Rugby league is crippled in South Australia
By tonysalerno, 23 Jul 2012 tonysalerno is a Roar Guru
- Tagged:
- A-League, Adelaide Crows, adelaide rams, Adelaide United, AFL, Hindmarsh Stadium, NRL, Port Adelaide Power
148 Have your say
Related coverage
- Adelaide United news
- Port Adelaide Power news
- A-League news
- NRL news
- Adelaide Crows news
- AFL news
- Toyota Premiership news
- Adelaide Crows news
Astonished, I crouched down to retrieve a triangular banner lying in the soggy soil of Hindmarsh Stadium.
As my fingers dug into the surface, minute white shards fell from the moist banner as I tightened my grip.
The sign’s pale blue background made each word illegible but the faint outline of the letters revealed a message, which is why I collected it. It read:
‘Go the Adelaide Rams!’
Bewildered by the discovery of an unexpected souvenir I ventured back to my apartment to read South Australia’s Sunday Mail.
I flipped the newspaper to its back pages expecting a series of AFL splashes. My assumption was correct.
I had continued reading from back to front in search of the rugby league section but when there was no sign after reaching the thoroughbred articles I knew I was out of luck.
But on closer inspection I had come across three sentences on the bottom right corner of page 65 summing up the Saturday’s NRL fixtures.
Disgruntled, I headed down to the local park to kick a Steeden around.
There was not a crossbar in sight as I drop punted my Steeden straight through the middle for six points.
But despite these petty experiences, there is still cause for concern.
Rugby league is dead in Adelaide.
Aussie rules and the round ball code are dominating the Southern states in Australia.
The depth of junior AFL talent, the success of the A-League franchise and the quick departure of the Adelaide Rams have left the state of play in South Australia very grim for rugby league lovers.
South Australia has always been a great breeding ground for AFL talent.
For example, last year’s draft produced current Port Adelaide youngster Chad Wingard, who is having a strong first season.
The South Australia National Football league (SANFL) produced 10 draft picks in the 2011 AFL draft with one player in the top 10 and two in the top 20.
The number of SANFL draft picks was similar to the number produced in 2010.
The SANFL and the WAFL produce the most talent behind the premier Victorian competitions the VFL and TAC cup.
AFL is the flagship sport in Adelaide.
The success of both the Adelaide Crows and Port Adelaide Power has won over the fans in South Australia.
With a strong crop at grassroots level, both South Australian franchises have been very consistent despite some mixed seasons.
The Adelaide Crows are currently in the top four and enjoying a strong season after a lacklustre 2011.
The Crows have soared since their inception, making the finals eight times in twelve seasons since 2000.
Port Adelaide is currently in the middle of the bottom eight and has struggled in 2012.
But the power have experienced success since the turn of the century, as they were finalists in the 2008 grand final and won the flag in 2004.
But the South Australian success doesn’t stop with the Sherrin.
Adelaide United is an A-League foundation club and has been very strong since the club’s inception in 2005.
The club boasts two grand-final appearances despite not having won the premier’s plate.
Since 2005 they have maintained a crowd average of 11,000 fans.
Hindmarsh Stadium is the smallest of all A-League stadiums, with a capacity of 17,000 spectators.
The 2011-12 season was a disappointing one for the South Australian franchise, which in turn saw their crowd averages drop to 9,000.
Although Adelaide United struggled in the A-League, they progressed to the quarterfinals of the Asian Champions League.
The achievement makes Adelaide the first Australian football club to reach that stage of the tournament.
But with such success in the AFL and A-League, the NRL experience did not work in Adelaide.
Granted, the A-League project began after the rugby league franchise, but rugby league did not fit in like soccer does.
The Adelaide Rams joined the ARL in 1995 and played in the 1997 and 1998 seasons.
The Rams were disappointing, having won only 13 of their 42 matches.
The code-war between AFL and NRL may have been the biggest downfall in the ARL’s plan to expand to South Australia.
The Brisbane Bombers, West Coast Pirates and Central Coast Bears will be unrivalled by a bid in Adelaide in the next round of expansion.
