Lopsided maybe, but this AFL season is a beauty
Ben Stratton of the Hawks and Travis Cloke of the Magpies in action during the AFL Round 17 match between the Collingwood Magpies and the Hawthorn Hawks at the MCG, Melbourne. (Slattery Images)
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A story in the Herald Sun yesterday reported that the AFL is concerned about the thrashings being given to the two new clubs in “the most lopsided season in history”.
Apparently, the average losing margin has gone up to 42.2 points, the largest since league football began in 1897.
While some will look at this with a sense of doom-and-gloom, scaremongering that the league has a serious problem on its hands, in truth is it’s absolutely ridiculous to do so.
Let’s be honest. When it comes to the new clubs, we saw this coming. Or anyone who could look at the situation realistically saw it coming, anyway.
When I was bracing myself for the concept of two teams built mostly from draft picks, I pictured the biggest winning margin record tumbling, the biggest score record put in danger and a zero-win season or two. Honestly.
They were going to be good one day, but not even remotely good in the beginning.
Maybe that was setting the bar too low, but if you are shocked that these teams lose by triple figures from time to time, perhaps you need to admit your expectations were out of whack.
It’s not just that, however. Portraying the 2012 AFL season as all doom-and-gloom because of what’s happening at the very bottom of the ladder is absurd for a far more important reason than expectations.
It’s the very simple fact that regardless of what certain statistics say, the 2012 AFL season has been bloody exciting to watch.
The years of two-horse races (with maybe one outside chance to crash the party) are over. The list of contenders has run so deep for so long into the year, it’s hard to know what the premiership picture will look like in a month, let alone two.
Hawthorn had many fooled when they lost both to Richmond and at their home away from home, Aurora Stadium. But despite a couple of off afternoons, they’ve now won eight games in a row by an average winning margin of 81. Three of their opponents in that stretch are top eight sides.
They are looking very, very ominous. But still, this week they face their bogey side, Geelong. A rival contender they failed to beat earlier in the year, Sydney, await them two weeks later. There’s still a long way to go.
The Swans, for what it’s worth, are in pretty good form in their own right. The lone side atop the ladder, they’ve silenced plenty of critics on their way to a 14-3 record. And they’ve done it all with arguably their two most important players – Adam Goodes and Shane Mumford – in and out of the side.
Adelaide have been aided greatly by a comfortable draw, but they’re still knee deep in the premiership race in third place. Collingwood have shrug injury concerns to sit fourth and have the star power to be a major threat in September.
Remarkably, there’s only four points between top spot and fourth at the beginning of Round 19.
At the end of last year, there was three games between those two spots. In 2010, there was three and a half. In 2009, five. In 2008, eight.
The last time there was even a two-game gap at season’s end was way back in 2004.
But the list of contenders does not stop there. West Coast are a team no one wants to play in September – especially at Subiaco – so despite their injury list they’ll remain in the mix.
Geelong have turned back the clock in the past two weeks and if Friday night goes their way, watch out. They are a team you simply cannot write off, especially if they are indeed finding genuine form at the right time of the year.
Having said that, two weeks ago it was fashionable to write off their finals chances. Not that long ago West Coast were the team to beat. Not long before that the Hawks were simply getting by. Not long before that Adelaide’s form was meaningless and Carlton were premiership favourites.
That’s been the story of the 2012 AFL season. The landscape changes almost weekly.
So yes, it’s true that they’ve been some blowouts this year.
But it’s also true that from a neutral perspective, this is one of the deepest and closest premiership races in years. And at the end of the day, it’s the teams at the top that are a league’s drawcards, not the bottom.
And even then, fans of the Gold Coast Suns and GWS Giants can console themselves with the fact the concessions given to them mean only completely inept management stand between them and being part of that premiership race as the decade rolls on.
Serious problem? Nah.
Give fans more seasons like this and they’ll be very, very happy.
Michael DiFabrizio is completing his journalism degree. As an AFL writer, he has been an expert columnist at The Roar since 2009, and appeared in The Age and on ABC television and radio. Follow Michael on twitter @mdifabrizio

August 1st 2012 @ 1:46am
AndyMack said | August 1st 2012 @ 1:46am | Report comment
Agree, its good to see so many teams still in the hunt at this point in the season.
