Actually, NRL is in the shape of its life
By MG Burbank, 2 Mar 2012 MG Burbank is a Roar Guru
- Tagged:
- Cronulla Sharks, NRL, NRL broadcast deal, NRL expansion
The Sharks looking dejected during the round 25 NRL match between the North Queensland Cowboys and the Cronulla Sharks. AAP Image/Action Photographics, Colin Whelan
Related coverage
I recently sat down with my father and watched the 1981 NRL grand final between Parramatta and Newtown. While it certainly provided rich nostalgia (place-kicks for touch, the old SCG, Rex Mossop’s mind-numbing commentary), I got up from the couch in awe of how far rugby league has come as a spectacle.
In short, it’s now the most entertaining sport in the world.
Not to take anything away from the Sterlings, Kennys and Prices of the 1980s, (had they been raised in today’s league environment, they’d be just as dominant), but the game today has travelled light years; it is now the perfect blend of legal violence, skill, speed and theatre.
League leads the sporting world in self-correction, with rule changes the norm at the end of every season.
So, in the words of Axl Rose (and I’m not even a Gunners fan), where do we go now?
Let’s assume the NRL does land a billion-dollar-plus TV rights deal, which it absolutely should, given the way it dominates the top 100 broadcasts every single year.
Concerning the product we see on the field every week, not far. The game is fantastic as it now stands. It is our work off the field which must be near-perfect for the game to grow significantly.
In terms of expansion, Perth must round out the national aspect of the league. And the team must be properly supported by the NRL, unlike the Reds, who were never given a chance.
Forget the Central Coast; the greater Sydney area is too congested as it is. Instead, there must be two Brisbane teams – the current situation is absurd. And we shouldn’t wait very long to introduce another Kiwi venture.
New Zealand is ripe for the picking. Remember, Benji Marshall played rugby at one point – let’s keep siphoning off more teenagers just like him.
Where there’s expansion, there must also be contraction. Cronulla should relocate to Perth. The team simply doesn’t have the appeal, corporate support, or fan-base to add much value to the comp where it is. Goodbye, Sharkies.
Salary cap exemptions should have been made more broadly available decades ago (think Canberra, 1991). Any player developed within a club’s own system should get a massive exemption from the cap. Champion teams are great for the game, as are one-club, franchise players.
Then there’s junior funding. With a billion clams in the bank, the NRL should go for broke on juniors. Victoria, Western Australia, South Australia, country regions, Pacific Islands. Just flood them with cash and quality administrators. That investment will reap huge rewards down the line.
Mid-season signings have to go. Folks, if Major League Baseball doesn’t have players signing with other clubs for the following season before their current year is over, there’s no reason for NRL fans to tolerate this farce. Make it illegal for players to negotiate. Period.
These are just a few things we can do to strengthen the game. But make no mistake – our game is special right now, and in good hands. The trick from here is to know when to act and when to sit back and just enjoy it.
![]()
Passionate about your league? Then sign up to The Roar's brand new daily league email, delivering Roaring articles directly to you day-in, day-out. You'll love it!
Click here to join now!
Looking to join The Roar team? We're searching for an experienced Group Sales Manager to lead our team in Sydney. Yes, this does mean you get to work with the site all day long! If you're a digital media sales star, we want to hear from you. Apply now.