The AFL have more chance of launching a third AFL team in South Australia than the NRL have of launching their first, although South Australia’s current lack of resources means the idea is unlikely.
The NRL would be silly to attempt to resurrect rugby league in South Australia again.
![]()
Passionate about your league? Then sign up to The Roar's brand new daily league email, delivering Roaring articles directly to you day-in, day-out. You'll love it!
Click here to join now!
Looking to join The Roar team? We're searching for an experienced Group Sales Manager to lead our team in Sydney. Yes, this does mean you get to work with the site all day long! If you're a digital media sales star, we want to hear from you. Apply now.
Do you have what it takes to become a sports writer? Write for the roar
Rugby League articles
- How to increase crowd numbers in the NRL (181)
- All I am saying is give Pearce a chance (123)
- Why do NRL fans love empty seats? (115)
- Let me tell you why people don’t like Manly (112)
- Ease up on ASADA: NRL boss (91)
- It’s time for Channel Nine to get serious about the NRL (90)
- Six things that will improve the NRL (85)
- Wests Tigers vs North Queensland Cowboys: Live Scores (23)
- Canterbury Bulldogs vs Brisbane Broncos: NRL live scores, blog (114)
- The NRL’s David Smith declares war on drugs (1)
- NSW State of Origin rituals ready for game I (18)
- 2013 NRL season: Round 11 preview (9)
- Hot Roosters await Storm in a teacup (17)
- Broncos halves dramas continue (7)
Recommend this story.
- Explore:
- A-League, Adelaide Crows, adelaide rams, Adelaide United, AFL, Hindmarsh Stadium, NRL, Port Adelaide Power


July 23rd 2012 @ 8:42am
crip said | July 23rd 2012 @ 8:42am | Report comment
Sounds like a nightmare.
July 23rd 2012 @ 8:59am
steve b said | July 23rd 2012 @ 8:59am | Report comment
Tony i don’t agree mate when the Rams were going they startted to get a fan base that was growing,,, NRL is by far the best game in aus and their are a lot of NSW and QLDers living in SA they have over a million people surely its got to be worth a go .And if they are going to expand to be really National then SA has to be included …
July 23rd 2012 @ 11:06am
tonysalerno said | July 23rd 2012 @ 11:06am | Report comment
Steve mate- i understand where you are coming from; given you make a very good point.
If the NRL is to be national it would have to be expanded to SA.
In saying that; i am a New South Welshman and a rugby league tragic- i was there for a holiday and could not get my rugby league fix in any of the experiences mentioned.
From what i saw i think rugby league wouldn’t survive based on their AFL heavy following and the A-league taking over Hindmarsh stadium.
Long story short i don’t think the game would have the infrastructure, resources and more importantly the popularity to grow into a formidable code in South Australia.
July 24th 2012 @ 12:58am
Minister for Information for the Democratic People's Republic of Football said | July 24th 2012 @ 12:58am | Report comment
Hindmarsh stadium was, is, and always has been a soccer/football stadium Tony. The Rams played there for a little while but previous to that going back to the NSL days, Adelaide City and West Adelaide called it home. It was built for the round ball game.
July 23rd 2012 @ 9:02am
warren said | July 23rd 2012 @ 9:02am | Report comment
I agree who really cares about Adelaide. Minimal corporate support from a state that has a small population and unlikely to grow like other areas of Australia such as WA & QLD. Not sure the point of the article other than to state the obvious.
July 23rd 2012 @ 11:47am
Kasey said | July 23rd 2012 @ 11:47am | Report comment
Just a couple of nitpicks, Adelaide United does boast 2 HAL GF appearances, but the Reds won the very first Premiers Plate in season 2005-06. Where I think you maybe getting confused is that AUFC have never won the Championship[the Dunny seat], which is awarded for winning the Grand final, aka “winning the Finals series”
Your crowd figure for AU is also incorrect as the number for last season 2011-12 is actually closer to 10,500. The 9,000 number includes the Bathurst regional round crowd figure (of 2,600), which I am sure you will agree is hardly an accurate representation of the support in the City of Adelaidefor football.
