Demetriou, it’s time to harden up on clash jumpers
By Vince Rugari, 10 Jul 2012 Vince Rugari is a Roar Expert
- Tagged:
- 2012 AFL season, AFL, AFL jumpers, Andrew Demetriou, Essendon Bombers
AFL CEO Andrew Demetriou speaks to the media. AAP Iamge/Julian Smith
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Hey, Andrew Demetriou, how does it feel to be a pushover? I know you earn a lot of money, and I think you’re actually entitled to most of it.
And at the risk of starting a code war, I’ll admit that I think the AFL is best-run league in Australia.
The television rights deal you and your buddies cooked up was incredible. Kudos for that one.
And while you’re starting to realise that your expansion projects on the Gold Coast and in Western Sydney are going to be a lot harder than maybe even you had anticipated, you’ve shown some pretty incredible vision to have built two brand new stadiums and two new clubs from scratch.
But you know what? Every time a football club walks all over you, like Carlton did on Friday night, you look ridiculous. And a little bit of your powerful mystique fades away with each avoidable jumper clash.
I’m not going to tell you the reasons why alternate guernseys should be compulsory, because they are so mind-numbingly obvious that it beggars belief some clubs and fans are yet to be convinced of their merits.
You know them anyway, Andrew. Some of those TV suits who gave you upwards of $1 billion probably reminded you. Nearly three out of every four viewers had a problem with Friday night, according to SuperFooty, by the way. Great game though.
And you already know the argument that wearing another design or colour is disrespectful to the heritage of any given club is ridiculous.
You need only two words – Manchester United – to destroy it. Actually, one will suffice – Liverpool. In fact, name almost any other sporting club outside of Australia and you win. You love the Premier League, Andrew, you know this. Branding is everything there.
Regardless, that should no longer be the debate. The AFL obviously thinks they are necessary. Gold star for AFL House. In fact, you’ve been demanding that each club has one for a while now. And they do – Carlton and Collingwood included.
But there is absolutely no point – zero, zip, nada – in having them if they’re not going to be used properly and forced down disobedient throats.
So why are you still wavering like a Deal or No Deal contestant on this issue?
Because every time you do, you spit in the face of a club like North Melbourne, who had to wear powder blue in their own home games just to please the Pies. I still can’t believe that happened.
Or a club like Port Adelaide, who had to abandon nearly a century of their very own tradition just because Collingwood thinks they own both the absence of all colours and the combination of all colours.
Now is a pretty good time to disclose that I’m a Port supporter. And I love our current guernsey. Both of them, actually. But I digress.
How can you decide that a match between Carlton and Collingwood is so significant and important that neither team has to wear something, y’know, different?
That is totally unfair and downright disrespectful to every other club in the league that plays by the rules.
What makes it even dumber is that the Pies used to wear a certain predominantly white design for close to 100 years that would have solved this trivial yet important issue. They have something dead similar to it, actually, stashed away in the Westpac Centre somewhere.
I know they were the home team. And I know you know that the home team, in any game, should always wear whatever they choose to be their home strip. And the away team should wear something that doesn’t clash. It’s pretty simple. And fair play to Eddie’s boys, their current set of jumpers solves all problems.
On Friday night, it was on Carlton to change. They didn’t. Understandable, too – I personally don’t much like that sky blue number they’ve got. Their old white one was much better. Even that Livestrong one was nicer. But they made their bed. It was their turn.
You either failed to ask the question, or the Blues told you to get stuffed when you did – and you let it slide. I’m not sure which is worse.
Still, if it was just so damn important for Carlton to wear navy, then why couldn’t you facilitate some sort of gentlemen’s agreement that would see the Pies wear that mostly white jumper every time they play their most fiercest of rivals. Like they used to. A bit of common sense. Wouldn’t Eddie be happy with that?
No? Okay then. By the way, you really messed up with that ugly grey top Essendon wore on Saturday. Grey doesn’t really stand out too much on the field. Particularly when the other team wears mostly black. I could have told you that.