Do you have what it takes to become a sports writer? Write for the roar
Rugby League articles
- How to increase crowd numbers in the NRL (181)
- All I am saying is give Pearce a chance (123)
- Let me tell you why people don’t like Manly (116)
- Why do NRL fans love empty seats? (115)
- Ease up on ASADA: NRL boss (91)
- It’s time for Channel Nine to get serious about the NRL (90)
- Six things that will improve the NRL (85)
- Sydney Roosters vs Melbourne Storm: NRL live scores, blog (105)
- Manly Sea Eagles vs Canberra Raiders: NRL live scores, blog (98)
- St George-Illawarra Dragons vs Penrith Panthers: NRL live scores, blog (109)
- Souths icon says Te’o should be stood down (22)
- Smith to tackle NRL’s illicit drug policy (2)
- Hayne has grown into Eels captaincy: Burt (3)
- Video refs baffle Cowboys after loss (21)
- Sydney Roosters vs Melbourne Storm: NRL live scores, blog (105)
- Manly Sea Eagles vs Canberra Raiders: NRL live scores, blog (98)
- St George-Illawarra Dragons vs Penrith Panthers: NRL live scores, blog (109)
- Wests Tigers vs North Queensland Cowboys: Live Scores (26)
- Canterbury Bulldogs vs Brisbane Broncos: NRL live scores, blog (127)
- The NRL’s David Smith declares war on drugs (3)
- NSW State of Origin rituals ready for game I (20)
Recommend this story.
- Explore:
- Cronulla Sharks, NRL, NRL broadcast deal, NRL expansion


March 2nd 2012 @ 7:30am
oikee said | March 2nd 2012 @ 7:30am | Report comment
Your not part of the IC are you. Look, i agree with you 100%. Shark fans wont be happy, but we have to sacrafice someone for the good of the game.
One thing i noticed last night’s game was how beautiful it flowed, Perfect, even the scrum was narly.
March 2nd 2012 @ 8:40am
MG Burbank said | March 2nd 2012 @ 8:40am | Report comment
Yes it did, Oikee- a terrific start. No, I’m not a member of the ARLC. But I think it’s the greatest development in the game since the advent of the 10-metre rule.
March 2nd 2012 @ 11:36pm
June's said | March 2nd 2012 @ 11:36pm | Report comment
As a true fan of this great game it’s refreshing to read your well weighted and insightful comments. As a long time suffering (magpies) and now fully fledged tigers supporter, the games evolution as a whole has been a treat. Bravo to David Gallop for the overall professional guidance he has offered the game, throughout constant off field dramas and despite his unwarranted criticisms from certain high profile commentators. He has put the game first and not his public persona or “celebrity status” which can not be said for his detractors. But as David and other true fans would agree, no time for pats on the back, onwards with the continual evolution of the game. Perth yes, NZ YES as there is no bigger talent pool, even if it takes time to win them over. Like life itself let’s keep it moving forward whilst taking time to remember our rich history… Perhaps by even taking in the the 81 grand final.. It still would have been nice to see Raudonikis be carried from the field victorious in 81.
March 2nd 2012 @ 7:53am
Ian Whitchurch said | March 2nd 2012 @ 7:53am | Report comment
Again, I will never understand the fascination of many rugby league fans with which clubs to kill and when.
Yes, make it clear to Cronulla that if they relocate to Perth, then the Sharks will still play 4 games a year at Cronulla, they will get an extra million on the cap as “reloation allowance” and so on, and if they dont then they stand or fall on their own two feet. But do these things *with* the clubs, and not by imposing it on them.
As far as juniors, agreed – but that means more and better support for the various country leagues and feeder competitions as well, as they are where players learn the game.
Finally, the price of all this is not giving the clubs money to hand to elite players as the salary cap goes up. Expect major, major whines if the TV money is used for things other than making clubs chief executives lives easier.
March 2nd 2012 @ 8:03am
peeeko said | March 2nd 2012 @ 8:03am | Report comment
agreed, yet another expansion article about kicking out the sharks. they have a decent support base their crowds are down in recent years due to poor form on the paddock. 5 years ago when they had a good team and were averaging 16k to a home game. And i am no fan, i have the pleasure of living in cronulla and being a dragons fan. i would love to see the size of melbournes crowds once their team has a bad year which inevitably happen due to the cyclical nature of the NRL
March 2nd 2012 @ 8:33am
MG Burbank said | March 2nd 2012 @ 8:33am | Report comment
Of course you’re right about the Storm, Peeeko- this isn’t an issue of whether or not crowds fluctuate in relation to a team’s form. This is about UPSIDE. Cronulla will NEVER go far beyond where they’ve already been. Clubs like the Storm, however, and potentially a West Coast team, can be enormous and add huge value to the game in the long term. That’s what we need to focus on.
