AFL’s missed oportunity in Sydney battleground
By Andrew Campbell, 31 May 2012 Andrew Campbell is a Roar Rookie
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The AFL season opener 2012 drew a crowd of 38,200 to watch the Sydney Swans play the Greater Western Sydney Giants. The match was played at Sydney’s ANZ stadium, which can hold 82,000 fans.
Almost a half-full stadium for the first game on the AFL calendar.
If the AFL wants to expand and become ‘the national game’, then the best way to do that is by trying to recruit the mass audience in Western Sydney to watch AFL.
But is creating a brand new club of underdeveloped players the best way to go about it?
If I lived in Western Sydney and I had the option of going to watch GWS being belted by various teams week after week or watch a game of NRL, I’m ashamed to say I would consider the second option.
Of course, after a couple of years of development GWS should mature and start winning games of football, but by then most of Western Sydney who had an interest in the first place would have moved back to watching the brand of football where throwing the ball is considered appropriate.
Why don’t we give an AFL team to a deserving state that actually watches AFL and wants a team? Tasmania, for instance.
Tassie has played our great game since the 1860s and according to the Australian Bureau of Statistics, have the second-highest attendance rate in the country with 30% of people surveyed, having attended a footy game in the last year.
Compare that with the New South Wales attendance rate of 4.7 percent and it’s clear that the people of NSW don’t like AFL or just don’t understand it or something.
And Tasmanians aren’t just watching the game. Three per cent of the population have played Aussie rules footy in the past year — the third highest participation rate in the country, behind Victoria and Western Australia.
NSW, on the other hand, had less than 0.3 percent, the lowest in the country.
Some of the AFL’s greatest champions have come from Tasmania; Richardson, Stewart, Hart, Hudson, Eade, and Lynch to name a few.
With such a rich talent pool in the state, it’s no wonder Tasmanians have some of the highest footy participation rates in the country.
The problem with Tasmania is that the north and south of the island can’t seem to agree on who should own the team.
Either way, they won’t struggle to fill Aurora Stadium this weekend with Hawthorn and North Melbourne, Tasmania’s two adopted teams playing each other.
Launceston will be cheering for Hawthorn and Hobart for North Melbourne, such is the rivalry between the two ends of the state, but if they are ever going to make headway in the AFL, Tasmanians need to put their two heads together and decide on one team.
AFL would be taken seriously in Tasmania and it would bring the state together.
Apart from the state cricket team in the summer, there doesn’t seem to be much going on in Tasmanian sport especially in the winter months.
With a captive audience of some 511,000 people, the AFL needs to get into this untapped region for expansion of the national game before the Hyundai A-League do and at the very least, give the people of Tassie something to do.
Victoria, South Australia, Western Australia, Queensland and New South Wales each have at least two AFL teams. It’s time that a Tasmanian team was admitted to the AFL.
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June 1st 2012 @ 5:35pm
Brewski said | June 1st 2012 @ 5:35pm | Report comment
Either the article is mistitled by the editor or the author, seems to be about Tassie rather than Sydney.
Either way, i wonder what time this one will be locked down by the admin !!, because of the RL trolls that continually infest and snipe on these articles.
June 1st 2012 @ 5:49pm
Jaceman said | June 1st 2012 @ 5:49pm | Report comment
Everything you say about Tassie is true but Tassies attendance rates of 30% of 300K would be less than 100K but NSW’s 4.7% of 7m would be 300K plus room for growth when 2 viable teams are in operation. Besides the advertising $$ in NSW would be 50 times Tassies unfortunately. Tasmania’s turn will come with the next TV rights agreement and when the Tasmanian Govt throws some money in…
June 1st 2012 @ 5:56pm
Republican said | June 1st 2012 @ 5:56pm | Report comment
I agree with the sentiment of this thread, in respect of Tassie and a number of other deserving heartlands that have been expediently insulted time and again.
What makes this even more compelling is that it is not about to stop with GWS with the ultimate expansion farce yet, being NZ which will again see Canberra Tassie and the NT usurped, this time by an ignorant international demographic!