Look, if Collingwood won’t wear white against Carlton when they’re the home team, and if Carlton won’t wear something that distinguishes them from Collingwood’s black guernsey, then you’ve just got to harden up.
The AFL is supposed to be a properly-run, well-organized, forward-thinking league. And most of the time it is. Except for when it comes to clash jumpers.
So you know what you have to do – send a memo to every club, telling them that if they do not obey your reasonable, sane guidelines to the letter that they will be fined an amount no less than five hundred thousand dollars. And mean it. And then enforce those guidelines with an iron fist.
Please, Andrew, this is 2012. You didn’t get to where you are by folding like a Hills Hoist. Rules for everybody or no rules. Can we just end this stupidity and move on?
Vince Rugari is an Adelaide-born journalist who cut his teeth on the sporting graveyard that is the Gold Coast. He fancies the round ball and the Sherrin, and used to be a handy leg-spin bowler before injury curtailed a baggy green push. He is a Port Adelaide fan by birth, as painful as that has been recently. He's now sports editor of The Area News in Griffith, NSW.
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- 2012 AFL season, AFL, AFL jumpers, Andrew Demetriou, Essendon Bombers

July 10th 2012 @ 8:42am
Brett McKay said | July 10th 2012 @ 8:42am | Report comment
Vince, that clash strip of Essendon’s was horrendous. It they went as far as incorporating red and black on the ‘sash’ as they did, why wouldn’t you make the rest of it white so you could acutally see it??
I still to this don’t know why AFL clubs haven’t followed the lead of NFL clubs, and just made their alternate strip a predominantly whte version of their main strip. Some clubs have (Port, Freo, Dogs, Saints to a degree. Heck, even Collingwood), but for all those that make sense, you’ve got the horrible numbers from Carlton and Essendon..
July 10th 2012 @ 9:29am
Macca said | July 10th 2012 @ 9:29am | Report comment
Brett – Carlton did and that didn’t turn out so well.
July 10th 2012 @ 9:34am
Brett McKay said | July 10th 2012 @ 9:34am | Report comment
you think Macca? I thought their white strip looked pretty smart, personally..
July 10th 2012 @ 9:37am
Macca said | July 10th 2012 @ 9:37am | Report comment
I suppose it looks better than the light blue but give me the original any day!!
July 10th 2012 @ 10:34am
Bayman said | July 10th 2012 @ 10:34am | Report comment
Brett, Macca,
Personally I like the light blue strip that Carlton wears – it reminds me of my youth watching SANFL. I look forward to watching them wear it against Richmond. It takes me back to the good old days watching Glenelg play Sturt. Real footy.
July 10th 2012 @ 12:31pm
Strummer Jones said | July 10th 2012 @ 12:31pm | Report comment
Yes, the Carlton “Sturt Strip” does look good. Nevertheless, I didnt see any players handball or kick to the wrong team, and I had no problem identifying Carlton or Collingwood players. Not sure how Vince goes watching the 1970 Grand Final between these two as that one’s in black and white? What did we do in the black and white days? I guess no one knew what was going on??
I think just leave it. Its not a major factor for me personally, but I believe in a democratic society and will be happy to vote no on the issue.
And just for the record, I personally think the goal umpires need to bring back their butchers outfit.
July 10th 2012 @ 3:41pm
Mango Jack said | July 10th 2012 @ 3:41pm | Report comment
Strummer, I’m old enough to remember the B&W TV days (sadly). If the home team wore dark shorts, the away team would wear light ones, and vice-versa.
July 10th 2012 @ 3:59pm
Vince Rugari said | July 10th 2012 @ 3:59pm | Report comment
For me gents, if you can’t tell within a split second, within a quick glance, which team is which – then you need a clash jumper. I’m just so tired of arguing why so I won’t get into it, but as I quoted, nearly three out of four viewers had a problem with Friday night’s game – so if you’re the one in four, good luck to you. I’m not.
