Is Melbourne really Australia’s sports capital?
By sajjittarius, 30 May 2012 sajjittarius is a Roar Rookie
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- AFL, MCG, Melbourne Storm, State Of Origin
Australian cricketer Shane Warne poses for photos at the MCG in Melbourne
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I went to my first ever sporting event at the Melbourne Cricket Ground (MCG) the other week. A struggling Melbourne Demons hosted a rebuilding St Kilda in what promised to be kind of dull.
And so it proved.
The Demons fought hard in their best performance until then but still managed to come up short. With the result a foregone conclusion my mate Wal and I decided to hightail it back to the pub for some serious drinky-poos and telling each other what good blokes we are.
The next day I texted a Demons friend who couldn’t make it out to the game. She asked me how I enjoyed it and I had to reply that it was pretty shit – and, with a Victorian father, I’ve followed it pretty much my whole life.
Her response was interesting though.”Crappy weather and no one there. I watched it on TV.”
There were 24,798 people at the ground.
Fast forward to last Wednesday evening. Queensland played New South Wales in the first match of rugby league’s State of Origin series with the Blues trying to stop Queensland from racking up their seventh consecutive series win.
The match had been controversially moved away from Sydney in an attempt to both boost rugby league’s coffers and Victorian profile, and it worked to an extent with 56,021 cramming into Etihad Stadium to beat the ground’s all-time AFL attendance record 54,444 (St Kilda versus Geelong, round 14 2009).
Two days later the first-placed Melbourne Storm played the second-placed Brisbane Broncos at nearby AAMI Park. The Broncos rested three of their Origin stars but still had quality players like Peter Wallace, Ben Hannant and Matt Gillett. The Storm played all their Origin stars, including Queensland and Australian captain Cameron Smith, Queensland and Australian halfback Cooper Cronk, and the man many believe is the best ever, Queensland and Australian fullback Billy Slater.
Top of the table clash, home team with a total of one loss from 11 games, three of the best players in the world, including an all-time great.
There were around 13,200 people at the ground.
So this all begs the question, is Melbourne really Australia’s sports capital?
Don’t get me wrong, the Victorian capital hosts a number of world-class events each year. The Australian Open tennis, the Australian Formula 1 Grand Prix, the AFL grand final, the Melbourne Cup and cricket’s Boxing Day Test all call Melbourne home. But who’s to say they wouldn’t be as well attended if they were held in Brisbane, or even – dare I say it – Sydney?
All these events – other than the AFL grand final and Melbourne Cup – were once held interstate. The Australian Open moved permanently to Melbourne in 1972, Jeff Kennett engineered the Grand Prix move from Adelaide to Albert Park in 1996, while as recently as 1994 the Melbourne cricket Test began on Christmas Eve.
There’s no doubt Melbourne puts on quite the show for these events, but still, could others do better?
Then there’s the footy.
While this table seems skewed towards AFL clubs (possibly on the grounds that only two Melbourne AFL venues are used), what it does show is that AFL’s Sydney Swans get more per game than the NRL’s Melbourne Storm.
While the Swans are a handy side that could well ruffle a few feathers so to speak, do they truly have three of the game’s modern-day greats? Adam Goodes yes, but anyone else there truly great?
Anyone there considered the best ever?
What that comparison table does show though, is that Melbourne is madly passionate about their AFL.
Ridiculously so – and it’s not just me who thinks so, Richard Hinds recently wrote an article in the Sydney Morning Herald on the issue.
But before the AFL fans start frothing at the mouth and saying how much better their game is than that rugby league rubbish (the reverse also applies by the way), they should ask themselves whether or not they’ve watched a game properly with someone who knows what’s going on.
I reckon they haven’t.
And what should be galling is that Brisbane and Sydney seem more open to different sports – and thus more knowledgeable – than they are.
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May 30th 2012 @ 3:05am
Billo said | May 30th 2012 @ 3:05am | Report comment
Melbourne’s reputation as a the sports capital of Australia, or even the world, rests partly on the Victorian government’s investment in sports facilities and transport systems.
