Great ingredients for a great NRL TV ad

Roar Guru

By M1tch, 1 Mar 2010 M1tch is a Roar Guru

Tagged:: advertising, NRL, NRL TV ad, Rugby League, Television, TV, TV Ad

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The NRL has launched its 2010 advert, which has been talked about since the season launch of 2009 when Brett Stewart, who was co-face of the advert, found himself in the spotlight for the wrong reason.

It was also talked about immensely when Greg Inglis, the other face of the 2009 advert, also found himself in a off field incident.

The NRL has taken the safe approach, but it has also taken the approach any sporting advert should take in its celebrates the game itself. We honestly don’t need a famous singer or actor to tell us how great the game is, we already know that.

Yes, the Tina Turner years were great and I still watch them every now and then, but now all we need are highlights of the game and show the people fans or not what the players in the NRL do week in week out.

This year’s advert contains highlights of the game in 2009, but also has quotes from fans of the game, whether its a ‘thing of beauty’ or ‘wearing your heart on your sleeve’ – the emotion is captured from the fans and players in the advert, and Darryn Lockyer summed it up the best ‘still can’t wait for next week’.

I would have been happy with a minute of background music of Lux Aeterna and simple highlights of the 2009 season, but the NRL marketing team for once done better than expected and delievered a great TV ad.

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The Crowd Says (8) | Page 1 of Comments

Mr cheese said | March 1st 2010 @ 10:37am | Report comment

They should put Luke Burgess on the adverts. Show people that it’s an international game. Plus, he seems bright enough not to get up to anything silly off the pitch.

You may need to use subtitles if he speaks. That would make it look like a fancy arthouse film, in which the words run along the bottom of the screen. I would be happy to write the subtitles, for a small fee.

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Mr cheese said | March 1st 2010 @ 10:39am | Report comment

OK, I meant Sam Burgess. Not Luke Burgess.

Easy mistake to make. It’s late………

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- Corey said | March 1st 2010 @ 10:54pm | Report comment
  
  Haha, thanks Mr Cheese, it shows your great subtitle writing ability. But I like the ad, I hope none of those fans get involved in off-field discrepancies though.
  
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JP said | March 1st 2010 @ 10:47am | Report comment

Its better than last year, however more emphasis on the physical nature and skill of the game would have been better.

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Tricky Trindall said | March 1st 2010 @ 11:48pm | Report comment

Are you kidding?

M1tch sounds suspiciously to me like he is the NRL’s marketing director – Paul Kind. The 2010 NRL ad is an outright disgrace. They have researched the creative brief that makes the ad to the hilt and have left NRL fans with a whimper of a communications piece, not the electrifying and entertaining spectacle it should be.

This ad has no passion, no anticipation and no creative buzz. It is just a politically correct feel good ad for the NRL to TRY and repair their image after their disastrous season off the field in 2009.

The entire marketing department of the NRL should be sacked. As Julian Lee of the SMH rightly pointed out, they have taken the emotion and passion out of their ad to use the ad to try and repair the off field damage of the Inglis’s, Birds, etc that have taken the game off the rails…

Shame.

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- M1tch said | March 2nd 2010 @ 12:28pm | Report comment
  
  If im Paul Kind, then surely you must be Rebecca Wilson
  
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Rod said | March 2nd 2010 @ 3:10pm | Report comment

Geez M1tch, that’s a pretty low blow lol.

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chrisD said | March 3rd 2010 @ 9:09pm | Report comment

i thought the NRL ad was OK.

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