Related coverage
Over the past 12 months, we have been accustomed to seeing the Sydney print media making war analogies in describing the arrival of AFL’s 18th club, the GWS Giants to the New South Wales capital.
The Saturday Telegraph was at it again on the weekend, with no fewer than three pages dedicated to the “battleground” of Sydney’s west. In addition, the editorial focused on the issue, along with a separate story on women’s footy in western Sydney in another part of the paper.
That’s some serious coverage of the “war in Sydney’s heartland”.
However, it has to be said that the coverage was not entirely about raising the ire of the natives. Some good data was provided, as were some real stories.
In summary, the data shows that the AFL has made big inroads into Australia’s largest city over the last seven years at a grassroots level. By the same token, as one would expect, the numbers show that Australian Football is well behind rugby league as far as most metrics go.
The middle spread of “Inside Edition” has a map illustrating that 35 AFL grounds have been built in metropolitan Sydney over the past 10 years.
Focusing on western Sydney, Australian Football is now played by 258 schools in formal school competitions, around half as many as you will find playing rugby league.
School participants in Australian Football has grown from a low 1,460 in 2005 to now being 13,682 (compared to 21,137 school participants playing rugby league).
In terms of actual clubs, rugby league is well ahead, with 20 senior clubs and 97 junior clubs while there are only 28 Australian Football clubs in total (counting both senior and junior clubs).
The AFL matches the number development staff that league has in western Sydney, although a large number of the AFL staff are engaged on a casual basis.
Nevertheless, it’s hard not to admire the great strides the AFL has made in getting young people to try Aussie Rules in a region where not too long ago, the game was barely known.
One area where the AFL appears to have stolen a march on the NRL, is with the participation of females in the game. There are 11 women’s clubs in the west compared to four women’s rugby league clubs.
There is a method to the madness here. Females make up 40 to 43 percent of all attendances, memberships and ratings the AFL.
The Telegraph editorial on Saturday makes a reference to the AFL’s willingness to plan for the next two decades, whereas NRL seems to plan season to season.
The editorial’s conclusion is refreshingly optimistic, and difficult to argue with: at the end of the day, it amounts to more footy for western Sydney, “and that can only be a good thing.”
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March 13th 2012 @ 7:59am
afl.fan said | March 13th 2012 @ 7:59am | Report comment
Is that all that 200 million gets the afl?
I think the afl are just throwing money away when they could be helping the struggling Melbourne clubs.
March 13th 2012 @ 8:30am
The Cattery said | March 13th 2012 @ 8:30am | Report comment
The AFL already does a lot to help the weaker Melbourne clubs, some would argue that they already do too much.
March 13th 2012 @ 2:37pm
Nathan of Perth said | March 13th 2012 @ 2:37pm | Report comment
*whistles*
March 13th 2012 @ 8:37am
Redb said | March 13th 2012 @ 8:37am | Report comment
Get it right, it’s fan.afl
Soon the .afl will be a registered domain suffix for clubs and other organisations associated with the AFL. eg: essendon.afl auskick.afl etc
The $200M is the total spend over 10 years, not this year.
March 13th 2012 @ 8:51am
Ian Whitchurch said | March 13th 2012 @ 8:51am | Report comment
To get to that number you also need to include all the regular distributions and so on.
To find the AFL Sekrit Plan – and it’s designed to answer the question of ‘OK, you’re struggling. What can we help you do about it ?” – google ‘AFL disequal funding package’. Its the pdf document entitled “Club funding and equalisation strategy”
March 16th 2012 @ 5:59am
Fitzy said | March 16th 2012 @ 5:59am | Report comment
What Struggling clubs like Hawthorn, Collingwood, Carlton and Geelong. The fact is more exposure of AFL to Western Sydney people will mean more club memberships (not just Sydney teams, there will be some that follow Melb teams) more merchandise sales and greater broadcasting rights. If struggling sides in Melb could get this from an already saturated Melb sporting scene they wouldnt be struggling!
March 13th 2012 @ 9:04am
Tigranes said | March 13th 2012 @ 9:04am | Report comment
The Cattery, soccer is no.1 sport in western Sydney, something like 200,000 people in western sydney are registered soccer players.
