New A-League draw a mixed bag for clubs and fans
By Adrian Musolino, 19 May 2010 Adrian Musolino is a Roar Expert
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- A-League, AAMI Park, Adelaide Oval, Adelaide United, Central Coast Mariners, FFA, football, melbourne heart, Melbourne Victory, Perth Glory, Robbie Fowler, SFS
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When you take a closer look at the A-League 2010/11 season draw, released yesterday, you can clearly see the tactics the FFA is employing to curtail last season’s crowd slide. But the big talking point is the fact we’ll have to wait two months to see the first Melbourne derby.
The Melbourne Heart will kick-off the new season on Thursday August 5 at AAMI Park against the Central Coast Mariners.
It’s almost a carbon copy of last season’s opener when the Mariners traveled south to face the Melbourne Victory on a Thursday night at Etihad.
While it’s the logical and correct option to afford the Heart the right to host the season opener, the decision to stage their first clash with cross-town rivals (are they even cross-town rivals?), the Victory, in October, a week after the AFL grand final, is an indication by the FFA that the A-League will once again suffer in silence as its season opening fixtures cross-over with the AFL and NRL seasons and finals.
Why else would they make us wait two months for one of the most eagerly anticipated fixtures in the A-League’s history?
With the AFL grand final to be played the week before, and with the Melbourne Storm no chance of making the NRL grand final, the A-League should have the week preceding the derby all to itself in the Victorian media.
It will, in effect, be the unofficial launch of the A-League’s summer season, away from those media hogging codes with the weird shaped balls. Week 9 of the season: when the A-League emerges from the shadows with a bang.
Should the season have started with the Melbourne derby?
There are two schools of thought here. One suggests the best option was for the FFA to schedule the derby as the first game of the season to start with a bang.
The opening round of the season is intriguing enough, with Heart’s debut, the grand final replay between fierce rivals Sydney FC and Melbourne Victory, the Perth Glory with Robbie Fowler hosting his former team North Queensland Fury and the meeting of Queensland rivals Brisbane Roar and Gold Coast United.
Looking over these matches, it’s a very strong round of fixtures, but it would have been even bigger if it kicked off with the derby.
The other school of thought, therefore, is that having the Victory face the Heart in the first ever A-League derby would have been the perfect tonic for the ambivalence of the season start.
After all, it needs to start with a bang. As we saw last season, when the A-League commences and intrudes so much into the AFL/NRL seasons, it inevitably suffers from the lack of media and casual fan interest.
While this season will be able to ride the wave of World Cup euphoria, with a few of the bandwagon Socceroos supporters hopefully tempted to get behind their local club, they still have the same problem of intruding on the other codes’ seasons at a time when the momentum is with these rivals, as opposed to ending the season later and intruding into their season starts, when the momentum is with the A-League.
At least there is this derby fixture to look forward to and build up towards.
There were little other surprises for the Victorian clubs.
The Victory will move to the new AAMI Park for the majority of its fixtures, playing five at the bigger Etihad Stadium. These are against big rivals: the Heart, Gold Coast, Sydney and Adelaide twice.
It’s also interesting to note that on the weekends when the Victory play at Etihad, the Heart will be playing away, giving each team the Victorian capital to themselves – perhaps an indication that the FFA feels there will be a large number of fans who support both teams.
Other features of the draw are positive.
The fact the competition plays through January’s Asian Cup means the A-League avoids the savage blow of stopping at a time when it has so little competition from other sports.
The increase in the number of midweek matches is a step in the right direction, although I believe they start too early in September. They should instead be more condensed into and left in the December-January summer period, particularly to take advantage of school holidays.
Another tactic being used by the FFA in the draw is to give particular teams regular timeslots.
Adelaide United, for example, has yet again been given a bunch of Friday night home fixtures (10 in total, only one less than last season), while Sydney FC have a notable increase in Saturday night home fixtures.
This tactic is well and good to develop habits in the mindset of fans in terms of when their teams are playing – particularly handy when promotion is so limited – but it means there isn’t enough of a spread of these popular fixtures around the comp. So while some teams are rewarded with great timeslots, others are stuck with the unpopular afternoon matches in the height of summer.
