How I would fix Australian rugby: improve the pathways
By Brett McKay, 6 Jul 2012 Brett McKay is a Roar Expert
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Wallaby glory against Wales came with an All Black twist (AAP Image/Joe Castro)
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It’s been an interesting exercise, The Roar’s rugby ‘Solutions Series’, and the points and arguments made by Lordy and Campo this week have all been valid and worthy. Spiro’s next week will be equally so.
If you or I were in charge of Australian rugby, the simple thing would be to just adopt all the recommendations as made, but then you would face the double-edged sword of trying to prioritise legitimate plans for change and coming up with the funding to implement these required changes.
Bledisloe drought must end: O’Neill
But then, no one said solutions are supposed to be easy.
Recently, I chatted with Brumbies CEO, Andrew Fagan, on an unrelated topic, and he again made the point about the motivation for changes made their rugby program and facilities, as driven by Jake White on arrival.
Fagan’s point was and is that the Brumbies simply had to make the changes at HQ that they did – new Athletic Director, a full time chef and set meals, among many others – in order to develop the best rugby program in Australia. They made the changes they did because they simply couldn’t compete with the obvious climate and financial advantages the four other Super Rugby franchises enjoy.
So their rugby program has to be their point of difference; it has to be the reason for players to want to move to Canberra and play for the Brumbies. On current evidence, it’s certainly made a difference on the scoreboard.
Australian rugby in general faces a similar situation. The need for change is evident in numerous directions, particularly in terms of governance and especially the grassroots, as has been outlined by my esteemed colleagues this week.
Another big problem we face currently is that the pathways in Australian rugby aren’t nearly clear enough anymore, and arguably don’t seem to be serving the purpose for their existence: to improve Australia’s playing depth.
It’s now almost five years since the ARU took the bold move to implement that missing step between club and Super Rugby, and though the Australian Rugby Championship produced some fantastic rugby – and indeed, a good number of current Wallaby stars – in its only season of 2007, there’s still been nothing developed in its place since.
And it’s not just the ARC pathway that was erased from the map. In the same cost-cutting measures that claimed Australia’s first attempt at creating an equivalent of South Africa’s Currie Cup and New Zealand’s National Provincial Championship, Australia A was also removed from the Pacific Nations Cup and the entire ‘A’ program scrapped.
In recent years professional squad sizes have been slashed while other countries look to expand theirs; a salary cap has been introduced in isolation from the SANZAR partners, and state-run academies have been abolished in preference to a supposedly centralised structure run by the national body.
Certainly, there’s a common theme in these moves: money. Or more specifically, a lack thereof. It’s very simple to just come out and say, “All of those things should be reinstated NOW” but the fact remains that someone has to pay for them.
So while I’d love to see back it on the agenda, it’s clear the ARC is as far away from a reintroduction as ever. But that’s not to say something can’t be done in its place. Clearly, something is still required to bridge the gap that’s long been recognised.
And this particular solution might address both the ‘next step’ and the academy issues in one go, simply by returning the academies to the states, and have them play accompanying fixtures on any local derby undercard. Proper second XV fixtures.
This would give the states the opportunity to develop their extended squads further – using their own methods and programs – while also providing game time for fringe, rookie, and injury-returning players at a meaningful level above club ranks.
The recent fortunes of the Australia Under-20s should be proof enough that we can’t just develop these young kids in age groups. The state of first class cricket in Australia currently is another perfect example of what happens when you restrict development teams to a certain age (the old second XI comp was revamped several years ago and restricted to Under-23 – with three over-age players – up until the start of last season).
With each second XV playing eight derby games per year, there is ample opportunity to build match fitness, combinations, and experience on the paddock, rather than in the gym or within their age groups.
Make it a proper competition, too, played for points, with a trophy of some sort to the winning state. It could even be a corporate thing if it helps get the program up and running. I’d have no problem with a QANTAS Cup being minted, if that’s what it took.
In the June international window, I’d be talking long and hard to the IRB about the virtues and benefits to be had by extending the Pacific Nations Cup funding to include Australia A again. If the Junior All Blacks want in again, that’s fine too.
It’s long been said that Japan and the Pacific Island teams need more exposure to the likes of Australia and New Zealand, and this move would achieve that. Plus, it would’ve been the ideal intro to Wallaby methods for the likes of Jesse Mogg, Bernard Foley, Caderyn Neville and others named in the initial training squad but saw no game time.