June 2nd 2012 @ 7:43am
Boomshanka said | June 2nd 2012 @ 7:43am | Report comment
………..ignorant international demographic! Steady on there.
Its your sport, go and bleat to the AFL who in a state of extreme hubris and after ‘knocking off Sydney’ are going to find how their sport will be embraced in a more open market.
As a kiwi myself, I’m not too fazed, however the AFL’s need for the event to be underwritten by the local council is a concern, particularly as St Kilda are being guaranteed extra money to attend.
I’m all for expansion of sport, but believe the expansion needs to be more organic (grass roots) rather than in your face, from the top. I agree with you that Tassie and Canberra are more deserving (and in my opinion would be a stronger commercial proposition).
June 1st 2012 @ 7:41pm
Norm said | June 1st 2012 @ 7:41pm | Report comment
I am not sure how familiar Andrew is with Tassie – but I can assure him that footy fans are not going to abandon Aussie Rules for soccer, or NRL. In fact, the stats he quotes for the popularity of footy there in comparison with Sydney, shows that the AFL’s expansion with GWS is very much the tight move. As NRL trolls keep reminding us, Sydney = almost 1/3 of Australia’s population & NSW/Qld = 50%. the 2 new expansion teams have been essential if Aussie Rules is to remain Australia’s truly national game.
June 2nd 2012 @ 1:23am
JVGO said | June 2nd 2012 @ 1:23am | Report comment
Well Norom someone needs to remind you of basic facts occasionally. although I have no idea who told you that Sydney has 1/3 of Australia’s population. You actually believe that? NSW/Qld is closer to 55% of Australia’s population I believe.
Meanwhile check out the AFL’ states sorry representation in Australia’s Olympic squads, although SA is a powerhouse in road cycling, and Vic is concentrating its efforts in Judo. At least it’s good for something.
http://london2012.olympics.com.au/athlete-search?sport=AF747C95-5056-B04A-53B17868E1B0390F
Meanwhile enjoy another weekend of AFL. Only 8 weeks to go till the Olympics, in case Victoria hasn’t noticed.
June 2nd 2012 @ 8:46am
Boomshanka said | June 2nd 2012 @ 8:46am | Report comment
During the 2008, Melbourne viewers would regularly lose the olympic feed, to cross to the AFL, highlighting then how wide and varied the sporting interest is in the so called sporting capital.
June 7th 2012 @ 5:26pm
The Cattery said | June 7th 2012 @ 5:26pm | Report comment
Sounds fair enough to me.
When you have 650,000+ paid up members, you’re in a position to make demands.
How many paid-up members does the AOC have?
June 7th 2012 @ 5:33pm
Boomshanka said | June 7th 2012 @ 5:33pm | Report comment
TC
Whilst you enjoy the bubble that is the Melbourne Sporting landscape and take pride that Victorians “love their footy”, the rest of the world sees us as insular, naive and a little arrogant.
June 7th 2012 @ 6:55pm
Brewski said | June 7th 2012 @ 6:55pm | Report comment
How can the rest of the world see us as such, if they are unaware of Australian football !! ?.
Many people from O/S who settle in this country take a real interest and a real pride in the Australian game of football.
I really take exception that you take it upon yourself to speak for the rest of the world.
And quite ironic for a RL fan to call anyone following a sport that is small on a world scale insular.
June 7th 2012 @ 7:39pm
The Cattery said | June 7th 2012 @ 7:39pm | Report comment
I couldn’t care less what other people think – I don’t suffer cultural cringe.
On a broad range of attributes, Australia stacks up very, very well, have no fear.
If people elsewhere want to follow relatively young, newish sports – that’s their business.
While we’re on the subject of sporting history – congratulations to the Sandhurst Football Club, celebrating their 150th birhtday this weekend, making them the 4th oldest footy club in Australia, behind Melbourne, Geelong and Castlemaine, and by extension, one of the oldest continuous football clubs in the world – now that’s what I call valuable and important – you can have the rest.
