Sports like rugby seeing rise in popularity in the USA
When it comes to sports television in America, the three sports that rule the airwaves are football, baseball and basketball.
Other sports like hockey, tennis and golf can be found on basic cable and sometimes network TV for bigger events. But they’re still considered secondary sports by most American sports fans.
NFL is by far the most popular television sport in America. The most recent Super Bowl between the New York Giants and the New England Patriots in Indianapolis had over 111 million viewers, making it the most watched Super Bowl in NFL history.
People all over America even plan a home theater design around the big game each year and spend tons of money on parties surrounding the event.
There are some other sports like football, rugby and cricket that are gaining popularity in certain parts of the United States. There was a time where one would probably be made fun of in school for playing one of these sports.
But, with the ability to stream these sports on the Internet and more and more channels popping up from dish and cable TV providers comes increased access to all different kinds of sporting events. Americans are starting to discover and enjoy watching these events.
Football – football has seen a huge increase in popularity in America as the United States World Cup team continues to improve and get farther and farther in the tournament each time. The U.S. has also made a strong push to improve the popularity of the sport through youth organisations over the last couple of decades as well.
The MLS has even made strides to sign top world players like David Beckham to bring an international audience to the league and increase its visibility. Teams like Seattle have rabid fan-bases that often sell out games, which is something that has never happened before in a professional soccer league in America.
Cricket – This is a sport I first learned of while watching the John Goodman movie “King Ralph”. It probably wins the award for the sport that has seemingly no presence in America despite being absolutely huge in countries like India, Pakistan and England.
It’s practically non-existent on TV in America and the only way you can find it is by streaming it online. The popularity of baseball makes it hard for this sport to gain a footing in the U.S.
Rugby – Rugby is more popular than cricket in the U.S. In recent years, high schools all over the country have started rugby club programs and the sport recently secured the first major TV deal so Americans could watch the most recent Rugby World Cup played on TV.
Rugby has a shot to become even more popular as the problems with concussions continue to rise in American football and more and more high school students continue to play the sport competitively.
Americans love sports. They love to compete and they love to win. The best way to get these under-the-radar sports to have a larger TV audience and become more popular in America is to put a winner on the field.
Part of the reason soccer has had such a slow growth over the years is that the U.S. has been generally a non-factor in every major soccer event like the World Cup and the Olympics. The same goes for rugby and cricket. The TV audience comes with public interest.
By developing youth programs and getting the top athletes to shirk football, basketball and baseball in favour of these sports, the U.S. will have better results and the popularity will increase exponentially.
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