History? More like Richmond in the making at Port
By Vince Rugari, 31 Jul 2012 Vince Rugari is a Roar Expert
Justin Westhoff lays a tackle (Slattery Images)
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14,583. It wasn’t the lowest crowd of Round 18, but it should be the most concerning. Not for the AFL, but for Matthew Primus and his coaching staff.
Sunday’s loss to Fremantle at AAMI Stadium was a low point for the season for Port Adelaide, a club that is rapidly losing its Port Adelaide-ness.
The Alberton faithful are voting with their feet. They don’t want to be the next Richmond.
Not to denigrate those of the Punt Road persuasion, but the Tigers are what they are – a great club stuck in a downward spiral of mediocrity. They have been for as long as I can remember.
But as they slowly rise, the Power seem determined to take their place.
Ignore the 27-point deficit on Sunday. The scoreboard flattered the hosts. The Dockers clearly took their foot off the pedal after half time and allowed a confused Port side to whittle away a 48-point edge in the final term.
But it wasn’t the result that angered the locals. It was the way they played. Port Adelaide had already surrendered the match before the first bounce.
Accepting that Ross Lyon’s Fremantle are a defensive side, they went in thinking the only way to win was to hold onto the ball and use short, precise kicks to get into an attacking position.
‘Fish and chips football’, as some call it. In practice, Port were too scared to even attempt to win the game.
After the match, Primus compared it to Hawthorn’s style under former Power assistant Alastair Clarkson.
But Port is a side ranked 16 in the AFL for kicking efficiency and 17 for marks inside 50, at a time when arguably the best four teams in the league – Sydney, Hawthorn, Collingwood, West Coast – are one, two, three and four for long kicks.
Port Adelaide, as it happens, are 17th in that department. To sum it up, they are no Hawthorn.
Combine that with a side infamous for its ability to crumble under the slightest of pressure – which is what Ross Lyon’s sides bring in spades – and Sunday is what you get.
The numbers reveal that this style, far beyond the low-skilled, slow-moving Power, played right into the hands of the Dockers.
Just 12 inside-50s in the first half. A score of nine points, in total, at the main break. Turnovers accounted for the majority of the opposition’s score for the afternoon – 7.6 of 11.9, to be exact.
And, to top it off, the most damning statistic of them all – skipper Domenic Cassisi’s contribution of 12 first-half disposals gave his side a net metres gained of -44.
That is what you get when you try to push square pegs through round holes.
Port Adelaide supporters are not dumb. Despite their unfortunate description as the Collingwood of South Australia, they understand football and they know what they see.
Their club is where it is today – the only ‘real’ footy club outside of Victoria to join the AFL – because of 142 years of brilliance, grit, intelligence and an ingrained determination to be the best there is, however possible.
This is the club of Williams, Cahill, Ebert, Hodges, Fiacchi and Grave Danger.
Football has of course advanced well past their time, in many and varied ways, but the essence of what makes a good football club has not changed.
To submit defeat before a game – to concede that your club is so unlikely to beat a side like Fremantle on your own patch of turf, that electing to play a style well beyond your modest list, and then blaming them for poor execution when it inevitably fails, is a better alternative to at least attempting to dictate terms – is not part of that recipe.
That is not only weak and insipid but silly, and to disguise a self-defeating tactical approach as a ‘learning process’ is worse.
So Primus should take very seriously the howls of disgust that echoed around AAMI Stadium during and after the game.
Any fan will accept the odd miserable performance, or even a below-average season or two, if it’s all part of a larger plan.
But the majority of Power supporters are struggling to believe there is one. And crowds are dwindling to near-record low levels as a direct result.
This club is meant to be rebuilding. But can anybody really envision a time when this group of players, under this coaching staff, will produce a brand of football good enough to beat teams like Hawthorn, Sydney, Collingwood and Geelong?
These sides have systems and methods for sustained excellence. While the AFL cycle has effectively made swings and roundabouts compulsory, these clubs will almost certainly bounce back up when they bottom out.
If Port Adelaide continues to ignore what is obvious to all but those in the employ of the club, then they are embracing a Richmond-like fate, with no light at the end of the tunnel.