A better spread of timeslots is needed.
For Adelaide fans, the news that United will be playing two games at the revamped Adelaide Oval is a huge fillip.
While Hindmarsh is undoubtedly a perfect home for an A-League club, the new Adelaide Oval, a key component in our World Cup bid, shows the progress United has made in developing a fan base, and it’s encouraging that they won’t miss out on the fruits of the new look CBD stadium.
Also, scheduling Adelaide at home to Melbourne Victory at the Oval in the final round of the season is a masterstroke. Let’s hope both sides are in premiership contention at that point. If so, Adelaide fans could well fill the stadium.
The other big talking point is the historic double header at the SFS on October 30 when the Mariners play a “home game” against Perth before Sydney takes on Brisbane.
Once again it’s a clever ploy by the FFA to try and entice punters.
It’s no coincidence that the visiting team in the curtain raiser involving the two away teams boasts Robbie Fowler – last season’s antidote for crowds across Australia.
But the double header needs to be promoted so that Sydneysiders are made aware of the fact that Fowler’s presence is why they should get to the SFS early to watch two neutral teams, otherwise the fixture has the potential to be played in front of a small group of traveling Mariners fans and no one else.
Credit to the FFA for trying the double header, a proven success in other codes, but it shouldn’t become a regular feature in the draw. We don’t want teams being forced to sacrifice home games for gimmicks to entice bigger crowds.
The draw also contains some shortsighted decisions that will adversely particular teams.
These include:
- Gold Coast United having two byes within three weeks.
- Adelaide United hosting Newcaslte Jets at Hindmarsh twice in just over a month.
- Newcastle Jets and Brisbane Roar playing all their three meetings over the first 14 weeks of the season.
- Central Coast having three byes in the space of a month.
These inaccuracies will hurt these clubs, particularly those forced into hibernation by having their byes in quick succession.
It’s hard enough for teams to get much going in the way of traction with fans and the media, so such own goals don’t help.
But overall it’s a positive draw, with the expanded midweek fixtures and scheduling of blockbusters around significant dates and weeks the right approach for the youthful league.
But let’s hope next year’s rendition irons out some of the shortsighted congestion of certain fixtures. It will at least be without byes with the Sydney Rovers entering the competition.
Fingers crossed all clubs survive so we have 12 competing teams.
The full A-League 2010/11 season draw can be viewed HERE.
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May 19th 2010 @ 9:53am
James said | May 19th 2010 @ 9:53am | Report comment
I think they should have started with Heart V Victory. No better way to get the media talking about the A-League season start in Victoria during the AFL season than the derby.
May 19th 2010 @ 10:00am
Michael C said | May 19th 2010 @ 10:00am | Report comment
that’d fire all shots at once.
This way, they use the novelty of the new venue first, and build up anticipation for the derby which’ll be at Docklands
and anyway – - Docklands otherwise is only available mid week or after AFL finals week 1. So, the only way to run the derby at Docklands other than midweek or head to head with AFL finals is to do as they are.
May 19th 2010 @ 12:10pm
Axel V said | May 19th 2010 @ 12:10pm | Report comment
yup Michael C
I agree with you for once
Heart vs Victory straight up would be a waste of fans, publicity and hype!
May 19th 2010 @ 10:51am
Midfielder said | May 19th 2010 @ 10:51am | Report comment
My job has two aspects to it… first Tax … as an aside to this is Tax Planning … and the second part also associated with Tax is forward planning and trying to work out which way things will go in the future and what will work what wont… and if change A occurs etc… right now I am in discussion with a few people about the ALP mining tax…
I do envy those whose job it is to take the sports history … current positions… current plans … future goals etc and chart a way forward… I would give my back teeth to be on the team that does FFA forward planning…
AD in AFL has planned to turn the AFL into a more national sport for a number of reasons … so far my guess is they are on time with their plans… RU also with the new media deal and the new Melbourne team seem on track … RL also in a building stage…
Football yes 60 years of corrupt and inept management .. and today .. and tomorrow…
TBH I would go for mid week games of summer …. from mid December to early Feb…
The existing position with media is at least until the next media deal … very little while the NRL & AFL are still running… so as much as possible stay away…
I have no idea which is the best way to go ….except to say as long as possible stay away from head to head with the other codes… as their is no way as it stands now we can take them on…
May 19th 2010 @ 11:01am
Michael C said | May 19th 2010 @ 11:01am | Report comment
depends what you want to achieve ‘head to head’……true head to head would be a full winter competition…..but then, that wouldn’t fit the ‘FIFA’ calendar with HAL running across Jun-July!!!
