Playing along with the role model myth

 

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Building a positive reputation among women and creating a “family-friendly culture” is an understandable obsession within all major sporting codes, none more so than the AFL.

Female support is obviously pivotal to its success – from filling grandstands to driving TV ratings, to ensuring that current and future Mums encourage their kids on to the footy field to start with.

This fear of alienating women translates into hypersensitivity about player misconduct because the blokes in charge of footy clubs are convinced that women (mothers especially) want footballers to act as ‘role models’.

This is the logic: while men understand that “boys will be boys”, women are quickly turned off by the kind of debauched behaviour that is otherwise typical in red-blooded males of that age and stage: alcohol and drug abuse, gambling, imaginative sexual antics, and general skylarking.

The media play along, too. What else can explain the extraordinary reaction to the otherwise entirely predictable arrest of Brendan Fevola for New Year’s Eve drunkenness?

Brendan Fevola once told me he was such an old hand with reporters that he felt he could safely opt out of the media training session I was running for Carlton players at the time. As I wrote here, he proceeded to act in ways that make the recent incident seem tame.

Or how about the hysterical response to the unsurprising revelation that footy players sometimes have sex with teenage girls; that sex sometimes leads to pregnancy; or that the women involved often feel (justifiably) used and resentful as a result?

The St Kilda nude photo scandal was a great example of the extreme dissonance between private knowledge and public mores when it comes to off-field conduct. The entire saga only reached such dramatic heights out of a collective willingness to feign shock.

This perception of “what women want” sets the bar impossibly high, but every single club plays along by promoting expectations of player conduct that they are bound not to reach.

In their heart of hearts, of course, clubs also know this so they engage in harm minimisation to bridge the gap between perception and reality. In public, they profess outrage at player antics, but behind the scenes, desperately scramble to keep it under wraps, mostly with success.

The truth is that the sporting public has a very good idea what goes on behind the scenes of a footy club. Most sensible adults of either gender are well aware that young, prematurely rich and hopelessly unworldly sportsmen will behave badly.

But, like the clubs and the media, we adopt a posture of moral panic: tut-tutting on cue and pretending to be horrified when it turns out that Fevola is an obnoxious drunk, Riewoldt got snapped in the buff, or Cousins likes to party.

We are in on the ‘role model’ scam. It suits everyone, ourselves included, to play along.

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