Vince Rugari is an Adelaide-born journalist who cut his teeth on the sporting graveyard that is the Gold Coast. He fancies the round ball and the Sherrin, and used to be a handy leg-spin bowler before injury curtailed a baggy green push. He is a Port Adelaide fan by birth, as painful as that has been recently. He's now sports editor of The Area News in Griffith, NSW.
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The Crowd Says (31) | Page 1 of Comments
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- AFL, Fremantle Dockers, Matthew Primus, Port Adelaide Power, Richmond Tigers


July 31st 2012 @ 7:41am
CraigB said | July 31st 2012 @ 7:41am | Report comment
I was driving past aami at 3/4 time and people were streaming it like the game was over. I had to turn on the radio to check if the game was done or not. The club and their supporters are a disgrace
July 31st 2012 @ 12:12pm
Vince Rugari said | July 31st 2012 @ 12:12pm | Report comment
For a club with such history and pride, Port supporters are unfortunately very quick to jump off the bandwagon.
August 1st 2012 @ 1:38pm
Queen & Brougham said | August 1st 2012 @ 1:38pm | Report comment
The game was over 15 minutes into the first quarter. The last remaining vestige of hardcore support should never be criticised if they finally decide to vote with their feet. They at least have put their money into the club by way of memberships, gameday tickets and the SANFL by way of parking/catering cash.
July 31st 2012 @ 8:29am
checkside said | July 31st 2012 @ 8:29am | Report comment
You may find that a lot of Port Power supporters have cut away the “teal colours” for this AFL season and returned to Alberton to follow the Port Adelaide Magpies in the SANFL. Its a “tradition” for them when the team is not winning. CraigB says its a disgrace, I think its a shame. Harden up Port Adelaide supporters, your club needs you when they win and lose!
July 31st 2012 @ 12:14pm
Vince Rugari said | July 31st 2012 @ 12:14pm | Report comment
Well, it’s the same club these days (always has been if you ask me)… And I agree, the fans need to stick by the club. But at the same time the club needs to open their eyes and see the reasons why the fans are sick and tired.
August 1st 2012 @ 1:39pm
Queen & Brougham said | August 1st 2012 @ 1:39pm | Report comment
It is the same club. I hold a Platinum Membership with Magpies upgrade. Regardless of which game is attended the one club still benefits. Moot point is moot.
July 31st 2012 @ 9:55am
Chris Chard said | July 31st 2012 @ 9:55am | Report comment
Any chance of a GWS boilover this weekend Vince?
July 31st 2012 @ 12:14pm
Vince Rugari said | July 31st 2012 @ 12:14pm | Report comment
Yes. This smells like GC’s first win all over again.
July 31st 2012 @ 10:08am
checkside said | July 31st 2012 @ 10:08am | Report comment
Would it be a boilover?
July 31st 2012 @ 10:22am
damo said | July 31st 2012 @ 10:22am | Report comment
I checked out ports websitr recently researching for an article. Without giving my story away too much, their debt is affecting them worse than anyone could imagine. This would be acceptable if they were doing anything about but they really don’t seem to be….
July 31st 2012 @ 3:37pm
Leo said | July 31st 2012 @ 3:37pm | Report comment
What a load. Port Adelaide made a profit of $890,000 last year, after a license distribution of $360,000. They have net assets of $8,800,000. Port Adelaide are perfectly healthy financially. Another thing, Fremantle were founded by WAFL clubs, they’re just as “real” as Port Adelaide if you want to take that ridiculously narrow perspective.
The person that wrote this article and the most of people commenting, clearly have only the most facile understanding of the AFL.
July 31st 2012 @ 6:56pm
Aflhype said | July 31st 2012 @ 6:56pm | Report comment
Think you will find they made $890k profit after $4m from SANFL/AFL in special “grants and loans” so would be over $3.1m loss on normal terms and has $5m in debt and $8.8m in net assets at 30th June 2011. I have heard on Adelaide radio need high 20k to breakeven at AAMI and not even close so 2012 will not be much better. They seem to think Adelaide Oval will fix everything, time will tell.
July 31st 2012 @ 11:12am
checkside said | July 31st 2012 @ 11:12am | Report comment
Port Adelaide maybe in debt. Again this is a time that supporters can get together and save the club, unless the AFL bails them out – again. If the financial state of this club does not improve it might be suggested that the AFL and SANFL could get together to create another composite side in the future. The first composite side seems to be working well.
