Any AFL club on the slide in 2010 can expect the rebound to be painfully slow. The league’s main levers to help strugglers – the salary cap and the draft – will be blunted as new clubs Gold Coast and Western Sydney make their entrance.
With the bulk of early national draft picks to go to Gold Coast in November 2010 and Western Sydney a year later, a youth-led rebuild will be a severely compromised strategy.
Similarly, underperforming clubs’ ability to use salary cap space to lure established players from stronger rivals will decrease.
The two new clubs will hold all the cards in that respect, with each having $1 million more than anyone else to pay players in their inaugural year.
It is not just clubs near the bottom of the ladder, or headed that way, that have cause for concern.
In each of the next three post-seasons, one of the newcomers will have the AFL-given right to poach uncontracted players from their established rivals, with young stars the obvious targets.
So, how well is each existing club placed to weather the storm?
ADELAIDE
Under Neil Craig, the Crows have never been far from the top of the ladder, reaching finals in each of his five full seasons. But they keep coming up short at the business end, a semi-final loss this season suggesting a lot of work remains for an elusive flag. They have some promising young players, although the loss of one of those, Andy Otten, for all of 2010 with a knee injury will hurt. Of greater concern is that core players Andrew McLeod, Tyson Edwards, Brett Burton and Simon Goodwin are all nearing the end. All have been kept on for next season, which should help Adelaide reach finals again in 2010. But preparing for life beyond that star quartet will be difficult.
BRISBANE
Rather than bulk up on youth, the Lions have recruited with the short term in mind, presumably to make the most of having triple-premiership veterans Simon Black and Luke Power still around to deliver the ball to power forward Jonathan Brown. Recruiting Coleman Medallist Brendan Fevola will make for some formidable scoring power. It will also help the Lions’ position themselves as Queensland’s glamour team ahead of the Gold Coast’s arrival on the scene to split the market. But with Fevola among a host of experienced recruits, it is a risky strategy for a club that made the finals for the first time in five years this season and just scraped through to the second week.
CARLTON
The Blues took a big step in 2009, playing finals for the first time in eight years, but backing it up will be tough. Fevola’s exit leaves a huge hole. They also lost Nick Stevens to an injury-forced retirement. The good news is that their list is very young – even moreso after those departures – and the future looks very bright. Heath Scotland is Carlton’s only player older than 27. Brock McLean, from Melbourne, joins the likes of Marc Murphy and Bryce Gibbs in a potent, emerging midfield group. The ruck contingent is similarly exciting, with Robert Warnock, prevented by injury from playing in his first year at the Blues in 2009, to complement Matthew Kreuzer and Shaun Hampson. Carlton also have salary cap space to ward off poaching.
COLLINGWOOD
A preliminary final appearance in 2009 suggests the Magpies are in flag contention and so does their recruiting strategy, having given up their first draft pick for experienced ruckman Darren Jolly and their next on midfielder Luke Ball. The question is whether it will be enough to bridge the gap to Geelong, St Kilda and the Western Bulldogs. Ball will add useful midfield grunt, but the Magpies’ lack of key forward support for Travis Cloke was shown up in a big preliminary final loss to the Cats. Perhaps Jolly’s arrival will allow ruckman Josh Fraser to spend more time forward as one solution. Their other worry is that their oldest player, key defender Simon Prestigiacomo, remains crucial, but is approaching the end.
ESSENDON
The Bombers face a challenging 2010, having lost a heap of experience in key positions, with Matthew Lloyd, Scott Lucas and Adam McPhee all leaving. They have also lost their most explosive midfielder, Andy Lovett joining St Kilda. Essendon will rely heavily on a promising but inexperienced group of talls in Michael Hurley, Jay Neagle, Scott Gumbleton, Tayte Pears and Cale Hooker. Evergreen defender Dustin Fletcher, the league’s oldest man, can pitch in for at least one more year. At least athletic young ruckman Paddy Ryder should be helped by the return of experienced David Hille from injury. But after scraping into the finals this year, it will be a hard act to follow.