They have the best on both counts, and they are rewarded with major events, and great spectator turnout.
Only in Melbourne could a football side as poor as the Demons are this season draw a crowd of more than 24,000.
And just look at how well the Rebels are doing in drawing good crowds to AAMI Park.
Even the Storm get more than 10,000 per game in hostile territory, despite having the usual inability of Rugby League clubs to market themselves effectively. You can easily say that the leaguies would draw double the crowds they get if they had any marketing sense whatsoever.
May 31st 2012 @ 10:30am
ManInBlack said | May 31st 2012 @ 10:30am | Report comment
Please do note Billo – it’s not purely the Victorian Government’s investment – they do get a fair level of credit for things they do not deserve credit for.
For example – Docklands (Etihad) stadium – is 100% privately funded. The broke state govt of the 1990s put up the land and that was it. By the time the AFL takes 100% ownership of the venue,land, management rights – they will have more than paid off the private investors (mostly super funds now) that have made commercial profits off the venue.
The MCG as another example – 100% rebuilt since 1989. A total cost of approx $576 million. Of that, only $77 million from state govt. Prior to 1989, mostly it was the MCC funding improvements. Since 1989, it’s been the MCC continuing it’s role as manager, and taking on the debt – howevere, i’t been establishing 45 year contracts with the AFL to generate the revenue to pay for the vast majority of the other $499 million.
So, between Etihad and the MCG there’s over $1 billion of stadium infrastructure that the state govt can’t take much if any credit for.
AAMI Park that you mentioned is the clear oddity – being 100% state govt funded.
The Melbourne drawing 24,000 for a home game against St Kilda is still ordinary, however, the ability for visiting supporters who do not have a reserved seat to sit anywhere other than up in the heavens at both the MCG and Etihad I reckon is turning a lot of people off. Especially if they’ve invested in Foxtel – you’d sit at home now and watch it live. This I reckon is a major issue still at a venue like the MCG where we’ve seen a few ‘sell out’ matches in recent times barely getting over 80,000 on the day. 80% full for a sold out match.
There are massive inefficiencies at the MCG due in the most part to the reserved seating/MCC members reserves.
However, what also happens is at a venue like Etihad, for a club like North – prior to mid June with the cut off on memberships – the 1st level is often sparsely populated as it’s the domain of reserved seats. The take up of which is sluggish at a lower socio economic club like North, let alone the bays set aside for the ‘away team’ (esp if it’s an interstate side!!!).
But, often in recent years we see after the close of membership sales that level 3 gets shut – and North will play infront of 15,000 crammed in on Levels 1 and 2.
It could surely all be done better.
End result is – one off events like the SoO get nearer to 100% capacity and people report as per the author of this article “with 56,021 cramming into Etihad Stadium to beat the ground’s all-time AFL attendance record 54,444 (St Kilda versus Geelong, round 14 2009).”. The reality is that an AFL match pretty well can not go 100% capacity.
June 24th 2012 @ 12:36pm
Norm said | June 24th 2012 @ 12:36pm | Report comment
A crowd gathered in Federation Squ last night to watch Black Caviar. Just wondering if other cities also had it on big screens in public places?
May 30th 2012 @ 3:58am
The_Wookie said | May 30th 2012 @ 3:58am | Report comment
MCC reports show that more than 3 million people will go to the MCG each year. 2.5 million people will go to Etihad. Of the 7 million people who attend an AFL match in 2012, 5 million will be at these two grounds. That will be more than the entire NRL, Aleague and Super Rugby (in Australia) combined.
Then theres the Boxing Day test, the Melbourne Cup, the Formula 1. The Aleagues best drawing soccer club – by a fair margin – Melbourne Victory. The Melbourne Storm are also in there somewhere with their great players etc, as are the Melbourne Rebels. The Australian Open.