While I also expected plenty of blow outs in the first 2-3 years of the new teams, its just disappointing when some teams get to play them more than others. It does skew the competition a little bit. Imagine the outcry if Collingwood’s draw had them playing GWS and GCS twice each this year……
August 1st 2012 @ 9:20am
Australian Rules said | August 1st 2012 @ 9:20am | Report comment
Agreed AM.
Certainly one of the most exciting seasons ever in terms of the Top 10…but the fact that some of those teams in the Top 10 (Adel, Roos) play the young sides twice (GCS, GWS, Melb), makes the fixture very uneven.
August 1st 2012 @ 10:05am
Matt F said | August 1st 2012 @ 10:05am | Report comment
Adelaide and North only play Melbourne once each.
August 1st 2012 @ 10:38am
Hamish said | August 1st 2012 @ 10:38am | Report comment
Well get to see who plays GWS and GCS twice next year – Bulldogs and Melbourne would be my bet
August 1st 2012 @ 10:56am
Matt F said | August 1st 2012 @ 10:56am | Report comment
I swear that the AFL came out a while ago and said that no team would play both GC and GWS twice in 2012. Given that some teams only both of them once each it would certainly have been possible to do this. I’m not sure why they didn’t.
That being said, most years the draw doesn’t have a significant impact. Because of how close it is at he top of the ladder this year it is playing a part but it played a very minor part last season. Everyone said that Adelaide had a soft draw last year but they were a fair way out of the Top 8.
We should also keep in mind that what looks like an easy draw at the start of the season, doesn’t always end up that way by the end of the season. Going into Round 1 last year, any team that had drawn West Coast twice was considered lucky……
August 1st 2012 @ 12:12pm
wisey_9 said | August 1st 2012 @ 12:12pm | Report comment
Isn’t it time that the draw had a more logical process to it? Would playing everyone twice be too much of an ask?
August 1st 2012 @ 12:50pm
Jano said | August 1st 2012 @ 12:50pm | Report comment
Please don’t call it a draw. It is a FIXture. No thought of fairness is given while the FIXture is being designed.
August 1st 2012 @ 1:11pm
Matt F said | August 1st 2012 @ 1:11pm | Report comment
Probably. That means it will go for 34 weeks. With finals and 1-2 byes for each team you’re looking at 40 weeks. Then you’ve got pre-season etc. Not only is that AFL overload but you would have a lot of clashes with cricket given that they share many grounds.
August 1st 2012 @ 1:25pm
wisey_9 said | August 1st 2012 @ 1:25pm | Report comment
Well we don’t need byes – effective squad rotation would solve that.
So that brings us to 38 weeks = approx 9 months of the year. That isn’t too much to ask of well paid professionals is it?
As for the cricket – I know there are long standing contracts with the MCG etc. – but asides from honoring those, do you really think that the AFL would care about stepping on the toes of Cricket Australia?
August 1st 2012 @ 1:35pm
Matt F said | August 1st 2012 @ 1:35pm | Report comment
It’s not the AFL’s call though is it. As you said, cricket has a contract with a number of stadiums which are also used by the AFL. The AFL can’t just rock up and kick them off.
They also have to negotiate with the players association which would be completely against a 38 week season. Given that the AFLPA are already trying to get 2 byes per season you won’t be getting rid of them any time soon either so the season will be 39-40 weeks. It doesn’t leave time for pre-season (both games and training) either
August 1st 2012 @ 2:08pm
DanMan said | August 1st 2012 @ 2:08pm | Report comment
Honestly the season is long enough already. Quality not quantity. I wouldn’t be able to saty interested in a 38-40 week season.
August 1st 2012 @ 2:21pm
Matt F said | August 1st 2012 @ 2:21pm | Report comment
Yep. It is possible to have too much of a good thing
August 1st 2012 @ 4:02am
Richard said | August 1st 2012 @ 4:02am | Report comment
Richmond beat Hawthorn at the MCG (R9) not Tassie.
Agree with the rest though; if you look at the results and ladder it’s been a great season. Not so sure the standard of play is better … the rolling mauls haven’t been fun to watch.
August 1st 2012 @ 6:51am
Michael DiFabrizio said | August 1st 2012 @ 6:51am | Report comment
Richard, sorry for the confusion. It was meant to read that they’d lost games both to Richmond AND in Tassie, as in separate games.
August 1st 2012 @ 7:51am
Richard said | August 1st 2012 @ 7:51am | Report comment
Ah, that makes sense. I guess 4am wasn’t the best time to be reading The Roar! Thanks for clarifying.
