ARL to consider extra Storm funding
By Greg Buckle, 25 Feb 2012
Related coverage
Australian Rugby League Commission chairman John Grant has left the door open for a possible funding boost for the Storm to help grow the game in Melbourne.
Grant says the Storm are a long-term club and deserve to be given every possible assistance.
“It’s tough territory down here. This is AFL territory,” Grant told reporters.
“It’s a bit like AFL going to Greater Western Sydney.
“So they need a lot of support through the administration in order to be a team that’s going to prosper over the long term.
“This is about sustainable footy clubs. When you put a stake in the ground around a footy club like this, this has got to be the 100-year footy club.
“So you’ve got to put in.”
Grant, who attended the Storm’s season launch in Melbourne on Thursday night, said the new commission was aware of the different challenges facing certain clubs.
“At the moment, the funding that comes from the Commission is pretty level across all the clubs,” he said.
“Over time, we need to understand how that’s working for various clubs because each club has different opportunities.
“The Broncos have got a bigger opportunity than the Melbourne Storm.
“So we’ve got to think about how we can help them get the best performance that they can do and then make sure we balance it up so they get sustainability.
“We will look at where the money’s being placed today, what available money we can increase to make that grow and where we can place it tomorrow to make sure it gives the game the best helping hand.
“The Melbourne footy club is a long-term footy club so we’ve got to make sure it stays that way.
“Melbourne have been here for 15 years and they’ve been such a great club for that period of time.
“Melbourne’s a very key part of our business so that’s our responsibility to make sure that they know that we’re thinking of them and they feel very included.”
© AAP 2013![]()
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February 25th 2012 @ 7:45am
Crosscoder said | February 25th 2012 @ 7:45am | Report comment
An absolutely logical step to take.If you want to be in the non heartland area for the long haul,you provide whatever assistance you can.Financial,manpower and marketing resources. It’s a no brainer.
Do something half hearted,you end up with a half hearted club and fan base.This is exactly the reason SL stuffed up in these areas,lack of grassroots supportand short term objectives.
February 25th 2012 @ 5:36pm
Queensland's game is rugby league said | February 25th 2012 @ 5:36pm | Report comment
You cannot judge Super League on its sole season in business.
February 26th 2012 @ 11:36am
Crosscoder said | February 26th 2012 @ 11:36am | Report comment
I can judge SL on the stealthily way it was done,and the disenfranchisiing of the fans.Remember QGIRL i was one of those gullible people that agreed ,to follow the Sharks decision to go to SL for selfish reasons ,the club.
If it had been set up through the proper channels fair enough.It may have worked,they did it by backdoor means,and they got the unwanted result.
To this day there are Crusher fans ,who are bitter,forgetting about the Bears,merged entities.
I am not against having teams in every cap city.I want a national comp,and that is why I am all for the Storm being bolstered by additional funding..
Don’t say things like ‘idiot’ CC. Deal with the consequences rather than whinge. Thanks, Roar Mods.
February 25th 2012 @ 9:23am
Rabby said | February 25th 2012 @ 9:23am | Report comment
At last someone talking some sense. This is what happens when you put business people in charge. My only complaint here is that this money should not be classed as extra money for the storm but money to grow the game in Melbourne/Victoria. Otherwise you will get the morons going on about “Cheats” again. Well done John Grant for sensible thinking not ruled by heartland politics.
February 25th 2012 @ 9:29am
Rabby said | February 25th 2012 @ 9:29am | Report comment
The best, the very best way of growing the game in Victoria is to ensure proper free to air TV coverage of games into Victoria at a reasonable time every week. In other words, at least the same coverage that NSW/QLD gets – Job Done.
February 26th 2012 @ 2:03pm
Jaredsbro said | February 26th 2012 @ 2:03pm | Report comment
I’ve heard about this issue for years now
Why is it actually so hard/why is Channel 9 not pushing for it hard enough? All I can say from the information I have is that is looks a bit like a conspiracy
February 26th 2012 @ 3:50pm
Boomshanka said | February 26th 2012 @ 3:50pm | Report comment
Five and a half hour delay for the first match of the opening round into Melbourne.
Nine have decided that we’d rather watch the NRL footy show for the hour before, so we get the game at 1am Friday morning.
There’s no AFL on other free to air TV stations, so why cant they give the game the respect it deserves (particularly in the middle of negotiations)?