March 13th 2012 @ 11:29am
The Cattery said | March 13th 2012 @ 11:29am | Report comment
Tigranes
I’m not here to start an argument about what’s bigger or smaller – the Telegraph has focused on Australian Football, and the Saturday paper dedicated over 3 pages to the “battlefield” of Western Sydney, in its view, being a battle between League and Australian Football.
That soccer and rugby wasn’t mentioned amongst this series of articles is an interesting question in its own right, and perhaps one day we might have a discussion about that as well.
March 16th 2012 @ 4:54pm
JVGO said | March 16th 2012 @ 4:54pm | Report comment
As I have pointed out numerous times this AFL/NRL dchotomy is the preferred rhetoric of probably both PR departments and definitely the Tele itself. Incredibly misleading in reality of course if you are at all familiar with the sporting fabric of Sydney as all the lesser sports will be the ones that will really struggle in terms of sponsors funds and media interest. But this head to head NRL/AFL for the number one spot is the preferred spin of everyone involved apparently.
But with regard to the SMH’s much improved coverage of the NRL this is a smart move. Although the SMH is generally not as good a paper as it once was I always read the SMH generally but bought the Tele simply for it’s NRL coverage. The Herald’s policy of providing a better NRL cover than the Tele is smart as their is simply no reason to buy the Tele. The SMH’s previously pro RU and AFL policy was a disaster for them and a big part of the difficulties in which they find themselves now.
March 13th 2012 @ 9:07am
D.Large said | March 13th 2012 @ 9:07am | Report comment
Agree the AFL seems to be doing all the right things, but it will just never be more than a niche market. Most would agree that the Swans have been raging success yet by AFL standards they have one of the poorer memberships and crowd numbers in the league and that is with an unbidled level of success between 1996 and today.
March 13th 2012 @ 9:39am
Cameron said | March 13th 2012 @ 9:39am | Report comment
D. Large
I don’t think 1 flag in that time amounts to “unbridled success”
.
March 13th 2012 @ 10:40am
Ian Whitchurch said | March 13th 2012 @ 10:40am | Report comment
Doggies, Tigers, Dees or Saints would be more than happy with that.
March 13th 2012 @ 9:22am
Pando-monium said | March 13th 2012 @ 9:22am | Report comment
Why can’t we be spoilt for choice and enjoy all codes??
March 13th 2012 @ 11:21am
ItsCalled AussieRules said | March 13th 2012 @ 11:21am | Report comment
There is nothing stopping kids playing AFL for the last 50 years in Sydney. This is the myth that the AFL perpetuate that the “poor little kids” of Sydney can’t play AFL because of the Soccer and Rugby League “bullies”.
There are more than enough AFL parks in Sydney and most of them are hardly used, which annoys the hell out of football and rugby teams who struggle to get a park with any grass on it, because they are so overused..
The “AFL participation rates” and inflated with Auskick and school kids, where the AFL has paid the NSW Education Dept to run Auskick Classes for PE in primary schools.
You will find that the actual junior participation rates in Sydney have increased a modest 10% in 5 years compared to over 100% for football in the same period.
The AFL are spending millions and millions recruiting youg people to play AFL in NSW and Qld and even giving away free kit and free $20 NAB bank accounts to get them to play, so the growth is pretty disappointing really.
Interest in the Sydney Swans and AFL is declining in Sydney and the Giants have only signed up about 5K members, of which 3K don’t even live in Sydney.
Not a lot to crow about, given the huge investment in time and money – your money.
March 13th 2012 @ 11:31am
The Cattery said | March 13th 2012 @ 11:31am | Report comment
No one has referred to soccer or league bullies.
March 14th 2012 @ 6:22am
ManInBlack said | March 14th 2012 @ 6:22am | Report comment
In the past the only ovals were locked up by cricket clubs protective of grassed wicket blocks and due to allegiences to other football codes – were unfriendly towards ‘aerial ping-pong’.
That the AFL has invested millions of dollars into ground development is perhaps only an issue because soccer and rugby don’t.
Soccer and rugby tend to rely on friendly councils.
However, we’ve seen more and more local councils find that the AFL is a good bunch to work with because the AFL puts up its own money.
btw – does anyone else get confused when even an anti-AFL poster keeps switching between ‘soccer’ and ‘football’ and it almost becomes unreadable. Can’t we just have everyone call each code something other than ‘football’ when there’s a cross code discussion??
