CAMPO: Under valuing coaching costs us medals and matches
By David Campese, 8 Aug 2012 David Campese is a Roar Expert
- Tagged:
- David Campese, Olympics, Rugby Union, Super Rugby, wallabies
Related coverage
As an Australian living in South Africa, it has been interesting watching the Olympics, when so far the South Africans have three gold medals and the Australians, who finished 6th overall in 2008, have the same number.
The expectations of the majority of our ‘elite’ athletes have been shattered with their performance at these Games.
And then to read that some 14 medals have already been won by athletes from other countries who have Australian coaches. Why is that?
Money.
That is a very sad indictment on the state of sports funding in Australia.
About a year ago, before heading back to South Africa in December, my wife and I met with someone of influence in the sporting area.
He mentioned his concern with the Australian Government cutting funding for elite sports some 10-15 years ago. He warned us of the consequences of this and predicted a disappointing 2012 Games.
And look what has happened as a result.
On the other-hand, the English took advantage of this, and amongst other nations, recruited our top performing coaches. One of the Australian coaches was even helping Chinese swimmers, and reportedly being paid $500,000 to do so.
Once a upon a time we had enormous confidence and faith in our coaches. But funding was slashed and the overall performance of our sporting sides has suffered as a result.
Which all raises the question: why, if our coaches are in such demand, do we have a Kiwi coaching the Wallabies?
Australia produces wonderful coaches across a variety of sports. Surely there would have been a better local option (Mckenzie? Cheika?)
Our best coaches – in all sports, including rugby – are just not getting the support and financial backing they need to stay at home. So they leave for greener pastures overseas.
I don’t blame them.
And the ones that are left behind get the pick of all the local assignments, regardless of how qualified they may be for the job. We have won 2 RWC’s and made the final in 2003.
With a record that good, why are we recruiting foreigners?
I have also been told that, over the years, many junior schools have been instructed by higher powers to introduce the philosophy in sport that ‘everybody is a winner’.
Mediocracy is rewarded and there is no incentive to win.
So I am wondering whether this may have had an influence on the poor performance of the Australian teams at the London Games and has just reinforced many of the problems facing sport in our country.
The biggest problem is the government not putting enough money into grassroots, clubs and university sport. If they don’t change, and quickly, Australia will struggle for years to come.
But there are also issues around the mental toughness and commitment of the athletes themselves. Some off-field behaviour is disturbing and leaves me scratching my head.
Someone blamed the social media for losing. And someone hurt her shoulder in the lead-up to the Games whilst pole dancing in her house.
Pole dancing! Seriously? What next?
There are just so many things that have gone wrong, by all reports.
Leisel Jones also didn’t live up to her reputation. Also, I heard and read that James Magnussem was far too cocky and talked too much, while, for reasons known only by himself, Ian Thorpe attempted an ill-fated comeback.
Did all this hype about the return of ex-swimmers take the focus off the actual team?
Sometimes sportsmen don’t understand what influence their performance has on the up-and-coming juniors, on and off the field.
Perhaps it’s just this generation. They think they’re better than everyone else. And it gets reinforced via all the social networking they indulge in: everyone these days tells them how good they are.
Preparation for Olympic athletes is a long and stressful journey. You are competing with the world, not just your country, and competition is at its highest.
Unless you have the track record and talent of someone like Usain Bolt, you should not be shooting your mouth off. Or at least be assured you can back it up with a world-class performance.
This mentality carries over to all sports.
Rugby, for instance.
When teams start winning, I notice young guys start making more noise off the field than on the field. And the cherry on the top for me is the lack of consequences for bad behaviour.
Respect is a thing of past that seems to only be important for old farts like me!
This year we beat Wales. Fantastic. But we lost to Scotland. How could that be? Yes, let’s blame the weather. Two teams play the same game.
What we’ve got to do is get the old values back into Australian rugby: passion, pride, commitment, toughness, respect and a take no prisoners attitude.
And an Aussie coach.
That’s what we need if Australian rugby wants to get up on top again, and stay there this time.
Let’s hope that none of us underestimate the seriousness of the issues in Australian sport.
Sport, all day long. Does this sound too good to be true? We're searching for a Group Sales Manager to lead our team in Sydney. If you're a sales star who doesn't mind a hit, kick, throw, or cycle, we want to hear from you. Apply now.
- Explore:
- David Campese, Olympics, Rugby Union, Super Rugby, wallabies

August 8th 2012 @ 1:12am
Matt said | August 8th 2012 @ 1:12am | Report comment
pssst, Campo – Britain increased its funding for sport. Not just England.