Apart from that a pretty solid summary of the wasteland that SA is for Rugby League. IMHO, Rugby has a slight chance of gaining traction in SA and I’m sure I read in the weekend paper that the head of the ARU was in town to discuss a Wallabies v Springboks test at the redeveloped Adelaide Oval in 2015. I’m afraid we must consider SA to be salted earth after the Super League fiasco. It would take a process starting now to re-introduce RL at the highest level to Adelaide, perhaps in the same way the AFL has assisted a club or two to play in Tasmania, What if Cronulla were given asistance to test the waters as the Southern Sharks, that would give the new ADL team a history(not much of one of corse), but surely the Brisbane Bears have shown that a meld of existing club and virgin territory can be a successful strategy.
July 23rd 2012 @ 11:58am
NF said | July 23rd 2012 @ 11:58am | Report comment
Kasey if any Sydney team were to be relocated it be the Roosters. No fanbase & no juniors only survive due to millionaires backing them. Cronulla got a strong junior base and used to be the team of the 90′s (without a premiership) but they were one of the draws in the day. Kasey I know you’re not a league person by your previous posts about it which I respect as your opinion as a league fan the mind boggles me how the administration has been dreadful in regards to growing and naturing the game.
Now one thing in common both football & league have in Australia is terrible administration both which are holding back our great games to realize there true potential.
July 23rd 2012 @ 1:27pm
Pot Stirrer said | July 23rd 2012 @ 1:27pm | Report comment
Relocate the only club that has played every season since the game sarted and is known and recognised all over Aust as SYDNEY, Mate you need to put an I on the end of your handle. NFI
July 23rd 2012 @ 2:04pm
Redb said | July 23rd 2012 @ 2:04pm | Report comment
Your kidding yourself, The Bondi Roosters are not well known around OZ. Parramatta would easily be better known.
July 23rd 2012 @ 3:09pm
Pot Stirrer said | July 23rd 2012 @ 3:09pm | Report comment
What would you know ? Nothing which is obvious by calling them the Bondi Roosters,
July 23rd 2012 @ 3:32pm
Redb said | July 23rd 2012 @ 3:32pm | Report comment
Pot Stirrer,
They are not that well known if they considered getting rid of Sydney City to Bondi at one stage. Or didnt you know that .
No club would ever tamper with their name if it was well entrenched.
July 23rd 2012 @ 3:35pm
Pot Stirrer said | July 23rd 2012 @ 3:35pm | Report comment
lol, i have never heard that i doubt you have either. Prove it
July 23rd 2012 @ 3:39pm
Redb said | July 23rd 2012 @ 3:39pm | Report comment
read and weep:
http://en.wikipedia.org/wiki/Sydney_Roosters_history
“Despite this, hopes were high at Bondi going into the 2009 season, however so far it has proved to be a disaster, with the Roosters currently dead last on the NRL table with the worst defensive record in the league. Their long term sponsor, Samsung, has dumped them because of poor player behaviour and their season. The Roosters are considering changing their name to the Bondi Roosters, but it has not been confirmed yet.”
July 23rd 2012 @ 3:56pm
Pot Stirrer said | July 23rd 2012 @ 3:56pm | Report comment
Again captain google you confuse rumour and opinion as fact. But then every thing on the net is true isnt it
July 23rd 2012 @ 4:12pm
Redb said | July 23rd 2012 @ 4:12pm | Report comment
yeah whatever pot stirrer. Dont know much about your own club.
July 23rd 2012 @ 4:14pm
Pot Stirrer said | July 23rd 2012 @ 4:14pm | Report comment
I do actually, It was one of Singo’s brain childs.. He was the only one who mentioned it..
which is why i called you captain google.
July 24th 2012 @ 8:37am
Redb said | July 24th 2012 @ 8:37am | Report comment
Pot Stirrer,
Why would Singo or anyone even consider a name change if this club was so big and well known ‘around Australia’. I read about it in the SMH at the time nothing to do with google or Wiki.
Point proven.
July 24th 2012 @ 8:51am
Pot Stirrer said | July 24th 2012 @ 8:51am | Report comment
Red, ok mate, you read it in a newspaper so i guess it must be true.