Now, the reason why many folks are so against the concept is because the vast, vast majority of clash jumpers to grace the AFL so far are just so ridiculously average. I mean, which marketing exec sent Brisbane out with that famous pee-stained white jumper?
There are so many great designs doing the rounds by fans and whatnot, I’m sure there’s a solution for every club.
July 10th 2012 @ 4:05pm
Macca said | July 10th 2012 @ 4:05pm | Report comment
Vince – The only trouble I had on Friday night was when channel 7 had shots from the light tower or so close and from some many angles in succession you couldn’t tell which way anyone was kicking.
You also fail to realise the people who feel compelled to comlete an online survey are generally the ones who have an issue, ie the results are always going to be skewed.
If 3 out of 4 people had an issue then we need to invest more money in optical health in this country.
July 11th 2012 @ 8:49am
Mark Young said | July 11th 2012 @ 8:49am | Report comment
Spot on Brett, hit the nail on the head
I can’t understand why all the Aussie football competitions don’t follow the NFL example of having two strips, one white and the other coloured.
Home team wears colours, away white.
End of story.
Great article Vince! Strongly agree.
July 10th 2012 @ 8:53am
Bondy said | July 10th 2012 @ 8:53am | Report comment
I caught a bit of the action, I thought the Bombers should have gone with just a white with red sash, white for purity and red for blood a bit like the Melbourne Heart in the A league ‘if you can envisage.”
Actually the clashing kits took my eye form the action I was trying to identify the difference between the two clubs,i dont watch much A.F.L. though, I hope they saught it.
July 10th 2012 @ 9:50am
JakeZbrah said | July 10th 2012 @ 9:50am | Report comment
White for purity? It’s a footy game not a wedding mate.
The Dons grey Guernsey is an absolute ripper. Run with it and people will eventually follow.
July 10th 2012 @ 9:59am
Macca said | July 10th 2012 @ 9:59am | Report comment
I tip the Dons guernsey will get changed in a year or 2, after they notice a drop off in sales.
July 10th 2012 @ 10:13am
JakeZbrah said | July 10th 2012 @ 10:13am | Report comment
Macca that’s an awfully cynical (accurate) statement.
July 10th 2012 @ 10:07am
Bondy said | July 10th 2012 @ 10:07am | Report comment
You dont understand.
July 10th 2012 @ 10:38am
Bayman said | July 10th 2012 @ 10:38am | Report comment
Jake,
I actually had trouble separating Essendon players from the Saints in that strip. Perhaps that jumper might be worn against any team but the Saints. So much for a “clash” strip. If anything the Bombers original jumper would have been more clash friendly than that grey monstrosity.
July 10th 2012 @ 4:00pm
Vince Rugari said | July 10th 2012 @ 4:00pm | Report comment
I really don’t understand why they don’t go with a black sash on a blood red jumper. It’ll still look like Essendon, but different? There’s your clash jumper. Grey doesn’t and won’t ever look good on the field.
July 10th 2012 @ 4:06pm
Macca said | July 10th 2012 @ 4:06pm | Report comment
They have done that a few years back from memory. Sales must of peaked and now they need something new.
July 10th 2012 @ 5:29pm
Vince Rugari said | July 10th 2012 @ 5:29pm | Report comment
They’ve never done it.
July 10th 2012 @ 6:42pm
Timmuh said | July 10th 2012 @ 6:42pm | Report comment
I read somewhere that the AFL has decided red is a “dark colour” and therefore not suitable for a clash with black. Strange ruling if correct. A black sash on red would be perfect in my view.
July 10th 2012 @ 9:19pm
Vince Rugari said | July 10th 2012 @ 9:19pm | Report comment
A ridiculous rule for mine.
July 10th 2012 @ 12:34pm
Strummer Jones said | July 10th 2012 @ 12:34pm | Report comment
“Saught it”: when someone asks you add sate sauce to a dish.
