Future has never been brighter for rugby league
By Paul J, 1 Dec 2009 The Crowd is a Roar Pro
- Tagged:
- David Gallop, NRL, Phil Gould, Rugby League

Referee Ben Cummins sends David Fa'alogo to the bin with captain Roy Asotasi in the centre in the NRL Rugby League Round 25 South Sydney Rabbitohs v Sydney Roosters at Sydney Olympic Stadium, Saturday, September 1st, 2007. Sydney Roosters 26 bt South Sydney 12. AAP Image/Action Photographics/Colin Whelan
About six weeks ago, Masters and Magnay, among others, broke the news that an independent commission was looking increasingly likely, with News Ltd agreeing to finally walk away from the game and with the NRL clubs themselves being very keen on the new leadership model.
This was quite a revelation for League fans who had heard only distant rumours of an independent commission coming into play. Although some fans and media personalities such as Phil Gould backed the idea, there was no real time frame given with some fans assuming it could still be years away.
With David Gallop giving away as much information as a Russian spy, it was hard to know what the NRL had in store for fans in regards to the independent commission, expansion and the next television rights deal.
Was it to be the case of more banged heads on brick walls?
From seemingly out of nowhere last Sunday, rugby league fans were treated to another bomb shell – not only was there serious work been done behind the scenes to get an independent commission up and running, but we could expect the new leadership model possibly before Christmas.
If not, then definitely in time for the 2010 NRL season kick off.
After years of bickering between the many rugby league governing bodies, and then the knock down punch of the News Ltd led Super League war, the thought of a unified governing body free of internal disputes and conflicts of interest seemed just too good to be true.
After all, isn’t rugby league the peoples game that is supposed to show working class resilience to hit after hit by always climbing back up off the canvas for more?
Suddenly rugby league fans have a new found confidence and a spring in their step that has not been seen since the early nineties. And even back then, the Tina Turner led confidence did not hold the huge potential that fans can genuinely enjoy today.
The arguments are not now if rugby league can make more money, but how much more, and how quickly?
Admittedly the new independent commission is not completely perfect.
There is still one solitary dinosaur left from the ARL in Colin Love. However, he will be guaranteed the role of Chairman for only the first two years and will be working with eight independent commissioners who have never worked for News Ltd or the ARL.
And we don’t know by how much the Melbourne Storms’ six million dollar annual loss will decrease when they move into the new stadium next year.
If the Storm are not at least breaking even in three years when the funds from the new TV rights deal comes into effect, how will the other 15 or 17 other clubs feel if the Storm are still needing some extra money to cover costs into the immediate future?
But the many pros overwhelmingly outweigh the few cons.
News Ltd can no longer use its co-ownership of the NRL to short change rugby league on future TV rights deals.
All clubs, including struggling clubs like Cronulla and Newcastle, can expect larger and equal yearly grants from the independent commission.
Industry heavyweights within the commission can use an impartial and commonsense approach to where expansion should go to give rugby league an extra game to sell in the next TV rights deal.
The next TV broadcast rights deal itself will be negotiated with far more insight and business nonce than the last one with predictions of “most lucrative ever” to “possibly one billion dollars”.
This will be by far the greatest leadership structure rugby league has ever had in this country. Within fifteen turbulent years, we will have gone from the very bad old days to the very, very good days.
The future has never been brighter.
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- Explore:
- David Gallop, NRL, Phil Gould, Rugby League

Corey said | December 1st 2009 @ 3:08am | Report comment
Loving the look of the future of Rugby League, hopefully we see more people turn up to games because of this as well. I can’t wait for this, I love this game and hope the nation gets to see the game, not just NSW and QLD. Long Live League.
Pippinu said | December 1st 2009 @ 7:44am | Report comment
PJ
I might use your thread to summarise the main themes posted in relation to the four codes the last few months:
NRL: only the sky is the limit to our future growth
Soccer: we are the world game and all Australians will come to realise that in the very near future, restoring us to our rightful place in the Australian sporting landscape
Rugby: if only we had a national comp…the Wallabies might finally win a game
Aussie rules: I wonder if Wayde Skipper will get picked up by anyone?