July 31st 2012 @ 12:07pm
DamoS said | July 31st 2012 @ 12:07pm | Report comment
What is their plan to clear the debt? Surely the AFL can’t prop up the Lions, Giants, Suns and Port at the same time or a fair bit of the $1.25b TV deal that should be going on grass roots development will be going on 4 clubs plus any other Vic clubs that need a small hand out. Clubs should be responsible for their debt and only spend what they have. I know what would happen if I racked up a fair debt at my job then asked for a hand out
July 31st 2012 @ 12:17pm
Vince Rugari said | July 31st 2012 @ 12:17pm | Report comment
There’s another can of worms. The AFL needs two clubs in SA, more than they need two clubs in NSW. But they’re pissing against the wind with GWS in my opinion, when that money would be better spent investing in helping struggling clubs (Port) get back on their feet. Of course, the club hasn’t helped itself with poor poor management since 2004, and the whole Mark Williams debacle cost them $1 million and a whole lot of credibility.
July 31st 2012 @ 12:28pm
micka said | July 31st 2012 @ 12:28pm | Report comment
I think GWS deserve the funding more than Port.
Port have supporters, GWS are trying to build themselves (and the AFL) an increased supporter base . The Port “supporters” need to get off their a***es and get behind the team a bit.
Other sides shouldn’t suffer because of the poor management of an establsihed club. You’d think after about a century of history, they would have their management and governance in order.
July 31st 2012 @ 2:54pm
Vince Rugari said | July 31st 2012 @ 2:54pm | Report comment
It’s not that simple, Micka. As other comments outline, the whole system of football in SA is really difficult and complicated. Port and the Crows need to control their own licenses, not the SANFL.
July 31st 2012 @ 2:30pm
Strummer Jones said | July 31st 2012 @ 2:30pm | Report comment
Vince,
Your comment makes zero sense.
Port have been given 15 odd years to build a decent supporter base, but we all know now that there is a clear ceiling in SA for the number of Port supporters based on the history of the club. The ceiling is reached, and was from day 1 when they joined, full stop. As for GWS, the possibility of success is much higher. Sydney’s population is 4.6 million, repeat, 4.6 million. Adelaide’s has been around 1million for 20 years with very little growth against a mighty exodus. Your statement about weeing against the wind is disappointingly short sighted. I am not saying GWS will definitely be a sucess, but I think a massive audience for a great product I believe in (and which you clearly do not) is worth the investment.
Finally, your comment that “Port Adelaide supporters are not dumb” is questionable.
July 31st 2012 @ 2:50pm
Vince Rugari said | July 31st 2012 @ 2:50pm | Report comment
Best of luck to GWS as they attempt to build a fanbase, but if it takes 25 years and tens of millions of dollars to attract a membership of 20k and average crowds of 15k, is it worth it when other clubs struggle/die in the process?
And they’re not dumb in football terms, put it that way. Although, I should say ‘we’.
July 31st 2012 @ 8:01pm
Leo said | July 31st 2012 @ 8:01pm | Report comment
Where do you get this idea that financing GWS is hurting other clubs? Most of the claims in this respect comes from people that caught up in debt hysteria and are ignorant of the real financial situation, or simply don’t like the AFL and are engaged in wishful thinking. No AFL club is really struggling or at any risk of folding, all the clubs have been secured by the AFL. It might help if you read their financial statements and investigated the AFL funding and future planning.
The money the AFL is investing in GWS needs to be put in the right context. AFL and clubs together earn over $1,000,000,000 a year. The money the AFL has invested, is not a lot in the context of a league that will probably earn between 20 and 30 BILLION in that time frame. If things turn out as you say in 25 years, well that leaves the AFL with a solid financial foundation for another 25 years of growth.
If you want to understand more about the reasoning and motives behind GWS, then I suggest you investigate the AFL’s player numbers and the growth of participation in NSW over the last decade. Guess which state now has the most number of players outside of Victoria? Hint: NSW. Does that give you any clue at all why GWS is necessary?
What really annoys me about this persistent negative spin around GWS, is the AFL has given the reasons, they’ve given the information, they’ve given a timeframe yet you all simply choose to ignore it completely and proclaim they’re doomed because they aren’t packing out stadiums while being thrashed in their first season. This begs the question, where is all the negativity about clubs in other leagues in infinitely more dire circumstances than GWS? Take Penrith or Sydney FC for example, the Giants have yet to plumb anywhere near the depths of those clubs.