July 10th 2012 @ 9:19am
Redb said | July 10th 2012 @ 9:19am | Report comment
Agree with the jumper clash on Friday Night. First time I’ve really noticed it (Coll v Carl) and I think despite the usual suspects saying we have survived for 120 years with those clubs clashing that perhaps it is the speed of the game now that makes it so damn hard at times to pick who is who.
I missed the Bombers game on Sat night so havent seen any of the action, but liked the clash jumper and the heritage behind it, but then again anything with EFC heritage is Ok by me.
July 10th 2012 @ 10:43am
GCS said | July 10th 2012 @ 10:43am | Report comment
Redb – the Bombers clash jumper looks ok up close and they have done a good job with the heritage angle, but when the camera panned back, it was tough to tell the two teams apart. The grey shorts could be one of the issues, and Tim Watson even alluded to that on GameDay. Not that flattering for the players with bigger posteriors either.
I assume they will have to wear it again this week against Port.
July 10th 2012 @ 4:01pm
Vince Rugari said | July 10th 2012 @ 4:01pm | Report comment
You know what the problem with Carlton/Collingwood clash is now?
It’s because very recently (10-15 years ago), the Pies switched from a white jumper with black stripes to a black jumper with white stripes. They probably did so at the behest of adidas. Nobody cried foul over that. Yet it created 100x more clashes.
Back in the day it was easy to tell them apart, now not so much. Add the speed of the game and the demands of TV audiences and you’ve just got to have them.
July 10th 2012 @ 4:09pm
Macca said | July 10th 2012 @ 4:09pm | Report comment
You are right It all comes down to the backs of jumpers, not many people struggle looking from the front but it is from the back the iss becomes apparent.
Part of this is down to trying to make the numbers more readable.
July 10th 2012 @ 9:28am
Macca said | July 10th 2012 @ 9:28am | Report comment
I thought the Saints were playing the confederate army on Saturday night, not that a Carlton supporter can criticise a clash jumper.
What gets me though is the teams against which these jumpers are worn, Hawthorn wore their clash jumper against Carlton in round 14 for example, I thought brown and gold would clash with everything but to say you would get them confused with navy blue is going a bit far.
Anyone think the clash jumpers are anything other than a chance to sell another jumper to kids?
July 10th 2012 @ 10:44am
Matt F said | July 10th 2012 @ 10:44am | Report comment
Of course it is. If your clash jumper looks good, especially to kids, they’ll want one. If your going to be forced to come up with a clash strip, you might as well profit from is.
July 10th 2012 @ 10:52am
Macca said | July 10th 2012 @ 10:52am | Report comment
My point is stop trying to tell us this is to prevent a “clash” and just be honest enough to say “our traditional jumper doesn’t market test well so we think we can make more money out of this one”
July 10th 2012 @ 4:02pm
Vince Rugari said | July 10th 2012 @ 4:02pm | Report comment
Of course it’s to prevent a clash, Macca. Clashes exist. But the fact a new jumper will sell well is an added advantage. Football clubs around the world take advantage of it every year. The difference is they have decent designers (by and large) who make stuff people would actually not mind being seen in.
July 10th 2012 @ 4:11pm
Macca said | July 10th 2012 @ 4:11pm | Report comment
Who do hawthorn clash with? How many incarnations of a clash jumper have they had?
Meanshile North and Collingwoods clash jumper is doesn’t solve the most basic clash of a dark colour stripe next to a white stripe.
Avoiding clashes isn’t the priority.
July 10th 2012 @ 4:14pm
Vince Rugari said | July 10th 2012 @ 4:14pm | Report comment
Hawthorn clash with nobody, and as I state before, they’re probably the only team who don’t need one but have one anyway for commercial reasons.
North and Collingwood’s wardrobe solves all clashes. I don’t understand how you can’t see that. North’s home is mainly white, their clash is the inverse – mainly blue. It works. Good on them.