March 16th 2012 @ 6:11am
Fitzy said | March 16th 2012 @ 6:11am | Report comment
You dont know what ur talking about, Syd Swans membership 23350 GWS membership 7100 , thats 30k afl followers that are prepared to buy memberships! How many does Sydney FC, Newcastle Jets and CC Mariners have, it would be lucky to be 20k with 3 clubs. Typical anti AFL!
March 25th 2012 @ 8:44am
mick h said | March 25th 2012 @ 8:44am | Report comment
how many of those memberships of the swans and giants are sydney people
March 13th 2012 @ 11:29am
mds1970 said | March 13th 2012 @ 11:29am | Report comment
Because code wars are fun.
March 13th 2012 @ 11:41am
The Cattery said | March 13th 2012 @ 11:41am | Report comment
Why can’t we be spoilt for choice and enjoy all codes??
That’s precisely what the editorial in the Saturday Telegraph said, and which I am hoping to reinforce here.
From my perspective, I accept a large gap will always exist between League and Australian Football in the Sydney market place, but I’m more than happy for the AFL to have a decent presence in that market.
March 13th 2012 @ 4:47pm
ItsCalled AussieRules said | March 13th 2012 @ 4:47pm | Report comment
We are already spoilt for choice – its not a matter of not being able to choose or watch AFL in NSW or Qld – far from it!.
Its a calculated, pre-meditated grab for the Sydney sporting market by any means – fair or foul with lots and lots of money.
Then throw in a lot of marketing and media hype.
March 13th 2012 @ 5:00pm
The Cattery said | March 13th 2012 @ 5:00pm | Report comment
It’s only two AFL teams for Australia’s largest city, surely no one could ever argue that two teams is too many?
March 13th 2012 @ 10:45pm
TJ said | March 13th 2012 @ 10:45pm | Report comment
ICAR – seriously give it a rest, your mythical anti-AFL bashing is tiresome and irrational. Australian rules has as much right to enter schools as football, league or union. We live in a free society. I live in Sydney and I find it distasteful for you to suggest that my child is obligated to play football or league and be protected from those foreign raiders. You don’t hear Melbournians complaining about the Rebels or Storm running their school clinics. Quite the contrary.
March 13th 2012 @ 11:08pm
ItsCalled AussieRules said | March 13th 2012 @ 11:08pm | Report comment
If you do live in Sydney, your children are under no obligation to play anything.
I wish you Aussie Rlules followers would stop going on about how we need a second AFL team so that kids have a choice.
AFL has been in Sydney for a long long time and they have always had a choice to play AFL. We are not a communist city.
I remember kicking around an AFL ball when I was a kid in Sydney about 30 years ago.
March 13th 2012 @ 11:18pm
The Cattery said | March 13th 2012 @ 11:18pm | Report comment
And more kids now get a chance to kick a footy around than even 5 years ago, let alone 30 years ago – what’s the big deal??
March 16th 2012 @ 3:22pm
SportsFanMelb said | March 16th 2012 @ 3:22pm | Report comment
IC AR – So if the NRL go to Perth that is ok to make a pre-meditated grab for the Perth sporting market?
March 13th 2012 @ 9:47am
D.Large said | March 13th 2012 @ 9:47am | Report comment
If you track it puerly by flags then yes perhaps ‘unbridled’ is going to far.
But the Swans have made the finals in 14 of the last 16 years, you won’t find another club with a better finals record than that over the same period of time.
March 13th 2012 @ 3:26pm
clipper said | March 13th 2012 @ 3:26pm | Report comment
D.Large – they may have made the finals 13 times in 16 years, but they have only made the top four 3-4 times, mostly ending in the bottom reaches of the 8, so I would say their record is nowhere near as good as someone like Geelong. If you are talking about unbridled success you need to have the consistency of a club like Man United or Melbourne Storm (obviously before they were stripped). If the Swans had the run of those two teams you could argue that they should have a bigger following.
March 13th 2012 @ 11:13am
clipper said | March 13th 2012 @ 11:13am | Report comment
Interesting article. The other benefit of having a good number of women playing is that they will influence their kids to play, especially the solo parents. Of course the down side may be that you will have knuckle draggers who will say that it is a ‘girlie’ sport because a lot more women play it than the other sport. But good luck to any code that can get more of the under represented demographics involved in playing sport.