July 24th 2012 @ 12:28pm
Redb said | July 24th 2012 @ 12:28pm | Report comment
The point is the idea of changing the name should never have been on the table if the Roosters were so well known. They are not. lol
July 24th 2012 @ 1:55pm
Pot Stirrer said | July 24th 2012 @ 1:55pm | Report comment
You knew enough about them to know that litlle tid bit, lol
July 24th 2012 @ 4:10pm
Redb said | July 24th 2012 @ 4:10pm | Report comment
I read some of the Sydney papers online.
You hang in there matey.
July 24th 2012 @ 4:17pm
Pot Stirrer said | July 24th 2012 @ 4:17pm | Report comment
Clearly, YOU know about the Roosters and their history.
Lol
July 24th 2012 @ 4:28pm
Redb said | July 24th 2012 @ 4:28pm | Report comment
Maybe the Bondi Roosters should relocate it might improve their profile outside of Sydney?
July 23rd 2012 @ 9:05am
oikee said | July 23rd 2012 @ 9:05am | Report comment
It is hard to get rugby league going in South Australia when you dont have any money to sink into grassroots. That will change and i agree, we need to get some teams up and running in Adelaide, just having AFL is unhealthy for this city. I was thinking about this last night.
The government has to pitch in as well, they are in trouble if they dont help other codes. I think one of these clubs is losing money each year, not sure which one. And you talk about draft picks, nobody knows or cares who these kids are in the 2 big states of NSW and Queensland, we only care about rugby league reports, same as the bottom states only care about AFL reports.
Rugby league has got to get the government on board and sink some time and effort into league in Adelaide mainly, because they will be the city that is missing out on growing rugby in their city, and that is very unhealthy, you miss out on all sorts of internationals and big games from all 3 codes, soccer, union and league,
Adelaide only has a 1.2 million city, not much else. The state does not offer much else.
Again, i say money was holding back alot of progress for league in the bottom states. If Perth gets a team, i think the game should take as many games as possible to Adelaide, and the All-star game might be a good match to take down their, along with normal games.
I see that the governments are still sinking big money into AFL grounds in both Perth and Adelaide. It wont help them in the long run by ignoring other codes.
July 23rd 2012 @ 9:40am
steve b said | July 23rd 2012 @ 9:40am | Report comment
oikee agree mate the gov has got step in and put some money where its mouth is ,,they said some time ago before this new guy that they would be interested in talking to anyone who has a decent plan to put forward for the introuction of NRL ..But have heard nothing since ….
July 24th 2012 @ 3:59pm
micka said | July 24th 2012 @ 3:59pm | Report comment
The NRL simply have to stop depending on the government to bankroll their expansions (unless of course they make in kind contributions etc). Why expand if you haven’t got the dosh to manage it.
It sounds like expansion for the sake of it or merely a case of keeping up with the joneses.
Leaguies suggest that the SA and WA government are fools for not putting money into NRL expansion but I don’t think I have seen anything to prove that it is worth their while other than “just having AFL is unhealthy for this city”.
What is in it financially for the government to do this?
What has been in it for the NSW state/local governments to foot part of the bill for AFL expansion works? When you work that out and take it to the non NRL states you might have a business case but until then just saying that AFL doesn’t cut it for sports fans in Adelaide no one will bother listening…
July 23rd 2012 @ 9:11am
Sea Eagle of Brisbane said | July 23rd 2012 @ 9:11am | Report comment
Perth shall come first, than in may be 10-15 years time Adelaide.
Every now and than NRL takes games to Adelaide, Darwin and Hobart/Launceston anyway. Future generations can watch the games on iPad/PCs so you will find supporter base will increase with time.
July 24th 2012 @ 12:09pm
tonysalerno said | July 24th 2012 @ 12:09pm | Report comment
Perth are definitely next on the agenda
July 23rd 2012 @ 9:17am
steve said | July 23rd 2012 @ 9:17am | Report comment
I read an article on the weekend by Tony Durkin i think that suggested that the ARL will announce soon to the expansion parties that no expansion will take place in the next 10 years.