FREMANTLE
The Dockers had the excuse of blooding an enormous amount of youth to explain yet another season nowhere near finals contention in 2009. But that alibi can only last Mark Harvey so long and he will head into 2010 as the coach under most pressure. Fremantle have trumpeted their recruitment of experienced utility McPhee, but adding an older player could be used as another stick to beat them with if they do not win more games. He adds to the Dockers’ status as a home for former Bombers, joining coach Harvey, assistant Dean Wallis and players Dean Solomon and Kepler Bradley. In general, the youth of their list suggests they are well braced for the coming draft drought, but only if the youngsters deliver as hoped.
GEELONG
Two premierships and another grand final in the past three years suggest the Cats do not have too many worries, but the coming year will have its hurdles. Captain Tom Harley, whose leadership has been crucial to their climb to power, has retired, with his captaincy to be missed as much as his reliability and versatility in defence. The loss of young ruckman Shane Mumford is also significant. Key players Darren Milburn, Cameron Mooney and Matthew Scarlett are all among the club’s oldest and the recent success has meant limited chances for youngsters to gain experience. Another issue will be young superstars Gary Ablett and Joel Selwood having their loyalty tested by expected massive offers from the Gold Coast in 2010 and Western Sydney after that.
HAWTHORN
The loss of big man Robert Campbell to injury-induced premature retirement, and fellow ruckman Max Bailey for 2010 with a third major knee injury in his young career are big blows. Premiership fullback Trent Croad’s future also remains clouded, having not played since the 2008 grand final because of a foot injury. On the plus side, they have snared backman Josh Gibson from North Melbourne to help counter Croad’s absence, while ex-Port Adelaide gun Shaun Burgoyne will be a huge midfield asset. The drafting of quick half-forward Rhan Hooper, whose questionable attitude caused Brisbane to cut him, adds to the sense they are loading up for another serious flag tilt. And the overall youth of their list means they should be around the mark for some years yet.
MELBOURNE
The Demons had consecutive years of dismal performances just in time, picking up the top draft pick in 2008 and top two in 2009. If a club performs similarly over the coming two years, their reward will not be nearly so sweet. The man most under pressure is possibly recruiting boss Barry Prendergast, as the club’s future rests heavily on their draft booty of the past two years meeting huge expectations. It will be a slow build for the Demons, but fans should have some excitement watching the youngsters develop and enjoying the flair of indigenous forwards, Liam Jurrah, who made a stunning impression in his debut 2009 season, and Austin Wonaeamirri, who added plenty of spark in 2008, before having this year wiped out by injury.
NORTH MELBOURNE
The Kangaroos have some exciting young players, notably midfielders Jack Ziebell, Liam Anthony and best and fairest Andrew Swallow, and an enviable array of ruck options – Hamish McIntosh, David Hale, Todd Goldstein and the versatile Drew Petrie. But they also have some serious concerns. They were deserted by two players they would have loved to keep, Gibson and the very talented but injury-prone youngster Jesse Smith. They also lost stalwart Adam Simpson to retirement. Adding to the perception that Arden St was not the place most wanted to be – despite a top-class new training facility – their first choice as coach Nathan Buckley preferred a succession plan at Collingwood and another candidate John Longmire chose a similar arrangement at Sydney, leaving former Brisbane enforcer Brad Scott to fill what could be a tough job.
PORT ADELAIDE
Struggles to draw crowds have hit the Power’s finances hard and their inconsistent on-field showings have not helped, with a disturbing drop since they played in a grand final just two years ago. It will be even tougher to regain ground now, having lost a ton of talent and experience, with the retirements of Brendon Lade and Peter Burgoyne and the trading away of Shaun Burgoyne, at the player’s instigation. The coaching set-up has also been transformed. Coach Mark Williams was reappointed, despite murmurings that he had reached his use-by date with the club. But Dean Laidley and Garry Hocking come in as assistants.
