Better leadership needed at North Melbourne
By Cameron Larkin, 6 Jun 2012 Cameron Larkin is a Roar Guru
- Tagged:
- AFL, Eugene Arocca, James Brayshaw, North Melbourne Kangaroos
Hawthorn's Travis Tuck in action during the AFL Round 03 match between the North Melbourne Kangaroos and the Hawthorn Hawks at the Telstra Dome. Slattery Images
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Mr. James Brayshaw: Please stand up. The North Melbourne Kangaroos Football Club is a massively in crisis.
The now former-CEO Eugene Arocca quit the club on Tuesday, just days after the clubs 115-point loss to Hawthorn.
What is happening at Arden Street?
Let me start at the top. Brayshaw. This is a man who is clearly in the spotlight and evidently under pressure.
Is he taken seriously outside of the clubroom doors? Is he capable of leading a club in turmoil while juggling his media commitments?
Is his own position as Chairman heading down the same path as Arocca’s? Brayshaw has avoided much of the attention due to his ‘buddies’ in the media including Gary Lyon and Craig ‘Hutchy’ Hutchison.
On Monday night during the show Footy Classified, Caroline Wilson asked several questions of the Kangaroos CEO however those were quickly shut down.
What about the coach? Out of the 18 AFL head coaches, Brad Scott sits twelfth in terms of win percentage. Those at the helm with worse records than the former two-time premiership winning Brisbane Lions player include Brendan McCartney, Michael Voss, Damien Hardwick, Matthew Primus, Mark Neeld and Guy McKenna. Calls for Scott’s head have been made but in no way would I support the Kangaroos board ending his contract early.
Scott must however start to lead the change that the club is in much need for. When the Kangaroos lose, they have a great ability to lose big. Scott then fronts the waiting media, challenge his players, his club, yet similar performances are then again and again provided by the 22 that take to the playing arena. Enough talk – it’s time to deliver.
The change required leads me to the players. Where is the list? Who are they? Lack of on-field spirit and leadership seems apparent. For several years, the Kangaroos have struggled to rival the upper echelon teams.
Compared to Essendon and Richmond, North hasn’t taken that vital next step which the aforementioned have.
This article has not been written to put the blame on any one person within the inner sanctum at North Melbourne. I appreciate they have a young list but it’s a list that was and in some circles still is expected to make the finals. Where’s the pizzazz? Who is the heavyweight? Brayshaw certainly isn’t. JB’s focus is on getting his melon on the screen and going overboard on the abysmal Thursday night Footy Show. As Carro said on Monday night, we don’t want to see another Eddie McGuire or ‘Sticks’ Kernahan, but a backbone is needed.
As a football supporter, I truly hope North bounce back – I’m sure they will. Clubs go through these periods and come out well on the other side. To get there though, someone or a group of people must stand up, take the club by the scruff of the neck, look them in the eyes and say, “follow me.”
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June 6th 2012 @ 8:23am
BigAl said | June 6th 2012 @ 8:23am | Report comment
Pretty much agree with everything here Cameron – except I’m not so sure North will bounce back.
Any organization run by a comedian is destined to end up a joke !!
June 6th 2012 @ 8:53am
BigAl said | June 6th 2012 @ 8:53am | Report comment
. . . wait ! – the’s more…
http://www.theage.com.au/afl/afl-news/brayshaw-must-be-next-20120605-1zubp.html?rand=1338902686416
June 6th 2012 @ 11:17am
JamesP said | June 6th 2012 @ 11:17am | Report comment
Hmmm, Caro would indeed have loved writing that article – and on the most part I think she is spot on.
June 6th 2012 @ 10:16am
Lazy Ted Failyou said | June 6th 2012 @ 10:16am | Report comment
They should have taken the offer to go to the Gold Coast.
The latest financial problems mean that Tasmania might be getting a club sooner than they anticipated.
The ‘Tasmania Kangaroos’.
June 6th 2012 @ 8:59am
Australian Rules said | June 6th 2012 @ 8:59am | Report comment
To borrow the great line from Kanga (pun intended): Brayshaw has been all sizzle no sausage.
After rousing the Melbourne base to reject the Gold Coast relocation, Brayshaw stepped forward promising a new dawn for the club – well done.
He spoke of having the guarantee of several loyal white knights to inject the club with capital – none materialised.
Then after promising the club would stay in Melbourne and cease being the gypsies of the AFL, he quickly sought to hock games to the bustling metropolis of Ballarat. Of course, he didn’t check that the NEW state govt would be willing to fund the necessary upgrades of the stadium…so that fell flat.