August 1st 2012 @ 10:46am
Hamish said | August 1st 2012 @ 10:46am | Report comment
Perhaps get those NRL refs who like making it an even contest (ccechin, Hayne, maxwell) or those rugby refs here..
http://www.theroar.com.au/2012/07/31/graham-henrys-final-word-on-suspected-match-fixing-in-rwc-2007/
August 1st 2012 @ 6:34pm
db swannie said | August 1st 2012 @ 6:34pm | Report comment
hamish,why bring other codes into it.I think the Tanking (see match fixing)problem in AFL should be enough to stop AFL fans having a go at other sports.
In the NRL the bottom placed team can beat the top placed team..Cant happen in the AFL.
August 2nd 2012 @ 10:51am
Hamish said | August 2nd 2012 @ 10:51am | Report comment
I bring other codes into it because gallop was always going on about how close NRL games are….My viewing of some NRL games who rely on exciting games to keep disinterested viewers interested suggeststhat 50-50 decisions go to the team behind on the scoreboard eg DCE’s try in perth when he dived in the corner – ref didnt refer a close call as Manly tried to come back (it was a try) and yet many other close calls are referred . Also Warriors knockon ruled when Lyon clearly knocked back and manly scored . Warren Ryan agrees with me on this – he has said do on ABC. Masters has also written about it.
August 1st 2012 @ 12:03pm
thesportsguy said | August 1st 2012 @ 12:03pm | Report comment
It has been the best season of AFL in my opinon. its so close. no run away leaders. A super competitive battle for top 4, to be inside the 8, and fight just outside of it right down to 10 and 11th postion.
extremely fun season.
August 1st 2012 @ 12:16pm
tonysalerno said | August 1st 2012 @ 12:16pm | Report comment
The AFL can’t complain about the results at the moment. I mean they have crammed a bunch into two new franchises to boost the code’s popularity in NSW and QLD. While off the field it may have been a success the results prove it is a problem on the field. The longevity of the game is served well with the suns and giants touted as future heavyweight clubs but for now the AFL has to stick it out. Relative to the suns and the giants- the AFL has been exciting. Still the same number of close games and nail-biting finishes.
That is why although the numbers provide the facts- the AfL and media must look beneath the surface and see the problem… GWS is getting by 90 points every game. Which although seems tough- will only provide them with experience and the need for improvement.
August 1st 2012 @ 1:29pm
Mango Jack said | August 1st 2012 @ 1:29pm | Report comment
GWS and the Suns are long-tern investments in the game, so they must be given time to succeed. The big risk lies in that both regions are fickle sports markets, whose fans generally do not show a great deal of patience. I like the fact that they are filling the teams with young players who will develop with the experience of playing against the big guns, but a couple more experienced signings each, as opposed to expensive NRL imports, would benefit them. More Abletts, less Folaus.
August 1st 2012 @ 1:40pm
Aflhype said | August 1st 2012 @ 1:40pm | Report comment
How is the GCS and GWS a success off field? Have the crowds for CGS gone up? Are GWS getting decent crowds? What is a decent crowd – lower than the A-League average? Is this really a pass mark? Have they connected with the community? Why are attendances down 9%, is it all due to Foxtel? Can someone answer those questions.
Onfield have the GCS won more games than last year? How do you define improvement? GWS less said the better.
I have said all along the top teams are great to watch but the bottom half is just a shambles. The attendance and TV ratings for these games do not lie. Perception is reality, the figures point to a perception that the competition is uneven, unfair and up to half the games not worth watching.
Will it get better, that is the million dollar question. The big selling point for AFL has been the high scoring and exciting game played by the best players as they have no where else to play. Well when the opposition is poor as you have to prop it up with average players, you have dull one sided games to watch and there are plenty of other choices for the entertainment dollar.
I still think expansion will not work as the player and supporter base is just not there. However close the top 4 or 6 maybe.
August 1st 2012 @ 2:18pm
Australian Rules said | August 1st 2012 @ 2:18pm | Report comment
Hi Aflhype, thanks for your questions.
“Off-field” refers to a number of things, including:
CROWDS: the Suns are averaging just over 13k…about the same as the Titans who had a 5 year head start in ‘league territory’. For THAT marketplace, it’s an impressive result so far given the team hasn’t won at home.
