Social media changing the sporting landscape

Nathan Roar Rookie

By Nathan, Nathan is a Roar Rookie

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    It was Bob Dylan that famously sang ‘The Times They Are A-Changin’, and unless you have been living under a rock, you will have noticed some dramatic changes in recent times.

    Thanks to technology, and in particular, the internet, some barriers that previously existed have been broken down somewhat.

    The increasing number of social platforms, like Twitter, Facebook etc, means that fans of the game now have direct access to players’ thoughts and/or views on the game.

    They can also interact with them, and if lucky, enough get direct responses in real time.

    The changing rooms for example used to be ‘off limits’ to the public and what went on there was nobody else’s business.

    After the game, it was time for the players to sit back, put the feet up, and with beer in hand, reflect on the game. Obviously, this still happens in the lower grades, but at a national level, it’s now not uncommon to see players sitting side by side after the game uploading pictures, posting and updating their status on their sponsored iphone, Blackberry, and so on.

    Some will argue that it is intrusive. Why do we need to know what they are doing every second of the day?

    One gets the feeling that there is a real demand for it, however, and some people can’t get enough. Fans that will never get the opportunity to represent their country, for example, want to know what it’s like.

    They want to get up close and personal.

    Not only is it direct and in real time, but it’s also from the most reliable source, i.e, the player himself.

    In days gone by, you had to wait until the next day and read about it in the papers.

    Obviously, many still do, and perhaps there is still room for both, but there is no denying that social media is changing the landscape for fans and supporters alike.

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    The Crowd Says (4)

    • Roar Guru

      June 18th 2010 @ 9:08am
      LeftArmSpinner said | June 18th 2010 @ 9:08am | ! Report

      and the best of these in terms of contact is both the Roar and Ruggamatrix. blogs and pods are perfect for taking the game to the people………

    • June 18th 2010 @ 1:18pm
      Brett McKay said | June 18th 2010 @ 1:18pm | ! Report

      Agree Leftie, we’ve got it good here on The Roar, and linking up with http://www.rugby.com.au and http://www.allblacks.com is hopefully the start of many direct relationships with the sporting bodies under dicsussion.

      That said, I’m sure Nathan, you’ll appreciate the bizarro-irony that a piece about social networking, the ultimate method for sport to engage its fans, has largely been ignored today. Pity, you’ve made some really good points here….

    • Roar Guru

      June 18th 2010 @ 1:23pm
      rugbyfuture said | June 18th 2010 @ 1:23pm | ! Report

      i agree, as my article two days ago suggested for rugby, then the one from 6months ago did too.

    • Roar Pro

      June 18th 2010 @ 3:09pm
      Nathan said | June 18th 2010 @ 3:09pm | ! Report

      Thanks Brett. Yup, just the beginning one feels and I’m sure they will catch on sooner or later.

      Just read your article ‘rugbyfuture’ and couldn’t believe how similiar it was. You would be forgiven if you accused me of plagiarism. We are probably all a bit guilty of resisting change sometimes but like Mr Dylan said ‘The Times…’ok, you know the rest.

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