RICHMOND
The question that has been hovering over the Tigers like a dark shadow is about to be answered – how can they cope without Richo? Apart from being a standout in a struggling side, star forward Matthew Richardson has also ensured long-suffering fans have at least had something to enjoy. He is far from the only departure, in a huge cleanout that has seen the exit of Kane Johnson, Joel Bowden and Nathan Brown, plus a host of lesser lights. The Tigers turned heavily towards youth with seven national draft picks. But the downside of not having been quite as bad as Melbourne is that they did not get quite the same access to top-end picks. It means new coach Damien Hardwick takes over a team that should gradually improve, but still looks vulnerable in the ruck and key forward departments.
ST KILDA
The Saints are coming off a year which delivered everything but a premiership, and even that was only a few straight kicks away from being realised. But the Saints have set about improving their list further for 2010 to ensure they can overtake Geelong and add to the club’s sole 1966 flag. First, they added speedsters Andrew Lovett, from Essendon, and Brett Peake, from Fremantle, in trades. Then they drafted Jesse Smith, who could be a great pick-up if he can get fit. Their one notable loss was Ball, but they did not seem desperate to keep him, with a deep and talented midfield. With their best players all young enough to remain at their peak for several more seasons, the Saints should enter next year and beyond with every expectation of silverware.
SYDNEY
Having just missed the finals for the first time in seven years, the Swans will be hit as hard as anyone by the changing AFL landscape. They appear to be heading on a downward path at exactly the wrong time. Departing key forwards Barry Hall and Michael O’Loughlin will be missed, although youngster Jesse White has shown great promise and pre-season draft target Daniel Bradshaw will help fill the void. Similarly, Jolly’s exit will be sorely felt, even with the recruitment of other team’s fringe ruckmen Mark Seaby and Shane Mumford. Other premiership players Leo Barry, Jared Crouch and Amon Buchanan have also left, signalling the end of an era, although the positive is the return from Ireland of Tadhg Kennelly. Just as a likely on-field slide is unfortunately timed, the Swans could also feel the crunch off-field as they seek to cement support ahead of Western Sydney’s introduction.
WEST COAST
The Eagles have been in forced rebuilding mode since being rocked by the departures of former captains and premiership stars Chris Judd and Ben Cousins after the 2007 season. But they have tried to make the most of adversity, using the draft picks gained from Judd’s trade and their subsequent ladder slide to recruit a crop of players they hope can deliver their next successful era. The Eagles hierarchy clearly believe they are on the right track, handing coach John Worsfold a new two-year contract late this season. The players backed that up with a fast finish to the year, blowing away suggestions of tanking by winning four of their last five matches, including surprise victories over finals-bound Essendon and the Western Bulldogs. One of the most eye-catching positives was the AFL introduction of super-athletic young ruckman Nic Naitanui, who stamped himself as a future star.
WESTERN BULLDOGS
After two narrow preliminary final losses in two seasons, anything less than a grand final appearance will be hugely disappointing for the Bulldogs next year. Their post-season underlines that ambition. Captain and club games record-holder Brad Johnson will stay on, almost certainly as leader, while fellow veterans Jason Akermanis and Nathan Eagleton have both accepted pay cuts to remain part of what they hope will be a premiership side. The one notable departure is forward Scott Welsh. But in his place, the Bulldogs picked up the recruit who could shape next year’s premiership race as much as any player in the AFL, former Sydney premiership co-captain Barry Hall. If he can keep his temper in check and stay fit, Hall will be the power forward the `Dogs have craved. As with the other league pacesetters, their young stars such as Adam Cooney and Ryan Griffen will be obvious targets for new clubs.
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Barking Glider said | December 15th 2009 @ 7:13am | Report comment
No good bleating about it. You lot let the AFL run roughshod over you.
How you can stand by while the AFL competition is rigged to ensure that teams in non AFL states get a saloon ride to the top of the ladder is astounding.
When the NRL tried that the fans marched in the streets.
Gibbo said | December 15th 2009 @ 9:23am | Report comment
ahem… melbourne storm?
