How to build an AFL team the Belichick way
By Vanilla Gorilla, 22 Jun 2012 Vanilla Gorilla is a Roar Pro
- Tagged:
- AFL, Australian Rules Football, Bill Belichick, NFL
Related coverage
I realise the season is still in progress and there could be a perception that I am jumping the gun, but teams in the AFL will be looking forward to the draft and off-season in anticipation that they can solidify the stinky quagmire they have created.
What I am about to propose is a theory of how to rebuild your woe some rabble of a team into a power house using knowledge I have attained from watching one of the great “Creators,” Bill Belichick.
For those who are not religious followers of the NFL, Bill Belichick is the American sporting rival to Kevin Sheedy.
They both possess a smug look that insinuates that they know something you do not. They both win a lot and they have both created legendary players, teams and won multiple championships.
They have achieved this through a level of arrogance and knowledge of the sport very few posses. Belichick is a genius who creates teams with the right attitude rather than the most talented players.
One of his famous quotes: “On a football team, it’s not the strength of the individual players, but it is the strength of the unit and how they all function.”
There will be reluctance from some readers to accept that an American football coaches’ philosophies could relate to an AFL team but given the success of the zone defence, a scheme taken directly from the NFL, these theories might also translate.
It should also be noted that the draft and the free agency has been a part of the NFL for an extended period of time, giving them far greater experience and expertise – and more data for us to examine.
Phase 1: Tanking
The fastest way to get your team heading in the right direction is to go in the opposite direction. Losing is the key; therefore if your team wants to get better, they have to worse, this is known as tanking. Its not a particularly honorable thing to do, it is not fun to watch, but it helps to get results in the long run.
There is nothing worse than the dreaded doldrums of finishing 6-12 on the ladder. You have the selection of ‘the next best’ draft picks which results in continually having good but not great players come to your club.
The process of tanking is not something condoned by the great man himself but is certainly a step, for the average to poor, in the right direction. Tanking is the process of cleaning out your team of “big names” and high value contracts in order to free up cap space and lose your way to the number one draft pick.
This raises all sorts of moral dilemmas and really tears at the fabric of everything sport seems to stand for in which “you play to win the game.”
Yet, this process will shed the weighty burden of ‘high profile’ players who may be chewing up valuable cap space. Those sort of players that, when you watch the top sides, make you think, “Could he even make their starting line-up?”
This is the first step, with it completed and oodles of cap space on your books you can attack phase two of the plan with some gusto.
Phase 2: Free Agency
This is an area where Belichick is beastly. He consistently acquires players who were discarded by other teams and transforms them into respectable and useful pieces.
Tanking gives you the cap space to make a serious run at the meat market that is free agency. You now have the ability to lure a big game player, Gary Ablett or Chris Judd to your club with a large pay packet that other teams can not match. This instantly raises your credibility and will raise the interest of other free agents.
Cap space is the key here. If you do not have it you can not buy the talent required to be competitive. You can not buy that winning feeling. Without it you will continually overpay your current talentless hacks that leave you with the feeling that you are in a bad marriage, you are staying together for the kids.
This is a period when you can drastically underpay talented players from the local leagues. It is only now that AFL clubs are looking at mature age recruits, such is the leagues obsession with youth. I would hate to think how many talented players did not get a look in because they did not have ‘star’ written all over them when they were 16.
There is a bevvy of experienced WAFL/VFL/SANFL players around who would instantly add stability to your team. While they are not likely to light the league on fire you know that you are purchasing a physique that is ready for the big time and if you have scouted them correctly, you will have a player who can perform to a certain level of expectation immediately.
Podsiadly and Barlow are the first two that spring to mind. Not great players but cheap for their relative utility in the team.
These players can be signed to your bench and emergency spots, heck a few of them could start up forward but I will get to that later. Their contribution will be noteworthy and you will only have to pay them peanuts.