Brayshaw then declared Tassie would be the club’s new 2nd home (the irony that Tasmania is the only Australian state where Kangaroos do not exist was not lost on some). Of course, Tassie didn’t ask for the Roos but the Roos needed some extra cash, and hopefully some fans, so down they went.
This primarily did 3 things:
1) Split the Apple Isle by reinforcing they Nth v Sth rivalry (as the Hawks already occupied Launceston).
2) This in turn, meant Tassie would never get its own team (thanks again Roos).
3) Put a bit of pocket change in the Roos till.
Brayshaw never seems to act like a real President, which probaly is fair enough given that prior to the post he was just a cocky ex-cricketer, not a successful businessman or accomplished administrator.
Unfortunately, now when the club again needs genuine leadership, their President is the guy who dresses up as Wonder Woman on the Footy Show.
June 6th 2012 @ 11:58am
Timmuh said | June 6th 2012 @ 11:58am | Report comment
“(the irony that Tasmania is the only Australian state where Kangaroos do not exist was not lost on some)”
Which shows how much “some” know about Tasmania. All the kangaroos I saw as a kid must have been figments of my imagination. Some types of kangaroo don’t exist in Tassie, but plenty do.
“Of course, Tassie didn’t ask for the Roos but the Roos needed some extra cash” The south did ask, repeatedly, for anyone. Sure, they would have preferred Essendon or Collingwood – but that was perhaps not considered very liekly. Southerners can’t stand the idea that Launceston occasionally gets a road resurfaced, much less that soething exists in the north and not in the south. Likewise, northerners resent everything that gets centralised to the capital.
Why would any club move to Tasmania for financial reasons? Why go somewhere with less ability to support a team financially? Even without a north/south divide, Tasmania is economically moribund and that won’t change unless there is a massive decentralisation of the Australian economy – reversing the history of the nation since federation.
June 6th 2012 @ 12:55pm
Australian Rules said | June 6th 2012 @ 12:55pm | Report comment
Quite right Timmuh, it’s only Big Reds not found in Tassie. Apologies…I recalled a prior reference to it, clearly incorrect.
But the Roos didn’t shunt 2 home games to Hobart for a change in scenery…they did it because it reaps them about $900,000 each game. Yes Tassie wanted more AFL footy, but did they really want some blow ins who were strapped for cash?
Hawthorn’s different…they have a partnership with Tassie and a long term committment. The Roos demonstrated they were willing to go anywhere for money (except the GC).
June 6th 2012 @ 10:05pm
Norm said | June 6th 2012 @ 10:05pm | Report comment
“all sizzle & no sausage”………love it! Agree with everything you say, AR. I was one of those who thought NMFC should go to Gold Coast – but seeing how things are unraveling, better they didn’t
June 6th 2012 @ 9:31am
The Cattery said | June 6th 2012 @ 9:31am | Report comment
There was an upside to North rejecting the re-location to the Gold Coast – it forced Gold Coast footy fans to create their own club; and it forced the AFL to create a second club in Sydney, and in the long run, both these initiatives will prove to be winners.
North, like the bulldogs and demons, will continue to survive hand to mouth – you can’t have everything, but with Melbourne’s population trending upwards for the next couple of decades, and with opportunities in nearby regional centres (also growing), I believe in years to come we will think nohting of Melbourne supporting 9 clubs.
June 7th 2012 @ 12:05am
AW said | June 7th 2012 @ 12:05am | Report comment
I never thought that relocating a Melbourne based club to the Gold Coast would ever work. It was based on the assumption that former Victorians living there would support them, but I don’t think that would have happened, I could not imagine old Collingwood, Essendon or Geelong supporters suddenly changing allegiances to the Gold Coast Kanagaroos. The Gold Coast has proven to be a graveyard for most professional sporting teams, a relocated Melbourne based club would have withered and died, at least with a locally created club, they have some chance of success.
June 6th 2012 @ 9:32am
Redb said | June 6th 2012 @ 9:32am | Report comment
Where there’s smoke there’s fire. One of the biggest criticisms of Brayshaw has been his lack of networking on behalf of the club. It seems he enjoys the spotlight of AFL club presidency but is not prepared to do the behind the scenes glad handing all clubs need to go further.
Brayshaw’s media commitments are extensive – but if Eddie McGuire can guide Collingwood then so can Brayshaw.