July 31st 2012 @ 12:24pm
Sports Candy said | July 31st 2012 @ 12:24pm | Report comment
AFL clubs are never in debt, its just a matter of how much cash they need from headquarters to make a profit.
Port, GWS and GCS will still be in the AFL in a hundred years time and still making a “profit”.
And on top of that they’ll get state and federal government grants to upgrade their “community facilities”.
July 31st 2012 @ 12:55pm
Jano said | July 31st 2012 @ 12:55pm | Report comment
Port sold over 30,000 seats to the Freo game, as they do to each home game. The brings in some $700,000 for each of the 11 home games or $7.7M.
The management of the Port Adelaide Football Club has been poor in recent times and I put that down to the conflict of interest on the board.
The SANFL controls the licence, the board and the playing venue. In any discussions with the AFL the SANFL gets 3 avenues to speak with one voice.
They speak as the SANFL, they speak as the board of the Adelaide Football Club and as the board of the Port Adelaide Football Club.
They are the owner and the tenant of Football Park. They are the caterer and the benifactor of signage at the ground.
The great hope for Port is the move to Adelaide Oval but unless we go from having the second worst stadium deal in the AFL to the best deal nothing will change.
The AFL need to take the licence away from the SANFL and hand it to the club like all other clubs outside of South Australia.
July 31st 2012 @ 12:56pm
Justin Bushell said | July 31st 2012 @ 12:56pm | Report comment
How can you even compare Richmond and Port adelaide? Richmond are two decent players off being a very good side and look at the crowds? Richmond got 47K to the North Melbourne for god sake. These clubs are world’s apart. Port take huge subsidies from and some of that is from Richmond.
July 31st 2012 @ 2:36pm
Strummer Jones said | July 31st 2012 @ 2:36pm | Report comment
Agree JB. It seemed a very odd comparison on the negatives of both Richmond and Port.
July 31st 2012 @ 2:46pm
Vince Rugari said | July 31st 2012 @ 2:46pm | Report comment
Gents, I don’t mean Richmond as in, the Hardwick-coached side of 2012.
I mean Richmond as a sort of figure of speech, an emblem of perennial ninth-placed finishes, and years of heartbreak and failure. As in ‘poor Richmond’.
Anyway, they won’t be poor Richmond much longer – as I say in the yarn, they’re on the way up, and Port look like they want to step into their luckless boots. I dread the thought.
July 31st 2012 @ 1:01pm
checkside said | July 31st 2012 @ 1:01pm | Report comment
It is not over for Port Adelaide yet and GWS have just started, so the AFL will not fold on that experiment as it still needs to run for a few years. However if Port and ITS supporters do not, as micka puts it – get off their backsides and remember that the PAFC is a smaller fish in the AFL, then another composite could be formed by the SANFL. Port Adelaide are on there own (they once loved it that way) but no sympathy will come from across town in Adelaide, thats for sure.
July 31st 2012 @ 2:39pm
Strummer Jones said | July 31st 2012 @ 2:39pm | Report comment
Agree. But as I state earlier, I can’t see where new supporters for Port will possibly come from. If Port fails for a further stretch of say 5 years, with multi million dollar losses, the AFL could put them out of their misery and replace them with a new Adelaide Club.
July 31st 2012 @ 2:51pm
Vince Rugari said | July 31st 2012 @ 2:51pm | Report comment
And who would support this new Adelaide club, pray tell?
I’m not questioning the relevance of the club, in my article, by the way – I’m questioning the coaching staff and the direction of the club.
July 31st 2012 @ 4:51pm
TW said | July 31st 2012 @ 4:51pm | Report comment
First up get rid of the coach – Primus does not appear to have the goods or committment from his squad.
GWS are really setting themselves for a win against this mob on Saturday at Skoda.
Also the AFL is pushing hard behind the scenes to get hold of the 2 WA licenses and the 2 SA licenses. This is only being reported in the WA footy media ATM – Leaks coming out of the WA footy Commission is likely source.
Could be an interesting weekend if the Suns could also knock off the Dees in Melb.