Nine’s position is untenable. Draft anti siphoning laws are three years late, which would have seen the introduction of a “use it or lose it” clause, yet the AFL deal with Fox (which is currently illegal) is apparently OK. All this from a government that supposedly has the number one Storm female fan AKA Prime Minister who “gets the job done”.
Nine and Gillard (with her side kick Conroy) out for me!
February 25th 2012 @ 10:12am
oikee said | February 25th 2012 @ 10:12am | Report comment
Time to take kids to kangaroos to all the schools in Victoria. Perth and Adelaide as well.
February 25th 2012 @ 5:37pm
Queensland's game is rugby league said | February 25th 2012 @ 5:37pm | Report comment
Definitely!
February 25th 2012 @ 12:05pm
Mark said | February 25th 2012 @ 12:05pm | Report comment
Storm has already received multi millions, top line players and bought premierships.
Only to have their titles stripped.
How many years has it been now 14-15 years and still a large lack of funds.
Time to sew up the hole in the pocket rather than add more money.
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February 25th 2012 @ 12:10pm
Rabby said | February 25th 2012 @ 12:10pm | Report comment
Clearly the reason that RL has failed to expand outside of its heartland. Moronic backward thinking, you will be telling us next that we need another expansion club in Sydney.
February 27th 2012 @ 4:03pm
Paul said | February 27th 2012 @ 4:03pm | Report comment
They are already, THe Central Coast
February 26th 2012 @ 2:13pm
Ted Skinner said | February 26th 2012 @ 2:13pm | Report comment
Storm’s financial position a couple of years ago:
http://www.theaustralian.com.au/news/nation/watchdog-to-check-for-law-breaches/story-e6frg6nf-1225857630482
.”.Despite the current uproar, Melbourne Storm’s latest accounts reveal the embattled club to be in a sound financial position, having turned its previous year’s $967,000 loss into a $1.6 million profit.
The club’s recent success in the National Rugby League, including two premierships in the past three years, has obviously started flowing through to its bottom line, with income from membership fees rising by more than $200,000 to $1.3m during last season…”
:
February 26th 2012 @ 2:22pm
Ted Skinner said | February 26th 2012 @ 2:22pm | Report comment
Here are the Pay TV Ratings for the week ending May 3, 2010″
You will note they provide News Corp. (their owners) with some nice Pay TV ratings (& I assume income) through News quarter ownership of Foxtel.
http://assets.astra.org.au.s3.amazon…-100425(2).pdf
Quote:
MEDIA RELEASE- 3 May 2010
Top 50 Subscription TV Program Broadcasts
1 LIVE: NRL STORM V WARRIORS FOX SPORTS 2 Sun 18:00 312 312 1,333 703
2 LIVE: NRL COWBOYS V STORM FOX SPORTS 2 Sat 19:30 277 277 1,435 588
3 LIVE: NRL SEA EAGLES V TITANS FOX SPORTS 2 Mon 19:00 247 247 1,219 641
4 LIVE: NRL TITANS V PANTHERS FOX SPORTS 2 Sat 17:30 235 235 1,193 574
5 LIVE: AFL FREMANTLE V RICHMOND FOX SPORTS 1 Sun 20:30 217 217 997 582
6 LIVE: AFL SYDNEY V BRISBANE LIONS FOX SPORTS 1 Sat 19:00 186 186 1,372 720
7 LIVE: AFL HAWTHORN V NTH MELBOURNE FOX SPORTS 1 Sun 17:30 185 185 1,269 629
8 LIVE: NRL RAIDERS V RABBITOHS FOX SPORTS 2 Sun 14:00 183 183 934 434
9 THE SIMPSONS FOX8 Wed 19:13 140 164 1,030 1,697
10 LIVE: AFL ADELAIDE V PORT ADELAIDE FOX SPORTS 1 Sat 15:00 140 140 1,119 433
11 NRL DRAGONS V SHARKS FOX SPORTS 2 Sat 21:20 139 139 1,102 373
12 LIVE: AFL: ON THE COUCH FOX SPORTS 1 Mon 20:30 132 132 1,256 210
13 LIVE: NRL SATURDAY PRE GAME SHOW FOX SPORTS 2 Sat 16:55 132 132 1,112 281
14 LIVE: NRL WARRIORS V RAIDERS FOX SPORTS 2 Sat 15:00 131 131 1,096 364
15 SELLING HOUSES AUSTRALIA Lifestyle Channel Wed 20:30 129 160 1,000 560
16 RELOCATION: PHIL DOWN UNDER Lifestyle Channel Wed 19:30 126 153 1,128 559
17 HANNAH MONTANA Disney Channel Mon 18:00 124 124 985 614
18 AMERICAN IDOL PERFORMANCE SHOW FOX8 Wed 19:38 113 148 1,130 462
19 FAMILY GUY FOX8 Tue 18:40 108 125 886 882
20 FUTURAMA FOX8 Thu 18:17 106 135 801 912
21 LIVE: RUGBY UNION: S14 BRUM V REDS FOX SPORTS 3 Sat 19:30 99 99 1,410 308
22 PROJECT RUNWAY ARENA Mon 20:30 99 104 1,256 311
23 GRAND DESIGNS REVISITED Lifestyle Channel Thu 20:36 89 99 1,093 406
24 NCIS TV1 Thu 19:30 87 106 1,050 873
25 LIVE: RUGBY UNION: S14 H’DERS V W’TAHS FOX SPORTS 3 Fri 17:30 86 86 926 223
So what ever subsidy News Corp. pays to the Storm they get it back 10 fold (at least).
