By AAP
November 26th 2009 @ 2:37am
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V8 Supercars secures American TV deal
The V8 Supercars will be broadcast to over 79 million subscribers in America after the championship signed a deal with FOX Sports USA.
The three-year deal will see Australia’s premier motorsport category broadcast on the SPEED network, the same cable channel which shows NASCAR, Formula One, MotoGP and several other series to a north American audience.
The deal will see the V8 Supercars televised in the States the weekend after each event.
In the past, V8s have only been shown to an American audience as replays at the conclusion of the NASCAR Sprint Cup series.
V8 Supercars Australia executive chairman Tony Cochrane said the deal is a big step in developing the sport’s international brand.
“This is a fantastic and exciting relationship for V8 Supercars,” Cochrane said.
“There is no question that SPEED in North America is the foremost network with regards to motorsport coverage and is the pinnacle platform in our sport – to be held in such regard by this highly professional organisation is a great testament to the quality of our television coverage and our racing.”
The American coverage will begin with a broadcast of next month’s season-ending Sydney 500.
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Marshall said | November 26th 2009 @ 9:08am | Report comment
Massive deal for our series and might get some American $ into the teams. Can’t help but feel the success of Ambrose over there got their interest up
Beast-A-Tron said | November 26th 2009 @ 2:35pm | Report comment
V8 Supercars is a bit different to NASCAR so it will be interesting to see if the yanks pick it up. NASCAR in my opinion is less heavy on technical driving ability (going around a circle, no cornering) and more heavy on high speed automotive combat and sheer balls. I think there is a niche for V8 Supercars over there, time will tell.