Socceroos to be the ugly ducklings at World Cup
By Adrian Musolino, 1 Mar 2010 Adrian Musolino is a Roar Expert
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- football, nike, Socceroos, Socceroos World Cup 2010, Vince Grella, World Cup
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Portugal's Nani and Australia's Vince Grella pose for the photographers at the launch of their World Cup South Africa 2010 soccer kits, during a presentation at the Battersea Power Station, in London, Thursday Feb. 25, 2010. (AP Photo/Lefteris Pitarakis)
As we wait on edge to see what the Socceroos will achieve in South Africa, the only guarantee we have is that they won’t look good doing it. That’s the overwhelming consensus following the release of the away kit the Socceroos will wear at the World Cup and beyond that has left many Australian fans cringing.
Nike revealed nine kits for its World Cup teams in an event in London, with Vince Grella joining the likes of Portugal’s Nani, Brazil’s Alexandre Pato and Blackburn teammate and New Zealand rival Ryan Nelson in modeling the designs.
While the Socceroos home design hasn’t been officially unveiled as yet, the website Football Shirt Culture recently published the proposed home design, which matches the away design that was revealed in London.
The response from Socceroos fans, judging by various forum discussions, hasn’t been good.
The two-tone design, with the unusual horizontal stripe across the chest, is a disappointing move away from the elegance and simplicity of the design, home and away, that we have become accustomed to seeing since Germany 2006.
The new Nike design fails to inspire. It looks artificial, bland and tacky. It looks like a generic shirt you’d find at your local sporting store on sale for $19.95, worn by an over-35′s team in a social competition.
When it comes to football shirts, particularly national ones, simplicity and tradition are best. The proof, from the aforementioned launch in London, is in the simple yet stunning strips for England, Brazil and New Zealand.
This design the Socceroos will wear sadly ranks as one of the worst in the national team’s history. (For a historical overview of the Socceroos’ look over the years, check out this great collection of images).
The colours, along with the design, will also cause much discussion, particularly the light blue featured in the away strip.
While blue and gold have, according to the Department of Foreign Affairs, “heraldic significance as they are the colours of the crest of the present Commonwealth coat of arms,” green and gold are our most recognisable sporting colours.
According to the Department: “Green and gold were proclaimed Australia’s national colours by the Governor-General on 19 April 1984. The colours green and gold were popularly used as the national colours even before the official proclamation. They have been used in Australian and international sporting events since the nineteenth century and have been associated with many great sporting achievements since.”
But the colours have been of secondary importance for fans disappointed with the uninspiring design.
One design that has been doing the rounds on the Internet in response to the Nike unveiling is this nifty creation, which, you would agree, retains the classic design that we have grown to love in the Socceroos shirt.
The one Nike have designed, to be honest, just doesn’t do it.
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March 1st 2010 @ 9:21am
James said | March 1st 2010 @ 9:21am | Report comment
The training tops have the same sort of two tone design: http://www.foxsports.com.au/story/0,8659,26787858-5011321,00.html
March 1st 2010 @ 10:03am
sledgeross said | March 1st 2010 @ 10:03am | Report comment
Its all about what the punters will buy, and unfortunately “canary yellow” doesnt go well with many outfits. We have seen Cricket Australia back away from the traditional gold uniforms in the one dayers to the dark green because they found that most people think darker colours look better with a pair of jeans, and thus they can sell more units.
I would day that is the idea behind this away strip. It would look great with a pair of levis. You can wear it to a football match and then kick on at a disco afterwards!
March 1st 2010 @ 10:12am
Jeb said | March 1st 2010 @ 10:12am | Report comment
totally agree sledgeross. It’s all about what will sell. When i emailed the first picks to my mate and asked them what they thought of the new shirt, he emailed back that he’d just bought two: one to wear and the other for prosperity apparently. i couldn’t believe it because i hate the shirt but there’s no accounting for taste!
with the alternate designs the article linked to – they are fantastic. something like that would look great and would sell heaps.
March 1st 2010 @ 11:48am
Tom said | March 1st 2010 @ 11:48am | Report comment
The cynic in me reckons they changed the cricket tops from gold to green so the Commonwealth Bank logo looked better.
March 1st 2010 @ 12:05pm
Jeb said | March 1st 2010 @ 12:05pm | Report comment
ironic isn’t it that the socceroos new home shirts look like old style one day cricket
March 1st 2010 @ 12:12pm
DaMan3000 said | March 1st 2010 @ 12:12pm | Report comment
That was my suspicion too!
March 1st 2010 @ 10:22am
Jeb said | March 1st 2010 @ 10:22am | Report comment
on closer inspection that other strip (the nifty little creation) is the most awesome shirt i’ve ever seen. Get the guy who designed it a job at nike pronto. get him to look at the a-league kits too – he needs a challenge with the roar’s maroon and orange.