Barking Glider said | December 15th 2009 @ 9:43am | Report comment
Don’t be a jiberrer. Name one advantage that the NRL has given them? They have the same salary cap as everyone else. The NRL doesn’t have a draft. There is no “living in Melbourne” cash bonus. Where the Storm or any other club get their money from is not what is being debated here.
Gibbo said | December 15th 2009 @ 11:02am | Report comment
i thought in fact you were being a jiberrer… although i could be working off a slightly different definition of the term.
Barking Glider said | December 15th 2009 @ 11:04am | Report comment
Name one advantage that the NRL has given them?
Gibbo said | December 15th 2009 @ 11:18am | Report comment
Where the storm or any other club get their money from is not being debated here.
jimbo said | December 15th 2009 @ 11:43pm | Report comment
You’re Barking mad and gotta be joking man.
Melbourne Storm are bankrolled by News Limited and the NRL becuse they can’t make a cent. Last year it was $6M.
They also get salary cap allowances because they have more expenses being interstate and having to travel so much.
That’s why they have half the Queensland backline and half the Maroons forward pack.
Please explain how they keep under the salary cap of a team like for example South Sydney with SoO players like Slater, Inglis, Turner, Kronk, Johnson, Quinn and Smith.
They can also pick whichever juniors they want to play for them, because they don’t have any junior comp.
Storm are the battering ram for the NRL as they try and break into the AFL Capital of Australia and they get as much money as they want to try and stay afloat, because it would look embarrassing to the Daily Telegraph if they had to pack up and leave because they are losing so much money.
And they force them to sing a dumb AFL style team song in the dressing room after every game . . .
.
Paul J said | December 15th 2009 @ 7:49am | Report comment
The AFL leadership have put the success of the 2 new teams as a priority and the other clubs have to wear it. It is however the best thing to do for the game as a whole.
This putting the game before the clubs attitude is what league needs to learn and accept as the best way forward.
Barking Glider said | December 15th 2009 @ 9:45am | Report comment
I’ll ask my Collingwood and Carlton mates if they are prepared for another decade with no flag.
AFL club fans call themselves great and passionate supporters, but when push comes to shove they and their clubs roll over and let the AFL tickle their tummies every time.
Michael C said | December 15th 2009 @ 10:07am | Report comment
for all the concerns – every club has featured in the 2nd last week of action (Prelim finals) over the last 10 years – - – getting to the top 4 is a pretty good measure – - get there, and anything can happen.
However, the clubs rolling over bit,
that is key to the functioning of an independant commission,
the reason you haven’t seen this sort of activity in the NRL is obvious, and is very topical in NRL circles.
The AFL commission in the past had certain hand brakes forced upon them by the clubs, and have progressively won the clubs over to a new way of more code concern related thinking.
True though, we need strong and clearly independant clubs.
Like everything – there’s a balance to be had.
Dave1 said | December 15th 2009 @ 1:50pm | Report comment
Im alright with Collingwood and Carlton going for another decade with no flag.
ren said | December 15th 2009 @ 3:50pm | Report comment
i’m not. but make it two decades each and i will be
Michael C said | December 15th 2009 @ 8:19am | Report comment
Ah, but, the thing is – the AFL has provided the 2 new teams with ‘tradeable commodities’,
in the past, prior to drafts and salary caps etc, you simply needed a wad of cash….and back in the Swans/Bears era, the VFL (for whatever reasons) just got a club in their, and then relied on private owners and private equity to go out and buy players.
The currency of the AFL circa 2010, is draft picks.
It’s not that big a deal that the AFL has provided all these draft picks – - because, this gives these clubs something to trade with.
Will they use all the draft picks? trade half of them away?
The ability to sign up to 16 uncontracted players is only so good on paper – they still need to find the right players willing to go. GC17 have indicated they may only sign 8 – thus allowing better bang for their buck……but, again, those players need to be available and willing to go.
It’s not a fait accompli.
If GC17 for example ends up with a squad made up 90% of kids aged 17-19, they will struggle for possible 8 years without the mature bodies and heads providing a suitable blend/balance.