The free agency is a time to fill your side with some experience, perhaps pick up an older player who can tutor the youngsters, a role model if you will. They do not have to play all that often but their knowledge is invaluable.
Belichick himself said, “The experience level they bring, there’s no question there is a value to that.”
The perfect example is when Tana Umaga returned to New Zealand and played sparingly for Counties Manakau in the NPC. His knowledge and leadership instantly increased the solidity of their midfield and turned then into a relative contender.
The emergence of their young talent was immediate. He had taught them the subtle techniques and attitude to becoming great. He left and the team fell back into irrelevance.
Phase 3: The Draft
To quote the man himself, when asked why he focused on drafting interior players first he said, “the thing about those players is they’re involved in every play. You can not have a play where you don’t block the nose [tackle]”
This can be translated to the AFL. With a focus on quick clearances, getting the ball away from stoppages and to the forward lines, the midfield is where you need to start. These are the players that are involved in a majority of the play. They have the greatest impact. If you can not win the clearance battle then you will struggle no end in your quest to win.
This is closely followed by the defensive side of the field after all, defence wins championships. It is an area, as Belichick sees it, where “you are always trying to isolate it into one player, one situation or one thing, and it just doesn’t work like that.” Defence is about finding intelligence rather than a physically imposing player.
Dustin Fletcher looks like he was the last kid picked in every playground pickup game he was ever involved in, he is all knees and elbows. What makes him special is his level of intelligence, his ability to read the game and understand what an attacking player is going to do before he himself knows it.
If you are going to draft a defensive player do not look at their physical prowess, look at what they do when the ball is not around, how they behave when a ball is in the air. Being big or explosive is not enough.
Lastly is the forward line. Big or agile forwards could be found in any local league, they are a dime a dozen. Being a forward is not that difficult in comparison to other positions on the field. They are the wide receivers of the AFL.
There are numerous tall well-built studs that could play in these positions. They should only be drafted in a high position if your team already has the required pieces in place.
If you have a stable defence and good midfield, someone of a Buddy Franklin or less distracting version of Brendon Fevola will help push your team into the upper stratosphere of the league.,the final piece in the puzzle, if you will. There is no point in drafting a powerful forward if there is no one to get him the ball.
The issue with a ‘big man’ is that they are very sexy to talent scouts. However they take a long time to develop and may be overvalued. A cardinal rule during the draft is “don’t fall in love with a player.”
These are my theories to developing a team. It is not an exact science and teams are bound to get it wrong at some point. It is easy to pick up a Jack Watts and pass on Natanui.
It makes your team look incompetent, but if Nic Nat had been a bust everyone would be praising Melbourne.
There is no hard and fast rule of how to get your self off the scrap heap in the AFL but I think if your team follows similar principles to those displayed by the master, Bill Belichick, then they will increase their chance of success. NFL strategies have worked in the AFL before they may just work again.
In all of this one rule applies; build a team don’t just collect talent!
Looking to join The Roar team? We're searching for an experienced Group Sales Manager to lead our team in Sydney. Yes, this does mean you get to work with the site all day long! If you're a digital media sales star, we want to hear from you. Apply now.
![]()
Passionate about your AFL? Then sign up to The Roar's brand new daily AFL email, delivering Roaring articles directly to you day-in, day-out. You'll love it!
Click here to join now!
Do you have what it takes to become a sports writer? Write for the roar
AFL articles
- Record low AFL crowd for GWS home match (209)
- Giant challenges ahead for Greater Western Sydney (200)
- Kevin Sheedy sticks by comments (143)
- My open-letter to AFL supporters (91)
- Long, cold winter ahead for Western Bulldogs (86)
- Why we should ease up on the Giants (81)
- Who was the greatest: the 2001-03 Lions or the 2007-09 Cats? (80)
- Brisbane Lions vs Carlton: AFL live scores, blog
- Richmond vs Essendon: AFL live scores
- St Kilda vs Western Bulldogs: AFL live scores (2)
- GWS Giants vs West Coast Eagles: AFL live scores, blog (114)
- Port Adelaide vs Geelong: AFL live scores
- Indigenous round marred by shocking racial slur (79)
- GWS on search for star recruits: Sheedy (5)
- Brisbane Lions vs Carlton: AFL live scores, blog (0)
- Richmond vs Essendon: AFL live scores (0)
- St Kilda vs Western Bulldogs: AFL live scores (2)
- GWS Giants vs West Coast Eagles: AFL live scores, blog (114)
- Port Adelaide vs Geelong: AFL live scores (0)
- Indigenous round marred by shocking racial slur (79)
- Collingwood vs Sydney Swans: AFL live scores, blog (93)
Recommend this story.