Brayshaw’s dumbing down of football commentary even outside his Footy Show antics where strangely he plays the straight man is not the stamp of a man you would respect. A child in a man’s body I suspect.
June 6th 2012 @ 11:15am
JamesP said | June 6th 2012 @ 11:15am | Report comment
Eddie McGuire is a much better president than Brayshaw – Eddie at least has some business acumen. Brayshaw is just a clown. Love him on the Footy Show and in front of camera, but I think the best thing he can do is find a quality CEO and step down at the end of the year.
June 6th 2012 @ 12:01pm
Redb said | June 6th 2012 @ 12:01pm | Report comment
JamesP,
Brayshaw tends to stay rather vanilla on the Footy Show – neither entertaining nor abhorrent.
His commentary is woeful, MMM is woeful should stick to music. His cricket commentary cringe worthy and a giant put on. King of the Bogans.
June 6th 2012 @ 1:03pm
JamesP said | June 6th 2012 @ 1:03pm | Report comment
He is rather vanilla, but no more so than Gaz. Unfortunately I continually shudder at the vision of him in the mankini. And his work on Triple M makes Brian Taylor look like a tame Labrador…
June 6th 2012 @ 4:01pm
Redb said | June 6th 2012 @ 4:01pm | Report comment
Hasnt Brian Taylor gone off the boil. Didnt mind him on Foxtel but with Ch 7 he has turned into a self important prat.
The Sat night commentary team is terrible they make Macca and Commetti looks like stars.
June 6th 2012 @ 4:15pm
Cameron Larkin said | June 6th 2012 @ 4:15pm | Report comment
Agree. Shocking. Too much talk about social media. It isn’t new guys!
June 6th 2012 @ 4:23pm
Redb said | June 6th 2012 @ 4:23pm | Report comment
Yeah the comments on social media a are joke, Fango – who the hell uses Fango! lol Ch7 pushing you know what up hill.
June 6th 2012 @ 5:20pm
Cameron Larkin said | June 6th 2012 @ 5:20pm | Report comment
I think it’s “live and interactive.”
June 6th 2012 @ 10:22am
Pope Paul VII said | June 6th 2012 @ 10:22am | Report comment
Brayshaw may be in need of an expresidency but that doesn’t explain the on field performances.
North PR talked them up. Surely they had grounds for this? Being a long time North supporter I like to take the long view and I’m pretty sure they have been in worse spots. My favourite worse spot was 1975 when they lost the first 4 games and went on to win their first premiership. \
Anyway back to the present. They are not out of it yet, although it would take a mighty effort to make the eight given who’s ahead of them. Meantime check the list out and see what they need next year and see who’s available. Must be a couple of rehab cases like old Brownie ( why was he let go again? ) who did so well at the Collies and those players Sydney are so good at reviving.
June 6th 2012 @ 11:06am
The Cattery said | June 6th 2012 @ 11:06am | Report comment
Pope
There’s another famous worst spot.
In a pre-season game in 1993, Adelaide thrashed North by some 150 points and Schimma got the boot, ushering in the Pagan era, which led to 7 consecutive top four finishes, 3 grand finals and two premierships.
Maybe these rags to riches story are no longer possible in the new millenium, I don’t know, but all want to believe that resurgences are still a possibility.
June 6th 2012 @ 12:20pm
Pope Paul VII said | June 6th 2012 @ 12:20pm | Report comment
God almighty, missed that one.
yeah I hope so. Some clubs just thrive on losing. Footscray/WB, St K, SM/SYD and yet they endure. Relatively speaking North have been on a roll since 1974 in an unending ( hopefully ) quest.
June 6th 2012 @ 12:29pm
The Cattery said | June 6th 2012 @ 12:29pm | Report comment
Pope
North’s last 37 years (4 premierships), look a whole lot better than the dogs, saints, swans and dees!
In fact, with 18 teams in the comp, to win 4 premierships in 25 seasons, as North managed to do, will be viewed as a huge success now, afterall, the bombers have only won 4 premierships in the last 28 seasons, and the blues and pies have only won 2 each.
But the flip side is that North appears to have squandered the commercial advantage that should have come from 7 consecutive seasons at the top that brought two flags.
June 6th 2012 @ 1:08pm
Pope Paul VII said | June 6th 2012 @ 1:08pm | Report comment
Damn flipsides but it’s a long and fascinating haul.