The key factors thus far for GC17 and GWS18 has been that the growth of the club is organic, via the Under 18s, then the VFL 2nd tier, and then to first grade – - these clubs are providing huge opportunities within their markets. I don’t hear many AFL people complaining too much about it.
Barking Glider said | December 15th 2009 @ 9:46am | Report comment
Colour it how you want to. Doesn’t change the fact that you have a rigged competition.
Karlos said | December 15th 2009 @ 7:58pm | Report comment
Barking Glider, I support your stance. The comp is rigged and it will bite the AFL on the bum. Just like the tanking.
Barking Glider said | December 15th 2009 @ 10:11pm | Report comment
Tanking is a fluff word. Call it what it is. Cheating. Throwing. Match fixing.
Redb said | December 16th 2009 @ 3:50am | Report comment
Providing new teams with concessaional draft picks does not guarantee success but if you understood that you would not have said such crap.
Rigged? – Melbourne Storm making 5 out of 11 Grand Finals backed by a billion dollar corporation sounds rigged to me.
If they breach the salary cap or 3rd party payments – who is going to investigate?
Redb
Gatto Nero said | December 16th 2009 @ 4:53am | Report comment
Bitter much?
Michael C said | December 15th 2009 @ 8:24am | Report comment
actually – Francis Leach ( a soccer head/footy head/music head) on SEN on the ‘RunHome’ drive program – a year or so ago was whining and whinging about his StKilda and how now winning a flag would be all the harder (they’ve won 1 in the VFL/AFL thus far in many years of a 12 team league), would be harder in an 18 team league with these draft concessions etc,
and I couldn’t help but think that he doesn’t seem so vocal complaining about the 20 team EPL, with a top 4 or 5 sides so funded as to effectively ensure that the fans of the downtrodden clubs can forget about ‘winning’, and he (Leach) doesn’t have to worry about his StKilda having a bad year and suddenly finding themselves back in the VFL via relegation,…….
At any rate – I don’t think anyone can counter the argument that the game in 50 years time demands that this is done now (the expansion), and certainly not any later.
Barking Glider said | December 15th 2009 @ 9:47am | Report comment
Francis talks sense. The AFL lauds itself on equity and fairness. It’s b.s. The EPL has never pretended to be anything other than what it is.
Gatto Nero said | December 16th 2009 @ 5:15am | Report comment
The AFL has always admitted that teams get concessions. They receive concessions because there is a desire to BALANCE the competition, rather than a desire to favour particular teams.
Poorer teams in Melbourne, Port Adelaide and Sydney have all received special funding packages in recent years, to ensure that they can compete on a more equal footing with the wealthier clubs. Likewise, Sydney and Brisbane received salary cap concessions to compensate for their disadvantage in luring players to live and play out of those cities.
The concessions for the two newest clubs are, I believe, necessary and for the good of the game overall. Having personally formed two amateur footy clubs from non-existence, it’s a huge challenge and fraught with uncertainties. Team GWS and GCFC are both entering the most competitive league environment in Australia, competing against clubs with well established admin and football departments, some of which enjoy histories stretching back 150 years. To expect them to be competitive without concessions is ludicrous.
NRL supporters may think themselves able to take the moral high ground on this situation, but I simply reflect upon the eight or so professional league teams that have folded since 1990, and a few more that have survived only through merger – at one stage the NRL had 20 teams. The AFL can proudly say that only once has merger proceeded, and that each of its expansions in the past have been ultimately successful, as the clubs are still here.
Forgetmenot said | December 15th 2009 @ 10:38am | Report comment
The cats salary cap will be relieved of some pressurein the coming years and will be able to pay players like Selwood, and Ablett the money that they deserve.
I really hope that Ablett doesnt go to the GC, he has some great football left in him for Geelong.
Michael C said | December 15th 2009 @ 11:24am | Report comment
Interesting seeing Majak Daw picked up at North in the rookie draft, and Sean Yoshuira at Brisbane, as well as about 5 Irish lads and Collingwood’s USA fellow.