June 7th 2012 @ 7:52pm
Boomshanka said | June 7th 2012 @ 7:52pm | Report comment
Brewski
I was referring to Australia – not the world. Also many new immigrants to Melbourne have no option but to pick a team and barrack for that if they want to fit in.
TC
You summed it up brilliantly. You don’t care what others think = insular.
Look up Insularity on Wikipedia;
– It may also mean a person, group of people, or a community that is only concerned with their limited way of life and not at all interested in new ideas or other cultures.
Pretty much sums up Victoria for me.
June 7th 2012 @ 7:59pm
The Cattery said | June 7th 2012 @ 7:59pm | Report comment
Probably sums up all passionate fans of any persuasion.
If you’re sitting there watching your team, and worrying about what others think of you at that precise moment, well, more then likely, you probably don’t love your own sport and/or club enough. Maybe you have unwittingly come up with an explanation for some of the NRL’s woes? Looking over your shoulder a bit too much??
When I’m at my favourite sporting event, I can tell you now, I aint’ thinking about anything else – shock, horror!!
June 7th 2012 @ 8:28pm
Brewski said | June 7th 2012 @ 8:28pm | Report comment
As a kiwi immigrant to Australia, you seem to spend so much of your time mocking Victoria, Australian football, the media and all our insularity, in various guises across various news forums on a constant basis, perhaps you would be happier elsewhwere, because you seem unhappy.
June 7th 2012 @ 10:04pm
Boomshanka said | June 7th 2012 @ 10:04pm | Report comment
Brewski
Victoria is “my state of connection” as this is where we bought a house, send the kids to school, pay the various Stamp duties and contribute to the Victorian economy, however I’m fortunate to travel around this vast country as well as New Zealand (and other places around the globe) from time to time so I feel I have a good view on what our fellow Australians think of Victoria.
As an immigrant, I’ve not embrace the local game true, but because one doesn’t follow the local code, then does that preclude one from being Victorian or Australian?
I’m happy, because there’s more to life than football. Just don’t get in the way of my enjoyment of it (particularly as it may be different to yours)!
June 7th 2012 @ 10:16pm
Brewski said | June 7th 2012 @ 10:16pm | Report comment
@ Boom, there’s a complete difference between not embracing something, and going out of your way at every opputunity to put it down.
I have seen many of your posts on this site describing Austraian football as fumbleball many times, thats your call , childish IMO, but your call.
I wouldn’t think many people would take any views i have on RL seriously if i spouted thugby etc all the time, so don’t expect me to take yours as nothing more than lowbrow trolling.
June 2nd 2012 @ 12:55am
Squizz said | June 2nd 2012 @ 12:55am | Report comment
I had five different offers of free tickets to the Giants – Bombers match. How many people actually paid to go to the game? BTW Norm – Aussie Rules can’t remain Australia’s truly national game – for that it would have to be Australia’s truly national game. The point of the article is that it isn’t.
June 14th 2012 @ 11:11am
micka said | June 14th 2012 @ 11:11am | Report comment
As opposed to the NATIONAL Rugby League? A total of two states… Well 3 but one of those has never actually produced a player from my understanding.
Tassie deserve a team. It may be preaching to the choir but it would be absolutely bankable. Expansion without risk.
June 2nd 2012 @ 10:10am
Ian Whitchurch said | June 2nd 2012 @ 10:10am | Report comment
Does this hypothetical Tasmanian team play and train in Hobart, or Launceston ?
What expectations do you have for a crowd coming from then other half of the state ?
I say this because Tasmanian people dont travel and wont travel from Hobart to Launceston, or vice versa, the correct number of teams for Tasmania is “zero or two”.
And it clearly cant support two, so instead it gets to timeshare Hawthorn and the North Kangaroos.
June 14th 2012 @ 11:12am
micka said | June 14th 2012 @ 11:12am | Report comment
My understanding is it will be based in Strahan.