- Explore:
- AFL, Australian Rules Football, Bill Belichick, NFL


June 22nd 2012 @ 8:18am
Keagan Ryan said | June 22nd 2012 @ 8:18am | Report comment
I know it’s personal opinion but as a pats fan I don’t think Belichick ever tanked? The Patriots have been consistent performers and remind me abit of the Swans in the AFL. The Patriots have appeared in 9 of the last eleven playoff series.
But totally agree with the way Belichick builds a team, love it. Great angle
June 22nd 2012 @ 10:55am
Vanilla Gorilla said | June 22nd 2012 @ 10:55am | Report comment
I agree Bill never tanked, I stated that earlier, however if you want to become improve a truly terrible team then tanking is a faster way of getting to a position where you can tap into the genius that is Bill Belichick.
June 22nd 2012 @ 1:00pm
Timmuh said | June 22nd 2012 @ 1:00pm | Report comment
If you have a truly terrible team, there is no need to tank. A truly terrible team will finish very close to the bottom anyway.
June 22nd 2012 @ 9:09am
Chris Chard said | June 22nd 2012 @ 9:09am | Report comment
Great article VG
Bill is definitely ‘Lord of the Draft’….however I couldn’t see anything in your article about secretly videotaping other teams signals?
Cheers
CC
June 22nd 2012 @ 10:57am
Vanilla Gorilla said | June 22nd 2012 @ 10:57am | Report comment
Haha, I am a big time Bills supporter and the other half of my sporting relationship at http://www.sportspolygamy.com is a die hard supporter of the patriots and hasd a man crush on Tom Brady, who has great hair by the way. This topic is raised regularly when he chooses to heckle my shambles of an organisation. He seem to think it had no effect, I say its cheating, we both agree that he is a genius!
June 22nd 2012 @ 9:11am
Lou Lando said | June 22nd 2012 @ 9:11am | Report comment
You only have to look at how Belichick screwed the giants last week by claiming tight end Jake Ballard off waivers. Giants thought no-one would pick up an injured guy, we’ll just sneak him on to waivers (when a player is on waivers for a short time, any team can pick him up). Belichick left the Giants looking like a laughing stock.
He’s a great coach but gees it helps having Tom Brady as your QB.
June 22nd 2012 @ 10:34am
Fivehole said | June 22nd 2012 @ 10:34am | Report comment
And Drew Bledsoe before him – he wasn’t nearly as good when he was coaching the browns.
June 22nd 2012 @ 10:53am
Vanilla Gorilla said | June 22nd 2012 @ 10:53am | Report comment
No one has been any good for a long time coaching the Browns. The Browns stink and administration seems to continually screw them. He spent 12 years as the defensive coordinator of the New York Giants. During this time he was voted defensive coach of the year, helped to win 2 superbowls one of which resulted in his defensive playcalling being included in the football hall of fame when they screwed my boys, the Bills, in a superbowl. He also had a 36-44 record at the Browns, Since 99 they have had 6 coaches… Even the Mangenius Eric Mangini couldnt save them!
June 22nd 2012 @ 11:03am
Nathan of Perth said | June 22nd 2012 @ 11:03am | Report comment
My poor Browns … they suck so badly it’s just a constitutional thing now.