March 13th 2012 @ 11:39am
The Cattery said | March 13th 2012 @ 11:39am | Report comment
Agreed – I’m all for increasing participation across all demographics. Soccer is the leader in this department, and will always be, but good luck to the AFL in trying to improve in this department.
On top of the large percentage of women that follow the AFL, there is also a large number of women involved in grassroots footy, probably as many women as men.
March 13th 2012 @ 12:51pm
Matt S said | March 13th 2012 @ 12:51pm | Report comment
You’ll find single parents have enough on their hands and most not prone to playing any sport. A shame.
March 13th 2012 @ 12:10pm
camtherose said | March 13th 2012 @ 12:10pm | Report comment
The AFL is to be applauded for their long term planning. They have a vision, and they will rightly stick to their guns to see it through. This vision has enabled them to become the dominant football code in this country, giving them unmatched resources that they can then put toward further expansion.
March 14th 2012 @ 11:38pm
Trust Me said | March 14th 2012 @ 11:38pm | Report comment
Not so sure about the long term plan.
The only reason we have the Suns is becaue North Melbourne refused to relocate to the Gold Coast and someone else mentioned the Western Bulldogs were asked to move to West Sydney, but they too refused and hence the Giants.
Sometime, more by accident.
And I’m sure the AFL is very disappointed with the low membership numbers in Sydney for the Giants.
March 14th 2012 @ 11:58pm
The Cattery said | March 14th 2012 @ 11:58pm | Report comment
The Bulldogs were never asked to move to West Sydney – not sure where that story came from.
Sales for the opening game against Swans going very well, memberships will reach 10,000 with ease, good start for a new club.
March 15th 2012 @ 12:07am
stabpass said | March 15th 2012 @ 12:07am | Report comment
I think maybe the AFL do want GWS to have more members, but as i have said before, should GWS get it all right, or close to it, they may become one of the biggest clubs in OZ.
March 15th 2012 @ 11:44am
Jaceman said | March 15th 2012 @ 11:44am | Report comment
AFL lovers,
I read an old article the other day which stated that NRL senior player registrations had dropped from a peak of 57K in 1992 to 33K in 2007 due to faster game, society changes etc. The annual ARL development annual report doesnt talk about numbers after that year. Any idea what the equivalent numbers are for AFL because unlike kids numbers they are hard to fudge and perhaps give a broader indication of a games popularity (in one sense only true).
March 15th 2012 @ 3:30pm
stabpass said | March 15th 2012 @ 3:30pm | Report comment
I’ll kick it off with WA, in 2009 the number of seniors (aged 18 and over) playing in both
metropolitan and country leagues now totals 15,396 players. (2009 WAFL annual report)
The Perth based WAAFL had 162 senior and 52 colts teams 2009
The perth based WAAFL had 235 senior and 58 colts teams in 2011, i think some teams transferred from the Sunday league, and some new clubs joined, but no concrete playing numbers in the 2011 Annual report.
March 15th 2012 @ 1:19pm
Redb said | March 15th 2012 @ 1:19pm | Report comment
Correct Cam.
The two expansions teams effectively get funded out of TV rights which eventually will improve the TV ratings footprint, in turn funding the next phase of expansion,etc. The AFL thinks in 5, 10 & 20 year terms, unlike other codes.
Trust Me, surely you would better devoted to A League discussion – they need all the help they can get. Bloggers such as yourself and a few others have been trying to tell us the AFL is doomed and to smell the fear re the A League for some years now. Laughing right back at ya.
March 13th 2012 @ 12:13pm
kw said | March 13th 2012 @ 12:13pm | Report comment
I’d be interested to know if there’s any real evidence of the growth of Australian football impacting other sports. There is an absurd fixed pie fallacy that is implicit in a lot of these code war stories. People need to give up this idea that the growth of one sport means another sport is losing. I’m betting both the AFL and NRL continue to grow support in Sydney well into the future, that GWS will be successful within their timeframe and the roof won’t collapse in on the NRL. I also bet that in another five years people will be so thoroughly sick of code wars it will become a taboo subject akin to racism.
March 13th 2012 @ 12:39pm
The Cattery said | March 13th 2012 @ 12:39pm | Report comment
kw
I would agree – none of the four football codes are claiming that they’re going backwards.