March 2nd 2012 @ 8:38am
MG Burbank said | March 2nd 2012 @ 8:38am | Report comment
It’s not ‘fascination’- it’s simply wanting the game to be the best it can be. I agree with everything you said about how one might go about relocating Cronulla (except for 4 games a year at Toyota Field- I think 2 at the most; Perth fans need to feel that this would be their team at that point), but we’ve tried the ‘let them stand or fall on their own’ strategy- remember Ken Arthurson and Quayle in the early 90s saying the same thing? IT DIDN’T WORK. We eventually had 20 teams in the comp and no one budged. As you said later in your reply, clubs are self-interested; the ARLC must impose itself on clubs for the betterment of the game overall. And however the player payment issue is resolved – maybe the NRL can guarantee contracts to elite players, like the ACB does, for example- players must be able to earn more if their talent demands it.
March 2nd 2012 @ 8:49am
Ian Whitchurch said | March 2nd 2012 @ 8:49am | Report comment
MG Burbank,
I dont see any problem at all with a 20 team competition – it means more games to show up at, more TV content, and more first-grade slots to see players develop into stars.
In fact, that era’s structure plus a team in Melbourne is pretty much how I think rugby league would be most prosperous.
March 2nd 2012 @ 10:37am
MG Burbank said | March 2nd 2012 @ 10:37am | Report comment
Then you must have a short memory Ian. The standard of football in the years 95-98 was poor. Every season featured 6 or 7 teams that had absolutely no chance to make the playoffs, which a meant a proliferation of dead, meaningless games in the last third of the season. We should never go back to 20 until we have a strong enough spread of talent and juniors to make it work.
March 2nd 2012 @ 11:06am
Ian Whitchurch said | March 2nd 2012 @ 11:06am | Report comment
Mg Burbank,
This is the inevitable result of expansion – expansion teams have troubles on the paddock, and thats all there is to it. After a couple of years, teams find a style that works for them, players adapt to the opportunities on offer, we find new stars and the quality goes up.
That said, I certainly support putting more money into the seconds, the Queensland and NSW Cups and so on, to allow more opportunities for more players – especially ball distributors – to learn their trade.
March 2nd 2012 @ 11:12am
turbodewd said | March 2nd 2012 @ 11:12am | Report comment
The main problem with 20 teams is actually all about revenue. It would spread the TV contract dollars too thinly across too many teams.
We need quality – not quantity.
It would be ideal if the NRL could stick to 16 teams by adding Perth but encouraging another Sydney merger. The last 2 mergers have been successes. If Easts and the Sharks would merge that would be ideal! One team has money, the other has juniors. Both have modest fanbases and u could play most games at the SFS.
March 2nd 2012 @ 11:26am
Ian Whitchurch said | March 2nd 2012 @ 11:26am | Report comment
Turbodewd,
It isnt that hard. More games = more content = more TV dollars.
You missed merging the sponsor-short, dirt poor, uncompetitive, cant pull a crowd Canberra Raiders into the stupid merger.
Oh, you’re squealing like a stuck pig now it’s *your* team getting cut ?
March 2nd 2012 @ 1:19pm
Fivehole said | March 2nd 2012 @ 1:19pm | Report comment
One of the last 2 mergers was the northern eagles – if you consider that a success, i consider the raiders to be premiership favourites!
March 2nd 2012 @ 1:34pm
DumpStar said | March 2nd 2012 @ 1:34pm | Report comment
Sharks had one season where they averaged 16K. They had many good season in that period, and the rest where under 13K. If anything, the Sharks were much more consistent crowd wise 10-15 years ago than they are now. Even if the development gets up, I can’t see anything changing much for the Sharks, because in that time, the Sharks have been enclosed by the Dragons.
Hopefully ARLC has the foresight to put up some relocation financial carrots to entice a team from Sydney to move.
March 2nd 2012 @ 8:27am
Rough Conduct said | March 2nd 2012 @ 8:27am | Report comment
In short, it’s now the most entertaining sport in the world.