And surely Australia A is a better pathway to the Wallabies than a month of training and a free tracksuit?
It’s important that our talented youngsters emerge from the schoolboys and age representative programs with a clear directional view of what is required to make it. It should be simple: club rugby into a state academy into a second XV into Super Rugby into Australia A into a Wallabies jersey.
Instead, what they currently see is a mixture of club level and supposedly high performance programs which could see them sent off to plug a Super Rugby hole at late notice with almost no introduction. If they’re lucky (or unlucky, depending on your perspective) they may be involved in the Under-20s along the way, but essentially we expect them to develop on a Super Rugby training paddock.
And then if they do get a game and play better than expected, we rush them into Australian calculations quicker than we can utter the words “next Wallaby great”.
We owe it to these talented kids – and even the late-bloomers – to have the right structures in place and the pathways clear and defined, so that they can take their rugby gifts as far as they can, and not just as far as they might.
It’s true that the longest journey begins with the first step, but Australian rugby doesn’t need to make that journey overly complicated for our kids with illogical detours and no signage.
Making logical change requires courage. But the benefits could last for generations. Australian rugby needs that courage.
Clear the pathways. Let the talent flow through. Reap the rewards.
Brett McKay is a former non-tackling scrumhalf and not-quite-1st Grade middle order stalwart. A rugby and cricket expert for The Roar since July 2009 (having joined in Sept 2008), Brett has written for Inside Rugby and Cricket Australia, and is also PLAY Canberra's rugby correspondent. He tweets from @BMcSport
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July 6th 2012 @ 8:14am
Working Class Rugger said | July 6th 2012 @ 8:14am | Report comment
The enduring questions of Australian Rugby. How to best develop talent and which format it should take and expense, we shouldn’t forget that as its the eternal excuse.
I’d personally prefer to see a great deal more effort pumped into junior grassroots development but I also believe some sort of Mid level championship needs to be established and using the extended squads as ‘A’ squads is a good idea with some real merit to it. I am really hesitant about the concentration of talent into two main National Academies as I really don’t think it serve’s our best interests in the long term and in my mind will lead to even more warehousing of talent.
I would take your idea with the addition of a Western Sydney team to the IRB on the premise that if they get on board, the three PI teams that currently go around in the Pacific Rugby Cup, would be included as part of a proper structured championship with something to play for, if they are willing to help at least initially fund the championship. Furthermore, and its a minor deviation from your original idea, I would schedule for after the club season to provide it its own defined window. This would also allow for top club performers to be included and for Academy/extended squad member’s to play full club seasons plus the level you are suggesting. It would provide anywhere up to 30 competitive games of Rugby a season to develop the necessary skills bases required especially for schoolboys talent who would have only played a maximum of 10-12 games a season while in that pathway.
That’s another issue. We need to push for a transformation of our current schoolboy structure. Particularly in regards to the skills and physical development of players. I am actually someone who see’s great strength of having a defined private schoolboy system but only if utilised correctly. A present we have a prospective 20 odd schools in NSW and probably another 20 in QLD(I will also say that others states could use this setup as well) that could be used a primary development nurseries in terms of skills but most importantly physical development. in a intensive environment. The ARU and state unions need to push these school to commit to elevating playing Rugby from purely a status symbol among students and alumni (it could stll remain so) but a serious, semi-pro pathway to professionalism (this is League’s strength).
July 6th 2012 @ 8:36am
Garmos said | July 6th 2012 @ 8:36am | Report comment
Target the Grassroots by helping develop the standards in local comps. One way this could be done is get local clubs to have contracted players. About 20-30 for each club. Each player could receive a voucher for their gear and insurance if they get injured. This gives players at a club level a pathway and creates competition.
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July 6th 2012 @ 8:53am
Working Class Rugger said | July 6th 2012 @ 8:53am | Report comment
Garmos,
The money does not exist at club level to do anything even remotely like that. Most clubs are run only the fumes of an oily rag.
July 6th 2012 @ 8:59am
Working Class Rugger said | July 6th 2012 @ 8:59am | Report comment
Or target grassroots by developing (or using current development programs) and implementing junior development programs to a broader segment of the community. With the Olympics and the funding (yes, Rugby will be eligible for funding) while the temptation will be to pour resources in the 7s program, it would be more beneficial to the game to use, well, 100% of those funds to greatly expand our junior player bases. In time that will have a positive flow on effect at all levels.