James said | December 1st 2009 @ 3:12pm | Report comment
LOL so true
Every day there is something on NRL politics (including AFL ‘threats’ )on the Daily Tele.
Meanwhile in AFL land, just the news of the Draft is enough to keep everyone’s attention going
oikee said | December 1st 2009 @ 7:46am | Report comment
Yes, very good to hear, and i am already planing more away games to support, maybe the PNG,Kangaroo match in Sydney. Sure i will be able to get tickets to that game.
M1tch said | December 1st 2009 @ 8:12am | Report comment
If the next NRL rights are 1 billion I will be absolutely astonished, with Gallop and Love I simply cant see them in tough negotiations with the broadcasters demanding more money.
oikee said | December 1st 2009 @ 8:57am | Report comment
The movers and shakers on the commission will be negotaiting t/v deals mitch, so bankers, top end bussiness CEO’s and the like. That is why we need a independent commission. These guys run our big bussiness, if they dont know how to make money, we all are in trouble.
Jay said | December 1st 2009 @ 9:06am | Report comment
We should have made this independent comission absolutley ruthless in their apporach of promoting rugby league and negoitating RL’s next contract. Lets get Mr. Howard back in, Geoff Dixon’s a yes, Turnbull looks like he’ll be out of a job (former investment banker, very business savy), top lawyers and some private equity execs (corporate cowboys).
Fox and Nine would cringe at that line-up in 2012.
Tom Alexander. said | December 1st 2009 @ 10:12am | Report comment
Lets be realistic, it’s not an independant commission with Gallop (news limited) and Love (ARL) still holding positions of power or influence for a few years to come. But i suppose we have to start somewhere and maybe this is it. Be interesting to see who is nominated for those commissioner positions.
The Link said | December 1st 2009 @ 10:27am | Report comment
From the sounds of it the 2 years is a transition period. Makes sense to have some sort of continuity. Whether that should be C Love or not is another thing
Paul J said | December 1st 2009 @ 12:46pm | Report comment
King…
I would assume that the NRL IC will focus on RL in Australia more so than the international game. But the IC will be great for RL both here and overseas.
“poor crowds, disappointing ratings and average oppostion.” I disagree with that but let’s not go down this road with you again. Rugby is bigger that league overseas and league is bigger that rugby in Australia.
James said | December 1st 2009 @ 3:10pm | Report comment
“And we don’t know by how much the Melbourne Storms’ six million dollar annual loss will decrease when they move into the new stadium next year.”
You are assuming that just by moving into a stadium next door, the Storms crowds will increase. Hmmm….possibly, but do not forget there will be a Super 15 team coming online too that may take away some of those crowds.
Also, I can’t imagine the rent required to play at the brand new stadium to be lower than that at the derelict Olympic Park. Not sure how the losses will decrease – the only thing that will change is that the NRL clubs via the commission are going to take the place of News Ltd now in funding the club.
Corey said | December 1st 2009 @ 3:17pm | Report comment
The Victorian government, if I recall properly, are looking to keep a NRL team and therefore are trying to lower costs for teams to use the rectangular field (i think the Union team will get some concessions as well). But the Union expansion might also help league, the two codes are similar (albeit league is the better product) and will have facilities to share and immigrants to Melbourne will likely go to Union than AFL (Union is more international), and this could help league as it is more entertaining.
Pippinu said | December 1st 2009 @ 3:47pm | Report comment
Do you know which of the four codes actually attracts the largest percentage of overseas born to its game? (both English speaking and non-English speaking)
Cracker said | December 1st 2009 @ 3:52pm | Report comment
I would guess that would be soccer Pip. Correct?
Pippinu said | December 1st 2009 @ 4:01pm | Report comment
Cracker
I’m glad you asked.
If you go to this ABS site:
http://www.abs.gov.au/ausstats/abs@.nsf/Latestproducts/4156.0.55.001Feature%20Article1May%202009?opendocument&tabname=Summary&prodno=4156.0.55.001&issue=May%202009&num=&view=
A whole lot of stats are provided about all four football codes which make for interesting reading.
Scroll a few pages down and you get to an section called attendances by country of birth, and you will see that Australian Football attracts more overseas born Australians than any other footblal code.