Um…no it’s not. If it was, the Australian sporting landscape would look much different. It always amazes me how Rugby League fans honestly think this.
March 2nd 2012 @ 8:42am
Crosscoder said | March 2nd 2012 @ 8:42am | Report comment
The i.C has already stated the financial stability and security of the current 16 clubs is paramount.Relocation of Cronulla would only happen,though their own inability to move forward with their development.
I am amused the ones who continue to recommend Sharks moving are of course those who follow clubs not involved.Not in my backyard and b….you Jack I am all right mentality. So MG I have to suggest you are a tad premature with your assessments.The sharks actually grew their crowds last year,despite their position and heartland club crowds fell.A bit of soul searching needed.
Rough Conduct fans of every code in this country think their code is the best in the world,we read and hear about it often.If you believe it hasn’t been asserted by your code’s fans,then you didn’t post on this thread.So it doesn’t amaze me at all.I have heard it from union and AFL and soccer fans.
The code is doing more than alright both here and overseas,with new participants taking up the game in growing numbers and new clubs foming.
March 2nd 2012 @ 8:51am
Ian Whitchurch said | March 2nd 2012 @ 8:51am | Report comment
Rough Conduct,
Just leave it alone.
In the words of the song “Me, I like football, but theres a lot of things around”
March 2nd 2012 @ 9:36am
Go warriors said | March 2nd 2012 @ 9:36am | Report comment
Agree with just about everything you say especially the part In short, it’s now the most entertaining sport in the world. That part I could not agree more. No other sport comes close.
The only thing I dont agree with is getting rid of the Sharks. The AFL are going to do whatever it takes to take over Sydney and you want to decrease the amount of Sydney teams. This would be playing right into the AFLs hands. The Sharks have a lot of fans and if you take their team away you are losing a lot of fans.
March 2nd 2012 @ 10:28am
paulmerlo said | March 2nd 2012 @ 10:28am | Report comment
Teams and players are porbably going to talk to each other before. But I agree about MLB – this is a sport where players sign 9-figure contracts and they have no problem in stopping deals being done during the season. At least at some level they the NRL should make a rule that you can’t sign anything binding until after the season – that way you can talk and do handshake agreeements and all that but nothing is binding.
March 2nd 2012 @ 10:48am
Radiant Heart said | March 2nd 2012 @ 10:48am | Report comment
Splendid writing!
March 2nd 2012 @ 10:49am
oldfart said | March 2nd 2012 @ 10:49am | Report comment
Burbank is spot on. But still the game can be greatly improved by ridding itself of the idiotic golden point. Sometimes a draw is the best result. Two equal teams slugging it out for 80 minutes followed by a totally random point does violence to the game’s essence and insults the so-called losing team. Follow me and turn the TV off after 80 minutes – you’ll live a longer and more fullfilling life.
March 2nd 2012 @ 11:56am
MG Burbank said | March 2nd 2012 @ 11:56am | Report comment
Extremely well put, even for an Oldfart. And I generally agree- Golden Point is asinine. If you want a result, make it either 10 mins each way and/or make it Golden Try but ultimately I agree that 1 point each for a draw is an appropriate reflection of the contest. That said, anyone who walks away from a gripping battle still being waged is just being stubborn- a quality of which I suspect you have in abundance.
March 5th 2012 @ 5:00pm
Tangles said | March 5th 2012 @ 5:00pm | Report comment
Agree – golden point doesnt work. Invariably puts too much pressure on referees who are invariably not upto the task. Golden try for 2 x 10 mins, then 1 point each.
at least one rule modification still required – the stripping rule does my head in and is an absolute lottery.. makes me cringe just thinking about it.
March 2nd 2012 @ 12:01pm
Pete75 said | March 2nd 2012 @ 12:01pm | Report comment
” Follow me and turn the TV off after 80 minutes – you’ll live a longer and more fullfilling life”
Especially if you’re a Tigers fan. I think the first time we managed to win one was last year….
