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Seven-time Tour de France champion Lance Armstrong of the U.S. addresses a press conference for the Tour Down Under cycling race in Adelaide, Australia. AP Photo/Aman Sharma

Seven-time Tour de France champion Lance Armstrong of the U.S. addresses a press conference for the Tour Down Under cycling race in Adelaide, Australia. AP Photo/Aman Sharma

As seven-time Tour de France winner Lance Armstrong faces a federal grand jury investigation for supposedly using performance enhancement drugs, amid fresh doping allegations, the legitimacy of the greatest sporting story of our generation is in doubt.

That story transcends sport: the road world cycling champion and Tour de France stage winner diagnosed with stage three testicular cancer that had spread to his brain.

He was given a 40 per cent chance of surviving.

But following the removal of the infected testicule, brain surgery to remove tumors and rounds of chemotherapy, he not only survived but also returned to professional cycling, subsequently winning seven Tour de France titles. An icon was born; a hero to all those impacted by cancer.

But in a sport dogged by drugs, particularly in the era of Armstrong’s reign, doping allegations followed the American’s career. Those allegations form the basis of a grand jury investigation led by the Food and Drug Administration (FDA), an agency of the US government, in Los Angeles.

They are currently investigating Armstrong for alleged doping in his tenure with the team sponsored by the U.S. Postal Service from 1999 to 2004, during which time he won six of his seven Tour titles.

As Armstrong ended his professional career at the Tour Down Under in Adelaide last week, American magazine Sports Illustrated released information on those doping allegations, including: links with discredited Italian physician Michele Ferrari; claims from former teammates, including the banned Floyd Landis, who claim they saw Armstrong with performance enhancing drugs, alleging he used private planes to avoid stringent customs checks; and a report claiming Armstrong’s testosterone-epitestosterone ratio was higher than normal on three occasions between 1993 and 1996 (pre-cancer), but the tests were dismissed (the full Sports Illustrated article can be read here).

Armstrong denies the allegations, claiming the grand jury investigation would vindicate him.

He has never tested positive for performance-enhancing drugs or methods, but the ongoing grand jury investigation and possible indictment (the grand jury will determine whether he should face trial or not) puts the spotlight on Armstrong like never before. This is not a French newspaper or a disgruntled colleague making allegations, this is an investigation by the government of the country that reveres one of its favourite sons.

As I watched Armstrong in his final professional event on the streets of Adelaide, I couldn’t help but ask: what if it’s revealed that Armstrong cheated his way to the majority of his Tour de France wins? What it would mean to the world of sport and beyond?

For cycling, it would be a devastating blow that it may never recover from. Armstrong was the beacon of light for the sport in the darkness of the doping era.

So while Landis, Marco Pantani, Jan Ullrich, Tyler Hamilton, Ivan Basso and now Alberto Contador were mired in drug allegations, either proven or unproven, Armstrong was seen as the antidote – an all-American hero who survived a life threatening disease and subsequently rose to the top.

The doping allegations against Armstrong were an anti-American French agenda, we thought. How could a cancer survivor, having endured chemotherapy, pollute his body again?

His cause meant he was too noble to cheat.

I’ve watched Lance Armstrong in his press conferences at the Tour Down Under, and what struck me most was how convincing, eloquent and intelligent he is when speaking on topics as varied as cancer, cycling, American politics, whatever. It felt like I was listening to a President or Prime Minister (one of the eloquent ones) and not a sportsman; an ambassador for goodwill, not one of the peleton.

But what if it was just a performance?

His story was too good to be polluted by the use of performance enhancing drugs. The belief that he was clean, his survival story and dominance of Le Tour fuelled his worldwide popularity. Armstrong was also extraordinary to watch. His performances on the Pyrenees and Alps of France were some of the most awe inspiring sporting moments I have ever seen.

He became to cycling what Michael Jordan was to basketball, Muhammad Ali to boxing, and Valentino Rossi to motorbike racing: bigger than the sport itself.

Tour de France television figures nearly halved when he retired for the first time. Tour Down Under attendances and television ratings skyrocketed when Armstrong used the race to launch his comeback in 2009 – a comeback driven by his desire to clean his name of the drug allegations (through stringent testing) and to promote his cancer charity, LIVESTRONG.

The economic impact of the race on South Australia shot up from $17.3 million in 2008 to $39 million in his comeback race of 2009. Attendances increased by 212,500 in that year’s event.

Armstrong’s retirement (for good this time) weakens the state of cycling, but far more damage will be done if he is indicted and found guilty. If the hero wasn’t clean, then who could be in cycling? Armstrong himself said the number of riders found doping is proof the system in place to catch the cheats is now working, and therefore it’s a good thing.

But no sport can cope with having its heroes constantly marked as cheats, in particularly the hero that transcends the sport.

But the Armstrong story goes beyond the sport of cycling. The greater issue is what will become of his cancer survivor legacy if he is found guilty; what will it mean to cancer sufferers who are inspired by the Armstrong story?

His best-selling autobiography, ‘It’s Not About The Bike: My Journey Back to Life’, has become a bible for those impacted by cancer.

LIVESTRONG has become the most visible charity fighting against cancer, having raised over $300 million for various programs, research scholarships, support groups, etc. For example, Armstrong’s charity will give its name to a new cancer research centre – to be called The LIVESTRONG Cancer Research Centre – at the Flinders medical facility in South Australia.

Over 70 million people, including me, wear the yellow LIVESTRONG wristbands to promote the fight against cancer. His charitable nature often comes to the fore: see his response to the Queensland floods while he was in Australia.

If he is found guilty, we can only hope the charity is not tarnished too severely, although surely there will be some serious repercussions.

The Armstrong story resonated because it was a tale of one man’s willpower to overcome the disease and return to the top of the sport. If that return was helped by performance enhancing drugs, then his story and the LIVESTRONG mantra will lose its key meaning – the power of the human spirit to overcome, not a power generated through cheating.

But should a guilty verdict bring an end to LIVESTRONG brand? After all, drug cheat or not, he is still a cancer survivor. And if drug usage was so endemic in the sport during that era, his achievements as a Tour de France winning cancer survivor should still rank as one of the most amazing in world sport.

But his story would be tarnished. He will be condemned, like so many before him. You also sense the investigation alone is hurting the Armstrong and LIVESTRONG brand.

As I watched Armstrong ride around for the last time on Sunday, I was left with one overwhelming feeling: I can only hope he was clean. Armstrong’s story is too important to too many people, particularly to a cause that impacts so many of us.

Let this story be genuine, please…

Follow Adrian on twitter @AdrianMusolino

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