The Giants have a much tougher job and have began slowly with over 12k average…as most predicted. Being firmly in ‘league heartland’, this figure compares well against Syd Roosters (12k), Penrith (11.5k), Cronulla (12.5k), Canberra (10k), Parra (14k) etc. So whilst there’s lot of improvement, not going so bad considering the teams’ win/loss record.
MEMBERSHIP: both clubs have 10k+. That’s more than WT, NZ, Pen, NQ, Man, GC, Cron & Canb. So again, room for improvement, but tracking along ok.
SPONSORSHIP: both Suns and Giants have a full book of sponsors for the next 2 years. So going well on that front.
STADIUM USE: Both clubs have exclusive use of home grounds and pay reduced tenant fees for the pleasure. Bonus.
STRUCTURE: The Suns hold the management rights to Metricon, enabling them to make a profit in their first year. I’d be staggered if the Giants didn’t also have management rights to Skoda, though it may be the Royal Agriculturasl Society of NSW.
In terms of the clubs themselves, both are member-owned, meaning they are not at the whim of flighty billionaires.
Hope that helps. It’s certainly a solid start in comparison with the A-League expansion teams of NQ and GCU, or the relatively static growth of the NRL expansion teams like NQ and Melb.
All in all, Suns and Giants going very well off-field in difficult circumstances. Once their players actually develop and start making finals (i.e. on-field), the off-field potential is scary.
August 1st 2012 @ 2:49pm
Matt F said | August 1st 2012 @ 2:49pm | Report comment
It’s a long-term plan. Generally long-term plans aren’t judged after 1-2 years.
TV ratings are up, especially for Foxtel. Average crowds are down but aggregate crowds are apparently up (i can’t confirm that though.) The average is down because there are two new teams who are drawing crowds below the competition average. Given that the competiion average was 36k in 2010 (the year before GC entered) the average was never going to go up. That was well known long before now.
August 1st 2012 @ 2:29pm
Hamish said | August 1st 2012 @ 2:29pm | Report comment
AFL hype – the average is down 7.5% so the aggregate cant be down 9%
SCG and Kardinia park renovations is part of it but the 2 new teams are also part of it. When they are succesful and free agency comes in then the crowds will return.
August 1st 2012 @ 2:44pm
Matt F said | August 1st 2012 @ 2:44pm | Report comment
Average crowds are actually down 9%, which I assume is what he meant. Though this is largely because both GC and GWS are averaging 13k and 12k which will take the 36k average from two years ago down. Nobody expected otherwise. I’ve been told that aggregate crowds were actually up this year, though I’m not sure if that’s true or not.
August 1st 2012 @ 7:28pm
Brewski said | August 1st 2012 @ 7:28pm | Report comment
I stole this post from another site, and the figures are not mine, but it seems fair dinkum enough.
The inclusion of the expansion teams in GWS and Gold Coast has had a huge effect on the average home attendances. The current attendance is 31,939 across the whole league.
Now, if you take away Gold Coast Suns and GWS Giants Home Games (in hindsight I should’ve done all games involving those teams), the average Home Crowd = 34,312
Now this is by no means an excuse, but it does highlight the effect that these two teams will have on the crowd numbers while they get off their feet. It also shows that the rest of the competition isn’t doing that bad.
This year has also involved the most amount of games played at small stadiums (21,000 capacity and under):
Aurora Stadium, Blundstone Arena, Manuka Oval, Blacktown International Sportspark, Cazalys Stadium and TIO Stadium.
If you take away the crowd numbers at these venues (which are not traditional Home Grounds for any team (with maybe the exception of GWS)) from the original 31,939, the average Home Crowd (including GWS and Gold Coast) = 33,514
Now if we were to take away all Home Games played by GWS and Gold Coast plus the games at stadiums that seat 21,000 and under, the average Home Crowd = 35,685
Now look at those stats however you please. But from what I see, crowd numbers in the AFL are nothing to worry about. The inclusion of two franchise teams with small supporter bases, the increased number of H&A games played at small venues (21,000 and under), the construction work at Simonds Stadium and the SCG meaning reduced capacities at those venues and perhaps even the fact that normally low-drawing teams in Port Adelaide and Western Bulldogs are low-placed on the ladder are all examples of why we are seeing lower averages.
Remember, in 5-6 years time:
* Port Adelaide and Adelaide will be playing at a 54,000 capacity Adelaide Oval.