Who is harder to ‘take on’?? AFL, NRL or FIFA??
May 19th 2010 @ 2:02pm
Midfielder said | May 19th 2010 @ 2:02pm | Report comment
Not to sure on the FIFA thing but both RL & AFL media positions during their season is hard to break… a who came first question (Chicken or Egg) … the media or the sport… but without doubt the media coverage of both codes helps them a lot… so does the sport in helping the media company sell papers and TV ratings… interdependent in a sorta way…
Trying to break into that at the business end of their seasons is not really possible … and it is when these codes have maximum interest …
Just on FIFA … they have 204 or 210 nations… from every religion, colour, race, part of the world…. they cop a heap of flak from all over … the question I always ask given the size … the variety of nations . … and folk from rival codes in different parts of the world often take cheap pop shots… but for what they do and some of the games they have played in the past … like USA V Iran in the WC… it is easy ti find fault in an organisation this size … impossible to find any world organisation that comes to being as effective as FIFA in maintaining common standards and having respect between members…
May 19th 2010 @ 2:06pm
AndyRoo said | May 19th 2010 @ 2:06pm | Report comment
I think Michael’s point was if the season was in winter would the A league play on during the world cup?
I don’t think so and a 4 week break mid season is a killer and theirs no MOU to compensate the A league.
May 19th 2010 @ 11:15am
Australian Football said | May 19th 2010 @ 11:15am | Report comment
Gawd another big blue with the draw done by the AFL men running Australian Football. When will the FFA and Frank Lowy learn that it is time to revert to those Football men (see Foz’s article) who know the game better? You don’t sell the sausage you sell the sizzle.
_____
AF
May 19th 2010 @ 11:52am
Realfootball said | May 19th 2010 @ 11:52am | Report comment
Yep, Buckley isn’t cutting it. He must be hanging on to his job by thread, if performance is any indicator.
I really do wonder about Buckley’s commitment. I do not mean his commitment to his career, but to football. I would rather see them bring in a top draw administrator from overseas, someone who understands football. Buckley doesn’t – how could he? He is an AFL man through and through. Nothing wrong with that – at least not in regard to the AFL – but it makes him a poor cultural fit for the round ball code.
May 19th 2010 @ 12:07pm
Australian Football said | May 19th 2010 @ 12:07pm | Report comment
And that’s a reasonable gripe that Miron makes against the FFA. The FFA and Ben Buckley are playing favourites with the ROAR FC again—two home matches for the ROAR FC against the GCU FC, a second year in a row—what a disgrace..
May 19th 2010 @ 12:08pm
Towser said | May 19th 2010 @ 12:08pm | Report comment
The argument against bringing in an “Overseas Football Professional Administrator” is “well they dont know the local scene”.
To which I reply have a look at SFC. Edward Lugt has worked out the Sydney “Local scene” in 5 minutes.
If we applied that logic to the National team “Arnie” would still be National team coach.
An Overseas football professional given a choice ,leaves any Australian whether from a Football or other sporting administration background for dead.
May 19th 2010 @ 12:15pm
Australian Football said | May 19th 2010 @ 12:15pm | Report comment
Edward Lugt has balls and does not get intimidated by those Bully Boys of the AFL or the media. Frank Lowy would do well in getting Edward into the FFA frame as quickly as possible. He is a real talent..
