What AFL can learn from other sports
By Brendan Press, 22 May 2012 Brendan Press is a Roar Rookie
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Lance Franklin of Hawthorn marks over Swans' Ted Richards. Slattery Images.
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As we sit here eight rounds into the AFL season, we get the news that AFL CEO Andrew Demetriou will be jetting off to the London Olympics to learn from the world’s greatest sporting event.
Which leads to the thought, what else can the domestic powerhouse that is AFL learn from codes around the country and the world?
Let’s see…
NFL
With the introduction of goal-line technology, the AFL would be wise to invest in the same technology as the NFL, so that the umpire can be heard over the loud speakers at the game.
As shown in the NFL, it works great with the crowd constantly engaged and interacting with in the game.
It could also be expanded so as to be used to reduce confusion in the crowd with general play decisions, as after all, how often are you left wondering which way is his arm pointing or what way is the many in yellow, green or red pointing when your 20 rows back at the ‘G?
There is nothing more frustrating than shelling out your hard earned dollars to go to the game and halfway through a tight last quarter you and 80,000 other spectators are left completely bewildered as to what on earth is happening, whilst the umpires are having a private conversation in the goal square.
English Premier League
With many a club facing financial battles, why not relax the sponsorship rules and allow the jersey to be emblazoned in the sponsors logo as in the EPL?
With Newcastle United earning €20 million (25.96 million AUD) over two years in a kit sponsorship deal with Virgin Money, there is clearly potential even in the smaller Australian market.
People would argue this would take away from the clubs’ culture and history. As such a move would enrage many a fan, but there is an alternative.
Clash jerseys such as Carlton’s horrid light blue ensemble and cash strapped clubs such as Melbourne could be completely sold to the highest bidder. The clash jersey could then become less of an eye sore and become a genuine asset.
With Collingwood receiving $14 million over seven years from CGU for a small logo on the front of their jersey, how much could a team make if they sold their whole top?
NRL
There are two aspects of NRL that are better than AFL; the NRL has more than half of its teams outside the one capital and a team in a little place called New Zealand.
Also, the other spectacle AFL lacks is representative football. Whether it is in some form of international football or State of Origin, the AFL must have it!
With the fans and players wanting some form of representative footy, it is a must. The only problem is when, what and where? Honestly, how could Demetriou turn down another attempt to outdo the NRL?
NBA
Whilst most Australians can’t stand the over the top theatrics in the USA, it’s balanced with a plethora of awards to reward its most deserving players.
For the uninitiated, these awards include: sixth man of the year (yes, that’s right, an award for the best bench player), MVP, rookie of the year, defensive player of the year, most improved player, three All-NBA teams (equivalent of All-Australian), and two All-NBA defensive teams.
The AFL has the Brownlow Medal (the midfielders’ award) and the Coleman for leading goal scorer, but nothing for the defensive player of the year.
Think of Dustin Fletcher, Darren Glass, Matthew Scarlet etc, their Brownlow votes tallies pale in comparison to their midfield colleagues, yet they work just as hard for far less recognition.
This would allow for a player to be truly rewarded and marked in the history books for his career and contribution to the game.
The same concept also gives merit to an All-Australian second team, which would replace the initial squad of 40 that is named and just select two All-Australian teams.
As we look back through recent years, many a superstar has missed out on selection and been forgotten in a year when they performed at the highest level.
The introduction of a second All-Australian would also eradicate the urge the selectors feel to pick midfielders in any position but the midfield, therefore giving justified praise to the true flankers and pockets in the game.
Whilst the game is in great shape with the tightest premiership race in years, a record breaking broadcast deal, and the two new expansion teams, nothing is perfect.
And if it enhances the spectacle that is Aussie Rules, the AFL should look to other codes for ideas.
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May 22nd 2012 @ 4:39am
Cameron said | May 22nd 2012 @ 4:39am | Report comment
“There are two aspects of NRL that are better than AFL – the NRL has more than half of its teams outside the one capital and a team in a little place called New Zealand…”
Oh no, I can feel some dreaded merger and relocation talk come up very shortly!
Anyway, on a serious note with a slightly related theme -
There was another very average crowd at Luannie on the weekend. It makes you wonder why Hawthorn persist with their presence there, when they would have got three times the crowd at the ‘G. Here we had the ‘home’ side in the mix for a premiership this year against a definate top 8 side, yet could only half fill the stadium. AD was right about not letting a Tasmanian team in the AFL – there is simply not enough people (or passion) to justify having a full time side down there
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May 22nd 2012 @ 8:57am
Redb said | May 22nd 2012 @ 8:57am | Report comment
They got 19,000 against Sydney in the previous game, that is close to capacity.