June 6th 2012 @ 1:29pm
Timmuh said | June 6th 2012 @ 1:29pm | Report comment
There’s some truth in thsat flipside. But also remember that it took Hawthorn almost 25 years from the start of their 15 year, almost unbroken, run near the top to see a big economic upside. And they didn’t have a league administration trying to kill them off as North had before the run in the 90s, and again just a few year back. Only the emergence of a premiership team stopp ed North from being Fitzroyed in the 90s, and only a last minute fightback against seemingly certain doom stopped North from being Southed a few years back.
June 6th 2012 @ 1:54pm
The Cattery said | June 6th 2012 @ 1:54pm | Report comment
Timmuh
very true, and Hawthorn started from a similar base as North and Footscray.
An advantage Hawthorn had, once it started racking up premierships, which North didn’t have, is an expansive and affluent Eastern suburbs base – that stretched East forever – by 1980, it was the club whose eponymous suburb had more people following another club (in their case, Carlton) – a bad sign.
the bulldogs have tried to emulate that in the opposite direction, but only with a modicum of success
June 6th 2012 @ 2:04pm
Nathan of Perth said | June 6th 2012 @ 2:04pm | Report comment
“In fact, with 18 teams in the comp, to win 4 premierships in 25 seasons, as North managed to do, will be viewed as a huge success now”
This, btw, is a big part of why non-Victorian team supporters don’t much care for counting VFL flags
AFL era flags are another order of magnitude in difficulty.
June 6th 2012 @ 2:38pm
The Cattery said | June 6th 2012 @ 2:38pm | Report comment
You guys are getting too big for your own boots!
June 6th 2012 @ 4:09pm
Pope Paul VII said | June 6th 2012 @ 4:09pm | Report comment
Dear Mr of Perth,
I can see how the VFL is viewed with some cynism from the outside.
As to degree of difficulty
North, Footers and Hawthorn were only invited in because the other clubs were sick of picking on St Kilda. Prizing premierships from the cold hands of Melbourne’s elite was no easy task. In the 51 seasons it took North to win. Between them they contested only 8 GFs.
Since 1987, at a rough count, AFL outerstaters have lobbed up for at least 17 appearances.
June 6th 2012 @ 4:22pm
Nathan of Perth said | June 6th 2012 @ 4:22pm | Report comment
Dear Your Excellency,
The cold-dead hands thing is why, when we’re talking about discounting premierships, we’re usually thinking of the “first to 17″ mob.
June 6th 2012 @ 11:09am
Nathan of Perth said | June 6th 2012 @ 11:09am | Report comment
For some reason I like Brayshaw, but I can’t say he’s the man I’d want at the helm in a storm.
June 6th 2012 @ 11:49am
Timmuh said | June 6th 2012 @ 11:49am | Report comment
The last thing the club needs to tip both senior men out at once. Arocca has left, who knows why – for all I know he could be in line for the NRL job. Given Caro’s record on attacking North and believing falsehoods fed to her (at times seemingly deliberately from AFL House), some of the “facts” in her article have to be questioned. Off-field the club’s position is still shaky, but has improved over the last three years. The debt is being reduced, a new club record membership this year, the facilities have been upgraded. If the AFL gave clubs equal chance at gaining support, rather than relegating those most in need of help to being seen only on Fox and in the worst timeslots, the so-called “handouts” could be phased out.
The on-field problems are an absolute disaster and come down to one thing – the players are not trying. Last year, even when belted by 15 goals, North were always up there in the tough stats – contested possessions, etc. They just had the worst disposal in the league, including Gold Coast. This year the disposal is no better, Scott has them playing a high possession game that requires immaculate disposal, and they are losing the contested ball at a rate that looks more like an under 18 team against an AFL one. The pressure should be on Scott, but can’t be because North can not afford to pay him out.
The administration most liekly has nothing to do with the shocking year so far on-field. The only good game was against Geelong, and that doesn’t look as good as it did at the time. This was supposed to be the break-out year, according to many, for Bastinac, Zeibell and maybe Cunnington – and a finals appearance was supposed to be there. Finals are gone now, bottom six is certain and bottom four probable; and North is not the “young team” they were last year. Those are problem within the football department, not administrative ones (other, perhaps, than all clubs with less resources seem to be falling behind in player development now).
June 6th 2012 @ 12:42pm
The Cattery said | June 6th 2012 @ 12:42pm | Report comment
This is interesting and timely, I think.
As we counted down towards the end of the opening round this season, which seemingly went forever, I think the AFL managed an all time opening round record attendance, but fell agonisingly short of the all time round attendance record (noting that for the first time there were 9 games in a round).