July 6th 2012 @ 1:47pm
Brett McKay said | July 6th 2012 @ 1:47pm | Report comment
Completely agree Garmos, but I’ve deliberately not mentioned this as that was essentially the topic of David Campese’s column on Wednesday. See the link at the top..
July 6th 2012 @ 8:38am
The Bush said | July 6th 2012 @ 8:38am | Report comment
Brett,
I personally would disband the Pacific Nations Cup and have norther hemisphere countries properly tour the Islands and Japan, but that is just me.
Instead, especially with money in mind, I’d rather we invited a team like Georgia or Russia or something to tour Australia and play Australia A. These games could be held on Friday nights, with the Wallabies playing Saturday night. Would certainly do wonders to get more rugby on TV and keep the content level up.
I’d also like to see midweek games from the lesser team when they tour as well as what Wales did. With two (2) nations sides touring there is no reasons that all five (5) Australian Super sides can’t get a mid-week fixture during the break.
I am a fan of having Second XVs playing as curtain raisers and there certainly needs to be an academy for each super side.
July 6th 2012 @ 8:55am
Working Class Rugger said | July 6th 2012 @ 8:55am | Report comment
I’d certainly like to see the likes of the most of the ENC teams touring down here. Play them in smaller more regional locales for mine.
July 6th 2012 @ 9:55am
soapit said | July 6th 2012 @ 9:55am | Report comment
or as curtain raisers to save even more money (stadium hire)
July 6th 2012 @ 1:48pm
Brett McKay said | July 6th 2012 @ 1:48pm | Report comment
Bushy, the PNC is an IRB comp, not Australia’s. If possible, I’d want Australia A to re-join the PNC AND for your idea to happen..
July 6th 2012 @ 2:00pm
The Bush said | July 6th 2012 @ 2:00pm | Report comment
Brett,
I appreciate we don’t have the power to disband the PNC.
What I’m suggesting is that the IRB disband it and instead force Tier One Nations, as Scotland did this year, to tour the Islands. In the two (2) years that are World Cup or Lions, one (1) of the Six Nations countries should tour the Islands, whilst another tours the Americas.
Simultaneoulsy other countries, such as Japan, Russia, Georgia etc should be encouraged to tour the Islands.
Actually, whilst we’re thinking about it, Australia A could do a three game tour fo the Islands in June. That’d harden them right up…
July 6th 2012 @ 8:41am
Sailosi said | July 6th 2012 @ 8:41am | Report comment
It’s never coming full stop.
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July 6th 2012 @ 9:02am
katzilla said | July 6th 2012 @ 9:02am | Report comment
It needs to be generational change, the perceptions need to be changed at a school kid level.
Your not going to convince Harry Hardware the local Sparky from North Para to drop his sport to take up Union, but you might convince his kids.
Rugby programs in primary schools, spend the money, put the players to work spreading the game in the heartland areas.
It’s something the AFL do really well, it’s almost insidious and religious like.
They spread their game with a view for a decade or two later. People might laugh at the prospects of the GWS giants but at a school kid level the money they’re spending is phenomenal. Kids are getting program’s and gear. I spoke with my Neice last week who comes from an English rugby family. 6 years old and she doesn’t recognise the English rugby jersey (let alone the Wallaby) but ask which team she supports and she’ll tell you in a heartbeat – The GWS Giants (I asked her where GWS was and she doesn’t know, but that’s her team)
There are areas in Western Sydney where the ARU could have staked some claim for the next generations, but those few kids who won’t play League will actually play AFL.
Never mind aye? As long as Jon and his cohorts get to eat Caviar on $100 bills who cares?