May 19th 2010 @ 1:51pm
Midfielder said | May 19th 2010 @ 1:51pm | Report comment
Gotta agree … talk was once the Number 3 from the EPL a few years ago…
May 19th 2010 @ 11:35am
RobD said | May 19th 2010 @ 11:35am | Report comment
Playing Heart v Victory in week 1 would be a waste. It might make a bang but it would be lost in the AFL coverage anyway. Heart need to actually gain some fans before there can be a genuine rivalry. Putting two teams in one city might make a derby but it doesn’t make a rivalry. Giving the Heart a chance to build some fans of their own before subjecting them to the best supported team in the league is a good idea.
“It’s also interesting to note that on the weekends when the Victory play at Etihad, the Heart will be playing away, giving each team the Victorian capital to themselves – perhaps an indication that the FFA feels there will be a large number of fans who support both teams.”
I really hope that this is not the case. There are not Man City fans who follow United, there are not Milan fans who follow Inter. If a genuine rivalry is to be formed Heart and Victory cannot share fans. They need a point of difference. I suspect it will be the continental European style/coach of Heart vs. the Scottish coach/hack merchant/fans who set fire to themselves Victory. Having no geographical point of difference will make it hard though.
May 19th 2010 @ 11:59am
Moonface said | May 19th 2010 @ 11:59am | Report comment
Lord Triesman from the English FA is available and he’d have a field day accusing Asian players of simulation and time wasting and Asian referees of fixing games.
May 19th 2010 @ 12:05pm
Realfootball said | May 19th 2010 @ 12:05pm | Report comment
Kevin Muscat could take over as Head of Operations.
May 19th 2010 @ 12:18pm
Moonface said | May 19th 2010 @ 12:18pm | Report comment
With a scalpel . . .
May 19th 2010 @ 12:14pm
Brendo51 said | May 19th 2010 @ 12:14pm | Report comment
I find it amusing to see how everybody criticizes the FFA for the draw but no blame is associated to the actual clubs.
The fact is its the clubs themselves that cause most of the issues with the draw, each of them submit their requests for the draw beforehand and the FFA tie themselves in knots to meet their expectations
As an example, everybody is talking about the FFA’s choice of scheduling the Melbourne Derby at Round 9 after the AFL is finished but in actual fact is it was Melbourne Heart who requested that the first Derby not be played until post AFL season.
I think you will laso find that Melbourne Victory requested its Etihad games to be consecitive weeks to allow the ground to be reconfigure in a Rectangle format and which clubs they wanted to play there.
I suspect you will also find that CCM requested that majority of the byes for them be placed in the month that their ground is unavailable.
Of course there are still some very suspect decisions by the FFA. Why would you kick off a new club on a Thursday night against a club that is normally a low crowd drawing club, but lets not place the blame completely on the FFA
May 19th 2010 @ 12:25pm
Moonface said | May 19th 2010 @ 12:25pm | Report comment
Buckley said the draw was done by a computer.
May 19th 2010 @ 1:13pm
Realfootball said | May 19th 2010 @ 1:13pm | Report comment
All computers only deal with the information fed into them. Anyway, if that it is true, and it can all be done by computer, I think we should fire Buckley and just run with the computer.
May 19th 2010 @ 1:23pm
Michael C said | May 19th 2010 @ 1:23pm | Report comment
Good points.
I wasn’t aware how much that was done (club requests) in the FFA; I know for sure that it’s a very major part of the AFL fixture which is why it’s better to call it a fixture than a draw. This year at least, the same seems to apply to the A-League.
May 19th 2010 @ 1:30pm
AndyRoo said | May 19th 2010 @ 1:30pm | Report comment
I remember last year Newcastle complained about too many day games…. it then came out that’s what they requested!
May 19th 2010 @ 1:20pm
Another Adrian said | May 19th 2010 @ 1:20pm | Report comment
Firstly kudos to FFA for the timing of the fixture announcement, with the world cup build up and introduction of the Heart there seems to be more discussion about this upcoming seasons draw than any of the preceding seasons.
The seems to be little mention that season 6 of HAL has increased to 30 rounds of football, IMO with 11 teams and 6 of those making the finals, it’s far too long a season, Many of the matches effectively become meaningless when you consider 34 points got Newcastle into the finals last year. The final month of season 5 was fantastic as Melbourne and Sydney fought a race to last game to decide the minor premiership but who remembers the much about the other 23 rounds played?