Could others do better, maybe. But they arent. The Boxing Day Test for one cannot attract the numbers it does anywhere else in the country on sheer stadium size alone. You talk the 50k+ crowd for Origin like its epic, but fail to mention that this occurs almost weekly for at least one if not more AFL matches. Similar crowds have turned up for Union tests, Cricket matches (including Tests), Soccer friendlies and christ knows what else.
Brisbane and Sydney seem more open to differnet sports? please. Average crowds are roughly the same across AFL/NRL/SuperRugby and the HAL. Crowds may be more balanced (if tv viewing audiences are massively skewed towards the NRL), but that they are more open to different sports is nonsense at the current time. Sydney has horse races, and marquee tests, and less prestigious tennis tournaments. It has a HAL team (soon two where Melboure already has two). They have the same number of Super Rugby teams, the NRL teams balance out the AFL teams for number if not quantity of attendances and members.
Oh, and much the same as an NRL great isnt as great outside NSW and QLD, an AFL great isnt as great in NSW and QLD, whatever the followers of the codes may think. Only cricket has really got that stranglehold on the national conscience.
May 30th 2012 @ 8:20am
The_Wookie said | May 30th 2012 @ 8:20am | Report comment
Allow me to clarify the first paragraph
Total AFL crowds in Melbourne for 2011: 4,852,219
Total Crowds for NRL/HAL/S14 for 2011: 5,516,013
If you take out the Melbourne based teams from the NRL/HAL/S14 equation (heart/Victory/storm) – its closer 4,949,003 but still 100k in favour of the others. Consequently I retract that remark.
Sources:
http://www.ultimatealeague.com
http://www.stats.rleague.com
http://en.wikipedia.org/wiki/2010_Australian_football_code_crowds
May 30th 2012 @ 10:02am
The Cattery said | May 30th 2012 @ 10:02am | Report comment
Nevertheless, your point remains well made.
May 30th 2012 @ 5:37am
Redb said | May 30th 2012 @ 5:37am | Report comment
The Melbourne Storm have used the ‘sports capital’ in their advertising pleas on radio to attend games. They miss the point as do you.
Sports capital is an events based strategy due to a number of big sporting events dotted throughout the Melbourne calendar. Melbourne is also blessed with great sporting facilities in particular the precinct anchored by the mighty MCG which is a 10 minute walk fom the CBD.
Your article seems to contend that because Melbournians do not regularly turn up in droves to attend rugby league games that somehow this lessons the Sports Capital tag. Such hubris is laughable and ignorant.
Next time you pick an AFL game try to choose a better one.
May 30th 2012 @ 6:25am
sajjittarius said | May 30th 2012 @ 6:25am | Report comment
@Redb Actually the point I was making was that an AFL game that will largely be forgotten still had a much larger crowd than the NRL’s 1 versus 2. Having followed AFL my whole life I was naturally quite excited to watch a game at the MCG – granted, it wasn’t the greatest match I’ve ever been to,
Seems to me that yep, Melbourne fans are passionate – but within limits. Or to put it another way, I’m a ridiculously massive cricket fan, but if the world’s best baseballers lived to town I’d at least take the chance to go and have a look and try be educated about the game.
@The_Wookie, we had a true great play for the Lions for a number of years in Michael Voss; another one still holding us up in Jonathan Brown. People up here at least know who he is; as, I’d suggest, do Sydneysiders of Adam Goodes. Both the Lions and Swans had much higher attendances during their glory years, in part I’d argue because people there wanted to say greats in action.
Hell, even the NSL Strikers managed to fill Lang Park back in the 90s!
May 30th 2012 @ 6:50am
The_Wookie said | May 30th 2012 @ 6:50am | Report comment
AFL fans turn up in droves when teams are winning. They drop off rapidly when they arent. Not sure what the deal is with swans this season
May 30th 2012 @ 8:29am
mds1970 said | May 30th 2012 @ 8:29am | Report comment
The redevelopment that sees a quarter of the SCG fenced off would no doubt be a factor for the Swans. In the long term it will make a better facility, but it’s an adverse impact for them this year.