August 8th 2012 @ 1:18am
post said | August 8th 2012 @ 1:18am | Report comment
I think the key thing you’ve hit here is funding and coaching. I’ve lived in the states for a long time now and we have a huge push towards “everyone’s a winner” and an entitled youth. Some of our athletes get private training centers and huge sponsorships but its all from private companies, not the government. Not sure what the answer is other than getting companies more interested in sponsoring Australian athletes.
August 8th 2012 @ 1:32am
biltongbek said | August 8th 2012 @ 1:32am | Report comment
Well three gold medals we have won isn’t because of funding either, in fact it is inspite of funding we got those three medals.
If it isn’t mainstream in SA there is any finding whatsoever.
Even mainstream sport has to make do on their own, if schools don’t have special projects or fundraisers to collect money from us parents, they won’t have any sporting facilities.
August 8th 2012 @ 5:25am
mania said | August 8th 2012 @ 5:25am | Report comment
nz spends p!ss all on their athletes and also have 3 gold.
August 8th 2012 @ 6:29am
mania said | August 8th 2012 @ 6:29am | Report comment
medal table. order of columns: placing, country, gold, silver, bronze then total
14 Australia 3 12 9 24
15 Cuba 3 3 1 7
16 Belarus 3 2 3 8
17 New Zealand 3 1 5 9
18 South Africa 3 1 0 4
August 8th 2012 @ 8:09am
mania said | August 8th 2012 @ 8:09am | Report comment
bugga. aus have lept ahead. was only a matter of time really. congrats on the latest gold medal
11 Australia 4 12 9 25
August 8th 2012 @ 10:21am
Riccardo said | August 8th 2012 @ 10:21am | Report comment
What about Aus Zealand on 6 gold medals?
Oh, that’s right, they’re beating us now so it’s just plain old Australia.
August 8th 2012 @ 10:24am
mania said | August 8th 2012 @ 10:24am | Report comment
lol ric – or New Stralia
August 8th 2012 @ 2:26am
Johnno said | August 8th 2012 @ 2:26am | Report comment
-Some good points Campo and I agree with most of his article especially about the money and the junior development culture in schools is pathetic and rewards mediocrity,.
-But where I disagree is with the attitude to foreign coaches. It has nothing to do with Campo disliking overseas people on a personal level, but more Campo seems ot give the view that on a professional level aussy coaches are better suited to coach our national teams.
-In the year 2012 I disagree. When Deans first took over in 2007, it was almost unthinkable a kiwi coaching the wallabies.
-But now with globalisation and the global labor market, elite coaches are part of a global economy going to the best bid or highest bidder $$$$.
-And most nations care more about results, and would rather win than employ a local who can only make us come 2nd or 3rd.
-I bet you if Grahame Hnery put his hand up for the wallaby job or jake white i would choose both of them over Richard Graham or Micheal Foley any day of the week.
-Who would you prefer coaching the national cricket team Campo. Micky Arthur and Andy Flower, or Tim Neilesen. I know who i would choose and it would not be tim Neilesen.
-Same with soccer give me Guss Hiddink to coach the soccer’s anyway of the week over graham arnold or frank farina.
-We liked aussy Guss so much we started calling him aussy guss.
-The kiwis gladly accepted Wayne Bennet to help them in the 2008 rugby league world cup as an assistant, which the kiwis won.
-Wales had graham henry coach them and now warren gatland coach them,.
-Winning comes 1st not which country the coach is from. In an ideal world of course i would want a local coach, but if the best coach that Australia can financially afford is from overseas, I only care about the best if he can help us win and come 1st, any day day of the week.
So grahame henry or jake white, over Micheal Foley. I would not have a stubborn attitude and pick a local coach who is not as good like foley over say Jake white for the wallaby job.
Coming 1st is what counts not local pride, in other words i would rather win with a foreign coach, than come 2nd with a local coach any day of the week.
And he says Australia produces a lot of talented coaches in many sports. I would beg to differ we have had some good ones over the last 10 years, Ric Charlesworth, John Buchannan, Wayne bennett, Craig Bellamy,Des Hasler, some good cycling coaches, a few swimming ones.
-But like all countries, we have produced a lot of average and medicore coaches eg Graham Arnold, Frank Farina, Paul Langmack, Brad filter, Tim Neilsen, Micheal Foley, Andy Friend, Richard Graham.
-Our results have not been that flash in the last 10 years and the majority of our coaches have been local.
August 8th 2012 @ 12:17pm
redsnut said | August 8th 2012 @ 12:17pm | Report comment
It’s funny that Campo is so strongly in favour of local coaches.
Isn’t he an Aussie coaching in SA? Maybe not at the highest level, but he’s there when by his own standards he shouldn’t be!.