May 22nd 2012 @ 11:42am
Jaceman said | May 22nd 2012 @ 11:42am | Report comment
Half the crowd seemed to be red and white so if you play West Aussie or SA teams in Launnie then the crowds will be appropriate..
May 22nd 2012 @ 1:37pm
Cameron said | May 22nd 2012 @ 1:37pm | Report comment
Yes thaet did, but that was against au undefeated side and with lots of Swana supporters as well. My point is, that if Tasmania want a full time team, they need to do more to convince they support the game with their feet rather than just whinge about it with their mouths. Even Bellrieve, capacity circa 15000, was not close to packing out earlier this year.
May 22nd 2012 @ 12:10pm
JamesP said | May 22nd 2012 @ 12:10pm | Report comment
I don’t mind them playing down there, but I think 4 games might be a stretch.
Also, I am surprised a powerful team like Hawthorn would actually need that market. Why not give it to say the Bulldogs. Have North playing in Hobart for 2-3 games a year, and the same with the Dogs in Launceston.
That way, you remove the argument about Hawthorn pulling 3 times as more people playing in Melbourne, as the Dogs would get almost as many in Tas playing an interstate team, as they would in Melbourne.
May 24th 2012 @ 1:27pm
ItsCalled AussieRules said | May 24th 2012 @ 1:27pm | Report comment
The AFL gets paid by the Tasmanian government – $8 million or more, no matter how many turn up, so even if they got double the crowd at the MCG its worth more money to the FFA to play them in Tasmania. That’s the AFL’s biggest driver.
There are the other spin offs of travel, spending money and accomodation and Broadcast revenue for the Taswegians.
May 24th 2012 @ 1:47pm
The Cattery said | May 24th 2012 @ 1:47pm | Report comment
worth more money to the FFA?
May 22nd 2012 @ 6:22am
ManInBlack said | May 22nd 2012 @ 6:22am | Report comment
considering the AFL coaches and administrators have been learning from worlds best practice across a multitude of sports for decades now – -
re the list provided. Miking up umpires might not be so bad given they are heard on TV, why not at the ground.
re sponsorship completely taking over the jumpers – - please no. I hate watching other codes where over the years I had no idea who played who based on colours (Home or away strips with no recognizeable pattern) – - but, I could sit there and say “GO SHARP”,….”BEAT CARLSBERG”. I had no idea who was who. NRL the same, that “Suzuki” team have been good over the years.
re concentration of clubs – comparing Melbourne to Sydney needs to also compare Victoria to NSW. The AFL has 8 teams outside of Victoria, and now it is made up of 2 in each of the other mainland states. The NRL by contrast has 1 team in all of Vic/SA and WA. The NRL has 3 in QLD, 1 in Vic and 1 in NZ and the rest are in NSW (yes, I am counting Canberra as being effectively NSW for this purpose). We know that Victoria’s population is more centralised in Melbourne.
re awards – the media has taken over to some degree – there’s a plethora of MVP’s etc from the various branches of the media. What IS needed is for a car to be up for grabs in Mark of the year.
May 23rd 2012 @ 12:28pm
micka said | May 23rd 2012 @ 12:28pm | Report comment
I love that OAK team too! The video Ezy team from the 90′s comes back to me as well.
May 22nd 2012 @ 6:43am
peeeko said | May 22nd 2012 @ 6:43am | Report comment
Some good suggestions but I can’t agree on jersey sponsors. Even US sports leave these untouched
May 22nd 2012 @ 7:09am
Swampy said | May 22nd 2012 @ 7:09am | Report comment
Hawthorn win in Tassie and the Tassie Govt sponsorship deal is by some way the largest in the AFL. They also have over 8000 members in Tassie.
Wouldn’t matter if 10 people turned up to watch….
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May 22nd 2012 @ 8:17am
Tony said | May 22nd 2012 @ 8:17am | Report comment
State of Origin? Good one. I like a laugh.
May 22nd 2012 @ 8:52am
Australian Rules said | May 22nd 2012 @ 8:52am | Report comment
Some interesting points.
1. Sponsorships – NO NO NO to increasing sponsorship space on jerseys – don’t sell a club’s identity down the river. The NRL tops look terrible, as do some of the EPL teams. If there is one thing the Americans have got completely right, it’s that they have no sponsorships on their tops…basketball, baseball, football – the purity of their sporting uniforms is a thing of beauty.
2. SoO – talk about flogging a dead horse. No.
3. A Defensive Award – great idea. Bring on the Silvagni Medal.
May 23rd 2012 @ 11:15am
bpres43 said | May 23rd 2012 @ 11:15am | Report comment
How exactly is the clubs identity sold when it is merely the away guernsery?How many people do you see wearing Carloton’s light blue cash guernsey?……….Also even if it were to be the home guernsey,(which i am totally against) it may bes essential for some clubs to survive.
