Why modern rugby is in a serious state of decline
By Chris Laidlaw, 2 Jul 2010 Chris Laidlaw is a Roar Rookie
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Rugby has a problem. It’s now more than a decade since the game went professional and there are growing signs that it isn’t sustainable. Everywhere it is played, there is a growing sense of unease about this, and it is becoming more and more obvious that some fairly radical changes are needed.
It is not the first time I have had that feeling.
I last wrote a book about the game in the early 1970s as a thoroughly disgruntled ex-player, when rugby had run into another crisis.
Unlike the present runaway pace of change, what happened back in the 1960s and 70s was a crisis of inactivity.
Rugby had become stuck in the mud.
I wrote “Mud in Your Eye” for the very reason that to do so as an amateur was considered an act of rebellion. Anyone who appeared in print was treated much the same way as a member of Al Qaeda or, equally treasonous, a defector to rugby league.
Any suggestion of commercial gain from amateurism immediately defined you a professional, an outcast, on the wrong side of a very forbidding fence. Ironically, if you’re not on the professional side of the fence today you’re a loser.
Rugby has meant a lot to me. I played it at every level and in several countries. I owe it a huge debt. It took me round the world, opening new horizons and awakening a personal awareness of politics and the meaning of democracy and discrimination.
The friends I made then – among club, provincial and All Black teams, at Oxford and in France or Fiji where I played and coached in the early 1970s – are friends for life.
Many of them are as anxious about the game as I am. Most are realists.
They know that the professional game is here to stay but they wonder what sort of game it will be if the amateur dimension – its heart and its soul – just withers away and dies. They have reservations about letting market forces completely determine every aspect of the game’s future.
Those reservations are justified.
With professionalism has come a cloying bureaucracy, a suffocating mass of red tape, the stunting of player lifestyles and a hundred other challenges that threaten to drown rugby in its own politically correct pea soup.
A few years ago, fascinated and at times horrified by the new professional revolution, I found myself getting involved with my old game again.
I started writing about it, talking about it on television, and became a director of the Hurricanes professional franchise. I discovered that it wasn’t just a game anymore. It was a business, too.
A business like many others in an unforgiving world in which costs rise inexorably and income is very uncertain.
Every crisis has its particular motif. For me, the most compelling hint that rugby had a problem was the extraordinarily crass attempt by the New Zealand Rugby Union to persuade its fans to pick up part of the new professional tab in the late 1990s via a television commercial featuring All Black Justin Marshall asking for donations.
This was trickle up economics, the same madness we saw a decade later that brought the world economy to its knees. It was the first ominous hint of unsustainability in the new commercialised game.
That hint has now turned into a loud scream.
This is an exclusive excerpt from Chris Laidlaw’s new book, Somebody Stole My Game, out now. Buy a copy through Mighty Ape.
Chris Laidlaw is an ex All Black and occasional columnist for The Roar.
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BennO said | July 2nd 2010 @ 7:38am | Report comment
Accepting the premise that the game is in serious decline, I’m interested to know what can be done about it. But I guess I’ll have to buy the book for that.
Is the game in serious decline though based on what the average punter judges, ie quality of high level play? I’m very happy with the play at S14 level, and generally with tests. Sadly I have no historic games on tape and can only watch highlight reels of days gone by. Since highlight reels themselves are a rose coloured look at each game I don’t think I can objectively comment. Although I did enjoy the matches I watched at 91 world cup as a teenager more than those at the 2007 world cup.
I think the problem might be saturation rather than quality of play. How many more tests are played each year today than the amateur years?
Ben said | July 2nd 2010 @ 7:42am | Report comment
Chris,
I am not sure what specifically you are talking about in rugby is in decline…..the game is 100* the size it was back in the 70′s when my father used to talk of watching the Lions tours from the sideline with about 1500 others. I think that the game went backwards the last 2-3 years becasue of rule interpretations, now that seems to be heading the right direction some of teh best rugby i have seen in years is now being played. It is also one of the few truely international team sports. RUgby will survive and thrive, becasue where else can you watch the biggest men in a country bash each other into submission at the same time watch sublime skill. If rugby lets the free market prevail, only the finest athletes will play….this to me is the final piece, soon some of the league players will realise the money they are missing is too much and will join as well.