July 23rd 2012 @ 9:17am
me, I like football said | July 23rd 2012 @ 9:17am | Report comment
Just s a slight correction PA were grand finalist in 2007 not 2008
July 23rd 2012 @ 9:55am
clipper said | July 23rd 2012 @ 9:55am | Report comment
Good to see an article in touch with reality.
I would think there would be more chance of a Rugby team before a league team in SA, at least they show a smiggen of interest in it.
August 4th 2012 @ 11:05pm
Spot said | August 4th 2012 @ 11:05pm | Report comment
Rugby League here in SA is in a rebuilding, currently we have 8 clubs playing. Union is supported by the ARU whereas league is supported by the arl on a much less figure. we have a huge school competition in both primary and high schools, union have hardly anything but jumping on the back of league because south australians call both games rugby. clubs here are putting junior and seniors teams on the field each weekend with a huge volunteer workfoce because they love their league and want to give something back to our game, the GREATEST game
July 23rd 2012 @ 10:02am
Redback said | July 23rd 2012 @ 10:02am | Report comment
Why would league want to go to Adelaide. It was only super league $ proping up the game in SA. League will never survive in SA.
July 23rd 2012 @ 10:02am
turbodewd said | July 23rd 2012 @ 10:02am | Report comment
Geez,
what a load of rubbish.
If you take a good product to people and promote it, they will come. I mean in 2009 I barely knew of the UFC and now Im a total convert and watch it very regularly.
RL is a great sport. If you engage the community and the players are likeable and u put on a good effort on the field they will attend.
Adelaide has no Super Rugby team so there may be a slot available here for a league team to get a foothold. Who cares if the kids actually play the sport, as long as they attend the game and watch it on TV. Lets lift NRL ratings in Adelaide i tells ya. 1.2 million people is a big market.
Marketing can work wonders…
July 23rd 2012 @ 10:22am
Cameron said | July 23rd 2012 @ 10:22am | Report comment
Not trying to be critical here, but you do need kids to play the sport to help the sport grow. If the kids play the sport, the parents will take them to play the sport, gaining interest from parents, parents telling friends and then attending games. Also, I am pretty sure that if 70% of your local team is made up of locals and your team is doing good, then you will get a few thousand more to the game than if 70% were made of of interstate and international players.
July 23rd 2012 @ 10:45am
turbodewd said | July 23rd 2012 @ 10:45am | Report comment
Kids play what they want OR are allowed to play. If kids cant see the sport on TV or dont have a local hero they can follow then how can they start to follow NRL?
You must spend money to make money. We can put a team in a little town in our own backyard (Gosford) to try to convert new hearts, minds and wallets to NRL. NRL is a great sport. Now if u set up a team in Adelaide and ensure that team really engages the locals, then they will show the love back in return.
NRL teams need to engage the community more. I dont see the Raiders enough around town promoting themselves in my town.
July 23rd 2012 @ 11:11am
Cameron said | July 23rd 2012 @ 11:11am | Report comment
What your saying is a good idea, if the team interacts with the locals, then the locals will show the support back. But, as I said, a team may be able to attract a few thousand more spectators if then encouraged local kids to play the sport and pick the locals ahead of interstate. Obviously, if the locals are crap, then you do have to go interstate.
I do agree with the point you are making.
July 26th 2012 @ 6:18pm
Phelpsy said | July 26th 2012 @ 6:18pm | Report comment
Problem is, kids need to have a place to play the game. What I don’t think many people in the two rugby Leauge states don’t realise, is that in Victoria at least, if kids wanted to play League it is very hard to find a club. I used to live in Gippsland and there simply isn;t a juniour or senior comp – no comp whatsoever. I think Berwick may have a club which would be the closest. I am assuming from the article Adelaide would be the same. W.A seem to be doing it right – trying to have a local juniour comp to play from what I gather- from there it can grow at least a niche market. That was the problem with the Storm – they just plunked a team in the city – but no grass roots. Look at the AFL in Sydney – if you want to play you can – plenty of teams, a structure, a competetion that is local. They also worked with developers years prior in putting money into them building in AFL/Cricket ovals in new developments with AFL goal posts, supply schools with Goal posts etc etc.
