Are Carlton tanking with their membership drive?

 
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By Redb, 14 Nov 2009 Redb is a Roar Guru

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Chris Judd of Carlton leaves the field after a loss in the AFL 2nd Elimination Final between the Brisbane Lions and the Carlton Blues at the Gabba. Slattery Images

Chris Judd of Carlton leaves the field after a loss in the AFL 2nd Elimination Final between the Brisbane Lions and the Carlton Blues at the Gabba. Slattery Images

Carlton Blues have unveiled their 2010 membership campaign titled Can You Smell What The Blues Are Cooking. Accompanying the membership drive is an illustration of four top Carlton players above a large pot filled with a Bomber and a Magpie.

This campaign follows on from their highly embarrassing, They Know We’re Coming, 2009 slogan, to which Essendon on the very next day after beating the Blues replied with an advertisement in the Herald Sun simply stating in bold, We Were Waiting.

This all confirms fans’ suspicions that Carlton can’t motivate their own members but are highly successful at improving Essendon and Collingwood membership numbers.

Thanks Blues. Tanking with membership as well?

Of course, it’s all good fun and interesting that clubs are ramping up their membership messages. In the past it was all “Be Proud, Passionate and Paid up!”

Essendon naturally does not need to stoop to such pitiful slobber, our campaign is simple.

”This is Essendon,” nothing more needs to be said! “This is our Battle Armour.”

Put Paddy Ryder out front and they will come. We let the players on the field do the talking, including cooking Carlton by 10 goals last time we met at the MCG in front of 83,000 fans. Half of which went home highly embarrassed, again.

The membership mantra at Essendon?

“There is the loyalty and spirit, anchored on a tradition built over more than 100 years of league football. It means family and friends sharing a common faith. It means excitement. And, most of all, it means success. As a player, it also means hard work and commitment to a jumper we wear with pride. There is a bond that we share as players – we share the same sense of community with you, our members.”

So while Carlton cooks up a stir and little else, other clubs will simply get on with cooking the Blues.

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