Michael C said | December 1st 2009 @ 4:09pm | Report comment
blessed are the footblalers……
btw –
was that Australian Football?
or
Australian football?
oikee said | December 1st 2009 @ 6:06pm | Report comment
Pip, i am going to rock your world sonny, your patting yourself on the back, check out this International rugby Union video, your game is way down the list sucker. The world already plays rugby union.
Check it out, the little video my good fellow, it blew me away. These suckers are extreme athletes, not just one sudanese player. Hhahaha. Have a look. Click the little video.
http://www.irb.com/irbsevens/index.html
Cracker said | December 1st 2009 @ 3:50pm | Report comment
Corey it depends who you talk to as to what is the better product but I’d agree that the Melbourne union and league teams could work off each other as opposed to battling with each other. They’ll be playing at the same ground and will likely have supporters which follow both clubs. If they take on something of a united front they could both benefit – it could be similar to Maccas being next door to KFC and both doing good business.
Corey said | December 1st 2009 @ 3:12pm | Report comment
King, the 4 nations only had poor ratings because channel 9 never advertised the game and when I rang up channel 9 about times for the games they gave me the wrong times and Sydney times (I live in QLD and rung up the QLD office). Channel 9 is leading to the poor ratings, I hope channel 9 gets the AFL, and 7 or 10 get NRL. Watch the change of the Aussie sports landscape. The heartland will keep demanding more and more, and we will continue to only concentrate on the heartland instead of the nationwide landscape. Just because there are passionate fans in the heartland doesn’t mean there aren’t passionate fans in Perth, PNG or even Darwin.
oikee said | December 1st 2009 @ 6:48pm | Report comment
Poor ratings, ? the game was on at 4-5 in the morning here in OZ, any ratings were a winner, In England the final attracted 931 thousand veiwers, not bad.
Ian Noble said | December 1st 2009 @ 9:52pm | Report comment
Oikee
Sorry your figures are not correct here are the viewing figures for the particular week, courtesy fo Bard
Sky Sports 1
w/e 15 Nov 2009
000′s
1 LIVE INTERNATIONAL PRO20 CRICKET (Sun 12:00) 492
2 REP OF IRELAND V FRANCE-LIVE (Sat 19:30) 419
3 WALES V SCOTLAND – LIVE (Sat 14:33) 388
4 SOUTHAMPTON V BRIGHTON-LIVE (Sun 16:15) 378
5 LIVE INTERNATIONAL PRO20 CRICKET (Fri 15:30) 360
6 LEEDS UTD V GRIMSBY TOWN-LIVE (Tue 19:30) 300
7 HUDDERSFIELD V WYCOMBE-LIVE (Sat 12:00) 287
8 SOCCER AM (Sat 09:00) 261
9 SOUTHAMPTON V CHARLTON-LIVE (Wed 19:30) 227
10 LIVE FOOTBALL LEAGUE (Mon 19:30) 221
Sky Sports 2
w/e 15 Nov 2009
000′s
1 LIVE INTERNATIONAL RUGBY UNION (Sat 14:00) 528
2 LIVE FOUR NATIONS RUGBY LEAGUE (Sat 19:00) 301
3 HAYE V VALUEV-THE FINAL JUDGEMENT (Sat 17:00) 140
4 LIVE ANGLO WELSH RUGBY UNION (Sun 13:30) 73
5 EUROPEAN TOUR GOLF (Sun 09:00) 72
6 NFL LIVE (Sun 17:31) 59
7 LIVE INTERNATIONAL RUGBY UNION (Sat 22:00) 49
8 EUROPEAN TOUR GOLF (Sat 09:00) 48
9 LIVE TENNIS (Wed 10:00) 46
10 LIVE PREMIER LEAGUE SNOOKER (Thu 19:30) 44
Largest audience was for Eng v Argentina (RU) , final of 4 nations was 5/6th.
Ian Noble said | December 1st 2009 @ 10:45pm | Report comment
Oikee
These figures are UK figures, I presume your figure was for an OZ audience.
Matt S said | December 2nd 2009 @ 8:22am | Report comment
Ian, you forget about replay figures on BBC.