June 3rd 2012 @ 2:02pm
Epiquin said | June 3rd 2012 @ 2:02pm | Report comment
“but if they are ever going to make headway in the AFL, Tasmanians need to put their two heads together and decide on one team.”
Not sure if this “two headed Tasmanians” gag was intentional but I loved it.
June 7th 2012 @ 4:04pm
Republican said | June 7th 2012 @ 4:04pm | Report comment
Boomshanka
Steady on you say?
Sorry, but NZ is an ignorant market as far as our code goes and arguably more hostile than any o/s options.i.e Saffa and PNG.
What gives NZ a huge advantage over other hypothetical offshore markets however, is the already tested and established Australian sporting presence laid by other Australian leagues. This offers the AFL a slice of that Trans Tasman dynamic, however fake that is obviously going to be in respect of our code going to NZ.
As in existing domestic Australian leagues, any NZ side will take on a fervently nationalistic identity which the AFL will milk for all it’s worth, rather than simply engineering a stand alone club that is restricted to Wellington. In that respect this will offer the AFL a market that covers the length and breadth of NZ.
The AFL will be only too aware, that this is something Kiwis will find almost impossible to resist, i.e. the opportunity to again be pitted v Australia but this time in a code that up until now has been held by Kiwis in utter contempt due to it being a quintessentially Australian game.
NZ’s geographic proximity and sound commercial interest combine to offer a television viability the AFL will exploit to full potential, even if that means real domestic footy demographics are left to whither on the vine to this end.
June 7th 2012 @ 4:57pm
Republican said | June 7th 2012 @ 4:57pm | Report comment
The Giants are way too contrived to work in Canberra, who they are relying on to get them through the difficult foundation period.
The AFL have given themselves and GWS a decade, after which they will cut the ACT loose and consolidate, or perhaps reinvent themselves elsewhere (Tassie perhaps), depending on how successful their foray into the west of Sydney is.
June 7th 2012 @ 5:13pm
Boomshanka said | June 7th 2012 @ 5:13pm | Report comment
Republican
Kiwi kids are not brought up on the hype that is AFL football and their heroes will not be from the Victorian game. Kiwis will watch the Australian domestic leagues and may admire or strive to be the next Lockyer or Billy Slater but can you name one person that kiwis would know or want to aspire to be in the AFL?
I wouldn’t say hostile as there is a general admiration for the way Australian teams professionally go about their business and even Union fans will admit the Bledisloe only got interesting when the Aussies started beating the All Blacks regularly.
I think we agree that the time and investment would be better spent in Australia. From the newspaper reports to date, this farce is underwritten by the local ratepayers yet large a financial inducement for an Australian based team is needed to cross the ditch. At best the game will be well attended, yet the council will lose money and that will be it. Your code is not going to establish itself in New Zealand.
The AFL will spin what they want, but they’ll struggle to capture the hearts and minds of people across the ditch. It’s simply a bridge too far.
June 7th 2012 @ 5:28pm
The Cattery said | June 7th 2012 @ 5:28pm | Report comment
There are always exceptions.
Here’s the latest born and bred NZer moving to Australia to play aussie rules at a higher level:
http://www.heraldsun.com.au/afl/localfooty/kiwi-hopes-to-fly-in-balwyn/story-fn53kld9-1226290224946?sv=b1d957ab94845d15b3de1f44e7990415
June 7th 2012 @ 5:36pm
Boomshanka said | June 7th 2012 @ 5:36pm | Report comment
Very Good. But can you show me this reported in the New Zealand press?
June 7th 2012 @ 7:48pm
The Cattery said | June 7th 2012 @ 7:48pm | Report comment
No.
This has been the biggest story in the Wellington paper the last six weeks:
http://www.stuff.co.nz/dominion-post/sport/7026554/AFL-aims-at-sell-out-for-Anzac-Day-game
June 7th 2012 @ 7:58pm
Boomshanka said | June 7th 2012 @ 7:58pm | Report comment
That was posted on the 1st – about a week ago. Has there been any interest or articles since? – no.
384 people have expressed an interest in going on the accompanying poll. That’s all.