July 23rd 2012 @ 3:40pm
Jaredsbro said | July 23rd 2012 @ 3:40pm | Report comment
Yeah wrong idea, but a noble intention indeed. Unfortunately we’re talking about football, not fighting. Football seems to be trapped in a somewhat monolithic universe compared to all other sports these days, in that it’s still the case that each area has its fav football code and everything else is left to convince the natives that they’re wrong. Calling it Rugby League over football which is the logical solution doesn’t change the fact that the two codes while they are radically different are similar enough for someone trying their hand at the other to miss the point entirely…to kick when you need to pass/run say.
Now in this way Adelaide’s no different from Sydney when it comes down to it. Just having a good product is a noble pursuit indeed, but football’s more visceral than that. Everyone belongs to one camp or the other, when it comes to what constitutes a game of football…ie the very objects of the two games are just too different. What you really need are fans who were brought up on the game on hand/tap to bring you into the fold, which is why Australian Football virtually died over here in NZ.
It definitely isn’t rational, but it is grounded/pounded very deep.
July 24th 2012 @ 8:24pm
Dingo said | July 24th 2012 @ 8:24pm | Report comment
Would you let your kids participate in UFC?
July 25th 2012 @ 8:09am
Kasey said | July 25th 2012 @ 8:09am | Report comment
I’m only going to say this once and you should read it slow to ensure it sinks in to those believers who are deluded enough to think that just exposing someone to a new sport will cause them to instantly fall in love with it. I’m an Adelaide native, but I lived in Sydney for 2 years in 1999 and 2000. I was browbeaten with League in every waking minute by the agents of the game(News Ltd and the Nein Network) to this day I can only just bare to watch State of Origin. South Australians have grown up with Aussie Rules. By all means place a RL team in Adelaide. It will fail. You probably don’t want to hear it, but you’d likely get an initial burst of curious attendees, but after being raised on ARF, I will bet my left nut not that many will return on a regular basis. If you simply must beat your drum, take the occasional game to Adelaide to test the waters, but pick one team and let the locals get used to it, don’t make the mistake of chopping and hanging the team each season. When I was a boy, StGeorge by virtue of their sponsorship with Penfolds used to play regular games in ADL. RL is a non-entity in Adelaide, I never see games being played in parklands, in fact I don’t even see those horrid hybrid football/Rugby goal postsWhatever RL does exist in ADL is about as niche as it gets. The only exposure Adelaideans get to the sport is because our evening news bulletins are produced in Sydney and they’re always sneaking the odd RL story into the sport report and don’t kid yourselves, they are very rarely the good stories, they are usually the scandal type stories or the Inglis shoulder charge hit footage.
July 25th 2012 @ 8:36am
oikee said | July 25th 2012 @ 8:36am | Report comment
Kasey, variety is the spice of life. And just because you dont like league, does not mean everyone wont like the game.
They have taken a Storm game to Hobart, and i think the Sharks took a game to Adelaide.
I will leave this link, and just think, it is many more kids like this Adelaide boy missing out because of biase to other codes.
Just get the game in Adelaide, over time it will grow.
http://news-review-messenger.whereilive.com.au/news/story/paralowie-player-in-a-league-of-his-own/
This kid would probably be one of hundreds who are not suited to aussie rules, and this is why i keep saying Adelaide are doing themselves no favours by not investing in other codes.
Please read this, he made the state team, state as in south Australia.
July 26th 2012 @ 7:47am
Kasey said | July 26th 2012 @ 7:47am | Report comment
All I’m saying is I think you’re deluded if you think the only reason Adelaide hasn’t fallen in love with League is because they don’t have a team here. This pins in a map build it and they will come expansion dreaming of fanboys is as hilarious as it is deluded. Adelaide has well over 100 years of being an Aussie Rules city, you don’t just change that overnight. If RL wants to plant a flag behind ‘ enemy territory’, then by geez, by jingo, by crikey the NRL would wan’t to be serious about a 10-20 year plan. Nothing I’ve seen from Sydney has thus far demonstrated that the RL head shed is capable of this type of long term strategy to grow the game.