5 kids from NSW by the look of it, 2 from East Coast Eagles (Baulkham Hills), 1 Wollongong, 1 Broken HIll and 1 Lavington.
Brisbane still managed to find 3 QLD kids, Dayne Beams’ brother and a young Japanese born kid as mentioned above.
Redb said | December 15th 2009 @ 3:10pm | Report comment
Good to see North pickup Majak Daw many will which his progress with interest.
Matt S said | December 15th 2009 @ 11:57am | Report comment
A Japanese-Australian made his top grade debut for the Tigers in league back in the 70′s. Not to mention former NFL player Afro-American Manfred Moore. Bit behind the times in AFL!
Michael C said | December 15th 2009 @ 12:48pm | Report comment
who cares??
Did I claim anyone to be either an Australian or even AFL first??
Gibbo said | December 15th 2009 @ 12:50pm | Report comment
this Matt guy is one of those jibberers.
Kick to kick said | December 15th 2009 @ 1:38pm | Report comment
Interesting list analysis – though somewhat over-influenced by current ladder position. In fact the teams who will suffer most from Gold Coast and Western Sydney taking the cream will be current top teams Geelong, St Kilda, Bulldogs, Collingwood all of whom will find it hard to replenish after an imminent slide from the top. Some of the recent top teams in decline, like West Coast and Sydney , have recruited well in this off season and look OK. Teams like Melbourne and Freo are bursting with young talent and will prosper. I also suspect that many teams will re-examine mature age players in the state comps. These players can be late developers who miss out on youth-drafts but end up as more canny, more disciplined veterans than those in the bottom echelon of AFL lists. In the end the VFL, WAFL and SANFL may end up as the real losers of AFL expansion with experienced players being picked off by AFL scouts.
Ziggy the God said | December 15th 2009 @ 1:43pm | Report comment
So the salary cap in the AFL is ~$7.7m IIRC, and the new clubs will have $1m more to spend in their inaugural year???
I have no issue that they want the new clubs to get off to a good start, but having 13% more to spend than your opposition as well as having the pick of the best youngsters, is clearly excessive.
Good luck if you follow a traditional club on the wane. I am sure you can conjole yourself that it is for the good of the game as you watch your team get thrashed.
Michael C said | December 15th 2009 @ 2:05pm | Report comment
the thing traditional clubs DO have though is history, mystique, etc – - such that players will so often be ‘drawn’ to the major teams,
whilst also there has tended to be a go home factor, perhaps more so BACK to Perth and Adelaide, but, obviously Chris Judd back to Vic and Jono Brown has so often be pressured to do same,
such that – - especially should some form of free-agency come into play – - it’s perhaps all the more important that start up clubs OUTSIDE of either WA, SA or Vic should have a tad bit extra. They have a reasonably studied sliding scale over the first few years.
For some reason though – - money alone isn’t the key factor for a lot of these players. ANd that, probably returns to the very much ‘team’ nature of the game and back to the ‘mystique’ that get’s associated with the clubs and being a loyal servant and one club champion etc etc. Not many players have moved just for ‘more money’……but, again, would (even limited) free agency see that more prevalent??
ren said | December 15th 2009 @ 3:55pm | Report comment
the extra salary cap is to cover for an additional 10 players each of the new clubs will initally have on their lists, as their list size is reduced so too will the cap.
Redb said | December 15th 2009 @ 3:17pm | Report comment
I have to say the comments on Essendon are not 100% accurate.
Sure Lloyd and lucas are a loss in their prime but Lucas particularly played very little part in Essendon’s climb into the 8.
Lovett is a loss. Getting Hille back will more than compensate and allow Ryder to reach his potential in 2010. I’d say the Bombers will hold and maybe get to 5-6th.
As for the growing pains an interesting byproduct is that clubs have been forced to expand their recruiting options, trade more vigorously and seriously look at international rookies for the medium to long term.
Free agency will also play its part in coming years right about the time the new clubs enter the AFL. This has an upside in terms of wider recruiting choice but a downside in player loyalty which fans love.
Redb