May 30th 2012 @ 11:32am
JamesP said | May 30th 2012 @ 11:32am | Report comment
Is it also possible some of them have defected to GWS?
May 30th 2012 @ 6:34pm
Timmuh said | May 30th 2012 @ 6:34pm | Report comment
Some, but probably not very many. Anecdotally, at least, very few in Sydney’s loosely defined “Greater West” went to Swans game or followed the Swans. The AFL were fairly sure there would be little cannibalisation with a new side in Sydney.
Plus, the Giants don’t yet appear to have a large base. That was to be expected, its a 30 to 40 year project before the success or otherwise of GWS can really be determined. I expect to be long dead by then, but GWS very much alive.
May 30th 2012 @ 6:01pm
Simmo said | May 30th 2012 @ 6:01pm | Report comment
The redevlopment is irrelevant as they’re not coming close to selling out even with reduced capacity.
It’s because they’ve only so far played clubs with small Sydney fanbases
May 30th 2012 @ 6:13pm
Brewski said | May 30th 2012 @ 6:13pm | Report comment
If you don’t think that the SCG redevelopment is impacting on Swans crowds, then your thinking is irrelevant.
May 31st 2012 @ 10:32am
ManInBlack said | May 31st 2012 @ 10:32am | Report comment
you need to discern between the selling of GA tickets vs the members reserves. A crowd of 20,000 odd may be very close to a GA sell out, just as we’ve seen 80,000 at the 100,000 capacity MCG on a night billed as a ‘sell out’.
May 30th 2012 @ 8:09am
jamesb said | May 30th 2012 @ 8:09am | Report comment
“Australian Open tennis, the Australian Formula 1 Grand Prix, the AFL grand final, the Melbourne Cup and cricket’s Boxing Day”
I’m sure if given the opportunity, the other cities Sydney, Brisbane, Adelaide and Perth would do a great job in hosting these major events, because at the end of the day, they are MAJOR events.
Also bear in mind, i’m sure theres thousands of fans from interstate that go to these major events.
May 30th 2012 @ 9:27am
Ken said | May 30th 2012 @ 9:27am | Report comment
Well I’m not a Victorian but AFL grand final and Melbourne Cup are Melbourne’s. They turned them into what they are today and can take credit for them.
On the other hand I agree with you about the others, not only ‘could’ the other cities host these successfully but they have many times. Victoria’s events committee in the last few decades, for better or worse (see the yearly kerfuffle about the F1), have been far more aggressive than anyone else in securing these events which is why they are there. Personally I think it’s largely been successful in building up Melbourne’s image although possibly only because nobody else was doing it. If Sydney/Brisbane/Perth were also throwing large amounts of money at these events then everyone would be out of pocket and nobody would be standing out.
May 30th 2012 @ 11:37am
JamesP said | May 30th 2012 @ 11:37am | Report comment
Melbourne Cup will always remain in Melbourne. Sydney has horse races – its up to them to turn them in to big events.
AFL Grand Final is a different kettle of fish. I am all for AFL nationalisation, and that must mean that the AFL Grand Final will have to move from Melbourne at some point. A good point in time is when the MCC deal expires (that ties the granny to the MCG) which will be in 2037.
Source: http://www.mcc.org.au/News/Latest%20News/Archives/2010/August/2011%20Grand%20Final.aspx?p=1&Q=
By then, the Perth Stadium will be have been expanded to 80k giving us 3 potential venues to rotate the game. (Perth, MCG, ANZ stadium). It would sell out regardless of where its played (the same can not be said about the NRL grand final).
May 30th 2012 @ 4:35pm
clipper said | May 30th 2012 @ 4:35pm | Report comment
JamesP – why does AFL nationalisation mean the GF has to move from the MCG – Wembley always has the FA cup final – it’s just tradition.