July 6th 2012 @ 9:46am
Working Class Rugger said | July 6th 2012 @ 9:46am | Report comment
Katzilla,
Precisely. We talk about development yet ignore the fact that we have 5 teams of development officers at our disposal. We need to utilise our player’s more in this respect after all they are paid to play Rugby, why shouldn’t part of that be to develop the game. Again as you say, directly and specifically focus entirely on Primary aged children. Play for the long game. Take the current squads of what 38 player’s as well as coaches and split them into say 17 unique ‘teams’ of two. Assign each team 10 Primary schools each that they are to visit (it would need to be scheduled of course) a minimum of 6 times a year ( 6 is the numbers of time required to alter perception and build support or acceptance, its a marketing thing). That would equal 170 schools in each state with a total of 850 schools nationally. Initially, it will have to be restricted to the major cities and close by regional centre’s for costs sake. Conservatively from there say each school has 400 students. That’s 400 x 850 a potential 340,000 kids per year reached. Look to retain 10% per year (it’s achievable) in ten years time the Rugby landscape looks a great deal more rosy.
In its second year introduce Rugby as a school sports option in each school visited. I have in the past advocated the 7s pathway, but, on reflection with schools, Tens would be the better vessel as it will include the bigger bopper’s. I’d still use 7s in club based development as a summer format. This removes other competitors from the marketplace, make it cheap to play say $20 rego for unregistered Club players (15s). But for schools from year’s 3-6, 10s would better serve the game. For kids younger the year 3, tag Rugby would be a good starting point.
July 6th 2012 @ 11:16am
Justin2 said | July 6th 2012 @ 11:16am | Report comment
Agree with this type of thing and have mentioned similar in the past. Each player should have to do a coaching course and also attend and carry out X amount of sessions at primary schools. If rugby is there only job then there is no excuse…
July 6th 2012 @ 11:45am
ncart said | July 6th 2012 @ 11:45am | Report comment
WCR, this is an excellent suggestion. I’m all for primary school development – get the 6 – 7 year olds playing non tackle small sided games like they do at the junior clubs, and build the enthusiasm and skills from there as it goes up the age groups. Sell the safety aspects to the schools as well (they think it’s dangerous) and the pathway. This model should be taken up with each state union to implement and the emphasis should be on primary schools that are state schools, not ones that are feeders to rugby schools.
July 6th 2012 @ 11:55am
Druid said | July 6th 2012 @ 11:55am | Report comment
WCR,
I think club development needs to be considered as well. Many of the clubs, particularly in the Parramatta/Penrith districts are not situated in the growth corridors. There have not been any new junior Rugby Clubs established in these districts in the last 10 yrs even though there has been substantial growth in the North West and South West corridors. In the south sest you have clubs at Merrylands, then nothing until Liverpool and then nothing until Cambelltown, in the north west there are Hills and Norwest and then nothing until Hawkesbury. West of these areas there is Rooty Hill and then Blue Mountains. Even though suburbs like Rouse Hill, Kellyville etc have had massive growth no new clubs have been established.
Of course to establish clubs means dedicated volunteers with a passion for Junior Rugby and a willingness to put in hours upon hours of effort with very little help from the governing bodies (with only 2 ARU development officers ,compared to 30+ in both AFL and League, covering all of Western Sydney and primarily focused on Private Schools). Money can be thrown at them, but without dedicated people on the ground it will not happen.
The main problem is when trying to expand into brand new areas the amount of parents passionate about Rugby is very minimal as most of them would not have grown up with Rugby and hence are not invested in ensuring Rugby’s growth or sucess in their area (i.e. they would not be worried whether their child plays Rugby or another sport). If there are no Rugby clubs in growth areas then the kids do not have friends playing for Rugby and hence do not get exposed to it.
It can happen, there are clubs in Western Sydney experiencing 10%-20% growth currently, but to truly grow new clubs will need to be established.
July 6th 2012 @ 1:55pm
Working Class Rugger said | July 6th 2012 @ 1:55pm | Report comment
That will be a challenge. I started playing the game for Campbelltown and I am more than aware of the sparse nature of clubs particularly in Western Sydney. But, that’s why school based development is so vital. Starting the development and then introducing school based competitions for students will in the short to medium term assist in filling the gap until the point rises when the necessary groundswell of support exists and new clubs come online.
July 6th 2012 @ 9:10am
Johnno said | July 6th 2012 @ 9:10am | Report comment
Asia has 3.9 billion people right on our doorstep out of a planet earth population of 7billion , and we are doing nothing with it. Soccer now soccer’s are hosting Asian cup in Australia , we must help asia out. if we can even capture a fraction of that market it would be massive massive dollars $$$$. HSBC warpaths sponsors is a start,. Now lets get a super 15 match in hong kong or bejieng or in singapore or malaysia or Tokyo or in Seoul.