February 27th 2012 @ 9:27am
Crosscoder said | February 27th 2012 @ 9:27am | Report comment
Gallop has stated on more than one occasion,that the presence of the Storm,by virtue of its presence in Australia’s second city,by its popularity on Pay Tv, its playing roster more than makes up for the expenditure incurredIOW Tv advertising ,TV ratings and semi national exposure..
February 25th 2012 @ 12:28pm
BigAl said | February 25th 2012 @ 12:28pm | Report comment
If Australian Rugby League Commission chairman John Grant wants The Storm to grow, he had better stop thinking of it as
The Melbourne footy club !
February 25th 2012 @ 3:26pm
Jason said | February 25th 2012 @ 3:26pm | Report comment
Why not? The Suns were previously called Gold Coast Football Club from memory
February 25th 2012 @ 4:03pm
BigAl said | February 25th 2012 @ 4:03pm | Report comment
Well, there already is a Melbourne footy club ! – has been for about 150+ years.
February 26th 2012 @ 3:34pm
Boomshanka said | February 26th 2012 @ 3:34pm | Report comment
Not on my radar.
Victorian rules football does not have exclusive rights to the term “football club”. Soccer, rugby both lay claim and even in the UK, many of the rugby league clubs have RLFC at the end which stands for the same.
Lets not get too precious.
February 25th 2012 @ 12:39pm
Ian Whitchurch said | February 25th 2012 @ 12:39pm | Report comment
To find the AFL Sekrit Plan for funding their clubs, google “afl disequal funding package”. Its the pdf document marked “afl disequal funding package”
Note that this funding is linked to what clubs are doing to improve – its to help them grow in the right areas, to improve how they operate and to become sustainable.
It also comes with strings, some obvious and some hidden.
I commend this plan to the NRL Independent Commission.
February 25th 2012 @ 12:47pm
Jack Russell said | February 25th 2012 @ 12:47pm | Report comment
How can they still be losing so much money? Their crowds are comparable to most NRL clubs, surely their corporate sponsorship isn’t that low.
February 25th 2012 @ 1:03pm
Ian Whitchurch said | February 25th 2012 @ 1:03pm | Report comment
Jack Russell,
At a rough guess, their income isnt as high because of the lack of a leagues club sponsoring them, and their cost structure is higher because they need to do things with subsidising junior teams that Sydney and Brisbane clubs dont.
February 25th 2012 @ 2:22pm
Patrick Angel said | February 25th 2012 @ 2:22pm | Report comment
Not fully true. Canterbury and Parramatta for example pay much more in terms of junior development, but far less in coaches, etc. Bulldogs will probably be put a lot higher now they have Hasler, and they’ve added more staff.
February 25th 2012 @ 10:29pm
tigger madness said | February 25th 2012 @ 10:29pm | Report comment
Obviously this is a terrific idea. I agree with a previous comment; the funds should not go directly to the club. Rather, money should be spent on grass roots and marketing.
Also, get the damn game on melb tv at a decent hour!
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February 25th 2012 @ 10:57pm
Queensland's game is rugby league said | February 25th 2012 @ 10:57pm | Report comment
If the Storm are going to use the funds to gain an edge over other clubs then I’m against the idea. Funding should not be spent on the coaching department, player recruitmen, etc. If the money is going to be spent on junior development and the promotioon of rugby league in Victoria then I’m for it.