Without being overly familiar with the West Sydney market, but I would think that:
1. GWS fans are going to be a mixture of people who don’t currently follow a club in any sport, or do so only from a distance, and those happy to follow more than one sport; and
2. the participation growth is big off a very small base – the numbers aren’t sufficient to affect anything, in all honesty – and the likelihood is that we are talking about kids trying more than one sport thorugh their primary school years and early high school years, which I would view as quite normal.
March 13th 2012 @ 1:41pm
Gucci said | March 13th 2012 @ 1:41pm | Report comment
If tickets to games were $5 each, I’d happily go to an AFL game one day and NRL the next on a weekend. Fact is tix are not cheap and so I will only go to one and not the other. And the more I go to one, chances are I will develop an interest to watch them for the rest of the year and see how they go, and therefore the less likely I will go back to the other. We can do an easy sampling here on The Roar. The question is, whether you’re an NRL or AFL fan, if you were going to start going to live matches for the other code, do you think you will end up going to your original code less times during a year? If the answer is yes, then clearly growth for both codes is impossible.
That is unless the population of a city increases by heaps, but I don’t think that’s what’s happening.
March 13th 2012 @ 2:01pm
The Cattery said | March 13th 2012 @ 2:01pm | Report comment
I agree that as individuals we aren’t going to be splashing out to watch two sports at once right through the Winter, but conversely, there are stacks of people not watching any sport.
March 13th 2012 @ 2:20pm
Gucci said | March 13th 2012 @ 2:20pm | Report comment
Really? I have no stats, but I daresay Australians watch a lot more sports than other countries, say Taiwan. Ie, the percentage of Australians who watch sports compared to the percentage of Taiwanese who watch sports – surely we’d have to be already through the full right? And if you don’t want to single out Taiwan, how about Phillipines, Iceland, China, Mongolia, Bulgaria. Again, no stats on any of those places, but surely we have to be higher. I daresay it would be ridiculously difficult to get the remaining Australians who don’t watch any sport to start watching.
March 13th 2012 @ 2:34pm
Jaceman said | March 13th 2012 @ 2:34pm | Report comment
Getting them interested is the key. Up to 300K watch AFL weekly and 2m on TV plus others at pubs but if the 5m that take an active interest by watching on TV
March 13th 2012 @ 3:00pm
Nathan of Perth said | March 13th 2012 @ 3:00pm | Report comment
Until we (all codes) no longer get killed in the ratings by My Kitchen Rules I’d say we all still have room work with.
March 13th 2012 @ 3:06pm
The Cattery said | March 13th 2012 @ 3:06pm | Report comment
that’s exactly right Nathan – that’s the proof that there are stacks of people not watching sport
March 13th 2012 @ 3:31pm
Matt S said | March 13th 2012 @ 3:31pm | Report comment
Well Nathan, didn’t the NRL’s opening Thursday night game outrage MKR in the Brisbane & Sydney markets on a 1 hr delay to boot?
March 13th 2012 @ 4:00pm
Nathan of Perth said | March 13th 2012 @ 4:00pm | Report comment
Awww, why do you gotta make me sound like a code warrior
No, Matt, Thursday Night Football for the 1st of March, on Channel Nein, got 710,000 viewers, which had the snot beaten out of it by My Kitchen Rules which got 1.7m on Channel 7.
Slightly outrated MKR in Sydney but lost heavily in Brisbane. In these markets it was 710,000 for TNF and 787,000 for MKR.
Don’t mess with Australian cooking shows, mate, none of us win in that contest
March 15th 2012 @ 6:48pm
Chris of Vic said | March 15th 2012 @ 6:48pm | Report comment
I don’t know how much has changed in the last 23 years, active supporter to population wise, but I remember when I was in the last year or two of high school my Maths teacher was trying to teach us stats. As a way of keeping us interested he used Aust.Rules audience stats showing that less than 25% of the population actively followed the Footy – that is watched it or went to games. The rest of the population (playing states only) didn’t give a hoot. While there may have been some growth (above pop growth) I agree with Nathan a fair number of people right around Australia just don’t care about any type of Footy.