Its quality not quantity that’s needed, People are increasingly time poor and as such don’t really want to watch sporting matches if the feel they are meaningless. Note what has happened to ODI Cricket in this country.
20 Rounds would have been perfect, each team plays each other twice and the 3 points would certainly mean a lot more. This also removes much of the overlap into AFL and NRL Seasons.
If the reason for extending the season was to create more content for broadcasters then create a cup competition. The fact is in Australia its all about finals, and the sooner we get to that stage of the season the better.
May 19th 2010 @ 1:50pm
AndyRoo said | May 19th 2010 @ 1:50pm | Report comment
I tend to agree but I think it’s the ACL rules pushing for this as they want to get to 34 games a season asap… doesn’t make sence to me because I would think 20 games of high intensity are approximate too a 34 game slog for player development.
A 20 game season would only be 1 game less than what we played season 1 to 4 and would certainly be a fairer draw.
They could also do some mini winter comps of various formats when a lot of European leagues are in recess so perhaps a few loan deals that wouldn’t be possible in season could occur (Kewell for 3 games to SFC for example). More tours (in and out) would be an option too.
May 19th 2010 @ 2:00pm
Moonface said | May 19th 2010 @ 2:00pm | Report comment
HAL season 1 had 21 rounds, 8 teams, 4 finalists = 89 games
HAL Season 6 will have 30 rounds, 11 teams. 6 finalists = 157 games
No wonder FFA are asking for more money from Fox, who are getting nearly twice the number of games, plus ACL, plus exclusive Socceroos, plus sellling A-League overseas – all for the same money they paid for HAL 1.
May 19th 2010 @ 3:23pm
Art Sapphire said | May 19th 2010 @ 3:23pm | Report comment
Another Adrian – Season 5 had 27 rounds not 24 as you assert. The jump to 30 games is not as pronounced as you think.
Secondly, playing 20 games a season is nowhere near enough for a credible football league.
Most football leagues around the world have 16-20 teams paying between 30-38 home and away games a season and this does not even included cup competitions.
May 19th 2010 @ 3:38pm
StrikerX said | May 19th 2010 @ 3:38pm | Report comment
Really looking forward to the new season. One thing I have to say is that last year it got very repetitive watching Adelaide almost every Friday night, especially as they were so terrible. The Friday night game is prime time viewing and needs to be a springboard into the weekend’s round. I actually think the scheduling of Adelaide on so many Friday nights last season really hurt the league. It was like groundhog day. And you could see the Foxsports commentators really tired of it too. It is all well and good to try to form habits amongst supporters, but we need to mix up Friday night. It is no use holding back big games till later in the weekend all the time. We also need Friday night blockbusters to get people talking. So I am a little disappointed to see Adelaide have got more than their fair share of Friday nights again. Hopefully they can really amp up the entertainment factor this seaon or they will drag us all down again.
May 19th 2010 @ 3:41pm
James said | May 19th 2010 @ 3:41pm | Report comment
Agreed. Was sick of watching Adelaide every Friday night and this is another oversight of the current draw. Not fair to non Adelaide fans as Friday night games should be shared around.
May 19th 2010 @ 3:57pm
Another Adrian said | May 19th 2010 @ 3:57pm | Report comment
Art –
My comment was around the final month of season 5 and “then other 23 rounds played?” Either way 27 rounds was still a long season, when you consider 6 out of the 10 teams still make the finals.
My point is more in relation to the quality of the product, 16-20 teams can sustain a 30-38 round season but 11 soon to be 12 will struggle. To my knowlege most credible leagues don’t play a final series either (MLS Excluded)
While the quality of the HAL is improving the prospect of seeing mid week games with key players being rested doesn’t excite me. The squads generally lack the depth to sustain 30 games of high quality football. My concern is the season will effectively becomes a war of attrition with a large amount of meaningless games as teams rest players for their finals campaigns. For HAL to be sucessful the best players need to on the park week in week out playing high intensity football.
Moonface makes a good point as well why give away new content, Wait until the next broadcast deal due and then make the broadcasters pay for the additional games, like the AFL is doing with its new teams.