Viscount Crouchback said | July 2nd 2010 @ 8:06am | Report comment
Interesting piece but what’s your solution? You seem to be hinting that professionalism has been bad for the game overall? I tend to agree but I very much doubt we can turn the clock back.
The problem is fundamental: players deserve a good salary for playing a brutal game like rugby for a living, but the game isn’t quite popular enough to generate the revenue for those salaries, and so it resorts to wheezes like playing more games in order to generate more funds, which just annoys everybody.
I wouldn’t be quite so despairing as you are about the overall health of the game world-wide. The rugby market in New Zealand is probably saturated but there is enormous potential for growth in places like the UK and and France and the rest of Europe. I suspect that long-term we might end up with a soccer-style situation where the best players play in Europe. Future Richie McCaws might have no more contact with New Zealand than Ryan Nelsen does now.
That would be a shame, but I don’t think we can put the genie back in the bottle now.
chris laidlaw said | July 2nd 2010 @ 11:08am | Report comment
Viscount Crouchback is right, rugby is struggling in the southern hemisphere to generate the income to pay the bill, particularly salary bills. My book looks at the game worldwide and it accepts that professionalism has brougjht many benefits. Its how we accomodate professionalism alongside the amateur base that is the real challenge. Somebody Stole My Game deals with those challenges. How? Read it to find out.
Steve said | July 2nd 2010 @ 5:22pm | Report comment
Please don’t rope South Africa in with Australia and New Zealand, its just degrading. Rugby in S.A is in an extremely strong position and growing all the time
Seiran said | July 2nd 2010 @ 8:02pm | Report comment
Degrading? Stupid comment.
SA is part of SANZAR and as such needs to be ‘roped together’ with Aus and NZ. Revenues are shared between these nations and the health of the SANZAR organisation depends on the sustainability of all three nations.
I also wouldn’t claim SA rugby is in an ‘extremely’ strong position. SA teams regularly hold up the ladder in the S15 which to me is an indication of lack of true rugby talent and depth. This again could be an indication of lack of investment in the amateur game which is what the author is eluding to.
Steve said | July 2nd 2010 @ 10:13pm | Report comment
hmmm. well we do have a separate amateur provincial league, an extremely strong university league [Varsity cup] which is linked to a residence league, school games that can attract up 30000 spectators, strong local club competitions. further more the whole black\white\coloured divide is being broken down all the time and we fast approaching grassroots numbers that are becoming representative of the racial demographics of South Africa.
It is degrading because Australia and to a lesser extent New Zealand have ignored grassroots rugby in favour for the top down approach in administration. By lumping South Africa with its partners is ignoring the fact that the current television deal nearly fell through because SARU didn’t want to erode the value of the Currie Cup.
We were number 1 and 2 and the sharks won the last 7 of their 8 games what more do you want. The cheetahs and lions failings is not a lack of talent, its a management issue. Like facet of South Africa life, its not down to lack of available skills but the management that those skills receive.
So yes it is degrading for a union that is trying , in an extremely difficult political climate, to be lumped with unions like the ARU and to a lesser extent NZRU, who seem hell bent on ignoring grassroots rugby. There a numerous blogs on the Roar moaning at the lack of investment from the ARU and their elitist approach to administering grassroots rugby.
Socboy said | July 5th 2010 @ 6:22am | Report comment
Do you really think SA would generate anywhere near as much money without Australia and New Zealand?
counterruck said | July 2nd 2010 @ 8:15am | Report comment
One could argue that the game in Europe is going from strength to strength, particularly at club level, and that it is in the southern hemisphere and specifically the antipodes where the game is struggling. to me that is because of a top down structure in both AUs & NZ where there is too much focus on the national team and too many tests to get excited about.
its difficult to tell from the excerpt above, but i think the esteemed author is getting at something deeper than just structural issues or problems with the laws.back in the amateur days rugby was more than a sport , it was an entire culture. of course rugby had to go pro but with so man yexamples before it, it had the chance to do it differently, and failed.
counterruck said | July 2nd 2010 @ 8:16am | Report comment
One could argue that the game in Europe is going from strength to strength, particularly at club level, and that it is in the southern hemisphere and specifically the antipodes where the game is struggling. to me that is because of a top down structure in both AUs & NZ where there is too much focus on the national team and too many tests to get excited about.
its difficult to tell from the excerpt above, but i think the esteemed author is getting at something deeper than just structural issues or problems with the laws.back in the amateur days rugby was more than a sport , it was an entire culture. of course rugby had to go pro but with so man examples before it, it had the chance to do it differently, and failed.
