What can Channel Nine learn from other sports?
What lessons can Channel Nine learn from other sports broadcasts to make their rugby-league product better? After watching game one of the State of Origin, I couldn’t help but think I’d seen it all before.
Peter ‘Sterlo’ Sterling would try his best to ask questions to a panel of experts and they would look at each other awkwardly for a moment before answering.
Brad ‘Freddy’ Fittler would say something silly in his touchline analysis.
Darren Lockyer would be inaudible.
I’ve been watching the NBA finals this year, and boy do those Yanks know how to put on a show.
I like the way they use images combined with stats to tell the story of the match.
The players really are the focus, and the broadcasters do a pretty good job of putting them on centre stage (even with their pressing commercial demands).
For the American-football nuts and ice-hockey lovers out there, what do the broadcasters do to make those sports more watchable and enjoyable? Maybe you think some of those innovations could be applied to rugby league to make the telecasts better.
Innovation is dangerous ground, I know. Channel Seven like to ‘innovate’ and tinker with their AFL broadcasts (think mega-wall and shaking the camera), but they have just come off as lame and dorky.
It has raised the ire of the sporting public in Melbourne.
It’s sad to say that all the innovation in the world means nothing if the broadcast team aren’t giving 100%.
As another contributor to this website pointed out today, Channel Nine’s telecast of State of Origin on Wednesday night was a little flat.
The commentary team seemed disinterested and uncommitted – they were simply going through the motions of another game.
Even Phil Gould’s pre-game ‘final word’ discourse lacked fire and passion – it was maybe symbolic of the state of mind of the free-to-air broadcaster.
Or maybe they just have bigger fish to fry with the Olympics around the corner, something they certainly didn’t let us forget on Wednesday night.
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