Wellingtonians aren’t talking about AFL coming to town. The only people interested are ex pat Victorians or maybe Victorians potentially looking for an excuse for a holiday.
June 7th 2012 @ 8:01pm
The Cattery said | June 7th 2012 @ 8:01pm | Report comment
Oh well, if only a few hundred show up, so be it.
June 7th 2012 @ 8:34pm
Brewski said | June 7th 2012 @ 8:34pm | Report comment
So now you are using a Newspaper poll to speak for all Wellingtonians , at least it’s a step down from speaking for the whole world.
I take it your upset for all those poor ratepayers as well.
June 7th 2012 @ 8:38pm
Emric said | June 7th 2012 @ 8:38pm | Report comment
There is a lot of anger against the game being played on ANZAC day. ANZAC day is a special day for New Zealander’s and most people don’t want to see the day overshadowed by a sporting contest
June 7th 2012 @ 8:42pm
The Cattery said | June 7th 2012 @ 8:42pm | Report comment
Emric
keep writing letters into the Dominion Post and make your position known loud and clear.
June 7th 2012 @ 8:43pm
Brewski said | June 7th 2012 @ 8:43pm | Report comment
@ Emric, I would be very suprised if a game of football, unknown and allegedly unwanted can overshadow ANZAC day, but i reckon you can give it a shot, if you try real hard, if it’s not ANZAC day, its rate payers, do you have any more reasons we should know about.
Its OK, you can tell us what you really think !
BTW, saw your letter Emric, keep rallying the troops, there’s a good lad.
June 7th 2012 @ 8:55pm
Emric said | June 7th 2012 @ 8:55pm | Report comment
Brewski
I am one of those rate payers and I’m very upset that my hard earned cash is being handed over to the AFL. Wellington needs better parking and its rubbish collection systems need upgrading. If it wants more tourists from Australia it should be trying to get the SOO.
June 7th 2012 @ 9:23pm
Brewski said | June 7th 2012 @ 9:23pm | Report comment
What a tacky charade you carry on with, i would be interested to see how many other letters you have written to newspapers expressing your outrage on other matters of alleged council wastage.
As i understand it business rate payers not private are paying for it, so let me guess, your concerned at Anzac day, your a local rate payer, and now your a business rate payer as well !!.
June 7th 2012 @ 9:30pm
Nathan of Perth said | June 7th 2012 @ 9:30pm | Report comment
Just by the by, Emric, but if this is going to stand in the way of Wellington’s public sanitation networks singlehandedly, things are more dire in the 7th State than I had been led to believe!
June 7th 2012 @ 9:52pm
Boomshanka said | June 7th 2012 @ 9:52pm | Report comment
The Cattery said that the AFL story has ” been the biggest story in the Wellington paper the last six weeks”
Really??
I’d suggest its disappeared off the radar for many Wellingtonians.
June 7th 2012 @ 10:04pm
Brewski said | June 7th 2012 @ 10:04pm | Report comment
@Boom, and i’d suggest you take note of the first post of this thread, sums up things pretty well.
June 7th 2012 @ 10:07pm
Boomshanka said | June 7th 2012 @ 10:07pm | Report comment
@ Brewski – please explain?
June 8th 2012 @ 10:34am
Brewski said | June 8th 2012 @ 10:34am | Report comment
@ Boom, what’s to explain !, can’t you read ?.
June 7th 2012 @ 8:14pm
Mike said | June 7th 2012 @ 8:14pm | Report comment
To silly to spend time refuting Cattery. Good luck with the NZ venture !!
June 7th 2012 @ 8:38pm
The Cattery said | June 7th 2012 @ 8:38pm | Report comment
Mike
I’m not fussed one way or the other. Some will like it, others won’t, and life goes on.
June 7th 2012 @ 8:48pm
Brewski said | June 7th 2012 @ 8:48pm | Report comment
@TC, agree entirely, if they never play a AFL game in NZ, its not going to make or break my day, but seriously the negativity is, dare i say it …insular.