can stand to learn a lot from each codes’ expansion experiences. NFL Europe folded, proving that it’s best to provide your best ‘product’ to new regions. The NFL struggles with perhaps a greater hindrance than the AFL does – that the sport is just so complicated to teach to new fans. Exposure to new sports is becoming easier as technology improves, and a big challenge in the future will be packaging footy telecasts for those not yet fluent in the game’s nuances, not just telecasting to established viewers in Australia. If we could get a weekly package with that focus directed to English-speakers (and hopefully in other languages) outside Australia, I’m sure you would build greater interest in the short term.
November 4th 2009 @ 4:29pm
Dave1 said | November 4th 2009 @ 4:29pm | Report comment
NFL is not that complicated. Its four tackle football with one forward pass.