July 10th 2012 @ 4:18pm
Macca said | July 10th 2012 @ 4:18pm | Report comment
So vince you are saying that you can’t tell the difference between an all blue jumper and a black and white striped one but can tell the difference between blue with white stripes and black with white stripes?
“Hawthorn clash with nobody, and as I state before, they’re probably the only team who don’t need one but have one anyway for commercial reasons.” As I said “avoiding clashes isn’t the priority.
July 10th 2012 @ 9:55am
Brett McKay said | July 10th 2012 @ 9:55am | Report comment
the current batch of clash strips: http://www.brisbanetimes.com.au/photogallery/afl/2012-afl-clash-jumpers-20120702-21cmn.html
July 10th 2012 @ 11:23am
Jono said | July 10th 2012 @ 11:23am | Report comment
Some good, some bad, some why even bother?
July 10th 2012 @ 8:42pm
p.Tah said | July 10th 2012 @ 8:42pm | Report comment
What’s with the Bombers strip? Looks like a wine bottle label.
Like the Cats and the Hawks jumpers
July 10th 2012 @ 10:04am
Pope Paul VII said | July 10th 2012 @ 10:04am | Report comment
I’m confused as to the reason for the Clash jumper? Is it for the benefit of the spectators, the umps, the marketers, the fashion police or the players? Good one Macca, I laughed.
July 10th 2012 @ 10:09am
Minister for Information for the Democratic People's Republic of Football said | July 10th 2012 @ 10:09am | Report comment
I remember not that long ago in the 90′s when Essendon used to play Melbourne in their original homestrips with their colours clashing and thinking to myself that’s really odd that there’s no away strips.
Also still now when Collingwood plays Geelong the match can look like an SBS test pattern. I suppose it must have been bothering other people over the years too hence the introduction of alternate jumpers. But soccer/football has been doing this since Moses was a boy so why the long wait?
July 10th 2012 @ 10:23am
Ian Whitchurch said | July 10th 2012 @ 10:23am | Report comment
Because away strips are a way to scam fans out of money.
July 10th 2012 @ 10:26am
Macca said | July 10th 2012 @ 10:26am | Report comment
Finally we seem to agree on something Ian.
July 10th 2012 @ 10:34am
Minister for Information for the Democratic People's Republic of Football said | July 10th 2012 @ 10:34am | Report comment
But they also happen to be a necessity at times. It’s up to fans to buy them. Trust me I’ve followed my game all my life and have owned close to a dozen jerseys over the years but I’ve never bought an away strip. If I’m with the most beautiful girl in the world then what do I need her ugly sister for?
July 10th 2012 @ 10:40am
Macca said | July 10th 2012 @ 10:40am | Report comment
Sometimes the might be necessary but look at what is actulaay happenning. The most obvious clash is probably North and Collingwood and what are their clash strips? They go from blue/black with white stripes to white with black/blue stripes, is that really soving the appraent clash? Meanwhile Hawthorn has to wear a clash jumper against carlton which would be one of the least likely clashes in the comp.
July 10th 2012 @ 10:46am
Matt F said | July 10th 2012 @ 10:46am | Report comment
Do Hawthorn have to wear it against Carlton? I thought that they chose to wear it? There a lot of young Hawks fans who love the Hawk on the jersey so it makes commercial sense to play the odd high profile game in it
July 10th 2012 @ 10:50am
Macca said | July 10th 2012 @ 10:50am | Report comment
Commercial Sense – I think that proves my point.
July 10th 2012 @ 4:05pm
Vince Rugari said | July 10th 2012 @ 4:05pm | Report comment
Hawthorn are probably the one team who don’t need a clash jumper, yet they have one and wear it regularly. If you want to direct scorn at them for over-commercialization, feel free, but at the end of the day they’re no less ‘Hawthorn’ just because they have a white top.