-Also re-model school boy rugby in Geographic zones for the private schools : Scrap GPS/CAS/ISA and remodel and centralise under 1 central banner , but conference like super rugby are split into ZONES Bases on geography not 1950′s outdated rivalries.
-I can tell you i lived in sydney’s east bond junction way for those that know sydney. And Barker And knox are in my conference they are hornsby way.
- I used to hate travelling up there as they were in my conference, when scot’s college Bellvue Hill were only 100 metres up the road form my school and they were in GPS and my school was in CAS.
-I thought who crazy is this my fiercest school rival team that i am only 100 m away the value of that matches only a trial and we both are just as expensive to attend. i want to hate thy neighbour not love thy neighbour on the sportsfield lol.
-And yet my fiercest rivals are on the other side of sydney, total stupidity. Give me a local derby any day that a tough flip flopping road trip on a sydney saturday morning. And parents all around sydney would feel the same. petrol costs rising the last thing parents on a saturday want to do is crazy long unessary travel when they don’t have to. And kids don’t want to slug it out on public transport either or the school bus also will coast more. Government schools base there zooms on geography , private schools should do the same.
-Far more easy cost wise, and draining travel time. Give me 100 m or 2-3 km any day over a long trek up the sydney harbour bridge on a saturday. And spare a thought for the parents who work hard all week last thing they want is to be stuck on a 6th straight day of sydney traffic to ferry there kids to some sports match on the other side of town.
-SO here is my model for those that know Sydney
Sydney city Zone:
-Cranbrook,Scot’s college, Waverley college, Newington, Sydney grammmer, and invite randwick boys high in RBHS is a rugby powerhouse links strongly with randwick rugby club, and scrap sydney boys high which they have done for rugby at 1st 15 level now anyway but keep them for other sports.
- Greater Northern Sydney ZONE
-Split into 2 conferences lower and upper
-Lower: Riverview, SHORE, ST Alyos, SCEGGS REDLANDS, Pittwater house, St augustine’s brookvale(for this ethat don’t know st augustines is a rugby powerhouse:
-UPPER Northern- :JOEYS, ST Pius, Knox,Barker, Reddfield college Dural, Central Coast Grammar(CCG) is a big school and ar enow playing in ISA all the time
-GWS ZONE-Greater western sydney
-Oakhill Grammar (Castle hill a massive eschool now), KINGS PArramatta, ST PAt’s strathfield, Trinity Grammar summer hill,
Blue mountains grammar, ST Stannies Bathurst, OXlay college and Chevalier Both bowral. -8 team zone
-So how good is that
-Local derbies sell tonnes in there. Less travel time too . Flexibility for northern zone 2 split conferences to have some friendly trials, or have a Zone grand final.
-the geography zones offer so much flexibility. -you could have a sydney metro champion, or a NSW state champion and massive cuts to travel time. And petrol costs. And local derbies sell
-I can tell you what i hated travelling to matches at Hornsby, or parramatta . And i had lots of mates at wavily bond junction who used to hate travelling out to summer hill and hornsby for meaningless matches against teams who are not local but in there conference.
It made no sense. And i used to feel the same way. I loved only having to travel 100m to my next door neighbour school just wish they were in same conference as they were just as good , but old outdated models stopped this when i was at school and still do today.
-And start showing high school sport again. they do in America and in NZ. But it got voted down here unlike in America which has friday night football for high school and in NZ, which shows lots of schools rugby.
-These so called expert headmasters said they didn’t want to put too much pressure on kids, or turn there schools into rugby academies or make kids arrogant. Total nonsense.
-We have to say to ourselves in OZ. America does it so why don’t we . NZ does it so why don’t we.
-Who has a better record in rugby and a more successful grassroots model, and shows schoolboy matches on tv .
-NZ has. Who has a better national rugby team but with only 4.5 million people and a far better statistical record than the wallabies and the best statistical record o fanny sports team just about on planet earth
-The All Blacks .: Enogh said , the action and wins say it all .
July 6th 2012 @ 9:10am
Garmos said | July 6th 2012 @ 9:10am | Report comment
Yeah I know WCR. Money would have to come from ARU. But if they were will to pump $100k into a local comp I think it would make a huge difference! Like your idea about the 7s.