May 23rd 2012 @ 3:34pm
Australian Rules said | May 23rd 2012 @ 3:34pm | Report comment
You didn’t mention the AWAY guernsey in your article.
And Carlton DID sell its soul with the M&M guerney.
You’re right when you say that poorer clubs may have to consider it, but I hope it never comes to that.
May 23rd 2012 @ 4:59pm
Samuel said | May 23rd 2012 @ 4:59pm | Report comment
.
May 23rd 2012 @ 5:03pm
Brendan Press said | May 23rd 2012 @ 5:03pm | Report comment
Sorry, i did reference Away guernseys as CLASH guernseys
My Morale of the storey with guernseys is keep Home guernseys exactly the same…but most Clash guernseys/away guernseys have no meaning and no one cares about,so why not make some money??
May 22nd 2012 @ 8:56am
Redb said | May 22nd 2012 @ 8:56am | Report comment
Disgraceful suggestion on jumper sponsors – no thanks. We dont need to sell our souls like other comps.
May 22nd 2012 @ 1:19pm
chris p said | May 22nd 2012 @ 1:19pm | Report comment
lol the AFL sold its soul long ago
May 22nd 2012 @ 4:36pm
Redb said | May 22nd 2012 @ 4:36pm | Report comment
No your wrong terribly sorry
May 22nd 2012 @ 9:14am
Winter Is Coming said | May 22nd 2012 @ 9:14am | Report comment
Representative Footy? In AFL? Maybe in another 150 years…
May 22nd 2012 @ 4:03pm
Jaceman said | May 22nd 2012 @ 4:03pm | Report comment
I think you will find that the AFL had State of Origin football before the NRL and played interstate games before the NRL and maybe RU. The AFL rep calendar has suffered because there is interstate AFL footy every week, there are more than 2 states interested in AFL, players in the AFL, after running 10-12 kilometres in a game,struggle to back up in 3-4 days whereas some (but not all) NRL players can back up (perhaps at the expense of their long-term career). It will be interesting to see how many Storm/Broncos players back up on Friday night and when the clubs are going to get jack of losing players to long term injuries in SOO.
May 22nd 2012 @ 9:21am
stabpass said | May 22nd 2012 @ 9:21am | Report comment
Defensive award …Yes.
SOO at AFL level does not interest me at all.
More sponsors on jumpers …no
May 22nd 2012 @ 10:01am
Redb said | May 22nd 2012 @ 10:01am | Report comment
Danny Frawley’s got one
May 22nd 2012 @ 9:34am
TomC said | May 22nd 2012 @ 9:34am | Report comment
NFL- Correct me if I’m wrong, but don’t the refs only use their mikes to announce decisions, rather than to broadcast their deliberations? I don’t see the value in the umpires’ discussions being broadcast around the stadium. It might make them a bit self-conscious. This wouldn’t improve umpiring.
EPL- No no no. This is a perfect example of what the AFL SHOULDN’T learn from other sports. You would be eroding one of the distinctive, identifiable aspects of the game.
NRL- This was a very poorly made point. The AFL must have it! Why? Because it is a must! You’re confusing exclamation marks with valid arguments.
NBA- The media more than make up any possible shortfall in official AFL awards. I woudn’t mind seeing a best defender award, possibly voted on by the league’s coaches (or even better, the league’s forwards), but leave it at that.
A second All-Australian team is a stupid idea. Why not have three? Why not have four? Why not eighteen? Everyone gets to be All-Australian!
May 22nd 2012 @ 9:38am
Nathan of Perth said | May 22nd 2012 @ 9:38am | Report comment
Re: NFL referee crews, yeah, the mic is to announce the decision, guilty parties and sanction, accompanied by hand signals. The formal announcement works because of the set piece nature of the contest. Not so sure it would work for football.
May 22nd 2012 @ 11:06am
BigAl said | May 22nd 2012 @ 11:06am | Report comment
So true – and in AFL we’d have to put up with umps. comments that we get sometimes on TV . . .
‘ back Micky , Micky ! Micky ! back 15 metres…thats it…’
May 22nd 2012 @ 11:43am
Jaceman said | May 22nd 2012 @ 11:43am | Report comment
Quite right, it would be non stop chatter…
May 22nd 2012 @ 9:50am
me, I like football said | May 22nd 2012 @ 9:50am | Report comment
The video umpire in the AFL comes across as so dead-pan It’s not goot listening on TV let alone live at the ground.