March 2nd 2012 @ 11:15am
Nathan of Perth said | March 2nd 2012 @ 11:15am | Report comment
Uh, about the relocation…
Let me put it like this, unless the relocation includes transfer of control to the WARL and its bid team with the ability to run a chainsaw through the back-room staff, football department, player contracts, marketing, name, colours and logo…
I just don’t see it being accepted. Particular when trying to drop a “Sharks” name in is going to spark a massive backlash out of the Fremantle area with the current existence of the East Fremantle Sharks. It would be, in effect, your Karmichael Hunt poach, in terms of aggravating the locals.
March 2nd 2012 @ 11:59am
Pete75 said | March 2nd 2012 @ 11:59am | Report comment
I agree Nathan,
I think Perth deserves it’s own identity.
Funny story – I called ahead to “The Boat” at Mindarie last night to see whether they’d be showing the game and I was duly informed that they would be. I showed up about ten minutes early and caugfht the end of the A-League which had a couple of people watching. Next up on Fox was a celebrity poker competition and I apprached the staff and asked if they could change it to the Newcastle-Dragons game.
I received a blank look from the barman. So I told him “NRL”.
More blank stares.
“Rugby League”
“I’m not sure it will be on mate, we don’t get all of the foreign sports”.
I explained that NSW was still in Australia and definetly not foreign. After much discussion he agreed to discuss it with the manager. I waited for fifteen minutes before he emerged. Nothin had happened. So I approached him again “How’d you go mate, any luck getting it changed”.
“Oh, yeah, the manager will change it shortly”
I waited some more. Finally, twenty minutes into the match, they changed to the game. I sat there and watched as three separate people inquired as to why the poker had been changed for “Rugby”.
Rugby League still has a long way to go in this state….
March 2nd 2012 @ 12:07pm
Nathan of Perth said | March 2nd 2012 @ 12:07pm | Report comment
Oh dear…
Well, if he doesn’t watch Sports Tonight or run in the right circles I could see how it happened…
March 2nd 2012 @ 12:08pm
Nathan of Perth said | March 2nd 2012 @ 12:08pm | Report comment
PS. The idea of televised Poker just bewilders me.
March 2nd 2012 @ 12:18pm
MG Burbank said | March 2nd 2012 @ 12:18pm | Report comment
Almost as bad as televising the AFL. Look, the expansion states (VIC,SA,WA) are always going to be challenging because they haven’t had a popular local rugby league competition for a century like Sydney and Brisbane have had. Perth has always produced reasonable crowds when League has gone there (forget the last couple of Western Reds seasons- the Super League war killed that club, literally). It doesn’t even matter if the entire crowd is comprised of expat NSW and Queenslanders; with a competitive team on the field (and that is key), the game will grow there. We can’t wait until conditions are perfectly favourable.
March 2nd 2012 @ 12:22pm
Nathan of Perth said | March 2nd 2012 @ 12:22pm | Report comment
No seriously, code wars and “oh I hate that game” and “this is the best ever” platitudes aside: Poker on TV. Cannot fathom it. Was the most perplexing part of the FoxSports package.
WARL is a fairly alright competition; it routinely wins the affiliated states competition over Victoria and SA, so there is an influence here. And yes, the team will grow the game – the grassroots has taken the game as far as it can go without a link to the professional tier.
Not to sound trite but Who Dares Wins.
March 2nd 2012 @ 12:25pm
Pete75 said | March 2nd 2012 @ 12:25pm | Report comment
I’ve cottoned on to Optus TV Now.
$6.99 / month and I can watch the games on a two minute delay.
There’s been a lot of wailing and gnashing of teeth from NRL rights holders about Optus’ TV Now. I’ll say for the record – I’d have never used it had anyone deigned to televise RL live into Perth. As it was I had to watch it on a 3 hour delay in a pub with no commentary.
Is there any reason I wouldn’t sign up????
March 2nd 2012 @ 1:41pm
DumpStar said | March 2nd 2012 @ 1:41pm | Report comment
Bah, you have to be an Optus customer already.