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July 6th 2012 @ 9:19am
Sailosi said | July 6th 2012 @ 9:19am | Report comment
Johnno, the waratahs have just announced a partnership with Hong Kong and Malaysian rugby where they will conduct coaching seminars and 3 HK nationals spent a week training with the tahs.
Maybe the waratahs could announce a partnership with Parramatta rugby.
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July 6th 2012 @ 9:29am
Johnno said | July 6th 2012 @ 9:29am | Report comment
Good news Sailosi. Very exciting and about time zzzzzzzz i was getting sleepy at the snail pace. HSBC there major sponsor finally waking up the tahs and recognising the lure of money that asia has on our doorstep 3.9billion people only need a small amount of that ot make big bucks $$$$$. And player retention and grassroots go up in spades. Canberra raiders sponsor Huawei a massive telecommunications Chinese company is wanting to stage a NRL match in china to help with there sponsorship rewards form sponsoring the raiders. About time rugby in OZ is showing some sties to embrace Asian rugby , the world cup is in Japan in 2019 and is being marketed as Asia’s world cup so lets help them. We are the socceroos hosting the 2015 Asian cup .
July 6th 2012 @ 9:22am
Gary Russell-Sharam said | July 6th 2012 @ 9:22am | Report comment
I will use a KPM tactic BRETT ALL YOU HAVE SAID I AGREE WITH. Seriously the points you have made are well within the scope of affordability. I have posted some time ago that a pre game comp between the academy sides is the correct way to go. I lament the demise of the ARC but if it had to go re finance why was in not replaced with something comparable like an academy competition.
The amalgamation of the academy sides into one academy is ludicrous. This effectively closes the pathways for individual franchises to nurture their own young players. This is just a blatant cost cutting gloss over.
I have posted on numerous occasions the situation that occurs when a late bloomer, who may not have matured as early as some, after leaving school and not making the 1stXV, they are then consigned to club land, where even if they excel, they fade into obscurity because there is no defined pathway from club land to the top.
At least if they have the academies playing pre super games as a warm up there is provision to show what they are capable of. The playing of this competition would then assist even more than the 30 players that might be signed into the academy as there will be injury and loss of form for some to allow even more players to get a crack at playing at a higher level.
As I said in my first sentence, I couldn’t agree more with your proposal. I suggest to you though that the fly in the ointment at present is JON. Whereas JON in his first stint with the ARU was a vibrant decision maker with vision for the future of rugby, in his second stint IMO, he has lost his mojo and his enthusiasm to make those ground breaking visionary decisions that would lead the ARU and Australian rugby into a position of power.
I do not blame him entirely as he has been at the top of his area of excellence for a long time now and like everyone who has worked at a top level of business he has run out of that fire in the belly that sets them apart from the norm. I think his star has burnt out and run it’s course. I have noticed in interviews in recent times, his energy and his enthusiasm does not shine through like it used to do. He just looks to be a tired man that is contemplating retirement and a time to smell the roses. His focus and energy has dissipated.
The changes that you (Brett) suggest should be made and put into action however I do not think any of it will happen until JON has retired to higher pastures. Perhaps we will be lucky enough to get the first version of JON in another CEO when he retires and all of your ideas will be put into action. I certainly hope so and hope that some of the ARU head honchos will read you article
July 6th 2012 @ 4:15pm
Brett McKay said | July 6th 2012 @ 4:15pm | Report comment
Hi Gary, thanks for the comment, and for the time you’ve taken to lay it all out.
Just a quick one on John O’Neill, and like yours I suspect, my view comes with no first hand experience or dealing with the man himself.
I think deep down, John O’Neill would know about all the things that SHOULD be done in Australian rugby, and even the things that NEED to be done in Australian rugby. I wouldn’t even be surprised if he supports many suggestions. He also happens to be the man with the password to the most important spreadsheet in the game.
I think in his second reign in the big chair, O’Neill’s mandate is purely about improving the financial position of the game, and on the whole, we’d have to agree that he’s done that.
So in saying this, you may well be right that none of this change might eventuate before his time comes, but I don’t know that it will be a matter of him not wanting to make the required change in his time, but rather that he knows that it isn’t possible without some significant improvements on the P/L statement.
Ultimately, I suspect John O’Neill would also want what’s best for Australian rugby too..