June 22nd 2012 @ 10:54am
Lou Lando said | June 22nd 2012 @ 10:54am | Report comment
He did well with what he had at the Browns. Turned the defence around and made the gutsy (but right) call on QB Bernie Kosar, which did not prove popular with Browns’ fans. Took them to the playoffs but move to Baltimore was too distracting, couldn’t blame Belichick for that last season.
June 22nd 2012 @ 2:37pm
Bristler said | June 22nd 2012 @ 2:37pm | Report comment
And the Giants left Belichick looking like a laughing stock in two Super Bowls. I am pretty sure that they wouldn’t trade places.
June 22nd 2012 @ 4:05pm
Nathan of Perth said | June 22nd 2012 @ 4:05pm | Report comment
bwahaha
June 22nd 2012 @ 5:02pm
Simmo said | June 22nd 2012 @ 5:02pm | Report comment
No gratuitous reference to spygate?
June 22nd 2012 @ 6:38pm
Ian Whitchurch said | June 22nd 2012 @ 6:38pm | Report comment
Clearing overpaid and underperforming players off your roster, ideally for draft picks, is not tanking.
Getting games into kids is not tanking.
Trading this years picks for next years is not tanking.
Tanking is when you deliberately go out to lose for draft picks.
Tanking destroys the soul of a club.
As well, “Tanking gives you the cap space to make a serious run at the meat market that is free agency. You now have the ability to lure a big game player, Gary Ablett or Chris Judd to your club with a large pay packet that other teams can not match. This instantly raises your credibility and will raise the interest of other free agents.”
I cant recall the pats EVER doing this. The pats actually do the reverse – they hire role players who can do the job they need to do, and they never ever ever overpay.
“There is no point in drafting a powerful forward if there is no one to get him the ball.”
I’d disagree completely. Power forwards in the AFL are incredibly rare – as rare as left tackles who can play the run as well as pass protect. They provide a focus for your attack, and unlike mere forwards, they demand double coverage.
They are therefore irreplaceable on your list.
Good AFL midfielders, on the other hand, are darn common.
June 22nd 2012 @ 7:52pm
Bristler said | June 22nd 2012 @ 7:52pm | Report comment
Bravo for effort, but I am not sure if you understand Australian Football. Key forwards certainly aren’t a “dime a dozen”. Outside of Taylor Walker (and Podsiadly, although I don’t consider him a star forward), all of the leading young KPFs are high draft picks (or in the case of Hawkins, an F/S selection). It is quality midfielders that are easy to obtain, not forwards.
Additionally, you have ignored a key plank of Belichick’s success: always be rebuilding and ignore past deeds, only look to the future. The Pats have traded players away (notably Richard Seymour) for good draft picks, even though they may have still had much to offer, in order to ensure that they had access to the draft. They also rarely overpay players, and most importantly, they are always willing to trade down in the draft. The Pats would rather have two second round picks than one later-first round pick; this ensures that there is always new talent coming into the team, and there have been the salary cap benefits from not drafting a first rounder, who would demand a higher contract due to draft position.
June 25th 2012 @ 12:41am
Vanilla Gorilla said | June 25th 2012 @ 12:41am | Report comment
Kurt tippett was drafted 32nd
Jack Riewoldt 13th
Taylor Walker 75th
Johnathan Brown 30th
Buddy franklin 5th
I wouldn’t consider anyone outside of the top 10 o be a high pick. I agree with your comments about bellichick in terms of rebuilding but if you are someone like the demons you are trying to improve, not stay good.
June 25th 2012 @ 8:55pm
Bristler said | June 25th 2012 @ 8:55pm | Report comment
Anything in the first round is considered a high draft pick, so that’s Riewoldt (both N and J) and Franklin. Brown (and Cloke) were father/son selections and I have already mentioned that Walker is an exception. So that leaves Tippett as the sole example of picking a talented athlete and converting him to a forward. Whilst it certainly may be possible, the odds are definitely against it being successful.