August 8th 2012 @ 1:02pm
nachos supreme said | August 8th 2012 @ 1:02pm | Report comment
I think he’s made it pretty clear in his article? Money and opportunity maybe?
August 8th 2012 @ 7:51am
AussieKiwi said | August 8th 2012 @ 7:51am | Report comment
The trend in sports coaching is that countries are all going after the best person for the job, regardless of nationality. Many successful coaches of Australian sportspersons and teams are from overseas. Soccer, gymnastics, athletics, the full list would be extensive. So if you don’t like Deans and think there are better choices for the job, fine. But don’t base your views on half baked nationalism.
August 8th 2012 @ 8:23am
moaman said | August 8th 2012 @ 8:23am | Report comment
Does anyone else find it slightly ironic that Campese,an Australian and hence,a” foreigner” is working in RSA and Zimbabwe(?)? Pesonally,I would hate to see a foreign coach taking the ABs but I can understand why some countries deem it necessary to have ‘the best man in charge’ irrespective of his accent.
August 8th 2012 @ 10:27am
Riccardo said | August 8th 2012 @ 10:27am | Report comment
Absolutely agree Moa.
While I would detest the employment of a foreign coach for the All Blacks as long as it benefits the team…
Why are we so parochial with coaching in the professional era?
August 8th 2012 @ 9:29am
Bigbaz said | August 8th 2012 @ 9:29am | Report comment
Is there anything Campo likes about Australia other than the past?
August 8th 2012 @ 10:30am
sheek said | August 8th 2012 @ 10:30am | Report comment
David,
The question of coaches cuts both ways. We’re complaining that our coaches are helping athletes from other countries to win gold medals. Yet we have also benefited from foreign coaches now & in the past.
Our sailing team has won one gold, & is certain to win another, & likely to medal in a further two. That’s 4 sailing medals all up. The head coach of the Australian sailing team is a Russian.
The question of funding is tricky, I’m actually very cynical about it. Just a few months ago, a breakdown of how the money was allocated, showed that the leading 8 executives alone of the AOC swallowed up about a quarter of all funding just for their remuneration packages. Another quarter went to marketing & advertising, including entertainment of sponsors, leaving just 50%, or perhaps less, for ALL the athletes.
My breakdown above might not be exact, but it’s close to the mark, all the same. This situation is just absurd.
Just the other day, Alan Thompson, the former head coach of Australian Swimming, complained that more middle managers were being employed by Swimming Australia, further draining funds available to athletes.
This is not just restricted to Swimming, or the Olympics. A look at the rugby league state-of-origin teams (NSW & Qld) showed that 18 players were supported by about 14-15 coaches, managers, trainers, physios, mentors, etc.
Wallabies head coach Robbie Deans has a support staff in the region of about 12.
Among some of the support staff titles are coaching co-ordinator (can’t the other 3 coaches co-ordinate themselves?), logistics manager & media manager (cant the team manager & one other assistant manager handle these duties between them?), & a recovery & rehabilitation co-ordinator (what are the strength & conditioning trainer, doctor & physio there for then?).
This is the phenomenon of the modern world – a mushrooming of middle manager-type positions everywhere, putting further strain on resources. Many of these positions are actually unnecessary. It’s jobs for the boys.
And getting back to national controlling bodies, where does this practice of bonuses for senior managers come from? Apart from being a license to print yourself money, & deprive those athletes who really need the money, of funding.
I’ve never understood why a CEO or GM, who is already well remunerated & supposedly motivated, needs bonuses to do his job in the first place, or to even to do it better. It’s simply a new form of legalised robbery!
Anyway, sports funding is becoming like charity donations. Once money has been skimmed off the top to pay for all the bloated senior & middle managers, there’s usually very little getting through to the athletes themselves.
August 8th 2012 @ 10:56am
Jock M said | August 8th 2012 @ 10:56am | Report comment
Campo,
If you think that we have a problem with sport in Australia and our world competitiveness, well take a look at Agriculture where our leaders are quite prepared to sell farmers out even to the point of allowing foreign Governments to purchase our land.
We are also letting foreigners control our food logistics chains and processing capacity when we are quite capable of doing it ourselves.
We also have to put up with a younger generation that has been told how good they were since birth and as a consequence, have no respect or interest in the past-little do they know that they are ripe for the picking by powerful interests.
The debacle in London is a reflection of the Australian attitude at present-we are just too big for our boots.
I am confident that we will pull ourselves out of this hole.
Congratulations on your article.
August 8th 2012 @ 11:45am
Sprigs said | August 8th 2012 @ 11:45am | Report comment
As a world citizen, I am so proud that earth now has won 200 gold medals.
Out of our global community have emerged the athletes, the coaches, the funding bodies, the supporters, the audiences…