Broncos underperforming off the field
Ben Te'o in action during the NRL Round 26, Brisbane Broncos v Manly Sea Eagles. AAP Image/Action Photographics/Charles Knight
With all the talk about Sydney crowds, and their constant disappointment and embarrassment to the rugby-league community, we need to examine a powerful team that underperformed in every metric off the field despite their constant success.
I speak of the Brisbane Broncos.
Only recently have the Brisbane Broncos garnered 25,000 members.
This is pathetic when you consider other Brisbane teams, which have had greater membership numbers despite lesser success. I refer to the Queensland Reds (30,000 members after one premiership-winning season) and the Brisbane Lions, which outdid the Brisbane Broncos between 2000-2005.
Nevertheless, people proclaim Brisbane to be rugby-league heartland. But if anything, it’s a bandwagon city.
The ignorance of the Broncos administration to intentionally prevent a second Brisbane team into the competition gives all the other codes a free kick.
Currently the Broncos reap all the talent, sponsorship, and the entire town to themselves. But despite this, they are underperforming in terms of attendances, averaging 33,000 in 2011.
Given the six premierships and consistent finals appearances garnered by the Broncos they should be averaging 40,000 minimum, with around 35-45,000 members.
Also, there should be a second Brisbane team as a derby would create a guarantee sell-out at Suncorp Stadium.
It could be used to push the Broncos harder in their market. Just like when Fremantle and Port Adelaide entered into their respective markets, it pushed both West Coast and Adelaide in promoting memberships and attendances.
The Broncos once averaged 43,000 in 1993, which is ages ago.
It is time for the Broncos to step up there once again.
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