March 2nd 2012 @ 3:15pm
Boomshanka said | March 2nd 2012 @ 3:15pm | Report comment
Make sure you supply a Sydney address when signing up.
I used the NRL’s new home;
Entertainment Quarters,
Lang Road,
Moore Park,
Sydney
NSW 1363
March 2nd 2012 @ 11:50am
Pete75 said | March 2nd 2012 @ 11:50am | Report comment
MG,
I largely agree with you’re column but I’m not sure Perth should be saddled with a relocating Sydney team. I think Perth deserves it’s own identity and ought to be given that chance.
Having said that, if the Sharks volunteered to move (doubtful) I wouldn’t have a huge problem with that. I believe that the Sharkies are best placed to relocate to the Central Coast, who should not get a team otherwise. This would give the entire southern districts of Sydney and the Illawarra to the Dragons which would have to be a good thing.
Subjectively, to my eye, Rugby League is the “Greatest Game of All”. I’ve said on many occasions that I think we as RL supporters should feel more secure in our game. It could be argued that out game has more growth potential than the AFL, which has representation in every major capital, whereas our game doesn’t.
Now the we have an IC, I think we can all feel a bit better about the future direction of our game. The early signs are encouraging.
March 2nd 2012 @ 12:40pm
JVGO said | March 2nd 2012 @ 12:40pm | Report comment
If the Sharks did relocate to the CC you could not give the Shire juniors to the Dragons. The Sharks football club virtually gave the shire its identity and all local junior representatives in all sports play out of the shire as the Sharks using the colours. There would need be moe thought than that put into a merger relocation than this. The Sharks with the redevelopment apporoved would be capable of standing alone anyway.
March 2nd 2012 @ 2:01pm
Beowulf said | March 2nd 2012 @ 2:01pm | Report comment
The Sharks have been told ‘no’ re the Coast, as it wouldn’t reconnect with the north shore and would thus fincially struggle, like the Mariners. You’d just be causing upheaval in one area for no gain in another.
March 2nd 2012 @ 2:14pm
DumpStar said | March 2nd 2012 @ 2:14pm | Report comment
Why wouldn’t the Bears throw there support behind the Sharks moving if they missed out? North Sydney Bears would be the NSW Cup feeder club, the Sharks just the top level. You could still sell it that they were representing that region. The Bears don’t have a mortgage on that, if it gives the area a team to represent them, then residents should support the club.
March 2nd 2012 @ 3:00pm
The Truth Hurts said | March 2nd 2012 @ 3:00pm | Report comment
If the upheavel is small as the one from the CC then I guess there would be nothing to worry about. I mean the NRL has been going along quite well/succesfully without the CC so why worry about another set of whingers. After all the CC would get a team they want so much.
But then again if you reject this Idea maybe you’re not the hardcore RL fan you make out to be and don’t want a CC team after all.
March 2nd 2012 @ 12:16pm
King of the Gorgonites said | March 2nd 2012 @ 12:16pm | Report comment
“New Zealand is ripe for the picking. Remember, Benji Marshall played rugby at one point – let’s keep siphoning off more teenagers just like him”
So in your opinion the NRL should just keep stealing players from NZ. that wont do much to help develop Australian talent.
What is needed is not more young kiwis re-locating to Australia, but a 2nd NZ side. And it needs to happen now or the chance will pass.
March 2nd 2012 @ 12:27pm
MG Burbank said | March 2nd 2012 @ 12:27pm | Report comment
King, obviously you had trouble reading my article. I ADVOCATE a second NZ team- that’s my whole point about Marshall: there are many others like him who could end up playing for a South Island or Wellington team. As for your comment about the NRL ‘stealing’ NZ players… maybe you haven’t noticed but the NRL already HAS a Kiwi team. I believe they’re called the Warriors; that means New Zealand is part of the NRL and any player who ends up playing league has not been ‘stolen’. I’d be happy for every Kiwi player to play for a Kiwi NRL team if it meant the game could continue to grow there and attract champions like Benji Marshall.