June 1st 2012 @ 1:29am
Kim Hart said | June 1st 2012 @ 1:29am | Report comment
England is about a thousand times smaller than Australia, I’m sure you can spot the difficulties in attending an event in Melbourne coming from Perth as opposed to going trom Newcastle to London.
June 1st 2012 @ 11:17am
clipper said | June 1st 2012 @ 11:17am | Report comment
In the mind of someone from Newcastle, coming down to London would be equal to, if not greater that going from Perth to Melboure. It’s all relative – we’re used to the big distances.
May 30th 2012 @ 8:17am
Woftram said | May 30th 2012 @ 8:17am | Report comment
Comparisons with other Australian cities is interesting but Melbourne is a sporting giant on a global scale.There are not many other places that have so many diverse and well supported sporting events throughout the year.
May 30th 2012 @ 8:28am
mds1970 said | May 30th 2012 @ 8:28am | Report comment
The ”Crappy weather and no one there” game drew 24,798. Where else would draw a crowd of nearly 25,000 for such a nothing game?
As a proud Sydneysider it pains me to say it, but Melbourne’s crowds are so much better than ours. No sporting event in Sydney drew more than 14,000 last weekend – not the Giants game nor any of the NRL games. The Storm game mentioned in the article out-drew every NRL game in Sydney over the weekend. In the A-League, much as I can’t stand them, Melbourne Victory draw twice the crowd of any other A-League team.
May 30th 2012 @ 9:02am
Punter said | May 30th 2012 @ 9:02am | Report comment
I’m a Sydneysider too & I agree. Really as far as populations go, you can only really compare the 2 big cities Melbourne & Sydney & without a doubt Melbourne with their crowds at the footy (all codes), cricket, horse racing, is well ahead, as a matter of fact, it’s no comparison.
May 30th 2012 @ 8:56am
Cman said | May 30th 2012 @ 8:56am | Report comment
I think the biggest joke is the National Sports Museum located at the Melbourne Cricket Ground.
This should be renamed the Victorian Sports Museum of AFL and Cricket ONLY.
It’s a big disappoint and a slap in the face for sports fans visiting from outside of Victoria.
May 30th 2012 @ 9:20am
Redb said | May 30th 2012 @ 9:20am | Report comment
The NSM is awesome. When did cricket become a Victorian ONLY sport. The NSM is located at the MCG and thus there will always be a bias towards the two bigs sports played at the G (Footy & cricket) in terms of available memorabilia & nostagla.
The NSM also inducts Hall of Famers and they come from all sports.
May 30th 2012 @ 9:47am
The Cattery said | May 30th 2012 @ 9:47am | Report comment
In fairness, they do have two lacrosse players recognised.
May 30th 2012 @ 9:22am
chrisc101 said | May 30th 2012 @ 9:22am | Report comment
What I find amusing is that in the so called world capital of sport, that their sports loving fans can’t tell the difference between the rugby codes, and further still, wear this ignorance like a badge of honour.
May 30th 2012 @ 9:41am
me, I like football said | May 30th 2012 @ 9:41am | Report comment
how does New York go on that front? they think Australian Football is rugby as well. certainly no sporting city.
May 30th 2012 @ 9:43am
chrisc101 said | May 30th 2012 @ 9:43am | Report comment
not really a comparison.
June 1st 2012 @ 1:32am
Kim Hart said | June 1st 2012 @ 1:32am | Report comment
Check out the crowds at one of the hundreds of sporting matches they hold each year. Makes Melbourne look like a sporting backwater.
June 1st 2012 @ 2:08am
Norm said | June 1st 2012 @ 2:08am | Report comment
NYC crowds are not as big as Melbourne’s in football. And they have never had an Olympics complex like Melbourne to hold such variety of sports within walking distance of the city. That alone makes Melbourne a world-beater
May 30th 2012 @ 9:23am
Ads said | May 30th 2012 @ 9:23am | Report comment
Yes.
May 30th 2012 @ 10:45am
me, I like football said | May 30th 2012 @ 10:45am | Report comment
well said