Rugby league must expose its seedy Underbelly
By Steve Kaless, 27 Apr 2010 Steve Kaless is a Roar Guru
- Tagged:
- NRL, Phil Gould, Rugby League
It has come to my attention that Channel Nine seem to have two purposes in life at present (in NSW and Queensland, at least): present rugby league and promote Underbelly.
As their entire news gathering arm seems to be telling the tale of anyone who bought a Chiko roll in Kings Cross during the 1980s, it is obvious they now see the news department as an extension of the marketing department.
How long will it take those investigating the death of Carl Williams to quiz Peter Overton? Come on, you don’t have to be Columbo to work that one out.
But I digress.
I think its time the rugby league commentary team did their bit to build the Underbelly beast. Surely in between Brut Big Hits and updating the latest prices from TAB Sportsbet – please gamble responsibly – there is a chance to plug Nine’s new series?
I meant to start off with the fact that there are enough players with the surname “Williams” to provide a silky segway into a chat about the underworld. It has to be better than listening to another joke about Rab’s golf swing.
Ray: “And John Williams is brought down the tackle”
Sterlo: “Speaking of Williams, what about Carl Williams this week?”
Gus: “Oh, I know, wasn’t that first series of Underbelly just sensational.”
Ray: “You know the third series started last Sunday 8.30pm and boy its looks to be a beauty.”
Gus: “Oh, I won’t miss an episode”
Sterlo: “By the way, the Cowboys have just taken the ball 90 metres to score a great try.”
Ray: “I thought Matthew Newton in the second series was a great Mr Asia”
Gus loves telling us about how tough everything was in the day, so what about a few fireside chats about the night’s out in the Cross when the various characters of the “Brand New Series” were in their hey day.
I say more talk about crooked cops than dodgy referees.
Then once all that is in place, we can really start thinking big. Mr Big.
Forget Aboriginal Vs NRL All Stars. That is so February. I want to see the Long Bay XIII, with the best players facing criminal charges, taking on the Touring British Lions.
Get all the action as Ray Warren is joined in commentary by Chopper Read, with Roger Rogerson on the sidelines.
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The Crowd Says (7) | Page 1 of Comments
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- Explore:
- NRL, Phil Gould, Rugby League


Brett McKay said | April 27th 2010 @ 8:51am | Report comment
During Sunday’s game:
Gus: Is Underbelly on tonight, Rabs?
Rabs: You know it is, why are you asking me that, you’re the biggest Underbelly fan I know!”
Gus: I do love Underbelly, and you can see it tonight from 8:30 right here on Nine…
that exchange was in the middle of the second half during the Dragons-Roosters match…….
M1tch said | April 27th 2010 @ 9:08am | Report comment
lol heard that exchange Brett, Id rather that then the sporting bet odds and prices every 5 mins
Midfielder said | April 27th 2010 @ 9:23am | Report comment
Clever tounge in belly article..
However you do raise what is IMO a problem (becoming very obovious the last say 10 years) with the FTA media, and dare i say some of the print media… that is if you pay a huge pile of coin for a sport or other media product then use your various news format shows to cross promote ….
bazza said | April 27th 2010 @ 10:15am | Report comment
I wonder when they will start selling commemorative photos during the breaks in play
Mike said | April 27th 2010 @ 11:09am | Report comment
Enough of this spin, please.
If Rugby League is to expose its Underbelly, then the NRL’s Mick Gatto is News Limited.
It is very frustrating to see the vast numbers of media outlets and readers get caught up in this red herring of Brian Waldron.
From this ABC article (which Fairfax were only too happy to do the interview) it becomes quite obvious that News Ltd are scare s***tless about their role in the Storm saga and what might be revealed.
http://www.abc.net.au/news/stories/2010/04/27/2883443.htm
And if you remember, it was Gatto who killed off a former goon in his operation and claimed self-defense.
The man said | April 27th 2010 @ 1:09pm | Report comment
Hard to believe Waldron was a lone gunman in this instance.
There was plenty of incentive for News, as owners, to seek onfield success at any cost before partially selling it, much like when they owned the Broncos.
Anyway, cross promotion on Channel 9 while not pleasant can be understood given the commerical imperative, what really erks me is cross promotion on ABC, news “stories” on Monday’s to promote 4 corners and the endless opportunities to buy something from there ABC Shops – give me a break.
Crim said | August 14th 2010 @ 9:39pm | Report comment
Why wasn’t I in Underbelly? I had Maccas in the Cross as a teenager in the 80s!