James D said | July 2nd 2010 @ 9:07am | Report comment
Define “in decline”?
Growth wise? More places play the code than ever before and the world cup is going to be staged in Japan.
Participation? Up in Australia in the past year and in NZ in 2009 also with more kids playing the game. Again more places playing more kids playing.
Entertainment wise? The free market is ensuring that the game continues to evolve and be as entertaining as it possibly can be. Look to this year compared to the past several.
Exposure? The 7′s form of the game has been accepted into the Olympics and Rugby has a good chance to crack the American market (compared to soccer especially which Americans by their own admission find too simple a game)
I could be seen to be ignoring many of the negative issues that face the game now – the slump over the past three years for example or the lack of creative flair amongst players who are becoming more and more athletic but losing the instinct to creatively attack – but keep in mind you ignoring all the positive gains the game has made.
MVDave said | July 2nd 2010 @ 7:10pm | Report comment
“crack the American market (compared to soccer especially which Americans by their own admission find too simple a game)”
James…the Americans find it so simple they have just been tuning in with record numbers for the WC 40-60% increase on 2006…numbers that compare and beat NHL, NBA and MLB finals eg just shy of 20m inhome viewers for US v Ghana and they got no where near the WC final…they have a buoyant MLS which has just opened its 9th new stadium in the last 10 seasons and will increase to 18 teams over the next 12 months, they have millions playing the game with a growing fan base that is young and tech savy. Although MLS has ave attendances of over 16,000 per game Sokkah hasnt cracked the market yet. Rugby has done none of the above and so it gives you some indication of how far you have to go. Dont forget being in the Olympics is a double edged sword for Rugby in the US because as far as the yanks are concerned they win in the Olympics or no one cares…so the US team better be good. Sokkahs popularity is exploding and they are bidding to host WC 2022 but the game still has a long way to go.
James D said | July 2nd 2010 @ 10:22pm | Report comment
Its called a band wagon – they will be getting off it soon.
Need proof – look at Aus 4 years later.
You quote only a few figures here my friend – look at the junior rates of kids playing the sport. Great until they turn 14 years old and get bored and pick Football Basketball or any other sport. Numbers of kids playing drop by 70% between the ages of 13 – 15.
Americans only care when they win you say? They got beaten by Ghana… a country most americans didnt even know existed. We will see how long this lasts. For mine not that long.
Also most opinion leaders in the USA (opinion doesnt make them right just makes them heard) – HATE soccer.
I speak of course about Glenn Beck, Hannity and Laura Ingrahm who have more viewers EVERY SINGLE night than Ghana and USA had for one match.
MVDave said | July 3rd 2010 @ 10:01am | Report comment
James TV companies in the US paid $425m for the rights to the WC and this was before 2010 when viewing figures have gone through the roof…wow there’s a lot of hate there. The TV execs are over the moon and you can be guarenteed they will pay a lot more next time. You see James people are watching all the games…not just team USA…9.3m for Mehico v Argentina a record for Univision for any program not just sport.
You seem to have a problem with Sokkahs success in the US? When the NY Times, LA Times etc send reporters to the WC and put articles on the front page you know the sport is doing ok…hasnt cracked it yet but doing ok.
You may be right there are people that hate Sokkah (why would people hate a sport?) but l can assure you (l was in the US last year) sokkah is growing and if it keeps on the current trends will become mainstream in the not too distant future.
The point of my first thread was to let you know that being in the Olympics wont suddenly make Rugby, which has very little following in the US, popular. Sokkah has put in the hard yards for decades and it is only know just starting to reap some rewards.
BTW “Great until they turn 14 years old and get bored and pick Football Basketball or any other sport. Numbers of kids playing drop by 70% between the ages of 13 – 15″ What source did you use for such figures?