May 19th 2010 @ 4:41pm
Art Sapphire said | May 19th 2010 @ 4:41pm | Report comment
Another Adrian – Professional footballers in Europe on average play around 40-50 games of football a season, even in the lower league leagues. Playing 30 games a season is not too much to ask for. Players in the A-League don’t train as hard as their counterparts overseas, this is the first thing players realise when they go OS. Why don’t you check to see how many many ” higher intensity” games players like Lampard play in a season. The extra games will actually make the A-League players fitter.
Secondly, according to reports in regards to next TV rights deals. Fox had agreed in principle to pay $300milliion for a 5 year deal which will begin immediately, this is to account for the extra games they are broadcasting. Let’s hope this report is true as it is a 45 million dollars a year more than the current deal.
May 20th 2010 @ 10:47pm
ItsCalledFootball said | May 20th 2010 @ 10:47pm | Report comment
Art,
FFA are holding out for more than 300million.
Also the federal government hasn’t released their new policy or brought out the new Anti-Siphoning list yet – no one is prepared to sign any deals until they know for sure who’s on that list.
FFA are also looking to negotiate with foreign TV networks instead of dealing through Fox, as the popularity and audience of the Socceroos and the A-League grows overseas.
FFA asked for all Socceroos and all A-League games to be put on the anti-siphoning list so they could negotiate with FTA channels as well.
Senator Conroy the communications minister is a football fan, but the govt is only agreeing to the Socceroos games at this stage.
May 21st 2010 @ 8:30am
AndyRoo said | May 21st 2010 @ 8:30am | Report comment
You don’t have to go on the Anit Siphoning list to be able to go on FTA. In fact going on the anti siphon list is a bad thing because it reduces the people competing for the rights.
The Socceroos and the Aleague could have been on FTA the whole time, the anti siphon list is not wy they are on Fox.
May 21st 2010 @ 9:50am
ItsCalledFootball said | May 21st 2010 @ 9:50am | Report comment
Current Fox deal gives them exclusive rights to show on pay TV only – that’s why its not on FTA.
But if they are on the antisiphoning list then Fox Sports don’t have exclusive rights and they MUST be shown on FTA as well, or Fox can’t show it – makes a difference to the asking price and makes the PayTV FTA deal bigger if both want to show it.
May 21st 2010 @ 10:10am
AndyRoo said | May 21st 2010 @ 10:10am | Report comment
It’s the MUST be shown which is the bad part.
Instead of being able to sell the rights to Fox, 7,9 and 10 they can only sell it too 7,9 and 10.
In the last deal they could have sold it to whoever they wanted and Fox offered the most $$$, in the next deal for any part on the antisiphoning list fox won’t be a player.
Going on the antisiphoning list is good for fans without fox but isn’t good for increasing the price.
May 21st 2010 @ 10:19am
Chris said | May 21st 2010 @ 10:19am | Report comment
Going on the Anti-Siphoning list would literally halve the value (probably more) of the A-League.
In any case it isn’t going to happen as it is only Socceroos matches being talked about.
May 21st 2010 @ 10:20am
ItsCalledFootball said | May 21st 2010 @ 10:20am | Report comment
Fox want to show it alright and there are nearly twice as many games of A-League now, as when they struck the deal 6 years ago.
There are more games to come next season with the Rovers, so FFA want more money.
No one wants to sign up until the TV Policy is finalised by the government, but an offer of $300M is on the table from Fox already.
May 19th 2010 @ 4:37pm
MV Dave said | May 19th 2010 @ 4:37pm | Report comment
Can really only speak for the Melbourne situation. Already have my season ticket for Melbourne Victory and although l prefer Sat nights, dont mind the occassional Friday/Sunday. Heart, as the new kids on the block, seem to have a good draw. First game at home to start the season…hopefully will get around 20-25,000 for a Thursday night (including me in attendance). We then have weekly games at AAMI for a couple of months…fantastic…a game every week at a brilliant football stadium. Certainly will attract me to watch a few MH games. Looking forward to a season whereby there will be a game in Melb each week which will bring more spectators and media in general to the game.
Then the first derby in October! Should be a sell out and terrific atmosphere…bring it on.