March 1st 2010 @ 1:25pm
Rob said | March 1st 2010 @ 1:25pm | Report comment
Unfortunately this “nifty little creation” is a total rip off of the Brazil 02 shirt.
With maybe a touch of Brazil 94 thrown in for good measure.
March 1st 2010 @ 1:46pm
Jeb said | March 1st 2010 @ 1:46pm | Report comment
“a total rip off” is a bit harsh. um… cause they’re both yellow, with some green?
http://www.oldfootballshirts.com/en/teams/b/brazil/old-brazil-football-shirt-s1302.html
i think it looks like adidas shirts from a couple of years ago, but what shirt hasn’t got some familiar features? still awesome
March 1st 2010 @ 1:53pm
Rob said | March 1st 2010 @ 1:53pm | Report comment
Still looks like a Brazil hand me down to me.
March 1st 2010 @ 10:32am
Chris said | March 1st 2010 @ 10:32am | Report comment
How hard is it?
Home: Gold Shirt, Green Shorts, Gold Socks (with Green fold), Green numbering.
Away: Navy Shirt, Navy Shorts, Navy Socks (with Gold fold), Gold numbering.
The kits the Socceroos have now are great. Why change to this drivel?
Lastly, Australia’s official colours are Green Gold and Navy Blue – so why the hell is there white on the kit?
March 1st 2010 @ 10:36am
stevo said | March 1st 2010 @ 10:36am | Report comment
“One design that has been doing the rounds on the Internet in response to the Nike unveiling is this nifty creation, which, you would agree, retains the classic design that we have grown to love in the Socceroos shirt.”
that design may be the best socceroos shirt ever, throw away nikes design and start production. i’ll put in my order today
March 1st 2010 @ 12:15pm
DaMan3000 said | March 1st 2010 @ 12:15pm | Report comment
Agreed
March 1st 2010 @ 11:25am
RickG said | March 1st 2010 @ 11:25am | Report comment
Nothing could be worse than those shockers from the early 90s. Looks like someone vomited on them. Who the hell approved that!
March 1st 2010 @ 12:03pm
Marshall said | March 1st 2010 @ 12:03pm | Report comment
90s fashion has a lot to answer for.
March 1st 2010 @ 12:00pm
Griffo said | March 1st 2010 @ 12:00pm | Report comment
Sorry, but as good as denim is, neither of those designs will be saved by putting on a pair of jeans. There is even less chance of being saved with the team in full kit.
The FFA has design documents I’m sure on how the FFA logo must be used and in which context, so why then don’t they have one for the national kit? As the 2006 chapter of Australian football became history, you did get an attachment to the kit.
Brazil in their long tradition have varied little from the plain canary yellow shirts and blue shorts, that is the traditional strip with history behind it.
With an even better 2010 in South Africa, I don’t think you’ll get that same attachment to this kit.
My vote would be the ‘plain’ gold/yellow shirt (more yellow than orange). Dark ensign blue for the away kit for sure. You can do a lot of little things to a simple kit design that has struck a chord with fans from the past few years of history fondly remembered without disrespecting the overall design. Nike’s has disrespected that in a big way IMO, een more so the business heads at FFA.
Case in point on enhancing the simple with some ‘simple’ touches is the ‘nifty creation’ design – now I’d buy that kit at $125 rrp for the world cup. I don’t care if it doesn’t go fashionable well with the denim, I’ll still be wearing it. Not the new ‘official’ kit.
I think I’ll wait until the 2009 kit is on clearance special for $89.
March 1st 2010 @ 1:52pm
Lazza said | March 1st 2010 @ 1:52pm | Report comment
I think Tony Greg was right when he referred to our national colours as ‘Canary Yellow’. If it was really gold we would look like Wolverhampton Wanderers but then it would clash with green?
Forget the constitution, the flag or the national anthem my friends, what we need is a new set of national colours. You never win anything wearing yellow and the only example I can think of is Brazil. Even then I would argue that Brazil should have won every World Cup and the only reason they haven’t is because of those yellow strips. This is a debate we have to have.
March 1st 2010 @ 8:47pm
Dan said | March 1st 2010 @ 8:47pm | Report comment
You’re forgetting that Australia won 2 Rugby World Cups in Yellow, and the first of those in particular happened at a time when no one expected it possible. And what of the Cricket side? up until recently, the majority of the ODI world Cup victories (is it 4 in a row now?) were in yellow. Lastly, Australia’s most successful soccer world cup campaign was in a very yellow strip. Yellow is a winners colour
.
March 1st 2010 @ 2:14pm
Phutbol said | March 1st 2010 @ 2:14pm | Report comment
I dont mind it, but the concept design is much better.
March 1st 2010 @ 2:23pm
Ben of Phnom Penh said | March 1st 2010 @ 2:23pm | Report comment
If Australia defeat Germany in their opening match then this will count as my favourite top of all time