* West Coast and Fremantle will have hopefully moved into their 60,000 capacity Perth Stadium.
* Geelong wil be playing at a 35,000 capacity Simonds Stadium
* Sydney will be playing at a 48,000 capacity SCG
* Gold Coast and GWS will have larger supporter bases and be extremely competitive.
So while these next few years will probably be the leanest crowd numbers for a while, the future is looking bright.
August 2nd 2012 @ 11:06am
clipper said | August 2nd 2012 @ 11:06am | Report comment
The criteria to judge if the expansion sides have been a success would be:
1/ are there more people going to see AFL in NSW and QLD than there were the year before the new sides
2/ are the expansion sides getting similar crowds to the lowest rank teams in other codes
3/ are junior numbers up
The concern will be next year if GWS don’t become more competitive and the crowd numbers drop
August 2nd 2012 @ 9:22pm
Harry said | August 2nd 2012 @ 9:22pm | Report comment
Couldn’t agree more Bwoosk !! Well said…….and may there be more of it.!!! The more people that see AFL live the better the world will be……go you good thing !!!!
August 1st 2012 @ 6:38pm
db swannie said | August 1st 2012 @ 6:38pm | Report comment
Hamish i believe the SCG with reduced capacity is 35K.
No Swans game has got close to it,so please dont use that as an excuse.
the reality is Swans ratings & crowds have been on the downhill slide for yrs,& GWS is just helping that along.
As for the GWS “average”
The only reason it is around 13 k is the first hyped up game.
Take that 38K out & you see the real Average.
August 1st 2012 @ 7:39pm
Brewski said | August 1st 2012 @ 7:39pm | Report comment
According to RL scribe Brad Walter the capacity ATM is around 25,000, and looking at the the third of the ground being redeveloped it makes total sense.
The Swans are understood to be considering the possibility of playing at the SCG but the Herald has been told that is not an option as the ground capacity has been reduced to 25,000 due to redevelopment, and 15,000 of those seats are reserved for members.
Read more: http://www.theage.com.au/rugby-league/league-news/league-and-afl-to-clash-in-finals-logjam-at-anz-stadium-20120730-23a5z.html#ixzz22Hm2SB7I
August 1st 2012 @ 7:47pm
Australian Rules said | August 1st 2012 @ 7:47pm | Report comment
I think it’s fairly accepted that any ground under renovation suffer losses in attendance numbers.
Be it asthetics, fans not being able to sit in their “regular” seats etc…the crowds drop. The SCG and Simonds have looked terrible on telly…but both will receive a boost when completed.
August 2nd 2012 @ 10:14am
Michael/Brisbane said | August 2nd 2012 @ 10:14am | Report comment
I’d be more worried about the Bulldogs drawing 15k to a match against top 4 side the Cowboys while on a 9 game winning streak if I was you..
August 2nd 2012 @ 11:28am
Australian Rules said | August 2nd 2012 @ 11:28am | Report comment
I think it’s unfair to compare NRL attendances with AFL attendances. The two are on different levels – always have been.
What I find more interesting is to compare NRL crowds to the 2 new AFL teams (who obviously had a zero supporter base and no culture/history until 18 months ago).
I’m not being snarky, but it makes sense. The 2 new teams are located in NRL areas and so tap into the same type of sportsfan.
That said, I predict this week’s game: GWS v Port at Skoda – is possibly the most unglamorous contest ever and will be the smallest AFL crowd in history.
August 2nd 2012 @ 1:14pm
Michael/Brisbane said | August 2nd 2012 @ 1:14pm | Report comment
There’s no need to be polite AR, the trolls come on here having a go at AFL crowds which is absolutely laughable. For a team like the bulldogs to get 15k in that situation is a joke. Btw what is the current lowest AFL crowd ever?
August 2nd 2012 @ 2:55pm
Australian Rules said | August 2nd 2012 @ 2:55pm | Report comment
Not sure, but in terms of the AFL era, Brisbane Bears crowds were terrible in the early 90s.
This would have to be a contender:
3,059 – Bris v Foot in 1992
Before that, you’re going back to just after WWII, but attendance figures then were rounded off to the nearest ’000.
August 2nd 2012 @ 3:15pm
Nathan of Perth said | August 2nd 2012 @ 3:15pm | Report comment
SCG members also complicates the capacity picture.