You might also ask, Why would they bother watching? Most kids at school only get a hard time from the Jocks/Footy Stars, so have a pretty negative opinion about the type of person playing footy in the first place! Just because Andy D, David G, Ben B or JON stand up and tell us they’ve gone touchy feely doesn’t automatically equate to more fans
March 13th 2012 @ 3:40pm
oikee said | March 13th 2012 @ 3:40pm | Report comment
http://www.nrl.com/league-kicks-off-harmony-celebrations-this-wednesday/tabid/10874/newsid/66283/default.aspx
Well said KW.
Rugby league has always been open to everyone.
Probably why our sport has spread faster around the world, remember, we are 50 years behind ozrules.
Ozrules is trying to grow west Syd, we are trying to grow Brazil.
March 13th 2012 @ 4:33pm
The Cattery said | March 13th 2012 @ 4:33pm | Report comment
oikee
you have my full support in growing Brazil.
March 13th 2012 @ 5:00pm
oikee said | March 13th 2012 @ 5:00pm | Report comment
The growth areas for sport are Brazil and Mexico.
Forget west Syd, i am talking a few hundred million people here, plus the world’s richest man live in Mexico.
March 13th 2012 @ 2:09pm
Jaceman said | March 13th 2012 @ 2:09pm | Report comment
The genesis of the AFL story on Saturday’s Tele precedes the rebranding of the Daily telegraph from yesterday where its become Sydneys paper? but has a page on Aussie Rules on a Tuesday. Is the Tele going the way of the courier Mail and going to give AFL more daily coverage. I think the “Sydney” rebranding and increased AFL coverage are not unrelated. Of course over at the SMH, the only AFL coverage you get during the week is bad news (eg today Jurrah’s misfortune). Now that the Fairfax/News Ltd printing joint venture has allegedly fallen over, perhaps the SMH may review its football priorities…
March 14th 2012 @ 11:08am
super G said | March 14th 2012 @ 11:08am | Report comment
The Telegraph is just fertilising the code war. They will flog this until kingdom come. Whilst they have always been a League rag they know they must not alienate the AFL fans and grow their AFL readership so that when the war goes from a cold war to all-out they have set the foundations for it.
For a tabloid rag which relies more and more on sports-reporting for readership this is a godsend.
March 14th 2012 @ 11:48am
Jaceman said | March 14th 2012 @ 11:48am | Report comment
Todays Sydney newspaper media watch
Tele – 1 page of AFL with Sheedy column unhelpfully headlined by some “neutral” sub editor on the back page “How we will win Battle for the West” (Note not Sheeds words)
SMH – Nil AFL not even a fillin papagraph to fill out a page…
March 14th 2012 @ 2:20pm
super G said | March 14th 2012 @ 2:20pm | Report comment
The headline was no accident Jaceman. My point exactly.
As for the SMH, well ,once the season starts I’m sure they will devote a fair amount of coverage to AFL but I guess in the coverage pecking order AFL is still behind the other three codes at the moment.
But if they have a story I’m sure they will run with it as well as reporting in detail on the matches played not like the Telegraph with their constant “Battle of the West” stories which are mostly their own creations.
March 14th 2012 @ 2:44pm
Jaceman said | March 14th 2012 @ 2:44pm | Report comment
Couldnt agree more but the AFL has always contended that NRL thrives on controversy so would not be displeased with those headlines – after all it might sell the odd paper. Interestingly the sister paper Herald Sun in Melbourne has moved to a paywall in some sections. The SMH totally ignored the AFL launch at parliament House in mid week so I think there is something else going on here. The NRL are giving Fairfax papers quite a lot of advertising to maximise coverage in the eraly part of the season when the TV rights discussions are on…
March 13th 2012 @ 3:19pm
TW said | March 13th 2012 @ 3:19pm | Report comment
Good article Cattery – The womens figures I saw in another article highlighted your comments – The Penrith Rams footy club have now formed the Penrith Ramettes who are wearing mainly purple. Apparently the some of the girls thought if their men partners can play footy so can we – So another team is formed.
The person from WA who is the boss of the Womens code absolutely pestered the AFL Executive for years about how Soccer football was leveraging off the big numbers of women playing that code.
Jan eventually got through with her message and now wants a very basic national league to get going by 2014 – It is likely to be Vic, WA and QLD involved – The Vics may have 2 teams. The other states are further behind in their development it appears.
How this fits in with their annual nat championships I dont know.
In WA girls only Auskick centres are now up and running. I think the idea is to give girls their own pathway through to youth comps then seniors.