That record was set in the final round of 1998, when two traditional battler clubs, North and the dogs, met in the final round at the MCG in a battle to finish top (something the dogs have never managed in the history of the club).
These were the attendances for that final round in 1998, which remains a record for any round in an AFL season:
Melbourne vs Richmond – MCG – 76,387
North vs dogs – MCG – 68,050
Geelong vs Essendon – MCG – 61,089
Hawthorn vs Freo – Waverley – 39,735
West Coast vs Adelaide – Subi – 37,388
Sydney vs Collingwood – SCG – 35,814
Port vs Carlton – Football Park – 34,518
Brisbane vs St Kilda – Gabba – 14,993
Total: 367,974
What strikes me is that of the matches in this record round, there were no “blockbusters”, no traditional derbies, just a round of very solid attendances right across the board.
It just goes to show, the battler clubs can pull in decent crowds – it’s something you have to keep working on, through good and bad years.
The other thing to add is that footy was probably more attractive to watch in 1998, we were yet to be submitted to the ugly duckling Swans/Eagles contests of 7/8 years hence, which Ross Lyon has taken to a new level with the Saints and now Freo – I think there’s a message there.
June 6th 2012 @ 12:51pm
Timmuh said | June 6th 2012 @ 12:51pm | Report comment
One big difference is that North v Dogs was for 1st and 2nd on the ladder. When the smaller clubs are near the top of the table they can pull a crowd, when the big clubs are near the bottom they pull a similar crowd.
Should the AFL be putting more emphasis on building up the smaller games (trying to turn 25k crowds into 35k crowds) than the big ones (turning 75k crowds into 85k crowds). All the emphasis is on the “blockbusters”, with nothing done to assist other games. Sunday twilight spots being used for the games which will most likely have the lowest attendance anyway, automatically further decrease attendance and places the teams where only 35% of the nation can watch pay TV.
The lack of FTA and decent timeslots does far more damage to the smaller clubs than they get back in “handouts”. And not just short term, it also destroys their ability to sell their brand to future generations. Which kid will choose to barrack for a team they see five times a year over one they see 20 times?
June 6th 2012 @ 2:01pm
The Cattery said | June 6th 2012 @ 2:01pm | Report comment
Timmuh
there is something to be said there – I’ve heard Brad Scott talk about a similar theme last year (on Insider), that it’s not really about a hand-out, but about some equity in being allowed to draw big crowds.
No doubt that a bit more exposure on FTA would help the battler clubs, except the AFL is stuck with the Government’s anti-siphoning rules.
Another thing that would help, is for the League to sit down with the three lowest drawing clubs, say North, dogs and demons, and ask: which timeslot suits your supporter base best? Sat arvo? Sat night? sunday arvo? twilight? whatever it is, ok, all your home games are going to scheduled at precisely that time.
Supporters love clarity, they’ll form a habit around that and going to the footy is a bit of a habit that needs nurturing.
June 6th 2012 @ 1:18pm
JamesP said | June 6th 2012 @ 1:18pm | Report comment
Interesting analysis. Out of those games, these are my thoughts on what these games would pull today:
Melbourne vs Richmond – MCG – 76,387 (Would pull that amount only if both Richmond and Melbourne were in the top 8 )
North vs dogs – MCG – 68,050 (extraordinary H&A figure for the 2 least popular AFL teams)
Geelong vs Essendon – MCG – 61,089 (would get about the same)
Hawthorn vs Freo – Waverley – 39,735 (would get about the same if played at the G)
West Coast vs Adelaide – Subi – 37,388 (the same)
Sydney vs Collingwood – SCG – 35,814 (the same – although in 2003 they somehow managed to pull 70k at ANZ)
Port vs Carlton – Football Park – 34,518 (about 10k less now judging by last weekend – although if Port were flying closer to 30k)
Brisbane vs St Kilda – Gabba – 14,993 (a touch better now – close to 20k) When the Lions were on fire, this would have been a 30k+ crowd.
June 6th 2012 @ 1:56pm
The Cattery said | June 6th 2012 @ 1:56pm | Report comment
JamesP
agree with that.
June 6th 2012 @ 8:15pm
rsingi said | June 6th 2012 @ 8:15pm | Report comment
Brilliant article. Brayshaw needs to get his priorities right or get out. I think Brad Scott is a good coach with an average list. Brayshaw made a grave error in not relocating. Now they need to bottom out and start again or they will continue to be just mediocre. Their loss against Port from an unloseable position has finished their season.