July 6th 2012 @ 10:00am
sheek said | July 6th 2012 @ 10:00am | Report comment
Good morning Brett,
Well-thought out.
The world is full of CEOs, GMs & boards whose only significant skill in demonstrating their leadership is to cut costs & shed staff. A lot of pain for other people while ensuring the continuation of their own sumptuous packages.
However, CEOs, GMs & boards who wish to make the world a genuinely better place with innovative ideas are sadly very thin on the ground.
David Lord, David Campese & yourself have all come up with good ideas. But as you also hinted, the problem with Australian rugby right now is money. To be precise, lack thereof.
Before we can implement many of these excellent ideas, we need to generate finds.
When O’Neill returned as ARU CEO, he quickly scrapped the ARC, ARS & Australia A programs, demonstrating his banking rationalisation background. It’s difficult to argue this wasn’t necessary, even as a short-term measure.
However, O’Neill also demonstarted earlier this year that he wasn’t an entirely one-dimensional boss by urging the other provinces to follow the Reds example of 2011, & play a more attractive brand of rugby to attract more fans & ultimately, more revenue to the game.
His calls went largely unheeded.
Back in the late 1990s & early 2000s, most Australian rugby fans were also Brumbies fans. Why? They played a breath-taking, attractive brand of rugby. Watching a Brumbies match on the weekend was a must-see. Brumbies merchandising sales went through the ceiling.
Australian rugby was good because of the Brumbies. And this translated to the Wallabies, although not quite to the same extent, entertainment-wise. But the Wallabies were at least extremely successful 1998-2002.
Since about 2005, Australian rugby has been in a trough. Despite some outstanding players coming through, Australian rugby teams at the highest level have generally played crap. And fans of all persuasions, even the diehards, have demonstrated their displeasure by walking away from the game. And keeping their money in their pockets.
Which is my way of leading into my critical point, which I’ve been espousing for these past few months – the quickest way for Australian rugby to generate the funds to allow them to develop the structures we talk about, is for the Wallabies, Waratahs, Reds, Brumbies, Rebels & Force to start playing a positive, compelling, attractive brand of rugby that fans will want to watch, & youngsters will want to join up to play.
The sponsors, media exposure & revenue streams will follow.
I’m not talking harlem globetrotters rugby, 10 tries a game stuff. I’m talking about the players demonstrating their skills to a high level & playing as if they really care about the result & the game.
It’s not necessarily about scoring a stack of tries, but at least attempting to create the opportunity to score tries. Instead of the usual feast we are subjected to, of kicking away possession, & negative, safety-first rugby at almost every opportunity.
Sadly, our leading 150 odd players & leading 10-15 coaches don’t seem to appreciate the very significant role they can play in lifting the overall standing of Australian rugby.
Like the CEOs, GMs & boards I mentioned at the beginning, it’s all mostly about themselves. And that’s a travesty……….
July 6th 2012 @ 4:21pm
Brett McKay said | July 6th 2012 @ 4:21pm | Report comment
Hi Sheek, you know full well that I can’t, don’t and won’t disagree with your view here, and I’m quite sure the SR teams would love nothing more than to just run out and play positive, instinctive rugby like they used to play in juniors.
Unfortunately, as we well know, rugby is now a business. And business requires success. The problem with just playing more entertaining rugby, is that it doesn’t guarantee wins, which is ultimately how we measure success in the professional game. The Cheetahs are probably the best example of this; being everyone’s second team is all fine and good, but finishing 10th on the log every year won’t help pay the bills.
Essentially, we’ve created the worst catch-22 for ourselves. We want entertainment, but not at the expense of success. And unfortunately, we’re kind of failing on both fronts…
July 6th 2012 @ 4:46pm
sheek said | July 6th 2012 @ 4:46pm | Report comment
Thanks Brett,
And yes, that’s the problem – “we’re kind of failing on both fronts…”
The simple repost to that, & really quite achievable, is that the SR teams can quite conceivably achieve both – entertainment & success. The Brumbies certainly did. And the Crusaders certainly did. There’s simply no excuse NOT to have a go & be successful as well.
The American professional sports have been in business far longer, & they understand the absolute necessity of providing both – entertainment & success.
Indeed, fellow columnist & rugby legend David Campese used to carry around a poem about that basically espoused the principle, “who dares, wins”.