August 2nd 2012 @ 3:22pm
Hamish said | August 2nd 2012 @ 3:22pm | Report comment
DB
Wrong again – The Geelong game was sold out, the bars were full and on a cold night there were a few empty seats for a 29K attendance so I’m guessing 30K…
August 2nd 2012 @ 4:11pm
Brewski said | August 2nd 2012 @ 4:11pm | Report comment
General admission tickets have been pretty well sold out all year, and this has been well documented, SCG members have not been allowed any guest passes all year, which is unlike any other year, and that certainly has a detrimental impact on attendances.
At the end of the day i really struggle to see what relevance these RL trolls make by making these statements, if when the SCG is renovated and Swans crowds fall from their present numbers, by all means take a pot shot, and you may have a point, but ATM it’s just all wishfull thinking that the Swans attendance is on the decline.
I may also point out that the Swans have a record membership this year of over 33,000, and yes that includes 3 game members, like any other year.
August 2nd 2012 @ 9:38pm
Harry said | August 2nd 2012 @ 9:38pm | Report comment
Go the Swannies Bwoosk !!!!!! But you’ve got to be careful labelling people “trolls” mate, that’s a pretty base argument. Just because people don’t agree with you dosen’t mean they’re anti AFL………you need a little humour …….I follow the Swans but don’t like what the AFL has done with GWS……it’s put AFL back 20 years in Sydney I reckon….but that’s just fact…..not trolling. If you don’t like facts go and watch Mary Poppins mate. !!!!!
August 2nd 2012 @ 9:47pm
Lux said | August 2nd 2012 @ 9:47pm | Report comment
Harry, mate, of course you should be encouraged to express your heartfelt views on everything sporting, none of us would have it any other way.
Now I haven’t had a close look at the AFL ladder of late, but I’ve got an inkling that they are somewhere near the top, isn’t that right?
If so, why the hell are you worried about a bunch of young whipper snappers? Don’t worry about it mate – let it go – enjoy the Swans mate!
After a game, walk down the road to Surrey Hills, you’ll have a ball mate!
August 3rd 2012 @ 12:06am
Brewski said | August 3rd 2012 @ 12:06am | Report comment
Harry said…. ” Go the Swannies Bwoosk !!!!!! But you’ve got to be careful labelling people “trolls”
You are correct, i am very careful !.
August 7th 2012 @ 9:15am
Damien said | August 7th 2012 @ 9:15am | Report comment
The SCG capacity is 33,000 according to its twitter account. Geelong and Hawthorn games at SCG have/had essentially sold out. Problem is that some of the seats have restricted view due to construction, fences etc. so the club/promoter/whoever would prefer not to sell restricted view seats at this stage. Also as a result of the reallocation of members due to the reconstruction, General Admission memberships and casual tickets are a lot fewer which may turn a few ex-members/new members and newcomers away. I tried to get Round 22 tickets v Hawthorn about a month out and GA had already sold out, and Silver only had single tickets available. My friends weren’t willing to pay for Platinum at $69 so we changed our minds until the restricted view tickets came up after a few days. Things like that would seriously affect crowd numbers.
Also with regards to GWS, Sydney Swans membership is at a record high, at 33,631 members this year, 6,369 off its short term target of 40,000 members.
August 1st 2012 @ 10:44pm
Madswansfan said | August 1st 2012 @ 10:44pm | Report comment
I was glad to come across your article. On AFL360 Mark Robinson (I think it was him) said that it was a disappointing season. He admitted it might just be due to being around mid-season but I think this season has been really good. Ok I admit I’m a totally biased Swans fan but I’m enjoying watching most games. Yes there have been some disappointingly large losses but there have also been some great close games.
August 2nd 2012 @ 10:05pm
Harry said | August 2nd 2012 @ 10:05pm | Report comment
Thanks Lux ‘a luck……great tip mate…..I’ll do that for sure……but I am worried about the kids !! They live near the harbour and there is sharks around there. Wouldn’t it have been better to put them in a gated compound in Blacktown ? That way they could have felt protected and simultaneously bond with their heartland supporters !!!
August 3rd 2012 @ 5:40pm
Jaceman said | August 3rd 2012 @ 5:40pm | Report comment
BTW
For those that dont think buying advertising in a paper buys you good press
http://www.crikey.com.au/2012/08/03/packer-packs-a-punch-with-fawning-media/?wpmp_switcher=mobile