Traditional strips are traditional strips, but a club’s history won’t exactly eat itself should another colour enter their wardrobe.
July 10th 2012 @ 10:48am
Minister for Information for the Democratic People's Republic of Football said | July 10th 2012 @ 10:48am | Report comment
Just like it’s stated in the article. This has to be governed better by the AFL. Honestly, speaking from purely an aesthetical viewpoint the clash I find the hardest to watch is still Collingwood/Geelong. There’s so many black/blue and white stripes it’s enough to give you an eppileptic fit. But I guess you lot are used to it.
July 10th 2012 @ 10:22am
Ian Whitchurch said | July 10th 2012 @ 10:22am | Report comment
F.ck clash jumpers.
A team should have one jumper, which it plays in.
This jumper should be distinctive, and should not change from year to year.
Home team wears white shorts, away team wears dark shorts.
July 10th 2012 @ 10:36am
Redb said | July 10th 2012 @ 10:36am | Report comment
I largely share this view.
However, the speed of the game is such that it becoming more difficult to distinguish when 8-10 players are around the ball.
I prefer the grey over the white any day.
If the clash jumper is the biggest issue in the game then its doing Ok.
July 10th 2012 @ 10:43am
Macca said | July 10th 2012 @ 10:43am | Report comment
Redb – I know the game has changed a fair bit but how many examples of confusion over who is who have there been?
And the biggest issue in the game today for mine is how can Wellingham have been deemed to be acting recklessly rather than intentionally, and how does Taylor walker, Matt White and Wellingham get the same penalty!!
July 10th 2012 @ 10:44am
GCS said | July 10th 2012 @ 10:44am | Report comment
Wellingham actually got 5 weeks, but reduced to 3 due to an unblemished record in the last 5 years.
July 10th 2012 @ 10:49am
Macca said | July 10th 2012 @ 10:49am | Report comment
He still only misses 3 games for deliberating running through (and jumping into) a player runing back with the flight of the ball. And from what I have read there doesn’t seem to be any carry over points attached either.
Walker and Whites “victims” got up and played on straight away, Simpson will miss at least a month.
July 10th 2012 @ 10:40am
Minister for Information for the Democratic People's Republic of Football said | July 10th 2012 @ 10:40am | Report comment
And dinner should be meat and three veg. None of this fancy garbage.
July 10th 2012 @ 10:44am
Macca said | July 10th 2012 @ 10:44am | Report comment
Not all progress is good Minister.
July 10th 2012 @ 11:53am
tonysalerno said | July 10th 2012 @ 11:53am | Report comment
Ian mate, I would love to see that happen but i thin some teams are just too similar.
I understand on TV it is easy to spot the difference but if you are sitting in the cheap seats at the MCG you will not be able to tell the difference.
I do think however they should be moulded every year just for a bit of variety. The Essendon jumper last week was horrendous
July 10th 2012 @ 12:03pm
Ian Whitchurch said | July 10th 2012 @ 12:03pm | Report comment
Tonysalerno,
Collingwood was playing North Melbourne for decades before this became a problem. Heck, I remember watching for shorts on black and white TV in the late 1970s.
July 10th 2012 @ 12:44pm
Pope Paul VII said | July 10th 2012 @ 12:44pm | Report comment
If you loved North and hated Collingwood, North’s blue stripes were paler than Collies hard black stripe on the old black and white telly. I’m with you, the clash jumper is a load of old cobblers. Further the battle of the sashes were not hard to tell apart either in black and white.
Still the Confederate States of Essendon’s fade to gray is pretty amusing.
July 10th 2012 @ 4:07pm
Vince Rugari said | July 10th 2012 @ 4:07pm | Report comment
They mustn’t make eyes the way they used to, then.
July 10th 2012 @ 12:44pm
Strummer Jones said | July 10th 2012 @ 12:44pm | Report comment
What about Swans v Suns? That would be interesting.