Pete said | July 3rd 2010 @ 10:11am | Report comment
Yep, the US love soccer http://gretawire.blogs.foxnews.com/the-sport-is-stupid-anyway-headline/
MVDave said | July 3rd 2010 @ 10:19am | Report comment
Personally prefer the NYTimes to the Post…
http://www.nytimes.com/2010/06/26/sports/soccer/26usfans.html?_r=1&scp=5&sq=americans%20love%20soccer&st=cse
Pete said | July 3rd 2010 @ 12:52pm | Report comment
MVDave, that took me a long time to find that NY Post article and you should know that counter arguing it with a relevant and much more credible source has no place in discussions on the Roar
Peter K said | July 3rd 2010 @ 1:52pm | Report comment
Soccer is becoming more popular in the US mostly because of the changing demographics.
Latinos are an ever increasing percentage of the population and they love soccer. Since their ancestry is from South America of course TV Viewers are watching Mexico etc.
Shahsan said | July 3rd 2010 @ 12:22pm | Report comment
MVDave: Soccer will ALWAYS be more popular than rugby or indeed any other sport. There will never be a contest. Has to do with the fact that more people can play and understand it than any other sport, be it cricket, rugby, basketball, tennis, golf etc. It is the lowest common denominator of sports.
Make no mistake, I love the game but i find many fans’ triumphalism about it boring, stupid and immature.
The Link said | July 3rd 2010 @ 1:27pm | Report comment
MVDave – just a little taste of the hubris of Rugby fans for you, look out they’ve got a team down your way next year. Even stooping to quoting Glen Beck as a source for public opinion in the US!!
Back to reality – with the US becoming a majority hispanic nation in the next 50 years, watch out for Soccer to become the next “big” sport next to the current big 4 (NFL, MLB, NBA, NHL).
punter said | July 3rd 2010 @ 1:58pm | Report comment
Shahsan, you will find MVDave was replying a comment by James D who brought football into this thread.
Working Class Rugger said | July 2nd 2010 @ 9:11am | Report comment
Rugby had a few hard seasons of late in Aus and to a lesser extent NZ. But things have begun to change. The Rugby of old still exists but just not at its highest levels. Its called evolution and thanks to that evolution Rugby is growing faster than ever on the international scene. If we kept Rugby as it once was it would still be a closed club. Rugby is stronger and will continue to gain strength for professionalism.
Pete said | July 2nd 2010 @ 12:45pm | Report comment
Even in small non-rugby countries, they are making in roads. Go Malta (pop. 400k)!
http://www.irb.com/newsmedia/regional/newsid=2039375.html#a+dream+come+true+malta+rugby
Pete said | July 2nd 2010 @ 9:53pm | Report comment
… and even in the Czech Republic. This cracked me up.
http://www.youtube.com/watch?v=sVGtB9j7QCg
The Link said | July 2nd 2010 @ 10:04am | Report comment
Chris, the stubborn amateurism of Rugby pre 95 was baffling to many and held Rugby back for decades, particularly in Australia. Thankfully the game has embraced professionalism, but there’s no way to be half pregnant on this one. Professionalism is here to stay, warts and all.
Pete said | July 2nd 2010 @ 10:46am | Report comment
I agree Link. Its here to stay, make the most of it.
I think the amateur era is looked back upon with rose tinted glasses. It appears that rugby was simpler in those days and therefore more enjoyable, but I believe it was a reflection of life in general for those times. Rugby would be extinct as a top level sport by now if it hadn’t turned professional.
jus de couchon said | July 2nd 2010 @ 10:07am | Report comment
Rugby is not in decline. Its growing . Its an International club that will go on thriving.
Redback said | July 2nd 2010 @ 10:42am | Report comment
I agree Rugby today is palyed by a more wide spread type of people. it is no longer stuck within the wealthier schools or suburbs. I am in my mid 30s. It wasnt until my teen years that i can recall understanding what Rugby Union was as a game. I can remember watching games on tv with my dad of players wearing gold jumpers when i was younger but as for the players i would not be able to identify who they were or who they were playing for. It wasnt until my final years of school that i started playing rugby as all i new was league. Today different story primary school kids know what rugby is participation has grown. Dont underestimate the growth that rugby has grown in the last 20 years and it will grow even more so over the next 20 years with rugby now played at commonwealth and olympic games. It is easy in Australia to point the finger at blokes like Oneal and co but i cant fault these blokes. For Rugby to continue to grow in the southern hemishere all that is neeeded is for coaches and players at professional levels to play positive and attractive rugby. If Rugby can be consistently played like this the game will never suffer or attract criticism like it has over the last 5 years.