On a much more important note, what if they re-introduce the NFL from the 1970s and Melbourne have to play Norwood in the final, or South Adelaide play Carlton, or Richmond play Glenelg. It just doesn’t work, so clash jumpers for the possible revival of the NFL needs to be considered, just in case.
And based on this headline article, looks like SA is getting serious again…
http://www.ebay.com.au/itm/1976-AFL-SANFL-FOOTBALL-TIMES-1ST-EVER-ISSUE-VOL1-NO1-/271008774730?pt=AU_Sport_AFL_Memorabilia&hash=item3f1961ba4a#ht_868wt_1344
July 10th 2012 @ 11:26am
Jeff Dowsing said | July 10th 2012 @ 11:26am | Report comment
Vince, isn’t Andrew Demetriou on 4 weeks leave plus a 2 week Olympic junket I mean research project? I’m pretty sure it’s Adrian Anderson who mishandles the clash strip shambles. Making AD the headlne & target here is perhaps a little unfair.
That said, it was very difficult at the game to distinguish, particularly from the behind the goals. Along the lines of RedB, the nature of the game with a huge bunch of players scrambling for the ball much of the time doesn’t help. Hawthorn having to wear white with an Owl on the front the previous week v Carlton made the Coll/Carl mess even more farcicle.
Apart from the Bombers gear looking like kids pyjamas, it didn’t help one iota. Had they worn the wide red sash with red shorts, it would have been easier.
Every week I see at least one game where I either can’t see the need for a clash strip or I have to look twice to determine what side I’m actually watching.
Even the teams that saw a quick buck in this seem to be having second thoughts. North have come up with a simple alternative that looks far stronger and in keeping with the traditional blue & white stripes. Carlton hated its white alternative and hates its light blue even more. Looking at the vintage style tops worn by the Bulldogs this year it would appear to me that clubs are realising, as Collingwood and Essendon did from the get go, that heritage and a strong brand is worth something more substantial in the long run.
July 10th 2012 @ 4:12pm
Vince Rugari said | July 10th 2012 @ 4:12pm | Report comment
It might be AA’s portfolio but it’s certainly also Demetriou’s domain. He’s been involved over the years so fair target, for mine.
To me, it’s not about whether teams should have ‘clash jumpers’ with cartoony things on the front and real ugly designs and such. It’s about whether teams should wear contrasting colours to the home side, in every game. Of course they should. If a club can do it by using the inverse of their traditional strip, then fantastic. If they can come up with another nice design that does the job, go for it. If they can steal something from the history books and re-invent it as an alternate strip, terrific.
If they feel the need to throw a stupid cartoon on the front and use Microsoft Word gradients, then they can do what they want, but they shouldn’t be surprised when (a) there’s a backlash because it’s so ugly and (b) nobody buys it because it’s so ugly.
Too much overthinking here from the clubs and the AFL.
July 10th 2012 @ 5:04pm
JD said | July 10th 2012 @ 5:04pm | Report comment
It’s an operational matter Vince. The football operations manager is AA so if on a weekly basis there’s errors of judgement… Perhaps in this instance Carlton took advantage of the big boss being away to apply pressure and get their way, depends how far in advance clubs are directed what they should wear.
Maybe the AFL needs Roland Rocchicelli as a consultant.
The rest of your response I 100% agree with.
July 10th 2012 @ 3:53pm
Wat said | July 10th 2012 @ 3:53pm | Report comment
I had no problem at all distinguishing Collingwood from Carlton. Clashes never even crossed my mind. I think this is a classic example of people riding a hobby horse and looking for problems.
July 10th 2012 @ 3:59pm
Macca said | July 10th 2012 @ 3:59pm | Report comment
Maybe if channel 7 stopped using the shot from the light tower it would be easier to tell who was who?
July 10th 2012 @ 6:19pm
Wat said | July 10th 2012 @ 6:19pm | Report comment
Maybe they should stop being cheap bastards and broadcast in HD?